# Best Marketing Automation Software 2026 | Capterra > Find the top Marketing Automation software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs. Source: https://www.capterra.com/marketing-automation-software --- # Best Marketing Automation Software Last updated on April 14, 2026 How to find the right Marketing Automation Software? Learn more from our team about Marketing Automation Software pricing features and benefits in our Marketing Automation Buyers Guide Verified Insights Provider data verified by our Software Research team and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) ## What is marketing automation software?  Researched by: [Capterra](https://www.capterra.com/resources/author/capterra/) Updated on April 14, 2026 [Marketing automation software](https://www.capterra.com/marketing-automation-software/) is a platform that helps businesses automate marketing tasks and workflows such as email marketing, social media marketing, lead generation, and customer relationship management (CRM). Marketing automation platforms enable end-to-end management of marketing campaigns, including campaign design, tracking, content publishing, and customer segmentation. They also provide insights into customer behavior, interactions, and trends through analytics, helping marketers measure the performance of their campaigns. * * * For more information consult our [Marketing Automation Buyers Guide](#buyers-guide-content) [4.1 (77)](https://www.capterra.com/p/207701/Hibu/reviews/) All‑in‑one digital marketing for local businesses, combining websites, SEO, ads, and social to drive leads and growth. [Learn more about Hibu](https://www.capterra.com/p/207701/Hibu/) Marketing Automation features reviewers most value Campaign Analytics Campaign Management CRM Email Marketing Engagement Tracking Landing Pages/Web Forms Lead Management Marketing Automation Segmentation 0.0 (0) THE ADVERTISING BUTTON IS HERE. Click for same day search and social ads with franchise dashboards for your local digital marketing. [Learn more about PostMonster](https://www.capterra.com/p/267522/PostMonster/) Marketing Automation features reviewers most value Campaign Analytics Campaign Management CRM Email Marketing Engagement Tracking Landing Pages/Web Forms Lead Management Marketing Automation Segmentation [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Adobe Marketo Engage is a leading AI-powered platform that automates and scales marketing to drive engagement, efficiency, and revenue. [Learn more about Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Marketing Automation features reviewers most value Campaign Analytics Campaign Management CRM Email Marketing Engagement Tracking Landing Pages/Web Forms Lead Management Marketing Automation Segmentation Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. [4.6 (3413)](https://www.capterra.com/p/132996/brevo/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-automation-software/shortlist/) Marketing Automation that works as hard as you do. Grow your business with AI-powered campaigns, push notification & more. [Learn more about Brevo](https://www.capterra.com/p/132996/brevo/) Marketing Automation features reviewers most value Campaign Analytics Campaign Management CRM Email Marketing Engagement Tracking Landing Pages/Web Forms Lead Management Marketing Automation Segmentation 86% recommend this product [4.5 (2)](https://www.capterra.com/p/164750/Marketing-Manager/#reviews) This affordable software combines email marketing, workflow automation, and other digital tools for the everyday marketer. [Learn more about Mirabel's Marketing Manager](https://www.capterra.com/p/164750/Marketing-Manager/) Marketing Automation features reviewers most value Campaign Analytics Campaign Management CRM Email Marketing Engagement Tracking Landing Pages/Web Forms Lead Management Marketing Automation Segmentation [4.5 (55)](https://www.capterra.com/p/151231/Xtremepush/reviews/) Power your marketing with automation for personalized, data-driven campaigns across multiple channels, boosting conversions. [Learn more about Xtremepush](https://www.capterra.com/p/151231/Xtremepush/) Marketing Automation features reviewers most value Campaign Analytics Campaign Management CRM Email Marketing Engagement Tracking Landing Pages/Web Forms Lead Management Marketing Automation Segmentation [4.8 (82)](https://www.capterra.com/p/141932/Ricochet/reviews/) Our products include: Auto Dialer, Cloud Phone System, Progressive Dialer, CRM & Lead Management, and Email & SMS Marketing Automation. [Learn more about Ricochet360](https://www.capterra.com/p/141932/Ricochet/) Marketing Automation features reviewers most value Campaign Analytics Campaign Management CRM Email Marketing Engagement Tracking Landing Pages/Web Forms Lead Management Marketing Automation Segmentation [4.4 (59)](https://www.capterra.com/p/155737/CleverTap/reviews/) User Retention Platform for High-Growth Mobile Apps [Learn more about CleverTap](https://www.capterra.com/p/155737/CleverTap/) Marketing Automation features reviewers most value Campaign Analytics Campaign Management CRM Email Marketing