# Best Marketing Attribution Software 2026 | Capterra > Find the top Marketing Attribution software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs. Source: https://www.capterra.com/marketing-attribution-software/s/web-based --- # Best Marketing Attribution Software For more information consult our [Marketing Attribution Buyers Guide](#buyers-guide-content) [4.7 (19)](https://www.capterra.com/p/156756/Funnel/reviews/) Funnel helps you get more from your marketing data. We power reporting and analytics, to help you fully understand performance. [Learn more about Funnel](https://www.capterra.com/p/156756/Funnel/) [4.8 (8)](https://www.capterra.com/p/206769/SegMetrics/reviews/) Finally, get clarity on your true lead value for each step of your marketing funnel [Learn more about SegMetrics](https://www.capterra.com/p/206769/SegMetrics/) [## monday.com](https://www.capterra.com/p/147657/monday-com/) [4.6 (5720)](https://www.capterra.com/p/147657/monday-com/reviews/) Great for: Enterprise An open platform, monday.com allows you to customize dashboards to better track the customer journey and analyze relevant KPIs. [Learn more about monday.com](https://www.capterra.com/p/147657/monday-com/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. [## Wrike](https://www.capterra.com/p/76113/Wrike/) [4.4 (2883)](https://www.capterra.com/p/76113/Wrike/reviews/) Good for: Mid-Size Business Wrike is a marketing work management software for enterprise teams with proofing, time tracking, Gantt charts, Kanban boards, and more. [Learn more about Wrike](https://www.capterra.com/p/76113/Wrike/) [## Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Good for: Enterprise Adobe Marketo Engage is a leading AI-powered platform that automates and scales marketing to drive engagement, efficiency, and revenue. [Learn more about Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) [## Looker](https://www.capterra.com/p/169053/Looker/) [4.5 (282)](https://www.capterra.com/p/169053/Looker/reviews/) Good for: Small Business Looker is a cloud-based and AI-enabled BI platform enabling organizations to explore data, create analytics apps, and share insights. [Learn more about Looker](https://www.capterra.com/p/169053/Looker/) 81% of users recommend this product [## Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/) [4.5 (236)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/) Good for: Features Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and their digital journeys. [Learn more about Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/) [## TapClicks](https://www.capterra.com/p/145227/TapClicks/) [4.3 (175)](https://www.capterra.com/p/145227/TapClicks/reviews/) Good for: Customer Service A Unified Marketing Platform Powered by Data and Driven by Automated Intelligence [Learn more about TapClicks](https://www.capterra.com/p/145227/TapClicks/) [## Liine](https://www.capterra.com/p/184326/Liine/) [4.9 (161)](https://www.capterra.com/p/184326/Liine/reviews/) Great for: Small Business AI-powered call tracking, marketing analytics and ad optimization platform built for multisite healthcare, dental and vet practices [Learn more about Liine](https://www.capterra.com/p/184326/Liine/) 90% of users recommend this product [## CTM](https://www.capterra.com/p/152004/Call-tracking-software/) [4.6 (150)](https://www.capterra.com/p/152004/Call-tracking-software/reviews/) Good for: Value for Money CTM lets you track & attribute leads, from any source, giving you data to confidently make marketing decisions & increase conversions. [Learn more about CTM](https://www.capterra.com/p/152004/Call-tracking-software/) 82% of users recommend this product [## LeadsRx](https://www.capterra.com/p/146071/LeadsRx-Attribution-Software/) [4.4 (144)](https://www.capterra.com/p/146071/LeadsRx-Attribution-Software/reviews/) Good for: Ease of Use Impartial multi-touch marketing attribution for SMBs and enterprise brands; OTT, podcast, digital, tv, radio support; [Learn more about LeadsRx](https://www.capterra.com/p/146071/LeadsRx-Attribution-Software/) [## Terminus](https://www.capterra.com/p/158147/Terminus/) [4.5 (140)](https://www.capterra.com/p/158147/Terminus/reviews/) Great for: Customer Service Terminus transforms your go-to-market approach, orchestrating accountability & focus across Marketing, Sales and Customer Success. [Learn more about Terminus](https://www.capterra.com/p/158147/Terminus/) 82% of users recommend this product [## AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/) [4.5 (138)](https://www.capterra.com/p/156811/AppsFlyer/reviews/) Good for: Campaign Analytics AppsFlyer's platform enables