# Best Marketing Analytics Software 2026 | Capterra > Find the top Marketing Analytics software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs. Source: https://www.capterra.com/marketing-analytics-software --- # Best Marketing Analytics Software For more information consult our [Marketing Analytics Buyers Guide](#buyers-guide-content) [4.5 (26)](https://www.capterra.com/p/162524/DataTap/reviews/) Adverity is the leading integrated data platform for connecting and managing all of the data you need to drive marketing performance. [Learn more about Adverity](https://www.capterra.com/p/162524/DataTap/) Marketing Analytics features reviewers most value Campaign Analytics Campaign Tracking Conversion Tracking Dashboard Data Import/Export Data Visualization Performance Metrics Reporting & Statistics ROI Tracking [4.8 (115)](https://www.capterra.com/p/158746/Agency-Analytics/reviews/) Agency Analytics is the all-in-one marketing analytics reporting dashboard that impresses clients and saves time. [Learn more about AgencyAnalytics](https://www.capterra.com/p/158746/Agency-Analytics/) Marketing Analytics features reviewers most value Campaign Analytics Campaign Tracking Conversion Tracking Dashboard Data Import/Export Data Visualization Performance Metrics Reporting & Statistics ROI Tracking 98% recommend this product [4.3 (3)](https://www.capterra.com/p/119081/Cint/#reviews) Lucid Measurement gives marketers the tools to measure and boost the effectiveness of any cross-platform ad campaign while it’s live. [Learn more about Cint](https://www.capterra.com/p/119081/Cint/) Marketing Analytics features reviewers most value Campaign Analytics Campaign Tracking Conversion Tracking Dashboard Data Import/Export Data Visualization Performance Metrics Reporting & Statistics ROI Tracking Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. [4.6 (2316)](https://www.capterra.com/p/151962/SEMrush/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-analytics-software/shortlist/) Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create impact. [Learn more about Semrush](https://www.capterra.com/p/151962/SEMrush/) Marketing Analytics features reviewers most value Campaign Analytics Campaign Tracking Conversion Tracking Dashboard Data Import/Export Data Visualization Performance Metrics Reporting & Statistics ROI Tracking 82% recommend this product [4.7 (19)](https://www.capterra.com/p/156756/Funnel/reviews/) Funnel helps you get more from your marketing data. We power reporting and analytics, to help you fully understand performance. [Learn more about Funnel](https://www.capterra.com/p/156756/Funnel/) Marketing Analytics features reviewers most value Campaign Analytics Campaign Tracking Conversion Tracking Dashboard Data Import/Export Data Visualization Performance Metrics Reporting & Statistics ROI Tracking [4.4 (59)](https://www.capterra.com/p/155737/CleverTap/reviews/) User Retention Platform for High-Growth Mobile Apps [Learn more about CleverTap](https://www.capterra.com/p/155737/CleverTap/) Marketing Analytics features reviewers most value Campaign Analytics Campaign Tracking Conversion Tracking Dashboard Data Import/Export Data Visualization Performance Metrics Reporting & Statistics ROI Tracking [## Mailchimp](https://www.capterra.com/p/110228/MailChimp/) [4.5 (17593)](https://www.capterra.com/p/110228/MailChimp/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-analytics-software/shortlist/) Mailchimp: the #1 email marketing platform with 11M+ users worldwide, offering AI-powered insights & content creation tools. [Learn more about Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Marketing Analytics features reviewers most value Campaign Analytics Campaign Tracking Conversion Tracking Dashboard Data Import/Export Data Visualization Performance Metrics Reporting & Statistics ROI Tracking [## Jira](https://www.capterra.com/p/19319/JIRA/) [4.4 (15353)](https://www.capterra.com/p/19319/JIRA/reviews/) Jira is a project tracking software that helps agile teams plan, track, and release software through comprehensive issue management. [Learn more about Jira](https://www.capterra.com/p/19319/JIRA/) Marketing Analytics features reviewers most value Campaign Analytics Campaign Tracking Conversion Tracking Dashboard Data Import/Export Data Visualization Performance Metrics Reporting & Statistics ROI Tracking [## Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) [4.7 (8090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-analytics-software/shortlist/) Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions. [Learn more about Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Marketing Analytics features reviewers most value Campaign Analytics Campaign Tracking Conversion Tracking Dashboard Data Import/Export Data Visualization Performance Metrics Reporting & Statistics ROI Tracking 86% recommend this product [## HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) [4.5 (6226)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-analytics-software/shortlist/) Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers. [Learn more about HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Marketing Analytics features reviewers most value Campaign Analytics Campaign Tracking Conversion Tracking Dashboard Data Import/Export Data Visualization Performance Metrics Reporting & Statistics ROI Tracking [## monday.com](https://www.capterra.com/p/147657/monday-com/) [4.6 (6015)](https://www.capterra.com/p/147657/monday-com/reviews/) On monday.com, marketing teams can track and monitor the progress of multiple campaigns using custom high-level dashboards. [Learn more about monday.com](https://www.capterra.com/p/147657/monday-com/) Marketing Analytics features reviewers most value Campaign Analytics Campaign Tracking Conversion Tracking Dashboard Data Import/Export Data Visualization Performance Metrics Reporting & Statistics ROI Tracking [## Hootsuite](https://www.capterra.com/p/121701/HootSuite/) [4.4 (3796)](https://www.capterra.com/p/121701/HootSuite/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-analytics-software/shortlist/) Hootsuite helps you build your brand, strengthen connections with customers, and drive real business results with social media. [Learn more about Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Marketing Analytics features reviewers most value Campaign Analytics Campaign Tracking Conversion Tracking Dashboard Data Import/Export Data Visualization Performance Metrics Reporting & Statistics ROI Tracking [## Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/) [4.7 (3408)](https://www.capterra.com/p/159351/Zoho-Social/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-analytics-software/shortlist/) Zoho Social helps you expand your brand's social media presence through robust features, including content monitoring and analytics. [Learn more about Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/) Marketing Analytics features reviewers most value Campaign Analytics Campaign Tracking Conversion Tracking Dashboard Data Import/Export Data Visualization Performance Metrics Reporting & Statistics ROI Tracking 86% recommend this product [## Wrike](https://www.capterra.com/p/76113/Wrike/) [4.4 (2971)](https://www.capterra.com/p/76113/Wrike/reviews/) Wrike is a marketing work management software for enterprise teams with proofing, time tracking, Gantt charts, Kanban boards, and more. [Learn more about Wrike](https://www.capterra.com/p/76113/Wrike/) Marketing Analytics features reviewers most value Campaign Analytics Campaign Tracking Conversion Tracking Dashboard Data Import/Export Data Visualization Performance Metrics Reporting & Statistics ROI Tracking [## Tableau](https://www.capterra.com/p/208764/Tableau/) [4.6 (2350)](https://www.capterra.com/p/208764/Tableau/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-analytics-software/shortlist/) Business intelligence solution that allows businesses to connect with data sources, build interactive visualizations & share insights. [Learn more about Tableau](https://www.capterra.com/p/208764/Tableau/) Marketing Analytics features reviewers most value Campaign Analytics Campaign Tracking Conversion Tracking Dashboard Data Import/Export Data Visualization Performance Metrics Reporting & Statistics ROI Tracking [## Google Cloud](https://www.capterra.com/p/268690/Google-Cloud-Platform/) [4.7 (2278)](https://www.capterra.com/p/268690/Google-Cloud-Platform/reviews/) Cloud-based service that allows users to create anything from swebsites to complex applications for businesses of all sizes. [Learn more about Google Cloud](https://www.capterra.com/p/268690/Google-Cloud-Platform/) Marketing Analytics features reviewers most value Campaign Analytics Campaign Tracking Conversion Tracking Dashboard Data Import/Export Data Visualization Performance Metrics Reporting & Statistics ROI Tracking 82% recommend this product [## Omnisend](https://www.capterra.com/p/153508/Omnisend/) [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-analytics-software/shortlist/) 150k+ Shopify, WooCommerce, and Wix ecommerce stores scale their business with Omnisend’s powerful email & SMS marketing platform. [Learn more about Omnisend](https://www.capterra.com/p/153508/Omnisend/) Marketing Analytics features reviewers most value Campaign Analytics Campaign Tracking Conversion Tracking Dashboard Data Import/Export Data Visualization Performance Metrics Reporting & Statistics ROI Tracking 85% recommend this product [## Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-analytics-software/shortlist/) Adobe Marketo Engage is a leading AI-powered platform that automates and scales marketing to drive engagement, efficiency, and revenue. [Learn more about Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Marketing Analytics features reviewers most value Campaign Analytics Campaign Tracking Conversion Tracking Dashboard Data Import/Export Data Visualization Performance Metrics Reporting & Statistics ROI Tracking [## ContentStudio](https://www.capterra.com/p/176184/ContentStudio/) [4.7 (673)](https://www.capterra.com/p/176184/ContentStudio/reviews/) ContentStudio is a data-driven content marketing and social media tool that allows you to discover, compose and share engaging content. [Learn more about ContentStudio](https://www.capterra.com/p/176184/ContentStudio/) Marketing Analytics features reviewers most value Campaign Analytics Campaign Tracking Conversion Tracking Dashboard Data Import/Export Data Visualization Performance Metrics Reporting & Statistics ROI Tracking 88% recommend this product [## Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/) [4.1 (649)](https://www.capterra.com/p/134593/Pardot/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-analytics-software/shortlist/) Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting. [Learn more about Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/) Marketing Analytics features reviewers most value Campaign Analytics Campaign Tracking Conversion Tracking Dashboard Data Import/Export Data Visualization Performance Metrics Reporting & Statistics ROI Tracking [## Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) [4.4 (606)](https://www.capterra.com/p/121447/Sprout-Social/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-analytics-software/shortlist/) Improve social strategy with a powerful social media analytics and reporting suite | Try Sprout Free For 30 Days. [Learn more about Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) Marketing Analytics features reviewers most value Campaign Analytics Campaign Tracking Conversion Tracking Dashboard Data Import/Export Data Visualization Performance Metrics Reporting & Statistics ROI Tracking [## Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) [4.7 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/) Ahrefs is the AI marketing platform that makes your brand discoverable: in search, AI, and beyond. [Learn more about Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Marketing Analytics features reviewers most value Campaign Analytics Campaign Tracking Conversion Tracking Dashboard Data Import/Export Data Visualization Performance Metrics Reporting & Statistics ROI Tracking 85% recommend this product [## Hotjar](https://www.capterra.com/p/163516/Hotjar/) [4.6 (539)](https://www.capterra.com/p/163516/Hotjar/reviews/) Hotjar is all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results. [Learn more about Hotjar](https://www.capterra.com/p/163516/Hotjar/) Marketing Analytics features reviewers most value Campaign Analytics Campaign Tracking Conversion Tracking Dashboard Data Import/Export Data Visualization Performance Metrics Reporting & Statistics ROI Tracking 84% recommend this product [## Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) [4.2 (529)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-analytics-software/shortlist/) Elevate your marketing analytics by connecting and analyzing your data with a single source of truth for marketing performance.  [Learn more about Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) Marketing Analytics features reviewers most value Campaign Analytics Campaign Tracking Conversion Tracking Dashboard Data Import/Export Data Visualization Performance Metrics Reporting & Statistics ROI Tracking [## Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/) [4.5 (505)](https://www.capterra.com/p/76928/Campaign-Monitor/reviews/) Campaign Monitor by Marigold is an email marketing tool that enables anyone to send beautiful, targeted, and effective email campaigns. [Learn more about Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/) Marketing Analytics features reviewers most value Campaign Analytics Campaign Tracking Conversion Tracking Dashboard Data Import/Export Data Visualization Performance Metrics Reporting & Statistics ROI Tracking Page 1 of 23 ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Filter (560) Products: Sort By: Sponsored * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews A/B Testing Ad hoc Reporting AI Copilot Campaign Analytics Campaign Tracking Conversion Tracking Customer Journey Mapping Dashboard Data Import/Export Data Source Connectors Data Visualization Engagement Tracking Generative AI Keyword Tracking KPI Monitoring Multi-Channel Attribution Performance Metrics Predictive Analytics Reporting & Statistics ROI Tracking Search/Filter Website Analytics Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [Marketing Planning Software](https://www.capterra.com/marketing-planning-software/)[Market Research Software](https://www.capterra.com/market-research-software/)[Web Analytics Software](https://www.capterra.com/web-analytics-software/)[AI Marketing Tools Software](https://www.capterra.com/ai-marketing-tools-software/)[Marketing Attribution Software](https://www.capterra.com/marketing-attribution-software/)[Mobile Analytics Software](https://www.capterra.com/mobile-analytics-software/)[MRM Software](https://www.capterra.com/mrm-software/)