Constant Contact vs Marketo Lead Management

Awards

Starting Price

$20.00/month

$895.00/month

Best For

Constant Contact helps small businesses reach new audiences and drive more business in less time with easy-to-use email marketing automation tools, event management tools, surveys, & social campaigns.

For B2B or B2C companies that care about customer nurturing, customized and scalable segmentation, personalization and deep customer engagement.

Ideal number of Users

1 - 49

2 - 99

Rating


4.3 / 5
(1567)
Read All Reviews

4.2 / 5
(576)
Read All Reviews

Ease of Use


4.3 / 5


  • "It is SUPER easy to use, very user friendly, and our customers seem to love the emails that we send them from the software."

  • "The best feature was ease of use. Once you set up your campaign it was very easy to use."


3.8 / 5


  • "It's intuitive, easy to navigate, and the release/feature updates are generally exciting and impactful."

  • "My company uses Marketo on a regular basis for marketing automation. The platform has ease of use and good templates for email and landing pages."

Customer Support


4.2 / 5


  • "Excellent customer service, great delivery - the two main ingredients for a great email software."

  • "I find Constant Contact to be very easy to use and the customer service is outstanding."


3.9 / 5


  • "The Marketo community is full of great resources and you are always connected to helpful tools to help you better use the platform."

  • "Marketo has a fantastically organized product docs section, as well as an amazing active community with almost unlimited resources to consume."

Features & Functionality


4.1 / 5


  • "My overall experience w/Constant Contact has been by far amazing. I am quick to recommend them."

  • "It's pretty intuitive and easy to figure out. Personalization options are a nice touch but they are simpler than a lot of other programs."


4.2 / 5


  • "It is a user-friendly interface which is easily understandable by you and it has a very brilliant capability of automating almost everything."

  • "The foundation of what Marketo is built on are these awesome things called Programs and Smart Campaigns."

Value for Money


4.1 / 5


  • "We are really excited about the Open Rates, and Unsubscriber list, among other benefits. The price of the software is very well worth it."

  • "It provides us an easy and professional way to maintain contact with our supporters. Great value for the price."


3.8 / 5


  • "It also helps me easily track my cost-per-lead and figure out which events are driving the most leads and helping us close the most deals."

  • "I really enjoy the speed of the Salesforce sync as we are able to create/monitor campaigns and attribute revenue almost instantly."

Product Features

  • A/B Testing
  • Analytics/ROI Tracking
  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking
  • A/B Testing
  • Analytics/ROI Tracking
  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking

Screenshots

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Platform

Web/Installed

Mobile

Web/Installed

Mobile

Support

  • 24/7 (Live Rep)
  • Business Hours
  • Online
  • 24/7 (Live Rep)
  • Business Hours
  • Online

Training

  • close In Person
  • check Live Online
  • check Webinars
  • check Documentation
  • check In Person
  • check Live Online
  • check Webinars
  • check Documentation

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Constant Contact vs Marketo Lead Management

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