Marketing Attribution Software

Find the best Marketing Attribution Software for your business. Compare product reviews and features to build your list.

What is Marketing Attribution Software?

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Keen

by Keen Decision Systems

Keen takes marketing attribution to the next level, integrating all your channels, not just digital. Keen can use your attribution data as a helpful dataset to calculate the full financial contribution for each channel. More importantly, Keen's forward-focused algorithms model a prescriptive marketing plan to optimize your investments by channel, by week; a plan that can be updated in real-time. Learn more about Keen

Keen's platform measures Marketing's financial impact across all channels and models the optimal future investment by channel by week. Learn more about Keen

The Attributor is a self-serve platform that provides proof of audience performance and measurement of the true ROI of any campaign. This patented process is truly omni-channel, matching to any form of marketing traffic. This includes display ad impressions, website visits, email, connected TV, direct mail, radio, store visits, and CRM customers at either home and business locations. The Attributor's automation engine supports attribution as part of the marketing workflow. Learn more about The Attributor

The Attributor is a self-serve platform that provides marketers proof of audience performance to measure the true ROI of any campaign. Learn more about The Attributor

LeadsRx is a marketing attribution tool that shows marketers which of their programs are resulting in conversions. The system uses a unique Universal Pixel that captures entire customer journeys across digital ads, social referrals, organic search, broadcast spots, and more. Marketers who use LeadsRx understand the mix of marketing programs that drive revenue and can eliminate wasted ad spend, improve conversions, and improve overall Return On Advertising Spend (ROAS). Learn more about LeadsRx Attribution Software

Marketing attribution for online and offline attribution in B2B and B2C enterprises. Works with digital and offline programs. Learn more about LeadsRx Attribution Software

Singular

by Singular

Singular transforms how marketers interact with data by providing the infrastructure that sits on top of their current marketing stack and unifies the three core data sets: media sources, attribution and internal BI. We provide the tools to address the ever-growing complexities of the marketing ecosystem and help businesses scale now and into the future as their single source of truth. Learn more about Singular

Uncover ROI at every user touchpoint with campaign analytics and attribution in a single platform. Learn more about Singular

Attribution

by Attribution

Full funnel conversion and revenue tracking solution for your marketing channels (individual and accounts). Only solution to provide cohort analysis by channel and multi-day Return on Ad Spend (ROAS). You will see your cost, visits, conversions and revenue by channel like never before. Directly integrated with Adwords, Facebook, Bing, Twitter, Linkedin, Outbrain, Adroll and more. Simple setup either natively or using Segment, Stripe, Shopify or Recurly, Marketo, Hubspot, Salesforce and more. Learn more about Attribution

Full funnel conversion and revenue tracking solution for your marketing channels including day-by-day cohort based Return on Ad Spend. Learn more about Attribution

Funnel

by Funnel

Funnel is an automated data collection solution that's changing how marketers across the world analyze their data. We integrate with over 400 sources out of the box (plus additional sources upon request) to collect, map and clean all of your marketing data and send it to a BI tool, Google Data Studio, Dashboard Solution, or any other destination. When you let Funnel take care of the data collection, you can spend more time on ROI analysis, campaign optimization and strategy building. Learn more about Funnel

Automate marketing data collection from over 400 sources and start understanding your data better. Free trial available. Learn more about Funnel

Improvado

by Improvado

Built for marketers, by marketers. Aggregate all your marketing data into one place, in real time. 100+ integrations. Reduce manual reporting time by 90%. No developers or SQL knowledge required. Integrations include: Fb, Insta, Snapchat, Linkedin, Pinterest, Twitter, Adwords, Outbrain, Adroll & more. Extract data & send it to visualization tools like Tableau, Looker, Google Data Studio, Google Sheets & more. Learn more about Improvado

Take control of your marketing data. Get all your marketing data in one place. Having data challenges? Reach out. We can help! Learn more about Improvado

Looker

by Looker Data Sciences

Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databasesto get real results, in real time. Lookers lightweight open architecture make it easy for developers to quickly and flexibly build, deploy, and iterate custom on data applications. Learn more about Looker

Data exploration and analytics solution combining modeling, transformations, and derivations at the same layer. Learn more about Looker

DailyStory

by DailyStory

DailyStory is marketing automation made simple. We're a turn-key marketing solution that offers both a marketing automation platform and the expertise to help you successfully create your digital marketing solutions. In the platform you'll find just the right amount of features and capabilities to get the most out of your digital marketing investments. Including: email marketing, landing pages, text messaging, multi-channel campaigns, contact management and much more. Learn more about DailyStory

Marketing automation solutions to help you find new customers. And keep them. Learn more about DailyStory