marketers to attribute every app install to the marketing campaign and media source that drove it. [Learn more about AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/) 87% of users recommend this product [## Voluum](https://www.capterra.com/p/145771/Voluum/) [4.5 (125)](https://www.capterra.com/p/145771/Voluum/reviews/) Great for: ROI Tracking Voluum is a performance tracking software for affiliate marketers, media buyers, and agencies. [Learn more about Voluum](https://www.capterra.com/p/145771/Voluum/) 83% of users recommend this product [## NinjaCat](https://www.capterra.com/p/132630/NinjaCat/) [4.4 (89)](https://www.capterra.com/p/132630/NinjaCat/reviews/) NinjaCat is a digital marketing performance management platform for agencies, media companies, and brands. [Learn more about NinjaCat](https://www.capterra.com/p/132630/NinjaCat/) [## Affise](https://www.capterra.com/p/164591/Affise/) [4.6 (84)](https://www.capterra.com/p/164591/Affise/reviews/) Affise MMP is a marketing attribution platform that allows you to grow your app by enabling you to identify the best channels and users [Learn more about Affise](https://www.capterra.com/p/164591/Affise/) [## ActiveDEMAND](https://www.capterra.com/p/142305/ActiveDEMAND/) [4.2 (79)](https://www.capterra.com/p/142305/ActiveDEMAND/reviews/) Get fast, easy, branded marketing performance reporting and dashboards, email scheduled reports, and CRM integration. [Learn more about ActiveDEMAND](https://www.capterra.com/p/142305/ActiveDEMAND/) [## Phonexa](https://www.capterra.com/p/156125/Phonexa/) [5.0 (75)](https://www.capterra.com/p/156125/Phonexa/reviews/) Phonexa is an all-in-one suite for marketing automation with tools for calls, leads, clicks, email, SMS, accounting, and more. [Learn more about Phonexa](https://www.capterra.com/p/156125/Phonexa/) [## SocialClimb](https://www.capterra.com/p/178279/SocialClimb/) [4.8 (67)](https://www.capterra.com/p/178279/SocialClimb/reviews/) SocialClimb arms healthcare organizations with HIPAA-compliant data and a comprehensive platform to execute effective campaigns. [Learn more about SocialClimb](https://www.capterra.com/p/178279/SocialClimb/) [## Dreamdata](https://www.capterra.com/p/197705/Dreamdata-io/) [4.8 (55)](https://www.capterra.com/p/197705/Dreamdata-io/reviews/) Dreamdata is a B2B Activation & Attribution Platform built for empowering marketers.  [Learn more about Dreamdata](https://www.capterra.com/p/197705/Dreamdata-io/) [## Lebesgue](https://www.capterra.com/p/238852/Lebesgue/) [4.9 (43)](https://www.capterra.com/p/238852/Lebesgue/reviews/) Accurate e-comm attribution with AI & Le-Pixel (first-party pixel). Connects ads/sales for true marketing ROI & smarter spend decisions [Learn more about Lebesgue](https://www.capterra.com/p/238852/Lebesgue/) [## Plezi](https://www.capterra.com/p/180164/Plezi/) [4.6 (33)](https://www.capterra.com/p/180164/Plezi/reviews/) Plezi is a B2B marketing automation platform that helps marketers structure their strategy and generate qualified leads. [Learn more about Plezi](https://www.capterra.com/p/180164/Plezi/) [## Swaarm](https://www.capterra.com/p/215758/Swaarm/) [4.8 (32)](https://www.capterra.com/p/215758/Swaarm/reviews/) Swaarm is a performance-based marketing platform that provides an innovative martech tracking and campaign management solution. [Learn more about Swaarm](https://www.capterra.com/p/215758/Swaarm/) [## lc.cx](https://www.capterra.com/p/236978/lc-cx/) [4.9 (29)](https://www.capterra.com/p/236978/lc-cx/reviews/) Url Shortener, Pixel retargeting, Qr Code, Link Page. Monitor all of your link. Online creation and management solution for simple URL. [Learn more about lc.cx](https://www.capterra.com/p/236978/lc-cx/) [## AdRoll ABM](https://www.capterra.com/p/163718/RollWorks/) [4.5 (28)](https://www.capterra.com/p/163718/RollWorks/reviews/) AdRoll connects the dots across the funnel with AI, multi-channel reach, and ABM — built for speed, scale, and smarter growth. [Learn more about AdRoll ABM](https://www.capterra.com/p/163718/RollWorks/) Page 1 of 7 ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Filter (160) Products: Sort By: Sponsored * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews Advertising Management Affiliate Management AI Copilot Attribution Modeling Audience Targeting Campaign Analytics Campaign Management Conversion Tracking Cross Channel Attribution Customer Journey Mapping Customer Segmentation Data Import/Export Engagement Tracking Generative AI Multi-Campaign Multi-Touch Attribution Performance Metrics Predictive Analytics ROI Tracking Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad