--- title: "Best Free Marketing Automation Software Solutions 2026 | Capterra" description: "Find and compare the 2026 best free Marketing Automation software solutions, using our interactive tool to quickly narrow your choices based on businesses like yours." source_url: "https://www.capterra.com/marketing-automation-software/s/free/" page_type: "subcategory" language: "en" --- # Best Marketing Automation Software for free ## Klaviyo Rating: 4.6 out of 5 (537 reviews) Profile: [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Klaviyo the only CRM purpose-built for B2C, combining your email and SMS marketing, analytics, and customer service in one place. #### Rating breakdown - Ease of Use: 4.5 out of 5 - Customer Service: 4.3 out of 5 - Features: 4.6 out of 5 - Value for Money: 4.3 out of 5 #### Pros and cons based on reviews Pros: - Comprehensive email marketing suite - Intuitive platform for beginners Cons: - High and complex pricing - Frequent technical glitches #### Starting price Starting price: $20.00 Pricing details: Usage Based, Per Month Free trial: Yes Free demo: Yes ### Features tab #### Highest rated features - Email Marketing: 4.8 rating - Marketing Automation: 4.7 rating - Campaign Analytics: 4.5 rating - Campaign Management: 4.8 rating #### Lowest rated features - Event Triggered Actions: 4.2 rating - Landing Pages/Web Forms: 4.0 rating - CRM: 4.0 rating - Data Import/Export: 4.4 rating #### Feature-related review snippet Reviewer: Brian M. Reviewer details: Furniture, 51-200 employees Published: June 13, 2025 > "I have been the administrator which creates the list in Klavyo and so far everything has been smooth." ### Gallery tab Ease of use: 4.5 out of 5 (537 reviews) #### Related review snippet Reviewer: Dmytro N. Reviewer details: Retail, 1-10 employees Published: May 21, 2026 > "Klaviyo deep data integration allows us to track exact customer behavior and trigger precise email campaigns based on purchase history, which heavily drives our repeat sales and revenue." ### Integrations tab Klaviyo connects with 88+ software tools. [See all integrations](https://www.capterra.com/p/156699/Klaviyo/#integrations) #### Most popular integrations - Shopify: 4.9 rating - Typeform: 4.8 rating - Lightspeed Retail: 4.0 rating - AfterShip: 4.9 rating - GoFundMe Pro: 4.3 rating - Shopify Plus: 4.9 rating #### Integrations-related review snippet Reviewer: Sam B. Reviewer details: Sporting Goods, 51-200 employees Published: March 20, 2025 > "It integrates with Shopify remarkably well, and creating workflows via Shopify is very easy." --- ## HubSpot Marketing Hub Rating: 4.5 out of 5 (6,253 reviews) Profile: [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? HubSpot Marketing Hub helps businesses generate leads and create better customer experiences. #### Rating breakdown - Ease of Use: 4.3 out of 5 - Customer Service: 4.4 out of 5 - Features: 4.4 out of 5 - Value for Money: 4.2 out of 5 #### Pros and cons based on reviews Pros: - All-in-one marketing management - Comprehensive marketing automation platform Cons: - High and complex pricing structure - Frequent glitches and reliability concerns #### Starting price Starting price: $15.00 Pricing details: Per User, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Marketing Automation: 4.7 rating - Email Marketing: 4.6 rating - Lead Capture: 4.6 rating - Data Import/Export: 4.7 rating #### Lowest rated features - ROI Tracking: 4.3 rating - Drag & Drop: 3.4 rating - Landing Pages/Web Forms: 4.2 rating - Social Marketing: 3.9 rating #### Feature-related review snippet Reviewer: Juan B. Reviewer details: Computer Software, 51-200 employees Published: June 13, 2025 > "I've used it for so many years to the point where I'm so familiar with it, while also having liked its interface over most other CRM tools, that I just wish it would get a bit more robust and customizable." ### Gallery tab Ease of use: 4.3 out of 5 (6,253 reviews) #### Related review snippet Reviewer: Stacy S. Reviewer details: Mechanical or Industrial Engineering, 51-200 employees Published: June 30, 2026 > "From email marketing