ActiveConversion vs Pardot

Awards

Starting Price

$395.00/month

$1,250.00/month/user

Best For

ActiveConversion is ideal for manufacturers, distributors, and B2B companies. We help increase business opportunities in existing & new markets through conversion software & services.

If your organization uses online marketing for lead generation, you are probably a good candidate for marketing automation!

Rating


4.4 / 5
(14)
Read All Reviews

4.1 / 5
(501)
Read All Reviews

Ideal number of Users

1 - 49

1 - 1000+

Ease of Use


4.4 / 5



3.8 / 5


  • "Really Nice thing to work on It was intuitive, useful, efficient. It helped me improve our operations significantly."

  • "Great Martech tool blending robust functionality and ease of use."

Customer Support


4.7 / 5



3.9 / 5


  • "Support is structured intelligently, with technical support provided separately from business-best-practices and strategic support."

  • "The customer service if I have a problem is wonderful--they follow up quickly and helpfully explain how to resolve issues."

Features & Functionality


4.5 / 5



4 / 5


  • "Its great for building forms and feeding into SFDC, but very sensitive for emailing. So far we really like it."

  • "This is great in helping us sort through customer inquires and navigating through new website users."

Value for Money


4.3 / 5



3.7 / 5


  • "A great price for top-quality marketing automation services."

  • "Pardot is all you hoped the others would be but with the right price."

Product Features

  • close A/B Testing
  • check Analytics/ROI Tracking
  • close Customizable CTAs
  • check Drip Campaigns
  • close Dynamic Content
  • check Landing Pages/Web Forms
  • check Lead Scoring
  • close Sales Intelligence
  • check Search Marketing
  • close Segmentation
  • close Social Marketing
  • check Website Visitor Tracking
  • check A/B Testing
  • check Analytics/ROI Tracking
  • check Customizable CTAs
  • check Drip Campaigns
  • check Dynamic Content
  • check Landing Pages/Web Forms
  • check Lead Scoring
  • check Sales Intelligence
  • check Search Marketing
  • check Segmentation
  • check Social Marketing
  • check Website Visitor Tracking

Screenshots

View 3 screenshots 43610 thumb
View 5 screenshots 133213 thumb

Platform

Web/Installed

Mobile

Web/Installed

Mobile

Support

  • 24/7 (Live Rep)
  • Business Hours
  • Online
  • 24/7 (Live Rep)
  • Business Hours
  • Online

Training

  • close In Person
  • check Live Online
  • check Webinars
  • close Documentation
  • check In Person
  • check Live Online
  • check Webinars
  • check Documentation

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ActiveConversion vs Pardot

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