--- title: "Best Marketing Automation Software for Small Businesses 2026 | Capterra" description: "Find and compare the 2026 best Marketing Automation software for small businesses, using our interactive tool to quickly narrow your choices based on businesses like yours." source_url: "https://www.capterra.com/marketing-automation-software/s/small-businesses/" page_type: "subcategory" language: "en" --- # Best Marketing Automation Software for small business ## Salesforce Marketing Cloud Rating: 4.2 out of 5 (531 reviews) Profile: [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Generate high-quality leads, increase lead and account conversion, and drive efficient growth with marketing automation. #### Rating breakdown - Ease of Use: 3.8 out of 5 - Customer Service: 3.9 out of 5 - Features: 4.3 out of 5 - Value for Money: 3.8 out of 5 #### Pros and cons based on reviews Pros: - Advanced email campaign management - Comprehensive multi-channel automation suite Cons: - High cost and added expenses - Frequent email-related technical problems #### Starting price Starting price: $25.00 Pricing details: Per User, Per Month Free trial: No Free demo: No ### Features tab #### Highest rated features - Marketing Automation: 4.4 rating - Email Marketing: 4.5 rating - Lead Capture: 4.1 rating - Data Import/Export: 4.6 rating #### Lowest rated features - Dynamic Content: 2.0 rating - Conversion Tracking: 3.4 rating - Multi-Campaign: 2.0 rating - Sales Analytics: 2.0 rating #### Feature-related review snippet Reviewer: Madhusudan S. Reviewer details: Computer Software, 51-200 employees Published: February 24, 2023 > "My marketing campaigns were set up and customised without much difficulty because to the user interface's excellent usability and intuitiveness." ### Gallery tab Ease of use: 3.8 out of 5 (531 reviews) #### Related review snippet Reviewer: Verified Reviewer Reviewer details: Construction, 11-50 employees Published: April 22, 2026 > "Overall, Salesforce Marketing Cloud has been a mixed but workable experience — it delivers strong email management and template capabilities with a polished user interface, but the complexity, occasional performance hiccups, and variable customer support mean it takes time and commitment to get real value out of it." ### Integrations tab Salesforce Marketing Cloud connects with 7+ software tools. [See all integrations](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#integrations) #### Most popular integrations - Salesforce Sales Cloud: 4.6 rating - Shopify: 4.5 rating - Meta for Business: 4.4 rating - Twitter/X: 4.0 rating - LinkedIn for Business: 4.0 rating - Adobe Workfront: 4.4 rating #### Integrations-related review snippet Reviewer: Verified Reviewer Reviewer details: Financial Services, 1,001-5,000 employees Published: October 17, 2023 > "The best features of SFMC is the integration with SFDC and the flexibility in creating audiences." --- ## HubSpot Marketing Hub Rating: 4.5 out of 5 (6,253 reviews) Profile: [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? HubSpot Marketing Hub helps businesses generate leads and create better customer experiences. #### Rating breakdown - Ease of Use: 4.3 out of 5 - Customer Service: 4.4 out of 5 - Features: 4.4 out of 5 - Value for Money: 4.2 out of 5 #### Pros and cons based on reviews Pros: - All-in-one marketing management - Comprehensive marketing automation platform Cons: - High and complex pricing structure - Frequent glitches and reliability concerns #### Starting price Starting price: $15.00 Pricing details: Per User, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Marketing Automation: 4.7 rating - Email Marketing: 4.6 rating - Lead Capture: 4.6 rating - Data Import/Export: 4.7 rating #### Lowest rated features - ROI Tracking: 4.3 rating - Drag & Drop: 3.4 rating - Landing Pages/Web Forms: 4.2 rating - Social Marketing: 3.9 rating #### Feature-related review snippet Reviewer: Juan B. Reviewer details: Computer