# 2025 Capterra Shortlist for Marketing Analytics | Capterra

> Discover the highest-rated & most popular Marketing Analytics Software of 2025. Make Capterra Shortlist your first stop when searching for software.

Source: https://www.capterra.com/marketing-analytics-software/shortlist

---

# 2025 Capterra Shortlist for Marketing Analytics

-   [All Products](https://www.capterra.com/marketing-analytics-software/)
-   [Capterra Shortlist](https://www.capterra.com/marketing-analytics-software/shortlist/)

[How it was made](#methodology)

## / Get to a better list with verified ratings & reviews

Capterra Shortlist charts the highest-rated and most popularsoftware products. Explore, save your progress, and share with colleagues. Want to learn more? [Read Full Scoring Methodology](https://www.capterra.com/resources/proprietary-data-research/#capterra-shortlist-methodology)

[

](https://www.capterra.com/p/110228/MailChimp/)

## [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

[4.5 (17599)](https://www.capterra.com/p/110228/MailChimp/reviews/)[View all reviews](https://www.capterra.com/p/110228/MailChimp/reviews/)

[](https://www.capterra.com/p/110228/MailChimp/)

Mailchimp: the #1 email marketing platform with 11M+ users worldwide, offering AI-powered insights & content creation tools.

Overall Score

96/100

Popularity: 50/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.2

Features

4.4

Value for Money

4.4

Paid plans start at

$13.00Per Month

Free Trial

Free Version

Category Features

9/22

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/208764/Tableau/)

## [Tableau](https://www.capterra.com/p/208764/Tableau/)

[4.6 (2351)](https://www.capterra.com/p/208764/Tableau/reviews/)[View all reviews](https://www.capterra.com/p/208764/Tableau/reviews/)

[](https://www.capterra.com/p/208764/Tableau/)

Business intelligence solution that allows businesses to connect with data sources, build interactive visualizations & share insights.

Overall Score

90/100

Popularity: 42/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.1

Customer Service

4.2

Features

4.5

Value for Money

4.2

Paid plans start at

$15.00Per Month

Free Trial

Free Version

Category Features

12/22

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/151962/SEMrush/)

## [Semrush](https://www.capterra.com/p/151962/SEMrush/)

[4.6 (2317)](https://www.capterra.com/p/151962/SEMrush/reviews/)[View all reviews](https://www.capterra.com/p/151962/SEMrush/reviews/)

Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create impact.

Overall Score

88/100

Popularity: 41/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.3

Customer Service

4.4

Features

4.6

Value for Money

4.2

Paid plans start at

$139.95Per Month

Free Trial

Free Version

Category Features

13/22

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/121701/HootSuite/)

## [Hootsuite](https://www.capterra.com/p/121701/HootSuite/)

[4.4 (3796)](https://www.capterra.com/p/121701/HootSuite/reviews/)[View all reviews](https://www.capterra.com/p/121701/HootSuite/reviews/)

[](https://www.capterra.com/p/121701/HootSuite/)

Hootsuite helps you build your brand, strengthen connections with customers, and drive real business results with social media.

Overall Score

87/100

Popularity: 41/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.3

Customer Service

4.2

Features

4.3

Value for Money

4.1

Paid plans start at

$249.00Per Month

Free Trial

Free Version

Category Features

12/22

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/159351/Zoho-Social/)

## [Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)

[4.7 (3419)](https://www.capterra.com/p/159351/Zoho-Social/reviews/)[View all reviews](https://www.capterra.com/p/159351/Zoho-Social/reviews/)

[](https://www.capterra.com/p/159351/Zoho-Social/)

Zoho Social helps you expand your brand's social media presence through robust features, including content monitoring and analytics.

Overall Score

86/100

Popularity: 37/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.7

Customer Service

4.5

Features

4.5

Value for Money

4.5

Paid plans start at

$15.00Per Month

Free Trial

Free Version

Category Features

11/22

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/148472/SimilarWeb-Pro/)

## [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)

[4.6 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/)[View all reviews](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/)

[](https://www.capterra.com/p/148472/SimilarWeb-Pro/)

Similarweb is a software & data company specializing in web & app analytics, web traffic, competitive intelligence and performance.

Overall Score

85/100

Popularity: 37/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.4

Features

4.5

Value for Money

4.2

Paid plans start at

$125.00Per Month

Free Trial

Free Version

Category Features

15/22

REVIEW BREAKDOWN

PRICING

PROS & CONS

## Get the full software list now

### The latest prices and features straight to your inbox. Compare anytime.

[

](https://www.capterra.com/p/153508/Omnisend/)

## [Omnisend](https://www.capterra.com/p/153508/Omnisend/)

[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)[View all reviews](https://www.capterra.com/p/153508/Omnisend/reviews/)

[](https://www.capterra.com/p/153508/Omnisend/)

150k+ Shopify, WooCommerce, and Wix ecommerce stores scale their business with Omnisend’s powerful email & SMS marketing platform.

