Marketing Attribution Software

Find the best Marketing Attribution Software for your business. Compare product reviews and features to build your list.

What is Marketing Attribution Software?

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LeadsRx is a marketing attribution tool that shows marketers which of their programs are resulting in conversions. The system uses a unique Universal Pixel that captures entire customer journeys across digital ads, social referrals, organic search, broadcast spots, and more. Marketers who use LeadsRx understand the mix of marketing programs that drive revenue and can eliminate wasted ad spend, improve conversions, and improve overall Return On Advertising Spend (ROAS). Learn more about LeadsRx Attribution Software

Marketing attribution for online and offline attribution in B2B and B2C enterprises. Works with digital and offline programs. Learn more about LeadsRx Attribution Software

AppsFlyer

by AppsFlyer

AppsFlyer's attribution platform enables marketers to attribute every app install to the marketing campaign and media source that drove it. Granular dashboards report which network or channel, ad type, ad group, and ad creative drove each user. Deep integrations with nearly every media source and marketing platform including Facebook, Google, and Twitter make it easy to attribute every install to its source. Learn more about AppsFlyer

AppsFlyer's platform enables marketers to attribute every app install to the marketing campaign and media source that drove it. Learn more about AppsFlyer

Keen

by Keen Decision Systems

Keen takes marketing attribution to the next level, integrating all your channels, not just digital. Keen can use your attribution data as a helpful dataset to calculate the full financial contribution for each channel. More importantly, Keen's forward-focused algorithms model a prescriptive marketing plan to optimize your investments by channel, by week; a plan that can be updated in real-time. Learn more about Keen

Keen's platform measures Marketing's financial impact across all channels and models the optimal future investment by channel by week. Learn more about Keen

Singular

by Singular

Singular transforms marketing data into accurate, granular and actionable insights to drive growth. By unifying marketing campaign data with attribution data, marketers can measure ROI from every touchpoint across multiple channels for a single source of truth. Singular global customers include Lyft, LinkedIn, Zynga, Glovo, Supercell, Wish, Wealthfront, Glu, Netmarble, Cleartrip, StichFix, AirBnb and more. Learn more about Singular

The new standard in growth marketing. Unify your siloed data, activate cross-device attribution, expose insights needed to scale. Learn more about Singular

Funnel

by Funnel

Funnel is an automated data collection solution that's changing how marketers across the world analyze their data. We integrate with over 400 sources out of the box (plus additional sources upon request) to collect, map and clean all of your marketing data and send it to a BI tool, Google Data Studio, Dashboard Solution, or any other destination. When you let Funnel take care of the data collection, you can spend more time on ROI analysis, campaign optimization and strategy building. Learn more about Funnel

Automate marketing data collection from over 400 sources and start understanding your data better. Free trial available. Learn more about Funnel

Attribution

by Attribution

Attribution is simplifying multi-touch attribution, making it easy for marketers to track & optimize conversion, cost and revenue for every touch and channel across the buying journey. With cohort analysis, multi-day return on ad spend, and secure integration with all ad platforms, you have the insight to deliver more revenue with less spend. Ranked #1 by G2 Grid for ease of setup, Attribution can be installed in minutes natively or using any CRM or ecommerce tool. Request a free demo today! Learn more about Attribution

Full funnel conversion and revenue tracking solution for your marketing channels including day-by-day cohort based Return on Ad Spend. Learn more about Attribution

TapClicks

by TapClicks

TapClicks is world class reporting that saves you time, in the file type you want. Export and schedule automatic reports into Email, Word, Excel, PDF and PowerPoint. We save you from manually generating dozens of separate reports. TapClicks comes loaded with both pre-built visualizations and with a library of widgets you can setup to answer the business questions you regularly face or that come up on the fly. Enhance your ability to make the right decisions, with impactful visualizations. Learn more about TapClicks

Web-based reporting & analytics platform - consolidating marketing data & performance metrics into a single dashboard. Learn more about TapClicks

DailyStory

by DailyStory

DailyStorys value proposition is to give you great customer service provided by our expert customer success team. Combined with the DailyStory marketing cloud, together we help you achieve your marketing and sales objectives. The DailyStory marketing cloud includes all the marketing automation features and capabilities you need to run large or small campaigns: email marketing, text message marketing, link tracking, landing pages, multi-channel campaigns, contact management and much more. Learn more about DailyStory

