Marketing Automation Software Pricing Guide

Marketing Automation software helps to automate business communications with prospects and customers, through email marketing, landing pages, lead scoring, and more. Pricing for marketing automation can also vary widely, so this guide will help you discover how much marketing automation might set you back. Click the column headers to sort, and click the product name to get more information, product videos, and user reviews. For a full listing of Marketing Automation tools, see Capterra's Marketing Automation Software Directory.

  Product Free Version Starting Price Frequency Per User Price Details
1PointMail $49 Monthly No We offer many options including Monthly and CPM rates.
Act-On $900 Monthly No We price by "active contacts," not database size.
ActiveCampaign $9 Monthly No Pricing is determined by plan and by amount of contacts in the account.
AdScale $100 Monthly No Please see detailed pricing info:
Aimtell $29 Monthly No
JIRA $10 Monthly No User tier pricing from 10 / $10 - 2000 / $1000
Autopilot $20 Monthly No
AWeber Email Marketing $19 Monthly No Monthly price is based on number of subscribers in account
Bitrix24 $39 Monthly No
Campaign Monitor $9 Monthly No Plans start at $9/month with 24/7 support.
Captavi Platform $175 Monthly No Choose from 5 Editions. All Fully Functional, Pay for What You Use.
CartStack $29 Monthly No Recover your first $1,000 free.
CleverTap $999 Monthly No
Contactually $59 Monthly Yes Pricing available per month, or discounted per year.
ConvertKit $29 Monthly No
Integrated Marketing Portal $50 Monthly Yes One time implementation fee followed by a monthly fee
Action Recorder $29 Monthly No Cost is based on number of events you track and integrations used.
DailyStory $99 Monthly Yes
Delivra $75 Monthly No Standard- $75/month; Professional- $100/month; Commerce- $150/month
Digioh Customizable Web Forms $800 Monthly No Platinum - $800/month Diamond & Enterprise - Request Quote
Blitz $29 Monthly Yes
Drip $41 Monthly No 14-day trial. Price based on number of subscribers.
Direct Mail $15 Monthly No Various pricing plans available, including non-recurring fee plans.
emfluence Marketing Platform $500 Monthly No Pricing based on number of active contacts. Unlimited users.
iPresso $195 Monthly No
EngageBay Marketing $7 Monthly No
Flashy $0 Monthly No Pricing per message.
GetResponse $15 Monthly Yes -18% (12 months) -30% (24 months)
GleanView $50 Monthly Yes No contracts. No set-up fees. Monthly subscriptions.
GreenRope $149 Monthly No Pricing depends on the amount of contacts
Hatchbuck $39 Monthly No Every feature in every plan. Save when you sign up for annual billing.
HubSpot Marketing Automation $200 Monthly No
Campaigner $20 Monthly Yes 900+ Templates A/B Testing Autoresponders Segmentations Email Reporting
JangoMail $15 Monthly Yes
Infusionsoft $199 Monthly No Starting at $199/mo
Klaviyo $25 Monthly No
LeadSquared $25 Monthly Yes LITE: $25 PRO: $50 SUPER: $100
Campaign Influence Analyzer $6,500 Annually No $6,500 per org per year
Mailchimp $20 Monthly No
MailerLite $10 Monthly No For up to 1,000 subscribers and 12,000 emails per month - FREE $10 Monthly No
Marketing Optimizer $55 Monthly Yes
Marketo Lead Management $895 Monthly No
MoEngage $749 Monthly No
Net-Results $800 Monthly No One price includes every feature and unlimited, live support!
NiceJob $45 Monthly No
Omnisend $8 Monthly No Pricing depends on the number of subscribers.
Ontraport $79 Monthly No 90-day no risk, money back guarantee
Oracle Marketing Cloud $2,000 Monthly Yes Price per 10 users
Bronto Marketing Platform $20,000 Annually No Request a custom quote at
Pyze $299 Monthly No
Pardot $1,000 Monthly Yes
SalesNexus CRM and Automation $45 Monthly Yes Includes 500 contacts/mo. Send 5000 emails per month
SAM $395 Monthly Yes Starts: $395/month - year contract 5 users - additional $15/month/user
SendInBlue $25 Monthly Yes Pricing based on monthly email volume sent. Save on 3, 6 & 12-month plans.
Sendlane $25 Monthly No On demand pricing based on # of subscribers.
SendX $10 Monthly No 14 day free trial. Paid plans start from $9.99 for 1000 subscribers.
SambaSaaS $19 Annually No Pricing is based on website's size. Additional premium services available.
ShippingEasy $29 Monthly No No contract, cancel any time, Free 30-day trial.
ShortStack $13 Monthly No $13 with an annual plan. $29 if paying monthly.
Simplero $29 Monthly No
SimplyCast $5 Monthly No
Socital $99 Monthly No Charging on new new individual profiles analysed.
SutiCRM $6 Monthly Yes
Texting Base $50 Monthly Yes Free for the first month with no contracts. Enterprise pricing available.
TractionNext $335 Monthly No Pricing options: Pricing is scaled in line with volume of customer contacts
Trumpia $195 Monthly No
WebEngage $199 Monthly Yes More details on -
Wired Plus $45 Monthly No We offer flexible pricing packages to meet all client needs and budgets.

Compare all software products on Capterra's Marketing Automation Software Directory.