Engagement Tracking Landing Pages/Web Forms Lead Management Marketing Automation Segmentation 0.0 (0) Ad-trade platform that gives you maximum control of your campaigns in a smarter way [Learn more about Aroscop](https://www.capterra.com/p/239585/Aroscop/) Marketing Automation features reviewers most value Campaign Analytics Campaign Management CRM Email Marketing Engagement Tracking Landing Pages/Web Forms Lead Management Marketing Automation Segmentation [4.7 (51)](https://www.capterra.com/p/166204/emfluence/reviews/) Automate personalized customer journeys with data-driven workflows that engage audiences and deliver measurable ROI. [Learn more about emfluence Marketing Platform](https://www.capterra.com/p/166204/emfluence/) Marketing Automation features reviewers most value Campaign Analytics Campaign Management CRM Email Marketing Engagement Tracking Landing Pages/Web Forms Lead Management Marketing Automation Segmentation [4.3 (6966)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-automation-software/shortlist/) CRM solution that helps businesses with sales force automation, process management, journey orchestration, marketing automation & more. [Learn more about Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Marketing Automation features reviewers most value Campaign Analytics Campaign Management CRM Email Marketing Engagement Tracking Landing Pages/Web Forms Lead Management Marketing Automation Segmentation [4.1 (7)](https://www.capterra.com/p/209878/ePs-MarketDirect-Cross-Media/reviews/) MarketDirect Cross Media is an intuitive, powerful multi-channel customer communication and marketing campaign solution. [Learn more about MarketDirect Cross Media](https://www.capterra.com/p/209878/ePs-MarketDirect-Cross-Media/) Marketing Automation features reviewers most value Campaign Analytics Campaign Management CRM Email Marketing Engagement Tracking Landing Pages/Web Forms Lead Management Marketing Automation Segmentation [4.5 (6221)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-automation-software/shortlist/) HubSpot Marketing Hub helps businesses generate leads and create better customer experiences. [Learn more about HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Marketing Automation features reviewers most value Campaign Analytics Campaign Management CRM Email Marketing Engagement Tracking Landing Pages/Web Forms Lead Management Marketing Automation Segmentation [4.7 (133)](https://www.capterra.com/p/130149/bpm-online-CRM/reviews/) New Era of CRM: Built on AI. Ready to act [Learn more about Creatio CRM](https://www.capterra.com/p/130149/bpm-online-CRM/) Marketing Automation features reviewers most value Campaign Analytics Campaign Management CRM Email Marketing Engagement Tracking Landing Pages/Web Forms Lead Management Marketing Automation Segmentation 90% recommend this product [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-automation-software/shortlist/) 150k+ Shopify, WooCommerce, and Wix ecommerce stores scale their business with Omnisend’s powerful email & SMS marketing platform. [Learn more about Omnisend](https://www.capterra.com/p/153508/Omnisend/) Marketing Automation features reviewers most value Campaign Analytics Campaign Management CRM Email Marketing Engagement Tracking Landing Pages/Web Forms Lead Management Marketing Automation Segmentation 85% recommend this product [4.6 (96)](https://www.capterra.com/p/182568/Channable/reviews/) Use Channable to automate your feed- based online marketing. Create mighty feeds and manage campaigns based on your inventory. [Learn more about Channable](https://www.capterra.com/p/182568/Channable/) Marketing Automation features reviewers most value Campaign Analytics Campaign Management CRM Email Marketing Engagement Tracking Landing Pages/Web Forms Lead Management Marketing Automation Segmentation [4.7 (55)](https://www.capterra.com/p/134176/Pinpointe/reviews/) Cloud-based email marketing for mid-size enterprises, agencies and high volume senders who have outgrown their current ESP. [Learn more about Pinpointe](https://www.capterra.com/p/134176/Pinpointe/) Marketing Automation features reviewers most value Campaign Analytics Campaign Management CRM Email Marketing Engagement Tracking Landing Pages/Web Forms Lead Management Marketing Automation Segmentation [4.4 (156)](https://www.capterra.com/p/154791/ShortStack/reviews/) Create unique contest landing pages, run social contests, choose winners, send emails and analyze results - all from one place. [Learn more about ShortStack](https://www.capterra.com/p/154791/ShortStack/) Marketing Automation features reviewers most value Campaign Analytics Campaign Management CRM Email Marketing Engagement Tracking Landing Pages/Web Forms Lead Management Marketing Automation Segmentation [4.6 (2316)](https://www.capterra.com/p/151962/SEMrush/reviews/) Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create impact. [Learn more about Semrush](https://www.capterra.com/p/151962/SEMrush/) Marketing Automation features reviewers most value Campaign Analytics Campaign Management CRM Email Marketing Engagement Tracking Landing Pages/Web