DailyStorys value proposition is to give you both great customer service and a complete marketing automation platform. Learn more about DailyStory

Looker

by Looker Data Sciences

Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databasesto get real results, in real time. Lookers lightweight open architecture make it easy for developers to quickly and flexibly build, deploy, and iterate custom on data applications. Learn more about Looker

Data exploration and analytics solution combining modeling, transformations, and derivations at the same layer. Learn more about Looker

Multi-touch attribution, Integrated with Google Analytics. Odyssey provides you with Actionable insights such as suggested ad spend and incrementality index. After importing your cost data, you can see your under- or overspend per channel, campaign, keyword, etc.Installation can be done within a day Learn more about Odyssey Attribution

Multi-touch attribution, integrated with Google Analytics. Actionable insights such as suggested ad spend and incrementality index. Learn more about Odyssey Attribution

ActiveDEMAND

by ActiveDEMAND

ActiveDEMAND is a flexible marketing platform for digital marketing agencies and marketers. ActiveDEMAND packages range from the full-featured call tracking application for the small business marketer to the powerful Marketing Agency Portal designed for digital marketing agencies with multi-client management needs. Engage and track prospects using the integrated, comprehensive call tracking module, do more with built-in email templates, landing pages and social media. Learn more about ActiveDEMAND

Full featured digital marketing platform built for marketing agencies Learn more about ActiveDEMAND

Veritone Attribute gives radio and television broadcasters the ability to measure the effectiveness of advertising campaigns in near real-time. It correlates advertising campaigns with the actions the target audience has taken on the advertisers website within the advertiser's given custom attribution time span. Attribute not only collects data and provides analysis on pre-recorded spots, but on live reads and organic mentions as well leveraging Veritones proprietary AI technology. Learn more about Veritone Attribute

Veritone Attribute gives radio and TV broadcasters the ability to measure the effectiveness of advertising campaigns in near real-time. Learn more about Veritone Attribute

Altitude is your marketing source of truth tracking, cleansing, normalizing channel-specific data into a single coherent system of record. Everything from your marketing KPIs to deep insights are consistently measured and effortlessly derived from a trustworthy cross-device view of the customer journey, using our analytics suite or yours. Leverage sophisticated attribution models to make informed and confident decisions on how to best allocate your marketing spend and effectively drive growth. Learn more about Altitude

Unify & analyze the data across your marketing channels for deep insights into customer trends and behaviors for smarter media buying. Learn more about Altitude

Measured

by Measured

Measured helps inform the incrementality of paid media for acquisition marketers to drive cross-channel investment decisions. Its approach is rooted in innovative, always-on A/B experimentation, proven to be the most effective and accurate methodology for determining incremental contribution. Incrementality drives Measured's cross-channel attribution and decisioning platform. Measured is powered by a privacy-compliant and quality-controlled marketing data platform provided as a service. Learn more about Measured

Measured leads cross-channel media incrementality measurement to inform portfolio media investment decisions. Learn more about Measured

CAKE provides performance marketing software with solutions for affiliate marketing, lead generation and multichannel marketing that enables advertisers, networks and publishers to manage, measure and optimize marketing performance in real-time. Learn more about CAKE

Measure true customer acquisition costs across channels against customer lifetime value, enhance campaign performance and media mix. Learn more about CAKE

The Attributor is a self-serve platform that provides proof of audience performance and measurement of the true ROI of any campaign. This patented process is truly omni-channel, matching to any form of marketing traffic. This includes display ad impressions, website visits, email, connected TV, direct mail, radio, store visits, and CRM customers at either home and business locations. The Attributor's automation engine supports attribution as part of the marketing workflow. Request a demo now! Learn more about The Attributor

The Attributor is a self-serve platform that provides marketers proof of audience performance to measure the true ROI of any campaign. Learn more about The Attributor

