Marketo Lead Management vs Purlem

Awards

Starting Price

$895.00/month

Not provided by vendor

Best For

For B2B or B2C companies that care about customer nurturing, customized and scalable segmentation, personalization and deep customer engagement.

Marketers tasked with generating qualified leads, typically through direct mail or email.

Rating


4.2 / 5
(563)
Read All Reviews

5 / 5
(5)

Ideal number of Users

2 - 99

100-499

Ease of Use


3.8 / 5


  • "It's intuitive, easy to navigate, and the release/feature updates are generally exciting and impactful."

  • "My company uses Marketo on a regular basis for marketing automation. The platform has ease of use and good templates for email and landing pages."


4.8 / 5


Customer Support


3.9 / 5


  • "The Marketo community is full of great resources and you are always connected to helpful tools to help you better use the platform."

  • "Marketo has a fantastically organized product docs section, as well as an amazing active community with almost unlimited resources to consume."


5 / 5


Features & Functionality


4.2 / 5


  • "It is a user-friendly interface which is easily understandable by you and it has a very brilliant capability of automating almost everything."

  • "The foundation of what Marketo is built on are these awesome things called Programs and Smart Campaigns."


5 / 5


Value for Money


3.8 / 5


  • "It also helps me easily track my cost-per-lead and figure out which events are driving the most leads and helping us close the most deals."

  • "I really enjoy the speed of the Salesforce sync as we are able to create/monitor campaigns and attribute revenue almost instantly."


5 / 5


Product Features

  • close A/B Testing
  • check Analytics/ROI Tracking
  • close Customizable CTAs
  • check Drip Campaigns
  • close Dynamic Content
  • check Landing Pages/Web Forms
  • check Lead Scoring
  • close Sales Intelligence
  • close Search Marketing
  • check Segmentation
  • check Social Marketing
  • check Website Visitor Tracking
  • close A/B Testing
  • close Analytics/ROI Tracking
  • close Customizable CTAs
  • close Drip Campaigns
  • close Dynamic Content
  • check Landing Pages/Web Forms
  • close Lead Scoring
  • close Sales Intelligence
  • close Search Marketing
  • check Segmentation
  • close Social Marketing
  • check Website Visitor Tracking

Screenshots

Capterra screenshot placeholder
View 2 screenshots 118390 thumb

Platform

Web/Installed

Mobile

Web/Installed

Mobile

Support

  • 24/7 (Live Rep)
  • Business Hours
  • Online
  • 24/7 (Live Rep)
  • Business Hours
  • Online

Training

  • check In Person
  • check Live Online
  • check Webinars
  • check Documentation
  • close In Person
  • check Live Online
  • close Webinars
  • check Documentation

share Share Your Comparison of Purlem vs Marketo Lead Management

Marketo Lead Management vs Purlem

Share

share Share Your Comparison of Purlem vs Marketo Lead Management