ActiveCampaign vs Marketo Lead Management

Awards

Starting Price

$9.00/month

$895.00/month

Best For

Cloud-based marketing tool for businesses looking to connect and engage with customers through email marketing, marketing automation, and CRM. A versatile platform with 300+ integration possibilities.

For B2B or B2C companies that care about customer nurturing, customized and scalable segmentation, personalization and deep customer engagement.

Ideal number of Users

1 - 1000+

2 - 99

Rating


4.4 / 5
(413)
Read All Reviews

4.2 / 5
(576)
Read All Reviews

Ease of Use


4.1 / 5


  • "I have referred a lot of companies to AC because of the ease of use and all of the great features."

  • "The navigation and intuitiveness make this CRM very easy to use. Click and drag feature is fantastic."


3.8 / 5


  • "It's intuitive, easy to navigate, and the release/feature updates are generally exciting and impactful."

  • "My company uses Marketo on a regular basis for marketing automation. The platform has ease of use and good templates for email and landing pages."

Customer Support


4.2 / 5


  • "The Best Email Software at a Very Competitive Price. And Customer Service is Incredible."

  • "The marketing automation side of the software is excellent as is the customer support."


3.9 / 5


  • "The Marketo community is full of great resources and you are always connected to helpful tools to help you better use the platform."

  • "Marketo has a fantastically organized product docs section, as well as an amazing active community with almost unlimited resources to consume."

Features & Functionality


4.3 / 5


  • "I am very comfortable with the interface and all of the apps and options for automation and reports."

  • "Integration to our website works great. The overall experience was quite okay."


4.2 / 5


  • "It is a user-friendly interface which is easily understandable by you and it has a very brilliant capability of automating almost everything."

  • "The foundation of what Marketo is built on are these awesome things called Programs and Smart Campaigns."

Value for Money


4.4 / 5


  • "Overall activecampaign is a good Email Marketing & Marketing Automation tool with a cheap & competitive price in the market."

  • "Easy to setup, Cost effective, Can do anything you need to do from basic email / newsletters to work flows and automatic triggers."


3.8 / 5


  • "It also helps me easily track my cost-per-lead and figure out which events are driving the most leads and helping us close the most deals."

  • "I really enjoy the speed of the Salesforce sync as we are able to create/monitor campaigns and attribute revenue almost instantly."

Product Features

  • A/B Testing
  • Analytics/ROI Tracking
  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking
  • A/B Testing
  • Analytics/ROI Tracking
  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking

Screenshots

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Platform

Web/Installed

Mobile

Web/Installed

Mobile

Support

  • 24/7 (Live Rep)
  • Business Hours
  • Online
  • 24/7 (Live Rep)
  • Business Hours
  • Online

Training

  • check In Person
  • check Live Online
  • check Webinars
  • check Documentation
  • check In Person
  • check Live Online
  • check Webinars
  • check Documentation

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ActiveCampaign vs Marketo Lead Management

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Marketo Lead Management vs ActiveCampaign