--- title: "Best Free Marketing Automation Software Solutions 2026 | Capterra" description: "Find and compare the 2026 best free Marketing Automation software solutions, using our interactive tool to quickly narrow your choices based on businesses like yours." source_url: "https://www.capterra.com/marketing-automation-software/s/free/" page_type: "subcategory" language: "en" --- # Best Marketing Automation Software for free Written by Andrew Blair Andrew is an analyst with over 4 years in CRM, marketing, and customer support software, plus AI. His insights draw on 150,000+ verified Capterra reviews and nearly 3,000 buyer interactions. [See full bio and all articles](https://www.capterra.com/resources/author/andrew-blair/). ## Top 10 free products, ranked by reviewer ratings ### Ranked free Marketing Automation products | Rank | Product | Overall rating | Category rating | Key attribute | Starting price | Key features | | --- | --- | --- | --- | --- | --- | --- | | 1 | [Systeme.io](https://www.capterra.com/p/198994/Systeme/) | 4.8 out of 5 (2,131 reviews) | 4.8 out of 5 (618 category reviews) | Highly rated for Value for Money | $17.00 Flat Rate, Per Month | Included: Campaign Analytics, Campaign Management, Email Marketing, Engagement Tracking, Landing Pages/Web Forms, Lead Management, Marketing Automation, Segmentation, Third-Party Integrations | | 2 | [Scalenut](https://www.capterra.com/p/235306/GenerateAI/) | 4.8 out of 5 (397 reviews) | 4.9 out of 5 (35 category reviews) | Highly rated for Ease of Setup | $59.00 Flat Rate, Per Month | Included: Third-Party Integrations; Not included: Campaign Analytics, Campaign Management, Email Marketing, Engagement Tracking, Landing Pages/Web Forms, Lead Management, Marketing Automation, Segmentation | | 3 | [Poptin](https://www.capterra.com/p/165478/Poptin/) | 4.8 out of 5 (352 reviews) | 4.8 out of 5 (61 category reviews) | Highly rated for Quality of Support | $25.00 Flat Rate, Per Month | Included: Campaign Analytics, Campaign Management, Email Marketing, Engagement Tracking, Landing Pages/Web Forms, Lead Management, Marketing Automation, Segmentation, Third-Party Integrations | | 4 | [MailerLite](https://www.capterra.com/p/136603/MailerLite/) | 4.7 out of 5 (2,325 reviews) | 4.8 out of 5 (576 category reviews) | Highly rated for Quality of Support | $12.00 Other, Per Month | Included: Campaign Analytics, Campaign Management, Email Marketing, Engagement Tracking, Landing Pages/Web Forms, Marketing Automation, Segmentation, Third-Party Integrations; Not included: Lead Management | | 5 | [Referrizer](https://www.capterra.com/p/144990/Referral-Marketing-Automation/) | 4.8 out of 5 (197 reviews) | 4.9 out of 5 (27 category reviews) | Highly rated for Quality of Support | $99.00 Flat Rate, Per Month | Included: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Segmentation; Not included: Campaign Analytics, Engagement Tracking, Landing Pages/Web Forms, Third-Party Integrations | | 6 | [Mergo](https://www.capterra.com/p/233691/Mergo/) | 4.6 out of 5 (46 reviews) | 5.0 out of 5 (13 category reviews) | Highly rated for Ease of Setup | $1.50 Per User, Per Month | Included: Campaign Management, Marketing Automation; Not included: Campaign Analytics, Email Marketing, Engagement Tracking, Landing Pages/Web Forms, Lead Management, Segmentation, Third-Party Integrations | | 7 | [Sender](https://www.capterra.com/p/139770/SENDER/) | 4.7 out of 5 (212 reviews) | 4.8 out of 5 (32 category reviews) | Highly rated for Quality of Support | $9.00 Other, Per Month | Included: Campaign Analytics, Campaign Management, Email Marketing, Engagement Tracking, Landing Pages/Web Forms, Lead Management, Marketing Automation, Segmentation, Third-Party Integrations | | 8 | [VBOUT](https://www.capterra.com/p/152819/Vbout/) | 4.8 out of 5 (191 reviews) | 4.8 out of 5 (84 category reviews) | Highly rated for Functionality | $50.00 Other, Per Month | Included: Campaign Analytics, Campaign Management, Email Marketing, Engagement Tracking, Landing Pages/Web Forms, Lead Management, Marketing Automation, Segmentation; Not included: Third-Party Integrations | | 9 | [E-goi](https://www.capterra.com/p/165474/E-goi/) | 4.8 out of 5 (147 reviews) | 4.8 out of 5 (23 category reviews) | Highly rated for Functionality | €100.00 Other | Included: Campaign Analytics, Campaign Management, Email Marketing, Engagement Tracking, Landing Pages/Web Forms, Lead Management, Marketing