TapClicks

by TapClicks

TapClicks is world class reporting that saves you time, in the file type you want. Export and schedule automatic reports into Email, Word, Excel, PDF and PowerPoint. We save you from manually generating dozens of separate reports. TapClicks comes loaded with both pre-built visualizations and with a library of widgets you can setup to answer the business questions you regularly face or that come up on the fly. Enhance your ability to make the right decisions, with impactful visualizations. Learn more about TapClicks

Web-based reporting & analytics platform - consolidating marketing data & performance metrics into a single dashboard. Learn more about TapClicks

ActiveDEMAND

by ActiveDEMAND

ActiveDEMAND is a flexible marketing platform for digital marketing agencies and marketers. ActiveDEMAND packages range from the full-featured call tracking application for the small business marketer to the powerful Marketing Agency Portal designed for digital marketing agencies with multi-client management needs. Engage and track prospects using the integrated, comprehensive call tracking module, do more with built-in email templates, landing pages and social media. Learn more about ActiveDEMAND

Full featured digital marketing platform built for marketing agencies Learn more about ActiveDEMAND

Action Recorder

by Customerlabs

A no-coding alternative to Google Tag manager. Track conversions, Button clicks, added to carts, purchase made, product viewed, In-app events like clicks, form submits, URLs without coding. Once tracked send that data to Google Analytics, FB Pixel, Mixpanel, Kissmetrics, Segment, Salesforce, Pipedrive, Zapier, Segment, Google Adwords with flip of a button. Sync your customer data across the all the tools to run effective integrated customer lifecycle campaigns. Learn more about Action Recorder

Without writing code, track anything on your website and send data to entire marketing stack (A no-coding alternative to Tag Manager). Learn more about Action Recorder

Marketing attribution software that shows the impact of every customer interaction that the business participates in. Learn more about Adobe Analytics

Marketing attribution software that shows the impact of every customer interaction that the business participates in. Learn more about Adobe Analytics

TrackMaven

by TrackMaven

TrackMavens marketing analytics platform helps you prove ROI and improve results. Learn more about TrackMaven

TrackMavens marketing analytics platform helps you prove ROI and improve results. Learn more about TrackMaven

AppsFlyer

by AppsFlyer

Mobile marketing analytics & attribution platform that provides tools for measuring, tracking & optimizing mobile marketing campaigns. Learn more about AppsFlyer

Mobile marketing analytics & attribution platform that provides tools for measuring, tracking & optimizing mobile marketing campaigns. Learn more about AppsFlyer

Voluum

by Codewise

Advanced tracking software for performance marketers that consists of real-time reporting, web&mobile tracking, and traffic support. Learn more about Voluum

Advanced tracking software for performance marketers that consists of real-time reporting, web&mobile tracking, and traffic support. Learn more about Voluum

Bizible

by Bizible

Bizible's technology allows companies to accurately track offline revenue back to the exact online marketing source. Learn more about Bizible

Bizible's technology allows companies to accurately track offline revenue back to the exact online marketing source. Learn more about Bizible

DemandJump

by DemandJump

DemandJump is changing the way companies find new customers online. Learn more about DemandJump

DemandJump is changing the way companies find new customers online. Learn more about DemandJump

A marketing analytics solution that gives you the information needed to deliver quality prospects for your sales team. Learn more about VisitorView

A marketing analytics solution that gives you the information needed to deliver quality prospects for your sales team. Learn more about VisitorView

Roivenue

by Roivenue

Data-driven SaaS suite for managing marketing ROI and channel attribution. Learn more about Roivenue

Data-driven SaaS suite for managing marketing ROI and channel attribution. Learn more about Roivenue

Data-driven marketing attribution which enables marketers to make revenue based decisions in real-time. Learn more about Attribution Insights

Data-driven marketing attribution which enables marketers to make revenue based decisions in real-time. Learn more about Attribution Insights

Prismana

by Prismana

An attribution software for businesses who want to keep it simple, cost effective, and non-intrusive. Learn more about Prismana

An attribution software for businesses who want to keep it simple, cost effective, and non-intrusive. Learn more about Prismana

Marketing attribution platform that helps offline and online advertisers identify the channels customers are using to find them. Learn more about Attribution Data Cloud

Marketing attribution platform that helps offline and online advertisers identify the channels customers are using to find them. Learn more about Attribution Data Cloud

Wizaly

by Wizaly

Wizaly is an Algorithmic Multichannel Attribution Platform and calculates the true value of each channel of your marketing campaign. Learn more about Wizaly

