Marketing Automation Software Pricing Guide

Marketing Automation software helps to automate business communications with prospects and customers, through email marketing, landing pages, lead scoring, and more. Pricing for marketing automation can also vary widely, so this guide will help you discover how much marketing automation might set you back. Click the column headers to sort, and click the product name to get more information, product videos, and user reviews. For a full listing of Marketing Automation tools, see Capterra's Marketing Automation Software Directory.

  Product Free Version Starting Price Frequency Per User Price Details
Act-On $900 Monthly No We price by "active contacts," not database size.
ActiveCampaign $49 One-time No
Autopilot $20 Monthly No
bpm'online marketing $27 Monthly Yes
LeadRocket $400 Monthly Yes
Campaign Monitor $9 Monthly No Plans start at $9/month with 24/7 support.
Captavi Platform $175 Monthly No Choose from 5 Editions. All Fully Functional, Pay for What You Use.
Contactually $39 Monthly Yes
Integrated Marketing Portal $50 Monthly Yes One time implementation fee followed by a monthly fee
Delivra $100 Monthly No Professional- $100/month; Commerce- $150/month
Blitz $29 Monthly Yes 10% off if you pay for the year.
eClincher $15 Monthly Yes
DemandCenter $600 Monthly No
GetResponse $15 Monthly Yes
Hatchbuck $59 Monthly No Every feature in every plan. Save when you sign up for annual billing.
HubSpot Marketing Automation $200 Monthly No
Infusionsoft $99 Monthly No Starter: $99 Essentials: $199 Complete: $299
Instapage $68 Monthly No
Campaigner $20 Monthly Yes 900+ Templates A/B Testing Autoresponders Segmentation Reporting
JangoMail $15 Monthly Yes
Kingmailer $12 Monthly Yes Try for free. $12 / 5.000 subscribers. $24 / 10.000 subs. $48 / 20.000 subs
Klaviyo $25 Monthly No
Drip $49 Monthly No 21-day trial. Free up to 100 contacts. Price based on number of subscribers
BizConnector $59 Monthly No Three Plans: - Basic $59 - Standard $99 - Professional $299
Campaign Influence Analyzer $6,500 Annually No $6,500 per org per year
MailChimp $20 Monthly No
Marketo Lead Management $895 Monthly No
Moosend $10 Monthly No Free email marketing for up to 5K contacts for unlimited email campaigns.
Net-Results $800 Monthly No One price includes every feature and unlimited, live support!
ONTRAPORT $79 Monthly No 90-day no risk, money back guarantee
Optinize $89 Monthly Yes
Pardot $1,000 Monthly Yes
Picreel $14 Monthly No
Propago $449 Monthly No
Sendinblue $7 Monthly Yes Pricing based on monthly email volume sent. Save on 3, 6 & 12-month plans.
SendX $20 Monthly No Pay as you grow starting at $19.99
SimplyCast $5 Monthly No
Ricochet $100 Annually Yes Optional services available for entire account for additional cost.
SutiCRM $6 Monthly Yes
Marketing & Loyalty Program $159 Monthly No Pricing per location per month. Two other plans available.
Wishpond $69 Monthly No
Workfront- Project Management Software $30 Monthly Yes

Compare all software products on Capterra's Marketing Automation Software Directory.