Automation; Not included: Segmentation, Third-Party Integrations | | 10 | [Quickads](https://www.capterra.com/p/10012037/Quickads/) | 4.6 out of 5 (31 reviews) | 4.8 out of 5 (19 category reviews) | Highly rated for Ease of Use | $9.00 Flat Rate, Per Month | Included: Campaign Management, Marketing Automation; Not included: Campaign Analytics, Email Marketing, Engagement Tracking, Landing Pages/Web Forms, Lead Management, Segmentation, Third-Party Integrations | Category rating: Rating from reviewers who used each product as Marketing Automation software, with the number of those reviews. Products are ranked by this rating, adjusted for how many reviews support it. For the complete directory, see [the full product list](#full-product-list). --- ## See top 10 product details ### 1. [Systeme.io](https://www.capterra.com/p/198994/Systeme/) Overall rating: 4.8 out of 5 (2,131 reviews) Category rating: 4.8 out of 5 (618 category reviews) Key attribute: Highly rated for Value for Money Starting price: $17.00 Flat Rate, Per Month Free trial: Not available Free version: Available #### Features reviewers most value - Campaign Analytics: Included - Campaign Management: Included - Email Marketing: Included - Engagement Tracking: Included - Landing Pages/Web Forms: Included - Lead Management: Included - Marketing Automation: Included - Segmentation: Included - Third-Party Integrations: Included #### Pros based on reviews - Comprehensive marketing toolkit - Intuitive and accessible design #### Cons based on reviews - Challenging email setup and limitations - Complex domain configuration process --- ### 2. [Scalenut](https://www.capterra.com/p/235306/GenerateAI/) Overall rating: 4.8 out of 5 (397 reviews) Category rating: 4.9 out of 5 (35 category reviews) Key attribute: Highly rated for Ease of Setup Starting price: $59.00 Flat Rate, Per Month Free trial: Available Free version: Available #### Features reviewers most value - Campaign Analytics: Not included - Campaign Management: Not included - Email Marketing: Not included - Engagement Tracking: Not included - Landing Pages/Web Forms: Not included - Lead Management: Not included - Marketing Automation: Not included - Segmentation: Not included - Third-Party Integrations: Included --- ### 3. [Poptin](https://www.capterra.com/p/165478/Poptin/) Overall rating: 4.8 out of 5 (352 reviews) Category rating: 4.8 out of 5 (61 category reviews) Key attribute: Highly rated for Quality of Support Starting price: $25.00 Flat Rate, Per Month Free trial: Available Free version: Available #### Features reviewers most value - Campaign Analytics: Included - Campaign Management: Included - Email Marketing: Included - Engagement Tracking: Included - Landing Pages/Web Forms: Included - Lead Management: Included - Marketing Automation: Included - Segmentation: Included - Third-Party Integrations: Included --- ### 4. [MailerLite](https://www.capterra.com/p/136603/MailerLite/) Overall rating: 4.7 out of 5 (2,325 reviews) Category rating: 4.8 out of 5 (576 category reviews) Key attribute: Highly rated for Quality of Support Starting price: $12.00 Other, Per Month Free trial: Available Free version: Available #### Features reviewers most value - Campaign Analytics: Included - Campaign Management: Included - Email Marketing: Included - Engagement Tracking: Included - Landing Pages/Web Forms: Included - Lead Management: Not included - Marketing Automation: Included - Segmentation: Included - Third-Party Integrations: Included #### Pros based on reviews - Responsive, helpful customer support - Comprehensive, affordable email marketing #### Cons based on reviews - Strict account and domain controls - Formatting limitations in editor --- ### 5. [Referrizer](https://www.capterra.com/p/144990/Referral-Marketing-Automation/) Overall rating: 4.8 out of 5 (197 reviews) Category rating: 4.9 out of 5 (27 category reviews) Key attribute: Highly rated for Quality of Support Starting price: $99.00 Flat Rate, Per Month Free trial: Available Free version: Available #### Features reviewers most value - Campaign Analytics: Not included - Campaign Management: Included - Email Marketing: Included - Engagement Tracking: Not included - Landing Pages/Web Forms: Not included - Lead Management: Included - Marketing Automation: Included - Segmentation: Included - Third-Party Integrations: Not included --- ### 6. [Mergo](https://www.capterra.com/p/233691/Mergo/) Overall rating: 4.6 out of 