Forms Lead Management Marketing Automation Segmentation 82% recommend this product [4.7 (87)](https://www.capterra.com/p/174023/Customer-io/reviews/) Customer.io is software that helps businesses create personalized experiences across channels using first-party data. [Learn more about Customer.io](https://www.capterra.com/p/174023/Customer-io/) Marketing Automation features reviewers most value Campaign Analytics Campaign Management CRM Email Marketing Engagement Tracking Landing Pages/Web Forms Lead Management Marketing Automation Segmentation [4.8 (6)](https://www.capterra.com/p/237293/InboxAlly/#reviews) InboxAlly helps repair and protect your email sender reputation and ensure your emails are delivered in the inbox. [Learn more about InboxAlly](https://www.capterra.com/p/237293/InboxAlly/) Marketing Automation features reviewers most value Campaign Analytics Campaign Management CRM Email Marketing Engagement Tracking Landing Pages/Web Forms Lead Management Marketing Automation Segmentation [4.0 (22)](https://www.capterra.com/p/188236/Adzooma/reviews/) Adzooma’s an award-winning digital marketing platform that helps businesses of any size grow by making online marketing easy. [Learn more about Adzooma](https://www.capterra.com/p/188236/Adzooma/) Marketing Automation features reviewers most value Campaign Analytics Campaign Management CRM Email Marketing Engagement Tracking Landing Pages/Web Forms Lead Management Marketing Automation Segmentation 0.0 (0) Get faster results and connect with people more efficiently. Anything you currently do manually, we can automate for you. [Learn more about Automatur](https://www.capterra.com/p/230058/Automatur/) Marketing Automation features reviewers most value Campaign Analytics Campaign Management CRM Email Marketing Engagement Tracking Landing Pages/Web Forms Lead Management Marketing Automation Segmentation [4.6 (7)](https://www.capterra.com/p/81919/Marketing-Optimizer/reviews/) Generate and sell more Internet leads with the only marketing automation and digital agency software made for marketing experts. [Learn more about Marketing Optimizer](https://www.capterra.com/p/81919/Marketing-Optimizer/) Marketing Automation features reviewers most value Campaign Analytics Campaign Management CRM Email Marketing Engagement Tracking Landing Pages/Web Forms Lead Management Marketing Automation Segmentation [4.6 (12)](https://www.capterra.com/p/122512/iPresso/reviews/) Next generation Marketing Automation 360 platform. Integrates into one platform most effective multi channel communication. [Learn more about iPresso](https://www.capterra.com/p/122512/iPresso/) Marketing Automation features reviewers most value Campaign Analytics Campaign Management CRM Email Marketing Engagement Tracking Landing Pages/Web Forms Lead Management Marketing Automation Segmentation Page 1 of 40 ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Filter (992) Products: Sort By: Sponsored * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews A/B Testing AI Copilot Campaign Analytics Campaign Management Conversion Tracking CRM Drip Campaigns Dynamic Content Email Marketing Engagement Tracking Generative AI Landing Pages/Web Forms Lead Management Lead Qualification Marketing Automation Multi-Campaign Multi-Channel Marketing Multivariate Testing ROI Tracking Sales Analytics Segmentation Social Marketing Template Management Third-Party Integrations Website Visitor Tracking Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [Push Notifications Software](https://www.capterra.com/push-notifications-software/)[Direct Mail Automation Software](https://www.capterra.com/direct-mail-automation-software/)[SMS Marketing Software](https://www.capterra.com/sms-marketing-software/)[Social Media Management Software](https://www.capterra.com/social-media-management-software/)[Email Management Software](https://www.capterra.com/email-management-software/)[Email Verification Tools Software](https://www.capterra.com/email-verification-tools-software/)[Email Tracking Software](https://www.capterra.com/email-tracking-software/)[Transactional Email Software](https://www.capterra.com/transactional-email-software/)[Conversational Marketing Platform Software](https://www.capterra.com/conversational-marketing-platform-software/)[SMS Survey Software](https://www.capterra.com/sms-survey-software/) I'm looking for Marketing Automation Software that is: [For Small Businesses](https://www.capterra.com/marketing-automation-software/s/small-businesses/) Table of Contents - [What are the common features of marketing automation software?](#what-are-the-common-features-of-marketing-automation-software) - [What are the benefits of marketing automation software?](#what-are-the-benefits-of-marketing-automation-software) - [How much does marketing automation software cost?](#how-much-does-marketing-automation-software-cost) - [Key considerations when purchasing marketing automation software](#key-considerations-when-purchasing-marketing-automation-software) ## What are the common features of marketing automation software? - **Marketing campaign management:** Access a centralized