--- title: "Best Marketing Analytics Software 2026 | Capterra" description: "Find the top Marketing Analytics software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs." source_url: "https://www.capterra.com/marketing-analytics-software/" page_type: "category" language: "en" --- # Best Marketing Analytics Software [4.8 (116)](https://www.capterra.com/p/158746/Agency-Analytics/reviews/) Agency Analytics is the all-in-one marketing analytics reporting dashboard that impresses clients and saves time. [Learn more about AgencyAnalytics](https://www.capterra.com/p/158746/Agency-Analytics/) Marketing Analytics features reviewers most value Campaign Analytics Campaign Tracking Conversion Tracking Dashboard Data Import/Export Data Visualization Performance Metrics Reporting & Statistics ROI Tracking 98% recommend this product [4.4 (59)](https://www.capterra.com/p/155737/CleverTap/reviews/) User Retention Platform for High-Growth Mobile Apps [Learn more about CleverTap](https://www.capterra.com/p/155737/CleverTap/) Marketing Analytics features reviewers most value Campaign Analytics Campaign Tracking Conversion Tracking Dashboard Data Import/Export Data Visualization Performance Metrics Reporting & Statistics ROI Tracking [4.6 (37)](https://www.capterra.com/p/268689/Google-Cloud-BigQuery/reviews/) BigQuery is the autonomous data to AI platform, automating the entire data life cycle, from ingestion to AI-driven insights. [Learn more about BigQuery](https://www.capterra.com/p/268689/Google-Cloud-BigQuery/) Marketing Analytics features reviewers most value Campaign Analytics Campaign Tracking Conversion Tracking Dashboard Data Import/Export Data Visualization Performance Metrics Reporting & Statistics ROI Tracking Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. [4.5 (286)](https://www.capterra.com/p/169053/Looker/reviews/) Looker is a cloud-based and AI-enabled BI platform enabling organizations to explore data, create analytics apps, and share insights. [Learn more about Looker](https://www.capterra.com/p/169053/Looker/) Marketing Analytics features reviewers most value Campaign Analytics Campaign Tracking Conversion Tracking Dashboard Data Import/Export Data Visualization Performance Metrics Reporting & Statistics ROI Tracking 81% recommend this product [4.6 (2327)](https://www.capterra.com/p/151962/SEMrush/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-analytics-software/shortlist/) Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create impact. [Learn more about Semrush](https://www.capterra.com/p/151962/SEMrush/) Marketing Analytics features reviewers most value Campaign Analytics Campaign Tracking Conversion Tracking Dashboard Data Import/Export Data Visualization Performance Metrics Reporting & Statistics ROI Tracking 82% recommend this product [4.5 (26)](https://www.capterra.com/p/162524/DataTap/reviews/) Adverity is an enterprise marketing ETL unifying 600+ sources, ensuring data quality, delivering clean data to your warehouse. [Learn more about Adverity](https://www.capterra.com/p/162524/DataTap/) Marketing Analytics features reviewers most value Campaign Analytics Campaign Tracking Conversion Tracking Dashboard Data Import/Export Data Visualization Performance Metrics Reporting & Statistics ROI Tracking [## Jira](https://www.capterra.com/p/19319/JIRA/) [4.4 (15482)](https://www.capterra.com/p/19319/JIRA/reviews/) Jira is a project tracking software that helps agile teams plan, track, and release software through comprehensive issue management. [Learn more about Jira](https://www.capterra.com/p/19319/JIRA/) Marketing Analytics features reviewers most value Campaign Analytics Campaign Tracking Conversion Tracking Dashboard Data Import/Export Data Visualization Performance Metrics Reporting & Statistics ROI Tracking [## Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) [4.7 (8101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-analytics-software/shortlist/) Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions. [Learn more about Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Marketing Analytics features reviewers most value Campaign Analytics Campaign Tracking Conversion Tracking Dashboard Data Import/Export Data Visualization Performance Metrics Reporting & Statistics ROI Tracking 86% recommend this product [## HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) [4.5 (6256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-analytics-software/shortlist/) Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers. [Learn more about HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Marketing Analytics features reviewers most value Campaign Analytics Campaign Tracking Conversion Tracking Dashboard Data Import/Export Data Visualization Performance Metrics Reporting & Statistics ROI Tracking [## monday.com AI Work Platform](https://www.capterra.com/p/147657/monday-com/) [4.6 (6112)](https://www.capterra.com/p/147657/monday-com/reviews/) On monday.com, marketing teams can track and monitor the progress of multiple campaigns using custom high-level dashboards. [Learn more about monday.com AI Work Platform](https://www.capterra.com/p/147657/monday-com/) Marketing Analytics features reviewers most value Campaign Analytics Campaign Tracking Conversion Tracking Dashboard Data Import/Export Data Visualization Performance Metrics Reporting & Statistics ROI Tracking [## Hootsuite](https://www.capterra.com/p/121701/HootSuite/) [4.4 (3803)](https://www.capterra.com/p/121701/HootSuite/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-analytics-software/shortlist/) Hootsuite helps you build your brand, strengthen connections with customers, and drive real business results with social media. [Learn more about Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Marketing Analytics features reviewers most value Campaign Analytics Campaign Tracking Conversion Tracking Dashboard Data Import/Export Data Visualization Performance Metrics Reporting & Statistics ROI Tracking [## Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/) [4.7 (3471)](https://www.capterra.com/p/159351/Zoho-Social/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-analytics-software/shortlist/) Zoho Social helps you expand your brand's social media presence through robust features, including content monitoring and analytics. [Learn more about Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/) Marketing Analytics features reviewers most value Campaign Analytics Campaign Tracking Conversion Tracking Dashboard Data Import/Export Data Visualization Performance Metrics Reporting & Statistics ROI Tracking 87% recommend this product [## Wrike](https://www.capterra.com/p/76113/Wrike/) [4.4 (3039)](https://www.capterra.com/p/76113/Wrike/reviews/) Wrike provides AI-powered marketing analytics to connect your campaigns to results and measure performance. [Learn more about Wrike](https://www.capterra.com/p/76113/Wrike/) Marketing Analytics features reviewers most value Campaign Analytics Campaign Tracking Conversion Tracking Dashboard Data Import/Export Data Visualization Performance Metrics Reporting & Statistics ROI Tracking [## Tableau](https://www.capterra.com/p/208764/Tableau/) [4.6 (2360)](https://www.capterra.com/p/208764/Tableau/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-analytics-software/shortlist/) Cloud-based and on-premises analytics platform for data visualization, preparation, KPI monitoring, and AI-assisted insights via. [Learn more about Tableau](https://www.capterra.com/p/208764/Tableau/) Marketing Analytics features reviewers most value Campaign Analytics Campaign Tracking Conversion Tracking Dashboard Data Import/Export Data Visualization Performance Metrics Reporting & Statistics ROI Tracking [## Google Cloud](https://www.capterra.com/p/268690/Google-Cloud-Platform/) [4.7 (2329)](https://www.capterra.com/p/268690/Google-Cloud-Platform/reviews/) Cloud-based service that allows users to create anything from swebsites to complex applications for businesses of all sizes. [Learn more about Google Cloud](https://www.capterra.com/p/268690/Google-Cloud-Platform/) Marketing Analytics features reviewers most value Campaign Analytics Campaign Tracking Conversion Tracking Dashboard Data Import/Export Data Visualization Performance Metrics Reporting & Statistics ROI Tracking 82% recommend this product [## Omnisend](https://www.capterra.com/p/153508/Omnisend/) [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-analytics-software/shortlist/) Omnisend is an email and SMS marketing platform for ecommerce brands to grow sales with automation, popups, and segmentation. [Learn more about Omnisend](https://www.capterra.com/p/153508/Omnisend/) Marketing Analytics features reviewers most value Campaign Analytics Campaign Tracking Conversion Tracking Dashboard Data Import/Export Data Visualization Performance Metrics Reporting & Statistics ROI Tracking 85% recommend this product [## Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) [4.3 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-analytics-software/shortlist/) Adobe Marketo Engage is a leading AI-powered platform that automates and scales marketing to drive engagement, efficiency, and revenue. [Learn more about Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Marketing Analytics features reviewers most value Campaign Analytics Campaign Tracking Conversion Tracking Dashboard Data Import/Export Data Visualization Performance Metrics Reporting & Statistics ROI Tracking [## ContentStudio](https://www.capterra.com/p/176184/ContentStudio/) [4.7 (674)](https://www.capterra.com/p/176184/ContentStudio/reviews/) All-in-one social media management platform to plan, schedule & analyze content across every channel, built for agencies & brands. [Learn more about ContentStudio](https://www.capterra.com/p/176184/ContentStudio/) Marketing Analytics features reviewers most value Campaign Analytics Campaign Tracking Conversion Tracking Dashboard Data Import/Export Data Visualization Performance Metrics Reporting & Statistics ROI Tracking 88% recommend this product [## Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/) [4.1 (650)](https://www.capterra.com/p/134593/Pardot/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-analytics-software/shortlist/) Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting. [Learn more about Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/) Marketing Analytics features reviewers most value Campaign Analytics Campaign Tracking Conversion Tracking Dashboard Data Import/Export Data Visualization Performance Metrics Reporting & Statistics ROI Tracking [## Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) [4.4 (608)](https://www.capterra.com/p/121447/Sprout-Social/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-analytics-software/shortlist/) Improve social strategy with a powerful social media analytics and reporting suite | Try Sprout Free For 