Marketo Lead Management vs Pardot

Awards

Starting Price

$895.00/month

$1,000.00/month/user

Best For

For B2B or B2C companies that care about customer nurturing, customized and scalable segmentation, personalization and deep customer engagement.

If your organization uses online marketing for lead generation, you are probably a good candidate for marketing automation!

Rating


4 / 5
(558)


4 / 5
(498)

Ideal number of Users

2 - 99

1 - 1000+

Ease of Use


4 / 5

4 / 5

Customer Support


4 / 5

4 / 5

Features & Functionality


4 / 5

4 / 5

Value for Money


4 / 5

3.5 / 5

Product Features

  • close A/B Testing
  • check Analytics/ROI Tracking
  • close Customizable CTAs
  • check Drip Campaigns
  • close Dynamic Content
  • check Landing Pages/Web Forms
  • check Lead Scoring
  • close Sales Intelligence
  • close Search Marketing
  • check Segmentation
  • check Social Marketing
  • check Website Visitor Tracking
  • close A/B Testing
  • check Analytics/ROI Tracking
  • close Customizable CTAs
  • check Drip Campaigns
  • close Dynamic Content
  • check Landing Pages/Web Forms
  • check Lead Scoring
  • close Sales Intelligence
  • check Search Marketing
  • check Segmentation
  • check Social Marketing
  • check Website Visitor Tracking

Screenshots

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Platform

Web/Installed

Mobile

Web/Installed

Mobile

Support

  • 24/7 (Live Rep)
  • Business Hours
  • Online
  • 24/7 (Live Rep)
  • Business Hours
  • Online

Training

  • check In Person
  • check Live Online
  • check Webinars
  • check Documentation
  • check In Person
  • check Live Online
  • check Webinars
  • check Documentation

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Marketo Lead Management vs Pardot

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