Capterra Logo
Helping businesses choose better software since 1999
Capterra offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.

2024 Capterra Shortlist for Marketing Analytics

Mailchimp: the #1 email marketing platform with 11M+ users worldwide, offering AI-powered insights & content creation tools.

Overall Score
capterra logo image
97/100
Popularity: 50/50
Ratings: 47/50

Tableau is the world’s leading AI-powered analytics and business intelligence platform. Learn More!

Overall Score
capterra logo image
92/100
Popularity: 44/50
Ratings: 48/50

Hootsuite helps you build your brand, strengthen connections with customers, and drive real business results with social media.

Overall Score
capterra logo image
89/100
Popularity: 42/50
Ratings: 47/50

Semrush is a leading online visibility management software-as-a-service platform.

Overall Score
capterra logo image
89/100
Popularity: 41/50
Ratings: 48/50

Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers.

Overall Score
capterra logo image
85/100
Popularity: 37/50
Ratings: 48/50

Zoho Social helps you expand your brand's social media presence through robust features, including content monitoring and analytics.

Overall Score
capterra logo image
85/100
Popularity: 36/50
Ratings: 49/50

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

Overall Score
capterra logo image
84/100
Popularity: 35/50
Ratings: 49/50

125k+ ecommerce stores use Omnisend's all-in-one email marketing tool to build customer relationships, analyze marketing & sales data.

Overall Score
capterra logo image
83/100
Popularity: 35/50
Ratings: 48/50

Elevate your marketing analytics by connecting and analyzing your data with a single source of truth for marketing performance.

Overall Score
capterra logo image
82/100
Popularity: 35/50
Ratings: 47/50

Need a Little Help?

Talk with a software expert for free. Get a list of software that’s great for you in less than 15 minutes.

Improve social strategy with a powerful social media analytics and reporting suite | Try Sprout Free For 30 Days.

Overall Score
capterra logo image
81/100
Popularity: 35/50
Ratings: 46/50

Similarweb is a software & data company specializing in web analytics, web traffic, competitive intelligence and performance.

Overall Score
capterra logo image
79/100
Popularity: 31/50
Ratings: 48/50

Powerful, self-serve product analytics to help you convert, engage, and retain more users.

Overall Score
capterra logo image
78/100
Popularity: 30/50
Ratings: 48/50

Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and their digital journeys.

Overall Score
capterra logo image
76/100
Popularity: 28/50
Ratings: 48/50

AppsFlyer's Marketing Analytics suite provides marketers all the tools they need to measure campaign performance and app engagement.

Overall Score
capterra logo image
75/100
Popularity: 27/50
Ratings: 48/50

Power My Analytics is a reporting automation tool that enables digital marketers to collect data and integrate metrics where needed.

Overall Score
capterra logo image
75/100
Popularity: 26/50
Ratings: 49/50

A digital marketing reporting and dashboard tool with a focus on paid traffic and social media. Easy to use and to integrate

Overall Score
capterra logo image
75/100
Popularity: 26/50
Ratings: 49/50

Automate data exports from your marketing apps and turn data into simple reports to enable data-driven decision-making.

Overall Score
capterra logo image
74/100
Popularity: 24/50
Ratings: 50/50

Social media management tool with brand monitoring, content sharing, multiple networks support, social media analysis & tracking.

Overall Score
capterra logo image
74/100
Popularity: 26/50
Ratings: 48/50

+700k marketers in over 120 countries use Supermetrics for marketing analytics to create better data-driven strategies.

Overall Score
capterra logo image
74/100
Popularity: 26/50
Ratings: 48/50

ContentStudio is a data-driven content marketing and social media tool that allows you to discover, compose and share engaging content.

Overall Score
capterra logo image
73/100
Popularity: 25/50
Ratings: 48/50

Dataslayer.ai offers advanced marketing analytics, integrating data from various sources into one dashboard for in-depth analysis.

Overall Score
capterra logo image
73/100
Popularity: 24/50
Ratings: 49/50

Powerful, easy to use marketing automation software that helps generate qualified leads and translate marketing spending into revenue.

Overall Score
capterra logo image
73/100
Popularity: 26/50
Ratings: 47/50

Oktopost is a B2B social engagement suite that supports modern data-driven organizations.

Overall Score
capterra logo image
72/100
Popularity: 24/50
Ratings: 48/50

With NapoleonCat's Analytics, you will quickly spot improvement opportunities and tweak your social media strategy as you go.

Overall Score
capterra logo image
71/100
Popularity: 23/50
Ratings: 48/50

SEO/SMM and Internet marketing platform including keyword research, internal links optimization, branded reporting, and rank checker.

Overall Score
capterra logo image
71/100
Popularity: 22/50
Ratings: 49/50
View All Marketing Analytics Software