Salesforce Marketing Cloud vs AppsFlyer

Starting Price

Not provided by vendor

$0.03/month/user

Best For

Companies of all sizes, in all industries.

App owners, UA managers, campaign managers, mobile marketing, BI managers and developers across all verticals and regions in the digital ecosystem

Ideal number of Users

1 - 1000+

1 - 49

Rating


4.1 / 5
(250)
Read All Reviews

4.1 / 5
(15)
Read All Reviews

Ease of Use


3.6 / 5


  • "I have been extremely happy with the ease of use when creating and tracking the activity of client accounts."

  • "You get the benefit of an easy to use email platform, and the ability to automate workflows to enhance the personation of your customers."


4 / 5


Customer Support


3.7 / 5


  • "As with all things SalesForce you can expect nothing but the top level of customer support and options. We currently run a Salesforce website, so the integration is flawless and easy."

  • "This is a sales persons greatest tool. In addition you can create custom objects to enable the support team to better work cases."


3.9 / 5


Features & Functionality


4.2 / 5


  • "I love Journey Builder and its native connections to Salesforce. Dynamic capabilities are extremely robust."

  • "This is an outstanding product for 1:1 engagement with an existing audience. We're still somewhat new to it, but are quickly coming up to speed."


4 / 5


Value for Money


3.7 / 5


  • "This is a great investment as long as you take the courses offer to help you learn how to use the software."

  • "Salesforce Marketing Cloud was easy to use and easy to teach people how to use. It was a cost effective product."


4.2 / 5


Product Features

  • A/B Testing
  • Campaign Tracking
  • Channel Attribution
  • Customer Journey Mapping
  • Dashboard
  • Performance Metrics
  • Predictive Analytics
  • ROI Tracking
  • Social Media Metrics
  • Website Analytics
  • A/B Testing
  • Campaign Tracking
  • Channel Attribution
  • Customer Journey Mapping
  • Dashboard
  • Performance Metrics
  • Predictive Analytics
  • ROI Tracking
  • Social Media Metrics
  • Website Analytics

Screenshots

View 5 screenshots 111001 thumb
View 1 screenshot 165331 thumb

Platform

Web/Installed

Mobile

Web/Installed

Mobile

Support

  • 24/7 (Live Rep)
  • Business Hours
  • Online
  • 24/7 (Live Rep)
  • Business Hours
  • Online

Training

  • check In Person
  • check Live Online
  • check Webinars
  • check Documentation
  • check In Person
  • check Live Online
  • check Webinars
  • check Documentation

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Salesforce Marketing Cloud vs AppsFlyer

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AppsFlyer vs Salesforce Marketing Cloud