Overall Score

84/100

Popularity: 35/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.6

Features

4.5

Value for Money

4.5

Paid plans start at

$16.00Per Month

Free Trial

Free Version

Category Features

13/22

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/171840/HubSpot-Marketing/)

## [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)

[4.5 (6228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)[View all reviews](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

[](https://www.capterra.com/p/171840/HubSpot-Marketing/)

Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers.

Overall Score

83/100

Popularity: 36/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.3

Customer Service

4.4

Features

4.4

Value for Money

4.2

Paid plans start at

$15.00Per Month

Free Trial

Free Version

Category Features

14/22

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/177042/Google-Analytics/)

## [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)

[4.7 (8090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)[View all reviews](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

[](https://www.capterra.com/p/177042/Google-Analytics/)

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

Overall Score

82/100

Popularity: 34/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.2

Customer Service

4.2

Features

4.6

Value for Money

4.7

Paid plans start at

Not provided by the vendor

Category Features

14/22

REVIEW BREAKDOWN

PRICING

PROS & CONS

Need a Little Help?

Talk with a software expert for free. Get a list of software that’s great for you in less than 15 minutes.

[

](https://www.capterra.com/p/156811/AppsFlyer/)

## [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/)

[4.5 (138)](https://www.capterra.com/p/156811/AppsFlyer/reviews/)[View all reviews](https://www.capterra.com/p/156811/AppsFlyer/reviews/)

[](https://www.capterra.com/p/156811/AppsFlyer/)

AppsFlyer's Marketing Analytics suite provides marketers all the tools they need to measure campaign performance and app engagement.

Overall Score

81/100

Popularity: 33/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.3

Features

4.4

Value for Money

4.3

Paid plans start at

Not provided by the vendor

Category Features

13/22

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)

## [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)

[4.2 (529)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)[View all reviews](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)

[](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)

Elevate your marketing analytics by connecting and analyzing your data with a single source of truth for marketing performance.

Overall Score

79/100

Popularity: 33/50

Ratings: 46/50

Review Breakdown

Ease of Use

3.8

Customer Service

3.9

Features

4.3

Value for Money

3.8

Paid plans start at

$25.00Per Month

Free Trial

Free Version

Category Features

13/22

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/121447/Sprout-Social/)

## [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)

[4.4 (606)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)[View all reviews](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

[](https://www.capterra.com/p/121447/Sprout-Social/)

Improve social strategy with a powerful social media analytics and reporting suite | Try Sprout Free For 30 Days.

Overall Score

79/100

Popularity: 34/50

Ratings: 45/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.3

Features

4.2

Value for Money

3.9

Paid plans start at

$199.00Per Month

Free Trial

Free Version

Category Features

12/22

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/236349/Microsoft-Clarity/)

## [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)

[4.8 (56)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/)[View all reviews](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/)

[](https://www.capterra.com/p/236349/Microsoft-Clarity/)

Clarity is a free, easy-to-use tool that help you understand how real people actually use your site.

Overall Score

78/100

Popularity: 29/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.7

Customer Service

4.6

Features

4.6

Value for Money

4.9

Paid plans start at

Not provided by the vendor

Category Features

13/22

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/158740/Mixpanel/)

## [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)

[4.5 (146)](https://www.capterra.com/p/158740/Mixpanel/reviews/)[View all reviews](https://www.capterra.com/p/158740/Mixpanel/reviews/)

[](https://www.capterra.com/p/158740/Mixpanel/)

Mixpanel is the decision analytics platform that helps teams move fast, align confidently, and act on what matters most.

Overall Score

77/100

Popularity: 29/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.1

Customer Service

4.2

Features

4.5

Value for Money

4.2

Paid plans start at

$25.00Per Month

Free Trial

Free Version

Category Features

12/22

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/202311/Coupler-io/)

## [Coupler.io](https://www.capterra.com/p/202311/Coupler-io/)

[4.9 (109)](https://www.capterra.com/p/202311/Coupler-io/reviews/)[View all reviews](https://www.capterra.com/p/202311/Coupler-io/reviews/)

[](https://www.capterra.com/p/202311/Coupler-io/)

Coupler.io is a no-code data automation and analytics platform with AI-powered features. It lets users manage their data and act on it.

Overall Score

75/100

Popularity: 25/50

Ratings: 50/50

Review Breakdown

Ease of Use

4.8

Customer Service

4.9

Features

4.7

Value for Money

4.7

Paid plans start at

$24.00Per Month

Free Trial

Free Version

Category Features

15/22

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/130894/Sendible/)

## [Sendible](https://www.capterra.com/p/130894/Sendible/)

[4.6 (137)](https://www.capterra.com/p/130894/Sendible/reviews/)[View all reviews](https://www.capterra.com/p/130894/Sendible/reviews/)

[](https://www.capterra.com/p/130894/Sendible/)

Social media management tool with brand monitoring, content sharing, multiple networks support, social media analysis & tracking.