Wizaly is an Algorithmic Multichannel Attribution Platform and calculates the true value of each channel of your marketing campaign. Learn more about Wizaly

Simple and affordable multi-touch attribution. Machine learning models. Learn more about Rockerbox Attribution Platform

Simple and affordable multi-touch attribution. Machine learning models. Learn more about Rockerbox Attribution Platform

AdTriba

by AdTriba

The simplest way for digital advertisers to get an accurate view of their cross-channel digital marketing performance. Learn more about AdTriba

The simplest way for digital advertisers to get an accurate view of their cross-channel digital marketing performance. Learn more about AdTriba

Unify & analyze the data across your marketing channels for deep insights into customer trends and behaviors for smarter media buying. Learn more about Altitude

Unify & analyze the data across your marketing channels for deep insights into customer trends and behaviors for smarter media buying. Learn more about Altitude

Divvit

by Divvit

Divvit is an intelligent ecommerce analytics platform that empowers online retailers, by providing real-time data that helps save money Learn more about Divvit

Divvit is an intelligent ecommerce analytics platform that empowers online retailers, by providing real-time data that helps save money Learn more about Divvit

Ferrite Labs

by Ferrite Labs

Helps marketers definitively understand which tactics work, which don't, and offers the tools to fix them. Learn more about Ferrite Labs

Helps marketers definitively understand which tactics work, which don't, and offers the tools to fix them. Learn more about Ferrite Labs

Fospha

by Fospha

Multi-touch attribution tool that enables marketers to manage customer data, analyze customer journey, and produce actionable insights. Learn more about Fospha

Multi-touch attribution tool that enables marketers to manage customer data, analyze customer journey, and produce actionable insights. Learn more about Fospha

GroundTruth

by GroundTruth

Location-based advertising platform that allows businesses to use location data to know more about their audience. Learn more about GroundTruth

Location-based advertising platform that allows businesses to use location data to know more about their audience. Learn more about GroundTruth

InfiniGrow

by InfiniGrow

InfiniGrow is an AI-powered marketing planning and analytics platform for data-driven marketing teams. Learn more about InfiniGrow

InfiniGrow is an AI-powered marketing planning and analytics platform for data-driven marketing teams. Learn more about InfiniGrow

Journey is a cloud-based platform that enables marketers to measure and optimize multi-channel digital advertising performance. Learn more about Journey

Journey is a cloud-based platform that enables marketers to measure and optimize multi-channel digital advertising performance. Learn more about Journey

LandingTrack

by LandingTrack

Automate all your Advertising Campaigns. Track all your events. Optimize your sources automatically. Your One_Stop_Solution Learn more about LandingTrack

Automate all your Advertising Campaigns. Track all your events. Optimize your sources automatically. Your One_Stop_Solution Learn more about LandingTrack

Marketing Evolution

by Marketing Evolution

Marketing Evolutions multi-touch attribution software enables you to track sales to particular ads so you can optimize your spend. Learn more about Marketing Evolution

Marketing Evolutions multi-touch attribution software enables you to track sales to particular ads so you can optimize your spend. Learn more about Marketing Evolution

Marketing Manager

by Mirabel Technologies

Software for lead identification, landing page management, lead scoring, data appending, competitive analysis and campaign tracking. Learn more about Marketing Manager

Software for lead identification, landing page management, lead scoring, data appending, competitive analysis and campaign tracking. Learn more about Marketing Manager

Objective Platform

by Objective Partners

The leading marketing measurement and prediction software designed to track and optimize your multi-channel media investments. Learn more about Objective Platform

The leading marketing measurement and prediction software designed to track and optimize your multi-channel media investments. Learn more about Objective Platform

Web-based marketing observation software for measuring impact and optimizing actions accordingly. Learn more about SAP Customer Attribution

Web-based marketing observation software for measuring impact and optimizing actions accordingly. Learn more about SAP Customer Attribution

Algorithmic and heuristic attribution software made possible by pre-defined standardized tracking codes. Learn more about Strala Prism

Algorithmic and heuristic attribution software made possible by pre-defined standardized tracking codes. Learn more about Strala Prism

XC Logic

by Conversion Logic

Conversion Logic attribution platform, XC Logic delivers actionable insights in real-time. Learn more about XC Logic

Conversion Logic attribution platform, XC Logic delivers actionable insights in real-time. Learn more about XC Logic

YouGov

by YouGov

YouGov is a global research and data analytics group, collecting consumer data in 42 markets. Learn more about YouGov

YouGov is a global research and data analytics group, collecting consumer data in 42 markets. Learn more about YouGov

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What is Marketing Attribution Software?

Marketing Attribution software helps marketers identify the best performing advertising channels for the company.


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