Marketing Automation Software Pricing Guide

Marketing Automation software helps to automate business communications with prospects and customers, through email marketing, landing pages, lead scoring, and more. Pricing for marketing automation can also vary widely, so this guide will help you discover how much marketing automation might set you back. Click the column headers to sort, and click the product name to get more information, product videos, and user reviews. For a full listing of Marketing Automation tools, see Capterra's Marketing Automation Software Directory.

  Product Free Version Starting Price Frequency Per User Price Details
1PointMail $49 Monthly No We offer many options including Monthly and CPM rates.
Act-On $900 Monthly No We price by "active contacts," not database size.
ActiveCampaign $9 Monthly No Pricing is determined by plan and by amount of contacts in the account.
AdScale $100 Monthly No Please see detailed pricing info:
Aimtell $29 Monthly No
JIRA $10 Monthly No User tier pricing from 10 / $10 - 2000 / $1000
Autopilot $49 Monthly No $49.00 USD / mont 2,000 contacts included with chat and email support
AWeber Email Marketing $19 Monthly No Monthly price is based on number of subscribers in account
Bitrix24 $39 Monthly No
Captavi Platform $175 Monthly No Choose from 5 Editions. All Fully Functional, Pay for What You Use.
CleverTap $999 Monthly No
Adzooma $19 Monthly No
Constant Contact $20 Monthly No Discounts available if prepaying for 6- or 12-month or for nonprofits.
Integrated Marketing Portal $50 Monthly Yes One time implementation fee followed by a monthly fee
Action Recorder $29 Monthly No Cost is based on number of events you track and integrations used.
DailyStory $99 Monthly Yes
Delivra $75 Monthly No Standard- $75/month; Professional- $100/month; Commerce- $150/month
Blitz $29 Monthly Yes
Drip Ecommerce CRM $41 Monthly No 14-day trial. Price based on number of subscribers.
Direct Mail $15 Monthly No Various pricing plans available, including non-recurring fee plans.
iPresso $195 Monthly No
EngageBay $7 Monthly No
EverGenius $97 Monthly No FOREVER FREE.
Kartra $69 Monthly No
GetResponse $15 Monthly Yes -18% (12 months) -30% (24 months)
GleanView $50 Monthly Yes No contracts. No set-up fees. Monthly subscriptions.
GreenRope $149 Monthly No Pricing depends on the amount of contacts
Hatchbuck $39 Monthly No Every feature in every plan. Save when you sign up for annual billing.
HubSpot Marketing Automation $50 Monthly No
Campaigner $20 Monthly No Affordable pricing starting at $19.95 & with flexible, customized plans.
JangoMail $15 Monthly Yes
Infusionsoft $199 Monthly No Starting at $199/mo
Klaviyo $20 Monthly No
Campaign Influence Analyzer $6,500 Annually No $6,500 per org per year
Mailchimp $20 Monthly No
MailerLite $10 Monthly No For up to 1,000 subscribers and 12,000 emails per month - FREE $10 Monthly No
Marketing Optimizer $55 Monthly Yes
Marketo Lead Management $895 Monthly No
Net-Results $800 Monthly No One price includes every feature and unlimited, live support!
NiceJob $45 Monthly No
Notificare $29 Monthly No
Omnisend $16 Monthly No Pricing depends on the number of subscribers.
Ontraport $79 Monthly No 30-day no risk, money back guarantee
Oracle Marketing Cloud $2,000 Monthly Yes Price per 10 users
Bronto Marketing Platform $20,000 Annually No Request a custom quote at
TractionNext $335 Monthly No Pricing options: Pricing is scaled in line with volume of customer contacts
Privy-List Growth & Email Tool $20 Monthly No Unlimited 15 day trial. Scaling pricing on avg. monthly page views from $0
Pyze $299 Monthly No
Pardot $1,000 Monthly Yes
Salesfusion $1,000 Monthly No All functionality, unlimited users and email sends.
SalesNexus CRM and Automation $45 Monthly Yes Includes 500 contacts/mo. Send 5000 emails per month
SendInBlue $25 Monthly Yes Pricing based on monthly email volume sent. Save on 3, 6 & 12-month plans.
Sendlane $25 Monthly No On demand pricing based on # of subscribers.
SendX $10 Monthly No 14 day free trial. Pricing starts from $9.99/month OR 7.49/mo paid yearly
SambaSaaS $19 Annually No Pricing is based on website's size. Additional premium services available.
ShippingEasy $29 Monthly No No contract, cancel any time, Free 30-day trial.
ShortStack $29 Monthly No $29 if paying monthly. $159 if paying annually. (Save $189 paying annually)
Simplero $29 Monthly No
SimplyCast 360 $5 Monthly No
Socital $99 Monthly No Charging on new new individual profiles analysed.
SutiCRM $6 Monthly Yes
Act! $10 Monthly Yes
NotifyVisitors $49 Monthly No
Texting Base $50 Monthly Yes Free for the first month with no contracts. Enterprise pricing available.
Trumpia $195 Monthly No
vCita Business Management $15 Monthly Yes Annual subscriptions available.
Vero $125 Monthly No Unlimited email and push notifications. Save 15% with an annual plan.
VYPER $34 Monthly No
Wired Plus $45 Monthly No We offer flexible pricing packages to meet all client needs and budgets.

Compare all software products on Capterra's Marketing Automation Software Directory.