Software, 51-200 employees Published: June 13, 2025 > "I've used it for so many years to the point where I'm so familiar with it, while also having liked its interface over most other CRM tools, that I just wish it would get a bit more robust and customizable." ### Gallery tab Ease of use: 4.3 out of 5 (6,253 reviews) #### Related review snippet Reviewer: Stacy S. Reviewer details: Mechanical or Industrial Engineering, 51-200 employees Published: June 30, 2026 > "From email marketing and social media scheduling to landing pages, forms, workflows, and campaign reporting, everything works together seamlessly." ### Integrations tab HubSpot Marketing Hub connects with 213+ software tools. [See all integrations](https://www.capterra.com/p/171840/HubSpot-Marketing/#integrations) #### Most popular integrations - Microsoft 365: 4.6 rating - Eventbrite: 4.6 rating - Marketo Engage: 4.3 rating - Salesforce Marketing Cloud Account Engagement: 4.1 rating - Campaign Monitor by Marigold: 4.5 rating - Benchmark Email: 4.3 rating #### Integrations-related review snippet Reviewer: Yasmin M. Reviewer details: Accounting, 11-50 employees Published: April 14, 2026 > "I really appreciated how well it integrates with the CRM and other tools, which helps keep everything organized and connected." --- ## Klaviyo Rating: 4.6 out of 5 (537 reviews) Profile: [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Klaviyo the only CRM purpose-built for B2C, combining your email and SMS marketing, analytics, and customer service in one place. #### Rating breakdown - Ease of Use: 4.5 out of 5 - Customer Service: 4.3 out of 5 - Features: 4.6 out of 5 - Value for Money: 4.3 out of 5 #### Pros and cons based on reviews Pros: - Comprehensive email marketing suite - Intuitive platform for beginners Cons: - High and complex pricing - Frequent technical glitches #### Starting price Starting price: $20.00 Pricing details: Usage Based, Per Month Free trial: Yes Free demo: Yes ### Features tab #### Highest rated features - Email Marketing: 4.8 rating - Marketing Automation: 4.7 rating - Campaign Analytics: 4.5 rating - Campaign Management: 4.8 rating #### Lowest rated features - Event Triggered Actions: 4.2 rating - Landing Pages/Web Forms: 4.0 rating - CRM: 4.0 rating - Data Import/Export: 4.4 rating #### Feature-related review snippet Reviewer: Brian M. Reviewer details: Furniture, 51-200 employees Published: June 13, 2025 > "I have been the administrator which creates the list in Klavyo and so far everything has been smooth." ### Gallery tab Ease of use: 4.5 out of 5 (537 reviews) #### Related review snippet Reviewer: Dmytro N. Reviewer details: Retail, 1-10 employees Published: May 21, 2026 > "Klaviyo deep data integration allows us to track exact customer behavior and trigger precise email campaigns based on purchase history, which heavily drives our repeat sales and revenue." ### Integrations tab Klaviyo connects with 88+ software tools. [See all integrations](https://www.capterra.com/p/156699/Klaviyo/#integrations) #### Most popular integrations - Shopify: 4.9 rating - Typeform: 4.8 rating - Lightspeed Retail: 4.0 rating - AfterShip: 4.9 rating - GoFundMe Pro: 4.3 rating - Shopify Plus: 4.9 rating #### Integrations-related review snippet Reviewer: Sam B. Reviewer details: Sporting Goods, 51-200 employees Published: March 20, 2025 > "It integrates with Shopify remarkably well, and creating workflows via Shopify is very easy." --- Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. ## Marketo Engage Rating: 4.3 out of 5 (715 reviews) Profile: [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Adobe Marketo Engage is a leading AI-powered platform that automates and scales marketing to drive engagement, efficiency, and revenue. #### Rating breakdown - Ease of Use: 3.8 out of 5 - Customer Service: 3.9 out of 5 - Features: 4.3 out of 5 - Value for Money: 3.8 out of 5 #### Pros and cons based on reviews Pros: - Advanced lead tracking and