and social media scheduling to landing pages, forms, workflows, and campaign reporting, everything works together seamlessly." ### Integrations tab HubSpot Marketing Hub connects with 213+ software tools. [See all integrations](https://www.capterra.com/p/171840/HubSpot-Marketing/#integrations) #### Most popular integrations - Microsoft 365: 4.6 rating - Eventbrite: 4.6 rating - Marketo Engage: 4.3 rating - Salesforce Marketing Cloud Account Engagement: 4.1 rating - Campaign Monitor by Marigold: 4.5 rating - Benchmark Email: 4.3 rating #### Integrations-related review snippet Reviewer: Yasmin M. Reviewer details: Accounting, 11-50 employees Published: April 14, 2026 > "I really appreciated how well it integrates with the CRM and other tools, which helps keep everything organized and connected." --- ## PostMonster Profile: [PostMonster](https://www.capterra.com/p/267522/PostMonster/) Visible tabs: Overview, Features, Gallery ### Overview tab #### What is this product about? THE ADVERTISING BUTTON IS HERE. Click for same day search and social ads with franchise dashboards for your local digital marketing. #### Pros and cons based on reviews Not available #### Starting price Starting price: $65.00 Pricing details: Per Feature, Per Month Free trial: No Free demo: No ### Features tab #### Most popular features - Marketing Automation: Available - Email Marketing: Available - Campaign Management: Available - Campaign Analytics: Available - Landing Pages/Web Forms: Available - Engagement Tracking: Available - Segmentation: Available - Lead Management: Available - CRM: Available - Third-Party Integrations: Available - ROI Tracking: Available - A/B Testing: Available ### Gallery tab --- Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. ## ShortStack Rating: 4.4 out of 5 (156 reviews) Profile: [ShortStack](https://www.capterra.com/p/154791/ShortStack/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Create unique contest landing pages, run social contests, choose winners, send emails and analyze results - all from one place. #### Rating breakdown - Ease of Use: 4.0 out of 5 - Customer Service: 4.5 out of 5 - Features: 4.2 out of 5 - Value for Money: 4.2 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $99.00 Pricing details: Flat Rate, Per Month Free trial: No Free demo: Yes ### Features tab #### Highest rated features - Data Import/Export: 5.0 rating - Email Marketing: 5.0 rating - Lead Capture: 5.0 rating #### Feature-related review snippet Reviewer: Shawn S. Reviewer details: Consumer Services, 51-200 employees Published: December 24, 2021 > "The ability to be guided from start t finish with tips along the way is a great feature." ### Gallery tab Ease of use: 4.0 out of 5 (156 reviews) #### Related review snippet Reviewer: Ashley R. Reviewer details: Media Production, 201-500 employees Published: November 22, 2024 > "They are fun and interactive giving you fun instant win contesting for your websites." ### Integrations tab ShortStack connects with 1+ software tools. [See all integrations](https://www.capterra.com/p/154791/ShortStack/#integrations) #### Most popular integrations - Instagram: 5.0 rating --- ## Semrush Rating: 4.6 out of 5 (2,326 reviews) Profile: [Semrush](https://www.capterra.com/p/151962/SEMrush/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create impact. #### Rating breakdown - Ease of Use: 4.3 out of 5 - Customer Service: 4.4 out of 5 - Features: 4.6 out of 5 - Value for Money: 4.2 out of 5 #### Pros and cons based on reviews Pros: - Comprehensive SEO management platform - In-depth competitor benchmarking tools Cons: - Expensive and fragmented pricing - Restrictive and costly subscription model #### Starting price Starting price: $139.95 Pricing details: Flat Rate, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Data Import/Export: 4.5 rating - Template Management: 4.5 rating - Third-Party Integrations: 5.0 rating - Visual Analytics: 5.0 rating #### Lowest rated features - Campaign Management: 2.5 rating - Multi-Campaign: 4.0 rating - Activity Dashboard: 5.0 rating - API: 5.0 rating #### Feature-related review