ActiveCampaign vs OptiMonk vs Pardot

Awards

Rating


4.5 / 5
(334)


5 / 5
(2)


4 / 5
(468)

Starting Price

$9.00/month

$29.00/month

$1,000.00/month/user

Best For

ActiveCampaign benefits the small and medium sized business looking to connect and engage with their customers across their marketing channels.

Our product serves the needs of every website owner with a pre-designed aim, i.e. to sell, to collect newsletter subscribers, to promote, etc, basically anybody in need of generating leads.

If your organization uses online marketing for lead generation, you are probably a good candidate for marketing automation!

Ideal number of Users

1 - 499

50-99

1 - 1000+

Ease of Use


4 / 5

5 / 5

4 / 5

Customer Support


4 / 5

5 / 5

4 / 5

Features & Functionality


4.5 / 5

5 / 5

4 / 5

Value for Money


4.5 / 5

5 / 5

3.5 / 5

Product Features

  • check A/B Testing
  • check Analytics/ROI Tracking
  • close Customizable CTAs
  • check Drip Campaigns
  • check Dynamic Content
  • check Landing Pages/Web Forms
  • check Lead Scoring
  • close Sales Intelligence
  • close Search Marketing
  • check Segmentation
  • check Social Marketing
  • check Website Visitor Tracking
  • close A/B Testing
  • check Analytics/ROI Tracking
  • close Customizable CTAs
  • close Drip Campaigns
  • close Dynamic Content
  • close Landing Pages/Web Forms
  • close Lead Scoring
  • close Sales Intelligence
  • close Search Marketing
  • check Segmentation
  • close Social Marketing
  • check Website Visitor Tracking
  • close A/B Testing
  • check Analytics/ROI Tracking
  • close Customizable CTAs
  • check Drip Campaigns
  • close Dynamic Content
  • check Landing Pages/Web Forms
  • check Lead Scoring
  • close Sales Intelligence
  • check Search Marketing
  • check Segmentation
  • check Social Marketing
  • check Website Visitor Tracking

Screenshots

View 4 screenshots 34544 thumb
View 5 screenshots 10104 thumb
View 5 screenshots 133213 thumb

Platform

Web/Installed

Mobile

Web/Installed

Mobile

Web/Installed

Mobile

Support

  • 24/7 (Live Rep)
  • Business Hours
  • Online
  • 24/7 (Live Rep)
  • Business Hours
  • Online
  • 24/7 (Live Rep)
  • Business Hours
  • Online

Training

  • check In Person
  • check Live Online
  • check Webinars
  • check Documentation
  • close In Person
  • close Live Online
  • close Webinars
  • close Documentation
  • check In Person
  • check Live Online
  • check Webinars
  • check Documentation

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ActiveCampaign vs OptiMonk vs Pardot

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