Improvado

by Improvado

Built for marketers, by marketers. Aggregate all your marketing data into one place, in real time. 100+ integrations. Reduce manual reporting time by 90%. No developers or SQL knowledge required. Integrations include: Fb, Insta, Snapchat, Linkedin, Pinterest, Twitter, Adwords, Outbrain, Adroll & more. Extract data & send it to visualization tools like Tableau, Looker, Google Data Studio, Google Sheets & more. Learn more about Improvado

Take control of your marketing data. Get all your marketing data in one place. Having data challenges? Reach out. We can help! Learn more about Improvado

CustomerLabs Marketing Insights solves one of the major pain points of SMB marketers: How are visitors interacting with my messages across channels. With multi channel attribution reports get to know where your users come from, how they interact with your brand, which campaigns are of interest to them and much more. Get a completely customized attribution report that solves all your customer data questions and gives the actionable insights you need. Learn more about Marketing Insights

CustomerLabs Marketing Insights delivers the actionable intelligence you need with advanced analytics reports Learn more about Marketing Insights

Marketing attribution software that shows the impact of every customer interaction that the business participates in. Learn more about Adobe Analytics

Marketing attribution software that shows the impact of every customer interaction that the business participates in. Learn more about Adobe Analytics

TrackMaven

by TrackMaven

TrackMavens marketing analytics platform helps you prove ROI and improve results. Learn more about TrackMaven

TrackMavens marketing analytics platform helps you prove ROI and improve results. Learn more about TrackMaven

Customer Attribution platform for savvy marketers. Learn more about PixelMe

Customer Attribution platform for savvy marketers. Learn more about PixelMe

Voluum

by Codewise

Cloud-based solution for businesses that helps manage affiliate campaigns via traffic distribution, anti-fraud kit, and more. Learn more about Voluum

Cloud-based solution for businesses that helps manage affiliate campaigns via traffic distribution, anti-fraud kit, and more. Learn more about Voluum

Bizible's technology allows companies to accurately track offline revenue back to the exact online marketing source. Learn more about Bizible

Bizible's technology allows companies to accurately track offline revenue back to the exact online marketing source. Learn more about Bizible

'Code free', self-served analytics, that get you the answers you need to focus your resources right & increase conversions on your site Learn more about Oribi

'Code free', self-served analytics, that get you the answers you need to focus your resources right & increase conversions on your site Learn more about Oribi

DemandJump

by DemandJump

DemandJump is changing the way companies find new customers online. Learn more about DemandJump

DemandJump is changing the way companies find new customers online. Learn more about DemandJump

A marketing analytics solution that gives you the information needed to deliver quality prospects for your sales team. Learn more about VisitorView

A marketing analytics solution that gives you the information needed to deliver quality prospects for your sales team. Learn more about VisitorView

Roivenue

by Roivenue

Data-driven SaaS suite for managing marketing ROI and channel attribution. Learn more about Roivenue

Data-driven SaaS suite for managing marketing ROI and channel attribution. Learn more about Roivenue

Data-driven marketing attribution which enables marketers to make revenue based decisions in real-time. Learn more about Attribution Insights

Data-driven marketing attribution which enables marketers to make revenue based decisions in real-time. Learn more about Attribution Insights

Prismana

by Prismana

An attribution software for businesses who want to keep it simple, cost effective, and non-intrusive. Learn more about Prismana

An attribution software for businesses who want to keep it simple, cost effective, and non-intrusive. Learn more about Prismana

Marketing attribution platform that helps offline and online advertisers identify the channels customers are using to find them. Learn more about Attribution Data Cloud

Marketing attribution platform that helps offline and online advertisers identify the channels customers are using to find them. Learn more about Attribution Data Cloud

GroundTruth

by GroundTruth

Location-based advertising platform that allows businesses to use location data to know more about their audience. Learn more about GroundTruth

Location-based advertising platform that allows businesses to use location data to know more about their audience. Learn more about GroundTruth

Wizaly

by Wizaly

Wizaly is an Algorithmic Multichannel Attribution Platform and calculates the true value of each channel of your marketing campaign. Learn more about Wizaly

Wizaly is an Algorithmic Multichannel Attribution Platform and calculates the true value of each channel of your marketing campaign. Learn more about Wizaly

Simple and affordable multi-touch attribution. Machine learning models. Learn more about Rockerbox Attribution Platform

Simple and affordable multi-touch attribution. Machine learning models. Learn more about Rockerbox Attribution Platform