snippet Reviewer: Joseph A. Reviewer details: Marketing and Advertising, 11-50 employees Published: July 13, 2025 > "I like how easy it is to navigate the website even when there are so many options and features available." ### Gallery tab Ease of use: 4.3 out of 5 (2,326 reviews) #### Related review snippet Reviewer: Devinda D. Reviewer details: Telecommunications, 1-10 employees Published: June 29, 2026 > "Large database and extensive marketing tools, Good SEO and keyword research capabilities, good dashboards" ### Integrations tab Semrush connects with 11+ software tools. [See all integrations](https://www.capterra.com/p/151962/SEMrush/#integrations) #### Most popular integrations - Google Docs: 4.7 rating - Trello: 4.5 rating - WordPress: 4.6 rating - Google Analytics 360: 4.6 rating - HubSpot Marketing Hub: 4.2 rating - Google Ads: 4.4 rating #### Integrations-related review snippet Reviewer: Joseph A. Reviewer details: Marketing and Advertising, 11-50 employees Published: July 13, 2025 > "Overall, the experience with Semrush has been positive due to its great depth of analytics and integrations available." --- ## Adzooma Rating: 4.0 out of 5 (22 reviews) Profile: [Adzooma ](https://www.capterra.com/p/188236/Adzooma/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Award-winning PPC optimisation and reporting platform with alerts, budget tracking, and actionable recommendations. #### Rating breakdown - Ease of Use: 4.5 out of 5 - Customer Service: 4.3 out of 5 - Features: 4.0 out of 5 - Value for Money: 4.2 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: Not available Pricing details: Flat Rate, Per Month Free trial: No Free demo: No ### Features tab #### Most popular features - Marketing Automation: Available - Email Marketing: Not available - Campaign Management: Available - Campaign Analytics: Available - Landing Pages/Web Forms: Available - Engagement Tracking: Available - Segmentation: Not available - Lead Management: Not available - CRM: Not available - Third-Party Integrations: Not available - ROI Tracking: Available - A/B Testing: Not available ### Gallery tab Ease of use: 4.5 out of 5 (22 reviews) #### Related review snippet Reviewer: Philip B. Reviewer details: Marketing and Advertising, Self-employed Published: October 27, 2020 > "I've saved £100's across my client's accounts in just over a month and also halfed the amount of time needed to manage them too which free's me up to spend more time investigating and testing on their behalf." ### Integrations tab Adzooma connects with 2+ software tools. [See all integrations](https://www.capterra.com/p/188236/Adzooma/#integrations) #### Most popular integrations - Slack: 4.7 rating - Meta for Business: 4.4 rating --- ## Omnisend Rating: 4.7 out of 5 (836 reviews) Profile: [Omnisend](https://www.capterra.com/p/153508/Omnisend/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? 150k+ Shopify, WooCommerce, and Wix ecommerce stores scale their business with Omnisend’s powerful email & SMS marketing platform. #### Rating breakdown - Ease of Use: 4.6 out of 5 - Customer Service: 4.6 out of 5 - Features: 4.5 out of 5 - Value for Money: 4.5 out of 5 #### Pros and cons based on reviews Pros: - Intuitive interface for all users - Streamlined professional email marketing Cons: - Design and form customization limitations #### Starting price Starting price: $16.00 Pricing details: Usage Based, Per Month Free trial: No Free demo: Yes ### Features tab #### Highest rated features - Marketing Automation: 4.8 rating - Email Marketing: 4.8 rating - Lead Capture: 4.6 rating - Campaign Management: 4.7 rating #### Lowest rated features - Segmentation: 4.3 rating - Landing Pages/Web Forms: 4.2 rating - Campaign Analytics: 4.3 rating - Customizable Forms: 4.3 rating #### Feature-related review snippet Reviewer: Aleksandar I. Reviewer details: Entertainment, 1-10 employees Published: October 24, 2025 > "The email builder is clean and visual, and I can create automated workflows (like welcome or cart recovery emails) without needing much tech knowledge." ### Gallery tab Ease of use: 4.6 out