30 Days. [Learn more about Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) Marketing Analytics features reviewers most value Campaign Analytics Campaign Tracking Conversion Tracking Dashboard Data Import/Export Data Visualization Performance Metrics Reporting & Statistics ROI Tracking [## Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) [4.7 (585)](https://www.capterra.com/p/176340/Ahrefs/reviews/) Ahrefs is the AI marketing platform that makes your brand discoverable: in search, AI, and beyond. [Learn more about Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Marketing Analytics features reviewers most value Campaign Analytics Campaign Tracking Conversion Tracking Dashboard Data Import/Export Data Visualization Performance Metrics Reporting & Statistics ROI Tracking 85% recommend this product [## Hotjar](https://www.capterra.com/p/163516/Hotjar/) [4.6 (545)](https://www.capterra.com/p/163516/Hotjar/reviews/) Hotjar is all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results. [Learn more about Hotjar](https://www.capterra.com/p/163516/Hotjar/) Marketing Analytics features reviewers most value Campaign Analytics Campaign Tracking Conversion Tracking Dashboard Data Import/Export Data Visualization Performance Metrics Reporting & Statistics ROI Tracking 83% recommend this product [## Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) [4.2 (531)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-analytics-software/shortlist/) Elevate your marketing analytics by connecting and analyzing your data with a single source of truth for marketing performance.  [Learn more about Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) Marketing Analytics features reviewers most value Campaign Analytics Campaign Tracking Conversion Tracking Dashboard Data Import/Export Data Visualization Performance Metrics Reporting & Statistics ROI Tracking [## GetResponse](https://www.capterra.com/p/153948/GetResponse/) [4.2 (526)](https://www.capterra.com/p/153948/GetResponse/reviews/) Lifecycle automation platform to turn customers into repeat revenue using email, SMS, and push. [Learn more about GetResponse](https://www.capterra.com/p/153948/GetResponse/) Marketing Analytics features reviewers most value Campaign Analytics Campaign Tracking Conversion Tracking Dashboard Data Import/Export Data Visualization Performance Metrics Reporting & Statistics ROI Tracking [## Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/) [4.5 (506)](https://www.capterra.com/p/76928/Campaign-Monitor/reviews/) Campaign Monitor by Marigold is an email marketing tool that enables anyone to send beautiful, targeted, and effective email campaigns. [Learn more about Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/) Marketing Analytics features reviewers most value Campaign Analytics Campaign Tracking Conversion Tracking Dashboard Data Import/Export Data Visualization Performance Metrics Reporting & Statistics ROI Tracking Page 1 of 18 ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Filter (830) Products: Sort By: Featured Partners * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews A/B Testing Ad hoc Reporting AI Copilot [Campaign Analytics](https://www.capterra.com/marketing-analytics-software/features/campaign-analytics/) [Campaign Tracking](https://www.capterra.com/marketing-analytics-software/features/campaign-tracking/) [Conversion Tracking](https://www.capterra.com/marketing-analytics-software/features/conversion-tracking/) Customer Journey Mapping [Dashboard](https://www.capterra.com/marketing-analytics-software/features/dashboard/) [Data Connectors](https://www.capterra.com/marketing-analytics-software/features/data-connectors/) [Data Import/Export](https://www.capterra.com/marketing-analytics-software/features/data-import-export/) Data Source Connectors [Data Visualization](https://www.capterra.com/marketing-analytics-software/features/data-visualization/) Engagement Tracking Generative AI [Keyword Tracking](https://www.capterra.com/marketing-analytics-software/features/keyword-tracking/) KPI Monitoring Multi-Channel Attribution [Performance Metrics](https://www.capterra.com/marketing-analytics-software/features/performance-metrics/) Predictive Analytics [Reporting & Statistics](https://www.capterra.com/marketing-analytics-software/features/reporting-statistics/) [Reporting/Analytics](https://www.capterra.com/marketing-analytics-software/features/reporting-analytics/) [ROI Tracking](https://www.capterra.com/marketing-analytics-software/features/roi-tracking/) Search/Filter [SEO Management](https://www.capterra.com/marketing-analytics-software/features/seo-management/) [Website Analytics](https://www.capterra.com/marketing-analytics-software/features/website-analytics/) Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [Marketing Planning Software](https://www.capterra.com/marketing-planning-software/)[Market Research Software](https://www.capterra.com/market-research-software/)[Web Analytics Software](https://www.capterra.com/web-analytics-software/)[AI Marketing Tools Software](https://www.capterra.com/ai-marketing-tools-software/)[Marketing Attribution Software](https://www.capterra.com/marketing-attribution-software/)[Mobile Analytics Software](https://www.capterra.com/mobile-analytics-software/)[MRM Software](https://www.capterra.com/mrm-software/) I'm looking for Marketing Analytics Software that is: [Free](https://www.capterra.com/marketing-analytics-software/s/free/)