Marketo Lead Management vs VisitorTrack

Awards

Starting Price

$895.00/month

$199.00

Best For

For B2B or B2C companies that care about customer nurturing, customized and scalable segmentation, personalization and deep customer engagement.

B2B organizations (business to business) actively selling and marketing to acquire new customers.

Rating


4.2 / 5
(563)
Read All Reviews

4.6 / 5
(29)
Read All Reviews

Ideal number of Users

2 - 99

1 - 999

Ease of Use


3.8 / 5


  • "It's intuitive, easy to navigate, and the release/feature updates are generally exciting and impactful."

  • "My company uses Marketo on a regular basis for marketing automation. The platform has ease of use and good templates for email and landing pages."


4.6 / 5


  • "Convenient, easy to use once you've figured out how to customize and tailor the reports properly."

  • "Our company has been using VisitorTrack for almost two years. As admin, I find it easy to use, and to train other users on it."

Customer Support


3.9 / 5


  • "The Marketo community is full of great resources and you are always connected to helpful tools to help you better use the platform."

  • "Marketo has a fantastically organized product docs section, as well as an amazing active community with almost unlimited resources to consume."


4.6 / 5


Features & Functionality


4.2 / 5


  • "It is a user-friendly interface which is easily understandable by you and it has a very brilliant capability of automating almost everything."

  • "The foundation of what Marketo is built on are these awesome things called Programs and Smart Campaigns."


4.5 / 5


  • "Very navigable, intuitive interface similar to other digital software. Pulling reports is fast and easy."

  • "The reporting features can be easily customized so I can sort leads quickly and distribute."

Value for Money


3.8 / 5


  • "It also helps me easily track my cost-per-lead and figure out which events are driving the most leads and helping us close the most deals."

  • "I really enjoy the speed of the Salesforce sync as we are able to create/monitor campaigns and attribute revenue almost instantly."


4.5 / 5


Product Features

  • close A/B Testing
  • check Analytics/ROI Tracking
  • close Customizable CTAs
  • check Drip Campaigns
  • close Dynamic Content
  • check Landing Pages/Web Forms
  • check Lead Scoring
  • close Sales Intelligence
  • close Search Marketing
  • check Segmentation
  • check Social Marketing
  • check Website Visitor Tracking
  • close A/B Testing
  • check Analytics/ROI Tracking
  • close Customizable CTAs
  • close Drip Campaigns
  • close Dynamic Content
  • check Landing Pages/Web Forms
  • check Lead Scoring
  • close Sales Intelligence
  • close Search Marketing
  • close Segmentation
  • close Social Marketing
  • check Website Visitor Tracking

Screenshots

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Platform

Web/Installed

Mobile

Web/Installed

Mobile

Support

  • 24/7 (Live Rep)
  • Business Hours
  • Online
  • 24/7 (Live Rep)
  • Business Hours
  • Online

Training

  • check In Person
  • check Live Online
  • check Webinars
  • check Documentation
  • close In Person
  • check Live Online
  • check Webinars
  • check Documentation

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Marketo Lead Management vs VisitorTrack

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