Marketo Lead Management vs Pardot

Best For

Who Uses This Software?

For B2B or B2C companies that care about customer nurturing, customized and scalable segmentation, personalization and deep customer engagement.

If your organization uses online marketing for lead generation, you are probably a good candidate for marketing automation!

Target Customer Size (Users)

2 - 99

1 - 1000+

Pricing

Starting Price

$895.00/month

$1,000.00/month/user

Free Trial

Yes No

Free Version

No No

Product Details

Platform

Web/Installed

Mobile

Web/Installed

Mobile

Features

  • A/B Testing
  • Analytics/ROI Tracking
  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking
  • A/B Testing
  • Analytics/ROI Tracking
  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking

Screenshots

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Ratings

Overall


4 / 5
(512)

4 / 5
(441)

Ease of Use


4 / 5

4 / 5

Customer Service


4 / 5

4 / 5

Features & Functionality


4 / 5

4 / 5

Value for Money


4 / 5

3.5 / 5

Training & Support

Support

  • 24/7 (Live Rep)
  • Business Hours
  • Online
  • 24/7 (Live Rep)
  • Business Hours
  • Online

Training

  • check In Person
  • check Live Online
  • check Webinars
  • check Documentation
  • check In Person
  • check Live Online
  • check Webinars
  • check Documentation

share Share Your Comparison of Pardot vs Marketo Lead Management


Marketo Lead Management vs Pardot

Best For

Who Uses This Software?

For B2B or B2C companies that care about customer nurturing, customized and scalable segmentation, personalization and deep customer engagement.

If your organization uses online marketing for lead generation, you are probably a good candidate for marketing automation!

Target Customer Size (Users)

2 - 99

1 - 1000+

Pricing

Starting Price

$895.00/month

$1,000.00/month/user

Free Trial

Yes No

Free Version

No No

Product Details

Platform

Web/Installed

Mobile

Web/Installed

Mobile

Product Details

  • A/B Testing
  • Analytics/ROI Tracking
  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking
  • A/B Testing
  • Analytics/ROI Tracking
  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking

Ratings

Overall


4 / 5
(512)

4 / 5
(441)

Ease of Use


4 / 5

4 / 5

Customer Service


4 / 5

4 / 5

Features & Functionality


4 / 5

4 / 5

Value for Money


4 / 5

3.5 / 5

Training & Support

Support

  • 24/7 (Live Rep)
  • Business Hours
  • Online
  • 24/7 (Live Rep)
  • Business Hours
  • Online

Training

  • check In Person
  • check Live Online
  • check Webinars
  • check Documentation
  • check In Person
  • check Live Online
  • check Webinars
  • check Documentation

Share Your Comparison of Pardot vs Marketo Lead Management