nurturing - Extensive peer-driven support resources Cons: - High cost and extra fees - Slow and inconsistent platform performance #### Starting price Starting price: Not available Pricing details: Per Month Free trial: Yes Free demo: Yes ### Features tab #### Highest rated features - Marketing Automation: 4.6 rating - Email Marketing: 4.7 rating - Lead Capture: 4.4 rating - Campaign Management: 4.7 rating #### Lowest rated features - Dynamic Content: 3.5 rating - Landing Pages/Web Forms: 4.2 rating - Data Import/Export: 4.1 rating - Event Triggered Actions: 4.3 rating #### Feature-related review snippet Reviewer: Fabio F. Reviewer details: Marketing and Advertising, 51-200 employees Published: January 10, 2023 > "The experience was positive, but it would be nice if they had a more user-friendly interface for news users." ### Gallery tab Ease of use: 3.8 out of 5 (715 reviews) #### Related review snippet Reviewer: Verified Reviewer Reviewer details: Graphic Design, Self-employed Published: November 20, 2024 > "The platform’s seamless integration with design assets and its ability to track campaign performance makes it ideal for creating targeted, visually engaging content." ### Integrations tab Marketo Engage connects with 115+ software tools. [See all integrations](https://www.capterra.com/p/75130/Marketo-Lead-Management/#integrations) #### Most popular integrations - Twilio: 4.4 rating - Bynder: 4.8 rating - Outgrow: 4.8 rating - ON24: 4.3 rating - Yesware: 4.3 rating - Mixpanel: 4.0 rating #### Integrations-related review snippet Reviewer: Janelle B. Reviewer details: Construction, 51-200 employees Published: December 11, 2023 > "We were able to connect our tools with it very very quickly thanks to the native integrations." --- ## emfluence Marketing Platform Rating: 4.7 out of 5 (51 reviews) Profile: [emfluence Marketing Platform](https://www.capterra.com/p/166204/emfluence/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Automate personalized customer journeys with data-driven workflows that engage audiences and deliver measurable ROI. #### Rating breakdown - Ease of Use: 4.5 out of 5 - Customer Service: 4.9 out of 5 - Features: 4.4 out of 5 - Value for Money: 4.7 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $1000.00 Pricing details: Other, Per Month Free trial: Yes Free demo: Yes ### Features tab #### Highest rated features - Marketing Automation: 4.6 rating - Data Import/Export: 4.7 rating - Engagement Tracking: 4.7 rating - Event Triggered Actions: 4.0 rating #### Lowest rated features - Lead Capture: 4.0 rating - AI Copilot: 4.0 rating - Dynamic Content: 4.0 rating - Email Marketing: 5.0 rating ### Gallery tab Ease of use: 4.5 out of 5 (51 reviews) #### Related review snippet Reviewer: Rich G. Reviewer details: Leisure, Travel & Tourism, 1,001-5,000 employees Published: January 22, 2026 > "Emfluence is a marketing program that allows our team to feel larger than the people utilizing its capabilities personalized at scale, fueled by data, and powered by a single platform." ### Integrations tab emfluence Marketing Platform connects with 13+ software tools. [See all integrations](https://www.capterra.com/p/166204/emfluence/#integrations) #### Most popular integrations - Salesforce Sales Cloud: 4.4 rating - WordPress: 4.6 rating - Google Analytics 360: 4.7 rating - Dynamics 365: 4.4 rating - Instagram: 4.7 rating - Zapier: 4.7 rating #### Integrations-related review snippet Reviewer: Savannah H. Reviewer details: Public Safety, 51-200 employees Published: July 21, 2021 > "We haven't deployed their CRM Integration feature yet but we are excited to do so soon!" --- ## Semrush Rating: 4.6 out of 5 (2,326 reviews) Profile: [Semrush](https://www.capterra.com/p/151962/SEMrush/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create impact. #### Rating breakdown - Ease of Use: 4.3 out of 5 - Customer Service: 4.4 out of 5 - Features: 4.6 out of 5 - Value for Money: 4.2 out of 5 #### Pros and