AdTriba

by AdTriba

The simplest way for digital advertisers to get an accurate view of their cross-channel digital marketing performance. Learn more about AdTriba

The simplest way for digital advertisers to get an accurate view of their cross-channel digital marketing performance. Learn more about AdTriba

Align.ly

by Align.ly

Analytics and attribution software platform for data-driven B2B marketers using Salesforce as their CRM. Learn more about Align.ly

Analytics and attribution software platform for data-driven B2B marketers using Salesforce as their CRM. Learn more about Align.ly

Divvit

by Divvit

Divvit is an intelligent ecommerce analytics platform that empowers online retailers, by providing real-time data that helps save money Learn more about Divvit

Divvit is an intelligent ecommerce analytics platform that empowers online retailers, by providing real-time data that helps save money Learn more about Divvit

Ferrite Labs

by Ferrite Labs

Helps marketers definitively understand which tactics work, which don't, and offers the tools to fix them. Learn more about Ferrite Labs

Helps marketers definitively understand which tactics work, which don't, and offers the tools to fix them. Learn more about Ferrite Labs

Fospha Marketing

by Fospha Marketing

Multi-touch attribution tool that enables marketers to manage customer data, analyze customer journey, and produce actionable insights. Learn more about Fospha Marketing

Multi-touch attribution tool that enables marketers to manage customer data, analyze customer journey, and produce actionable insights. Learn more about Fospha Marketing

InfiniGrow

by InfiniGrow

InfiniGrow is an AI-powered marketing planning and analytics platform for data-driven marketing teams. Learn more about InfiniGrow

InfiniGrow is an AI-powered marketing planning and analytics platform for data-driven marketing teams. Learn more about InfiniGrow

LandingTrack

by LandingTrack

Automate all your Advertising Campaigns. Track all your events. Optimize your sources automatically. Your One_Stop_Solution Learn more about LandingTrack

Automate all your Advertising Campaigns. Track all your events. Optimize your sources automatically. Your One_Stop_Solution Learn more about LandingTrack

Marketing Evolution

by Marketing Evolution

Marketing Evolutions multi-touch attribution software enables you to track sales to particular ads so you can optimize your spend. Learn more about Marketing Evolution

Marketing Evolutions multi-touch attribution software enables you to track sales to particular ads so you can optimize your spend. Learn more about Marketing Evolution

Brand center for brick and mortar marketing. Improve the brand experience in your stores by managing your physical brand expressions. Learn more about myBrand center

Brand center for brick and mortar marketing. Improve the brand experience in your stores by managing your physical brand expressions. Learn more about myBrand center

Objective Platform

by Objective Partners

The leading marketing measurement and prediction software designed to track and optimize your multi-channel media investments. Learn more about Objective Platform

The leading marketing measurement and prediction software designed to track and optimize your multi-channel media investments. Learn more about Objective Platform

OptiMine Insight

by OptiMine Software

Web-based agile marketing system that offers ROI tracking, ad level insights, and lead generation. Learn more about OptiMine Insight

Web-based agile marketing system that offers ROI tracking, ad level insights, and lead generation. Learn more about OptiMine Insight

Web-based marketing observation software for measuring impact and optimizing actions accordingly. Learn more about SAP Customer Attribution

Web-based marketing observation software for measuring impact and optimizing actions accordingly. Learn more about SAP Customer Attribution

Algorithmic and heuristic attribution software made possible by pre-defined standardized tracking codes. Learn more about Strala Prism

Algorithmic and heuristic attribution software made possible by pre-defined standardized tracking codes. Learn more about Strala Prism

XC Logic

by Conversion Logic

Conversion Logic attribution platform, XC Logic delivers actionable insights in real-time. Learn more about XC Logic

Conversion Logic attribution platform, XC Logic delivers actionable insights in real-time. Learn more about XC Logic

YouGov

by YouGov

YouGov is a global research and data analytics group, collecting consumer data in 42 markets. Learn more about YouGov

YouGov is a global research and data analytics group, collecting consumer data in 42 markets. Learn more about YouGov


What is Marketing Attribution Software?

Marketing Attribution software helps marketers identify the best performing advertising channels for the company.


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