Marketo Lead Management vs Pathful

Awards

Starting Price

$895.00/month

$450.00/month

Best For

For B2B or B2C companies that care about customer nurturing, customized and scalable segmentation, personalization and deep customer engagement.

Midsized and Enterprise

Rating


4.2 / 5
(565)
Read All Reviews
(0)

Ideal number of Users

2 - 99

1 - 99

Ease of Use


3.8 / 5


  • "It's intuitive, easy to navigate, and the release/feature updates are generally exciting and impactful."

  • "My company uses Marketo on a regular basis for marketing automation. The platform has ease of use and good templates for email and landing pages."



Customer Support


3.9 / 5


  • "The Marketo community is full of great resources and you are always connected to helpful tools to help you better use the platform."

  • "Marketo has a fantastically organized product docs section, as well as an amazing active community with almost unlimited resources to consume."



Features & Functionality


4.2 / 5


  • "It is a user-friendly interface which is easily understandable by you and it has a very brilliant capability of automating almost everything."

  • "The foundation of what Marketo is built on are these awesome things called Programs and Smart Campaigns."



Value for Money


3.8 / 5


  • "It also helps me easily track my cost-per-lead and figure out which events are driving the most leads and helping us close the most deals."

  • "I really enjoy the speed of the Salesforce sync as we are able to create/monitor campaigns and attribute revenue almost instantly."



Product Features

  • close A/B Testing
  • check Analytics/ROI Tracking
  • close Customizable CTAs
  • check Drip Campaigns
  • close Dynamic Content
  • check Landing Pages/Web Forms
  • check Lead Scoring
  • close Sales Intelligence
  • close Search Marketing
  • check Segmentation
  • check Social Marketing
  • check Website Visitor Tracking
  • close A/B Testing
  • check Analytics/ROI Tracking
  • close Customizable CTAs
  • close Drip Campaigns
  • close Dynamic Content
  • close Landing Pages/Web Forms
  • close Lead Scoring
  • close Sales Intelligence
  • close Search Marketing
  • check Segmentation
  • close Social Marketing
  • close Website Visitor Tracking

Screenshots

Capterra screenshot placeholder
Capterra screenshot placeholder

Platform

Web/Installed

Mobile

Web/Installed

Mobile

Support

  • 24/7 (Live Rep)
  • Business Hours
  • Online
  • 24/7 (Live Rep)
  • Business Hours
  • Online

Training

  • check In Person
  • check Live Online
  • check Webinars
  • check Documentation
  • check In Person
  • check Live Online
  • close Webinars
  • close Documentation

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Marketo Lead Management vs Pathful

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