dashboard to plan, create, and execute marketing campaigns. Users can customize campaigns by adding different stages as well as monitor the real-time performance of each stage. - **Lead management:** Simplify the process of handling leads, from capture to conversion. This feature includes lead capture, segmentation, scoring, nurturing, tracking, and qualification capabilities. - **Segmentation:** Group leads or audiences based on attributes such as demographics, behavior, and purchase history. This segmentation helps deliver personalized content to target the right audience. - **ROI tracking:** Use analytics and reporting capabilities to measure the return on investment (ROI) of marketing efforts. This involves tracking key performance indicators such as conversion rates, click-through rates, and customer acquisition costs. - **Multi-channel marketing:** Engage with audiences across channels, including email, social media, web, and mobile. Marketers can craft tailored messages and content for each platform to maximize audience engagement. * * * ## What are the benefits of marketing automation software? - **Identifies cross-selling and upselling opportunities:** A marketing automation tool uses customer behavior and purchase history to identify cross-selling and upselling opportunities. For instance, your business can use this software to identify customers who have purchased a product or service and send them targeted offers for complementary offerings. - **Improves customer engagement:** By automating repetitive tasks, the software saves your marketing team bandwidth to focus on delivering more personalized content and experiences to customers. It also helps segment prospects based on their interests and behavior, enabling marketers to send targeted messages and offers and boost customer engagement. - **Boosts sales and revenue:** Marketing automation software streamlines lead generation by automating lead capture, scoring, and routing, enabling your business to reach more potential customers. It also facilitates effective lead nurturing through targeted content and offers based on customer interests and behavior. As a result, your business can boost its chances of conversions, which, over time, can lead to a noticeable increase in your sales and revenue.  - **Reduces human errors:** A marketing automation platform eliminates the risk of human error in marketing activities. Whether it's sending emails with accurate information, scheduling social media posts at the right time, or segmenting customer lists without mistakes, the software ensures marketing tasks are executed with precision and consistency. This not only maintains your brand's reputation but also saves time and resources that would otherwise be spent on correcting manual errors. * * * ## How much does marketing automation software cost? Most marketing automation software tools on the market are priced on a “per user, per month” basis, and their entry-level pricing plans range from **$4.67 to $108+\*.** An enterprise product that’s priced higher may include additional features such as advanced reporting, active campaign monitoring, social media marketing integration, advanced customer experience tracker, unlimited automation, Google Analytics integration, and marketing strategy building. _\*The pricing included is for the entry-level/lowest-priced offerings found on vendor websites as of Nov. 02, 2023._ * * * ## Key considerations when purchasing marketing automation software - **Outline your marketing goals and needs.** Marketing objectives can vary based on factors such as the business type, industry, and goals. Therefore, your marketing team needs to define its specific goals with automation software. Do they want to increase leads, standardize manual operations, or enhance customer engagement? Understanding these objectives will help you identify features to shortlist in the marketing automation platform. - **Assess data security and compliance.** Marketing automation solutions store large volumes of data, including customers’ personal and behavioral information. Therefore, look for robust data security and compliance features, such as two-factor authentication and role-based access control, to protect your data. The software should also comply with relevant data protection regulations, such as the General Data Protection Regulation (GDPR) and the Health Insurance Portability and Accountability Act (HIPAA). - **Evaluate software scalability.** As your business grows, your marketing team will need software that can scale with your operations. Before purchasing any marketing automation tool, consider whether it can accommodate your anticipated growth and handle increased volumes of leads, customers, and campaigns without significantly modifying your existing infrastructure or incurring additional costs. * * * **Sources** Products evaluated for the pricing calculation were taken from Capterra’s [marketing automation software](https://www.capterra.com/marketing-automation-software/) directory. The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in Capterra’s directory that offer them.