Act-On vs Pardot

Awards

Rating


4.5 / 5
(228)


4 / 5
(473)

Starting Price

$900.00/month

$1,000.00/month/user

Best For

Act-On serves 4800+ customers worldwide, ranging in size (small and mid-size businesses, enterprise departments) and industry (financial services, healthcare, manufacturing, education, tech).

If your organization uses online marketing for lead generation, you are probably a good candidate for marketing automation!

Ideal number of Users

1 - 99

1 - 1000+

Ease of Use


4 / 5

4 / 5

Customer Support


4.5 / 5

4 / 5

Features & Functionality


4 / 5

4 / 5

Value for Money


4 / 5

3.5 / 5

Product Features

  • close A/B Testing
  • check Analytics/ROI Tracking
  • close Customizable CTAs
  • check Drip Campaigns
  • close Dynamic Content
  • check Landing Pages/Web Forms
  • check Lead Scoring
  • close Sales Intelligence
  • check Search Marketing
  • check Segmentation
  • check Social Marketing
  • check Website Visitor Tracking
  • close A/B Testing
  • check Analytics/ROI Tracking
  • close Customizable CTAs
  • check Drip Campaigns
  • close Dynamic Content
  • check Landing Pages/Web Forms
  • check Lead Scoring
  • close Sales Intelligence
  • check Search Marketing
  • check Segmentation
  • check Social Marketing
  • check Website Visitor Tracking

Screenshots

View 4 screenshots 54606 thumb
View 5 screenshots 133213 thumb

Platform

Web/Installed

Mobile

Web/Installed

Mobile

Support

  • 24/7 (Live Rep)
  • Business Hours
  • Online
  • 24/7 (Live Rep)
  • Business Hours
  • Online

Training

  • check In Person
  • check Live Online
  • check Webinars
  • check Documentation
  • check In Person
  • check Live Online
  • check Webinars
  • check Documentation

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Act-On vs Pardot

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