# PPL Service Description | Capterra

> Terms describing Capterra's pay‑per‑lead services and vendor requirements.

Source: https://www.capterra.com/legal/ppl-service-description

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# PAY-PER-LEAD (PPL) SERVICE DESCRIPTION

The Pay-Per-Lead service is a lead generation service through which advisors deliver leads tailored to Vendor based on a structured needs analysis and qualification process, and includes the features described in this Service Description (“PPL”). Any capitalized term used but not defined herein has the meaning given to it in the General Vendor Terms. 

**Access**: PPL is accessed through Vendor’s G2 Digital Markets account (“Vendor Account”) by individuals designated by Vendor (“Users”) using unique login credentials. Vendor is responsible for all activity under its Vendor Account, including safeguarding credentials and managing User access. Users with administrative permissions may add, modify, or remove Users. Third-party access requires our prior approval.

**Deliverables**: Participation in PPL entitles Vendor to:

-   Summary of Vendor’s lead criteria (e.g., company size, industry, geography) used to match prospective buyers to Vendor’s products.
    
-   Delivery of purchased leads that match Vendor’s lead criteria via email.
    
-   The ability to bid for leads by market and size band.
    
-   Access to a downloadable report on leads purchased.
    
-   Access to support.
    
-   The option to update Vendor profile content in accordance with the Profile Guidelines.
    
-   Scheduling / Appointment Setting: The option to receive advisor scheduled meetings between prospective buyers and Vendor’s sales team. An additional fee may apply for successfully scheduled meetings; such fee will be refunded if the buyer cancels or fails to attend and rescheduling is not possible.
    
-   Expansion Leads: The option to purchase Expansion Leads, which are buyers that meet most, but not all, of Vendor’s lead criteria. Upon purchase, Vendor receives the buyer’s contact details via the Vendor Account, email, and CRM (if enabled), and the prospective buyer is notified via email to expect outreach from Vendor.
    
-   CRM Integration: The option to enable CRM integration for direct delivery of lead data into Vendor’s CRM system (in addition to email). Additional fees may apply, and implementation is subject to development and deployment timelines. Vendor can authorize this integration through Vendor’s Account. 
    

**Refunds and Credits**: Lead refunds are governed by the PPL Refund Policy available in the Vendor Account.

_We may update this Service Description from time to time. Continued use of PPL constitutes acceptance of any updates. PPL is governed by this Service Description and the General Vendor Terms._

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