Overall Score

74/100

Popularity: 26/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.5

Features

4.4

Value for Money

4.5

Paid plans start at

$29.00Per Month

Free Trial

Free Version

Category Features

13/22

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/218756/Dataslayer/)

## [Dataslayer](https://www.capterra.com/p/218756/Dataslayer/)

[4.7 (88)](https://www.capterra.com/p/218756/Dataslayer/reviews/)[View all reviews](https://www.capterra.com/p/218756/Dataslayer/reviews/)

[](https://www.capterra.com/p/218756/Dataslayer/)

Dataslayer.ai offers advanced marketing analytics, integrating data from various sources into one dashboard for in-depth analysis.

Overall Score

73/100

Popularity: 25/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.7

Features

4.5

Value for Money

4.5

Paid plans start at

$29.00Per Month

Free Trial

Free Version

Category Features

19/22

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/238852/Lebesgue/)

## [Lebesgue](https://www.capterra.com/p/238852/Lebesgue/)

[4.9 (43)](https://www.capterra.com/p/238852/Lebesgue/reviews/)[View all reviews](https://www.capterra.com/p/238852/Lebesgue/reviews/)

[](https://www.capterra.com/p/238852/Lebesgue/)

AI marketing analytics for e-commerce. Unifies store, ads, LTV data. Uses Le-Pixel (1st-party) for accurate ROAS & insights.

Overall Score

73/100

Popularity: 24/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.7

Customer Service

4.6

Features

4.6

Value for Money

4.9

Paid plans start at

$59.00Per Month

Free Trial

Free Version

Category Features

17/22

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/75130/Marketo-Lead-Management/)

## [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)

[4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/)[View all reviews](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/)

[](https://www.capterra.com/p/75130/Marketo-Lead-Management/)

Adobe Marketo Engage is a leading AI-powered platform that automates and scales marketing to drive engagement, efficiency, and revenue.

Overall Score

73/100

Popularity: 26/50

Ratings: 47/50

Review Breakdown

Ease of Use

3.8

Customer Service

3.9

Features

4.3

Value for Money

3.8

Paid plans start at

Not provided by the vendor

Category Features

11/22

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/214290/Power-My-Analytics/)

## [Power My Analytics](https://www.capterra.com/p/214290/Power-My-Analytics/)

[4.7 (182)](https://www.capterra.com/p/214290/Power-My-Analytics/reviews/)[View all reviews](https://www.capterra.com/p/214290/Power-My-Analytics/reviews/)

[](https://www.capterra.com/p/214290/Power-My-Analytics/)

Power My Analytics is a reporting automation tool that enables digital marketers to collect data and integrate metrics where needed.

Overall Score

72/100

Popularity: 24/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.6

Features

4.6

Value for Money

4.7

Paid plans start at

Not provided by the vendor

Category Features

14/22

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/153316/NapoleonCat/)

## [NapoleonCat](https://www.capterra.com/p/153316/NapoleonCat/)

[4.7 (83)](https://www.capterra.com/p/153316/NapoleonCat/reviews/)[View all reviews](https://www.capterra.com/p/153316/NapoleonCat/reviews/)

[](https://www.capterra.com/p/153316/NapoleonCat/)

With NapoleonCat's Analytics, you will quickly spot improvement opportunities and tweak your social media strategy as you go.

Overall Score

71/100

Popularity: 23/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.7

Customer Service

4.7

Features

4.5

Value for Money

4.5

Paid plans start at

$79.00Per Month

Free Trial

Free Version

Category Features

14/22

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/159323/Swydo/)

## [Swydo](https://www.capterra.com/p/159323/Swydo/)

[4.5 (94)](https://www.capterra.com/p/159323/Swydo/reviews/)[View all reviews](https://www.capterra.com/p/159323/Swydo/reviews/)

[](https://www.capterra.com/p/159323/Swydo/)

Reporting and monitoring platform for Online Marketers for customized and automated reporting.

Overall Score

70/100

Popularity: 22/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.4

Features

4.3

Value for Money

4.3

Paid plans start at

$69.00Per Month

Free Trial

Free Version

Category Features

15/22

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/134593/Pardot/)

## [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)

[4.1 (649)](https://www.capterra.com/p/134593/Pardot/reviews/)[View all reviews](https://www.capterra.com/p/134593/Pardot/reviews/)

[](https://www.capterra.com/p/134593/Pardot/)

Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting.

Overall Score

68/100

Popularity: 22/50

Ratings: 46/50

Review Breakdown

Ease of Use

3.8

Customer Service

3.8

Features

4.0

Value for Money

3.8

Paid plans start at

$1250.00Per Month

Free Trial

Free Version

Category Features

14/22

REVIEW BREAKDOWN

PRICING

PROS & CONS

[View All Marketing Analytics Software](https://www.capterra.com/marketing-analytics-software/)

Most Popular

Popularity Score

Popular

Highly Rated

Ratings Score

Highest Rated

To ensure objectivity and avoid any bias, Capterra Shortlist mathematically combines two key dimensions: a ratings score and a popularity score. These two dimensions are combined to plot top products on the grid and create a total score for a stack-ranked list view—all independent of vendor influence.

Date published:July 31, 2025