5 (46 reviews) Category rating: 5.0 out of 5 (13 category reviews) Key attribute: Highly rated for Ease of Setup Starting price: $1.50 Per User, Per Month Free trial: Not available Free version: Available #### Features reviewers most value - Campaign Analytics: Not included - Campaign Management: Included - Email Marketing: Not included - Engagement Tracking: Not included - Landing Pages/Web Forms: Not included - Lead Management: Not included - Marketing Automation: Included - Segmentation: Not included - Third-Party Integrations: Not included --- ### 7. [Sender](https://www.capterra.com/p/139770/SENDER/) Overall rating: 4.7 out of 5 (212 reviews) Category rating: 4.8 out of 5 (32 category reviews) Key attribute: Highly rated for Quality of Support Starting price: $9.00 Other, Per Month Free trial: Available Free version: Available #### Features reviewers most value - Campaign Analytics: Included - Campaign Management: Included - Email Marketing: Included - Engagement Tracking: Included - Landing Pages/Web Forms: Included - Lead Management: Included - Marketing Automation: Included - Segmentation: Included - Third-Party Integrations: Included --- ### 8. [VBOUT](https://www.capterra.com/p/152819/Vbout/) Overall rating: 4.8 out of 5 (191 reviews) Category rating: 4.8 out of 5 (84 category reviews) Key attribute: Highly rated for Functionality Starting price: $50.00 Other, Per Month Free trial: Available Free version: Available #### Features reviewers most value - Campaign Analytics: Included - Campaign Management: Included - Email Marketing: Included - Engagement Tracking: Included - Landing Pages/Web Forms: Included - Lead Management: Included - Marketing Automation: Included - Segmentation: Included - Third-Party Integrations: Not included --- ### 9. [E-goi](https://www.capterra.com/p/165474/E-goi/) Overall rating: 4.8 out of 5 (147 reviews) Category rating: 4.8 out of 5 (23 category reviews) Key attribute: Highly rated for Functionality Starting price: €100.00 Other Free trial: Available Free version: Available #### Features reviewers most value - Campaign Analytics: Included - Campaign Management: Included - Email Marketing: Included - Engagement Tracking: Included - Landing Pages/Web Forms: Included - Lead Management: Included - Marketing Automation: Included - Segmentation: Not included - Third-Party Integrations: Not included --- ### 10. [Quickads](https://www.capterra.com/p/10012037/Quickads/) Overall rating: 4.6 out of 5 (31 reviews) Category rating: 4.8 out of 5 (19 category reviews) Key attribute: Highly rated for Ease of Use Starting price: $9.00 Flat Rate, Per Month Free trial: Available Free version: Available #### Features reviewers most value - Campaign Analytics: Not included - Campaign Management: Included - Email Marketing: Not included - Engagement Tracking: Not included - Landing Pages/Web Forms: Not included - Lead Management: Not included - Marketing Automation: Included - Segmentation: Not included - Third-Party Integrations: Not included --- ## All marketing automation software with a free version [4.3 (7007)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) CRM solution that helps businesses with sales force automation, process management, journey orchestration, marketing automation & more. [Learn more about Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Marketing Automation features reviewers most value Campaign Analytics Campaign Management Email Marketing Engagement Tracking Landing Pages/Web Forms Lead Management Marketing Automation Segmentation Third-Party Integrations [## Jira](https://www.capterra.com/p/19319/JIRA/) [4.4 (15504)](https://www.capterra.com/p/19319/JIRA/reviews/) Jira is a project tracking software that helps agile teams plan, track, and release software through comprehensive issue management. [Learn more about Jira](https://www.capterra.com/p/19319/JIRA/) Marketing Automation features reviewers most value Campaign Analytics Campaign Management Email Marketing Engagement Tracking Landing Pages/Web Forms Lead Management Marketing Automation Segmentation Third-Party Integrations [## HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) [4.5 (6261)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-automation-software/shortlist/) Automation keeps leads engaged with relevant follow-ups, so interest becomes pipeline. Powered by your CRM data. [Learn more about HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Marketing