of 5 (836 reviews) #### Related review snippet Reviewer: Frank A. Reviewer details: Business Supplies and Equipment, 11-50 employees Published: March 29, 2026 > "Integration with BigCommerce is clean, and the back‑in‑stock automation works reliably at the variant level with clear visibility into requests and recovered sales." ### Integrations tab Omnisend connects with 86+ software tools. [See all integrations](https://www.capterra.com/p/153508/Omnisend/#integrations) #### Most popular integrations - Shopify: 4.8 rating - WooCommerce: 4.5 rating - Adobe Commerce: 4.3 rating - BigCommerce: 4.7 rating - Easyship: 4.4 rating - Justuno: 4.6 rating #### Integrations-related review snippet Reviewer: Alvaro D. Reviewer details: Marketing and Advertising, 1-10 employees Published: October 24, 2024 > "User friendly platform, quick support, easy integration process." --- ## InboxAlly Rating: 4.8 out of 5 (6 reviews) Profile: [InboxAlly](https://www.capterra.com/p/237293/InboxAlly/) Visible tabs: Overview, Features, Gallery ### Overview tab #### What is this product about? InboxAlly helps repair and protect your email sender reputation and ensure your emails are delivered in the inbox. #### Rating breakdown - Ease of Use: 4.8 out of 5 - Customer Service: 5.0 out of 5 - Features: 4.8 out of 5 - Value for Money: 4.8 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $149.00 Pricing details: Flat Rate, Per Month Free trial: Yes Free demo: Yes ### Features tab #### Most popular features - Marketing Automation: Not available - Email Marketing: Available - Campaign Management: Available - Campaign Analytics: Not available - Landing Pages/Web Forms: Not available - Engagement Tracking: Available - Segmentation: Not available - Lead Management: Not available - CRM: Not available - Third-Party Integrations: Not available - ROI Tracking: Not available - A/B Testing: Not available ### Gallery tab Ease of use: 4.8 out of 5 (6 reviews) --- ## EngageBay CRM Rating: 4.6 out of 5 (910 reviews) Profile: [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? EngageBay is an AI-powered all-in-one CRM that helps businesses manage marketing, sales, and customer service from a single platform. #### Rating breakdown - Ease of Use: 4.5 out of 5 - Customer Service: 4.8 out of 5 - Features: 4.6 out of 5 - Value for Money: 4.7 out of 5 #### Pros and cons based on reviews Pros: - Affordable all-in-one platform - Time-saving automation features Cons: - Occasional bugs and slowdowns - Email delivery and limits issues #### Starting price Starting price: $14.99 Pricing details: Per User, Per Month Free trial: No Free demo: No ### Features tab #### Highest rated features - Lead Capture: 4.6 rating - Marketing Automation: 4.5 rating - Lead Management: 4.7 rating - Email Marketing: 4.3 rating #### Lowest rated features - Mobile Access: 4.2 rating - Data Import/Export: 3.7 rating - Website Visitor Tracking: 4.0 rating - Landing Pages/Web Forms: 4.1 rating #### Feature-related review snippet Reviewer: matt A. Reviewer details: Financial Services, 1-10 employees Published: February 17, 2025 > "Affordable, all-in-one CRM with great automation, intuitive interface, and responsive support." ### Gallery tab Ease of use: 4.5 out of 5 (910 reviews) #### Related review snippet Reviewer: Jason W. Reviewer details: Marketing and Advertising, 11-50 employees Published: September 24, 2025 > "The CRM pipeline management is straightforward and easy for the team to adopt, email segmentation and automation have improved our campaigns results noticeably, constant update the platform keeps improving without extra charge." ### Integrations tab EngageBay CRM connects with 30+ software tools. [See all integrations](https://www.capterra.com/p/178819/EngageBay-Marketing/#integrations) #### Most popular integrations - Google Drive: 4.9 rating - Shopify: 4.5 rating - HubSpot CRM: 4.5 rating - Zendesk Suite: 4.4 rating - Zapier: 4.7 rating - Meta for Business: 4.4 rating #### Integrations-related review snippet Reviewer: Daniel C. Reviewer details: Computer Software, 1-10 employees Published: December 18, 2024 > "Overall, a great way to locate software that is fully integrated with all your business needs" --- ## Jira Rating: 4.4 out of 5 (15,473 reviews) Profile: [Jira](https://www.capterra.com/p/19319/JIRA/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Jira is a project tracking software that helps agile teams plan, track, and release software through comprehensive issue management. #### Rating breakdown - Ease of Use: 4.1 out of 5 - Customer Service: 4.2 out of 5 - Features: 4.4 out of 5 - Value for Money: 4.3 out of 5 #### Pros and cons based on reviews Pros: - Robust agile workflow support - Comprehensive project oversight tools Cons: - Frequent bugs and glitches - Slow performance with scale #### Starting price Starting price: $7.91 Pricing details: Per User, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Activity Dashboard: 4.8 rating - Workflow Management: 4.5 rating - API: 5.0 rating - Data Import/Export: 5.0 rating #### Lowest rated features - Third-Party Integrations: 3.5 rating - Campaign Management: 4.0 rating - Marketing Calendar: 4.0 rating - Multi-Channel Marketing: 4.0 rating #### Feature-related review snippet Reviewer: Abhi S. Reviewer details: Computer Software, 501-1,000 employees Published: September 3, 2024 > "issue tracking and user interface and ability to integrate with other tools and software further enhances its versatility." ### Gallery tab Ease of use: 4.1 out of 5 (15,473 reviews) #### Related review snippet Reviewer: Dave R. Reviewer details: Mechanical or Industrial Engineering, 11-50 employees Published: July 13, 2026 > "Its customizable workflows, issue tracking, dashboards, and collaboration features help development and IT teams stay organized while making it easy to monitor project status and ongoing work." ### Integrations tab Jira connects with 48+ software tools. [See all integrations](https://www.capterra.com/p/19319/JIRA/#integrations) #### Most popular integrations - Salesforce Sales Cloud: 4.4 rating - Zendesk Suite: 4.7 rating - Confluence: 4.6 rating - Microsoft Outlook: 4.5 rating - Lucidchart: 4.5 rating - Hubstaff: 4.5 rating #### Integrations-related review snippet Reviewer: Denis M. Reviewer details: Financial Services, 201-500 employees Published: April 29, 2026 > "I really rely on the integrations with Confluence and GitHub - it’s incredibly helpful to see code commits or doc pages linked directly to a ticket so I don't have to go digging around." --- ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Filter (330) Products: Sort By: Featured Partners * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews A/B Testing AI Copilot Campaign Analytics Campaign Management Conversion Tracking CRM Drip Campaigns Dynamic Content Email Marketing Engagement Tracking Generative AI Landing Pages/Web Forms Lead Management Lead Qualification Marketing Automation Multi-Campaign Multi-Channel Marketing Multivariate Testing ROI Tracking Sales Analytics Segmentation Social Marketing Template Management Third-Party Integrations Website Visitor Tracking Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [Push Notifications Software](https://www.capterra.com/push-notifications-software/)[Direct Mail Automation Software](https://www.capterra.com/direct-mail-automation-software/)[SMS Marketing Software](https://www.capterra.com/sms-marketing-software/)[Social Media Management Software](https://www.capterra.com/social-media-management-software/)[Email Management Software](https://www.capterra.com/email-management-software/)[Email Verification Tools Software](https://www.capterra.com/email-verification-tools-software/)[Email Tracking Software](https://www.capterra.com/email-tracking-software/)[Transactional Email Software](https://www.capterra.com/transactional-email-software/)[Conversational Marketing Platform Software](https://www.capterra.com/conversational-marketing-platform-software/)[SMS Survey Software](https://www.capterra.com/sms-survey-software/) I'm looking for Marketing Automation Software that is: [For Small Businesses](https://www.capterra.com/marketing-automation-software/s/small-businesses/)