iContact Pro Marketing Automation vs OpenBack

Starting Price

Not provided by vendor Not provided by vendor

Best For

iContact is perfect for small businesses, entrepreneurs, marketers, agencies, & high-volume sender w/ 25k-500K subscribers. Nonprofits, EDUs, financial services, event mgrs, and many more love us!

OpenBack is a best-in-class notification provider for Enterprises with multiple apps and/or larger user bases. Typically, these companies are looking to boost app engagement & retention.

Rating


4.5 / 5
(510)
Read All Reviews
(0)

Ideal number of Users

1 - 99

2 - 49

Ease of Use


4.4 / 5


  • "It is easy to use and the support is great. They are willing to help any way they can (Our rep is wonderful to work with)."

  • "I like the fact that this software is easy to use and is very versatile. The ability to save a new template is a huge plus."



Customer Support


4.7 / 5


  • "Good contact organization abilities. Fantastic Customer Service, regardless of what kind of problem you have."

  • "It was easy to set up and the customer support is great. The templates, list segmentation and sending options are great."



Features & Functionality


4.3 / 5


  • "Very good product to reach customer. Best suitable for doing Corporate Marketing Campaigns."

  • "IContact is more that and great platform, the technical assistance/guidance is the best advantage for our company."



Value for Money


4.5 / 5


  • "I like that it has nice features such a posting to Facebook, and the updates look nice, and it's fairly priced."

  • "Their salesperson was fantastic setting us up with what we needed for little money, and thinking about what we might need for the future."



Product Features

  • close A/B Testing
  • check Analytics/ROI Tracking
  • close Customizable CTAs
  • check Drip Campaigns
  • close Dynamic Content
  • check Landing Pages/Web Forms
  • check Lead Scoring
  • close Sales Intelligence
  • close Search Marketing
  • check Segmentation
  • check Social Marketing
  • close Website Visitor Tracking
  • close A/B Testing
  • check Analytics/ROI Tracking
  • close Customizable CTAs
  • check Drip Campaigns
  • close Dynamic Content
  • close Landing Pages/Web Forms
  • close Lead Scoring
  • close Sales Intelligence
  • close Search Marketing
  • check Segmentation
  • check Social Marketing
  • close Website Visitor Tracking

Screenshots

View 5 screenshots 92629 thumb
View 5 screenshots 137169 thumb

Platform

Web/Installed

Mobile

Web/Installed

Mobile

Support

  • 24/7 (Live Rep)
  • Business Hours
  • Online
  • 24/7 (Live Rep)
  • Business Hours
  • Online

Training

  • check In Person
  • check Live Online
  • check Webinars
  • check Documentation
  • check In Person
  • check Live Online
  • check Webinars
  • check Documentation

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iContact Pro Marketing Automation vs OpenBack

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