Automation features reviewers most value Campaign Analytics Campaign Management Email Marketing Engagement Tracking Landing Pages/Web Forms Lead Management Marketing Automation Segmentation Third-Party Integrations Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. [## Brevo](https://www.capterra.com/p/132996/brevo/) [4.6 (3525)](https://www.capterra.com/p/132996/brevo/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-automation-software/shortlist/) Marketing Automation that works as hard as you do. Grow your business with AI-powered campaigns, push notification & more. [Learn more about Brevo](https://www.capterra.com/p/132996/brevo/) Marketing Automation features reviewers most value Campaign Analytics Campaign Management Email Marketing Engagement Tracking Landing Pages/Web Forms Lead Management Marketing Automation Segmentation Third-Party Integrations 86% recommend this product [## Wrike](https://www.capterra.com/p/76113/Wrike/) [4.4 (3044)](https://www.capterra.com/p/76113/Wrike/reviews/) Wrike uses AI to automate marketing workflows, from requests and approvals to final campaign execution. [Learn more about Wrike](https://www.capterra.com/p/76113/Wrike/) Marketing Automation features reviewers most value Campaign Analytics Campaign Management Email Marketing Engagement Tracking Landing Pages/Web Forms Lead Management Marketing Automation Segmentation Third-Party Integrations [## Semrush](https://www.capterra.com/p/151962/SEMrush/) [4.6 (2330)](https://www.capterra.com/p/151962/SEMrush/reviews/) Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create impact. [Learn more about Semrush](https://www.capterra.com/p/151962/SEMrush/) Marketing Automation features reviewers most value Campaign Analytics Campaign Management Email Marketing Engagement Tracking Landing Pages/Web Forms Lead Management Marketing Automation Segmentation Third-Party Integrations 82% recommend this product [## MailerLite](https://www.capterra.com/p/136603/MailerLite/) [4.7 (2325)](https://www.capterra.com/p/136603/MailerLite/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-automation-software/shortlist/) From newsletters to automated customer journeys—join 1 million businesses scaling the easy way with MailerLite. [Learn more about MailerLite](https://www.capterra.com/p/136603/MailerLite/) Marketing Automation features reviewers most value Campaign Analytics Campaign Management Email Marketing Engagement Tracking Landing Pages/Web Forms Lead Management Marketing Automation Segmentation Third-Party Integrations 89% recommend this product [## Systeme.io](https://www.capterra.com/p/198994/Systeme/) [4.8 (2131)](https://www.capterra.com/p/198994/Systeme/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-automation-software/shortlist/) Systeme.io is a simple, free, and intuitive all-in-one platform to launch and grow your online business. [Learn more about Systeme.io](https://www.capterra.com/p/198994/Systeme/) Marketing Automation features reviewers most value Campaign Analytics Campaign Management Email Marketing Engagement Tracking Landing Pages/Web Forms Lead Management Marketing Automation Segmentation Third-Party Integrations 95% recommend this product [## Bitrix24](https://www.capterra.com/p/113540/Bitrix24/) [4.2 (1006)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Bitrix24 is #1 free CRM and marketing automation platform used by over 15 million businesses worldwide. [Learn more about Bitrix24](https://www.capterra.com/p/113540/Bitrix24/) Marketing Automation features reviewers most value Campaign Analytics Campaign Management Email Marketing Engagement Tracking Landing Pages/Web Forms Lead Management Marketing Automation Segmentation Third-Party Integrations [## EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) [4.6 (912)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-automation-software/shortlist/) EngageBay is an AI-powered all-in-one CRM that helps businesses manage marketing, sales, and customer service from a single platform. [Learn more about EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) Marketing Automation features reviewers most value Campaign Analytics Campaign Management Email Marketing Engagement Tracking Landing Pages/Web Forms Lead Management Marketing Automation Segmentation Third-Party Integrations 84% recommend this product ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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