cons based on reviews Pros: - Comprehensive SEO management platform - In-depth competitor benchmarking tools Cons: - Expensive and fragmented pricing - Restrictive and costly subscription model #### Starting price Starting price: $139.95 Pricing details: Flat Rate, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Data Import/Export: 4.5 rating - Template Management: 4.5 rating - Third-Party Integrations: 5.0 rating - Visual Analytics: 5.0 rating #### Lowest rated features - Campaign Management: 2.5 rating - Multi-Campaign: 4.0 rating - Activity Dashboard: 5.0 rating - API: 5.0 rating #### Feature-related review snippet Reviewer: Joseph A. Reviewer details: Marketing and Advertising, 11-50 employees Published: July 13, 2025 > "I like how easy it is to navigate the website even when there are so many options and features available." ### Gallery tab Ease of use: 4.3 out of 5 (2,326 reviews) #### Related review snippet Reviewer: Devinda D. Reviewer details: Telecommunications, 1-10 employees Published: June 29, 2026 > "Large database and extensive marketing tools, Good SEO and keyword research capabilities, good dashboards" ### Integrations tab Semrush connects with 11+ software tools. [See all integrations](https://www.capterra.com/p/151962/SEMrush/#integrations) #### Most popular integrations - Google Docs: 4.7 rating - Trello: 4.5 rating - WordPress: 4.6 rating - Google Analytics 360: 4.6 rating - HubSpot Marketing Hub: 4.2 rating - Google Ads: 4.4 rating #### Integrations-related review snippet Reviewer: Joseph A. Reviewer details: Marketing and Advertising, 11-50 employees Published: July 13, 2025 > "Overall, the experience with Semrush has been positive due to its great depth of analytics and integrations available." --- ## Xtremepush Rating: 4.5 out of 5 (55 reviews) Profile: [Xtremepush](https://www.capterra.com/p/151231/Xtremepush/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Power your marketing with automation for personalized, data-driven campaigns across multiple channels, boosting conversions. #### Rating breakdown - Ease of Use: 4.5 out of 5 - Customer Service: 4.5 out of 5 - Features: 4.3 out of 5 - Value for Money: 4.4 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $250.00 Pricing details: Per Feature Free trial: Yes Free demo: Yes ### Features tab #### Highest rated features - Marketing Automation: 4.4 rating - Email Marketing: 4.5 rating - Engagement Tracking: 4.0 rating - Real-Time Data: 4.4 rating #### Lowest rated features - Event Triggered Actions: 3.8 rating - Multi-Channel Marketing: 4.0 rating - A/B Testing: 3.0 rating - Conversion Tracking: 4.0 rating #### Feature-related review snippet Reviewer: Konstantinos - Stylianos M. Reviewer details: Gambling & Casinos, 1,001-5,000 employees Published: April 6, 2026 > "What I liked most about Xtremepush is its user-friendly interface and powerful automation tools, which make managing campaigns and engaging with users extremely efficient" ### Gallery tab Ease of use: 4.5 out of 5 (55 reviews) #### Related review snippet Reviewer: Konstantinos - Stylianos M. Reviewer details: Gambling & Casinos, 1,001-5,000 employees Published: April 6, 2026 > "What I liked most about Xtremepush is its user-friendly interface and powerful automation tools, which make managing campaigns and engaging with users extremely efficient" ### Integrations tab Xtremepush connects with 6+ software tools. [See all integrations](https://www.capterra.com/p/151231/Xtremepush/#integrations) #### Most popular integrations - Shopify: 4.5 rating - Google Ads: 4.4 rating - Salesforce Marketing Cloud: 4.0 rating - Mixpanel: 4.5 rating - Kochava: 4.6 rating - CrowdTwist --- ## ShortStack Rating: 4.4 out of 5 (156 reviews) Profile: [ShortStack](https://www.capterra.com/p/154791/ShortStack/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Create unique contest landing pages, run social contests, choose winners, send emails and analyze results - all from one place. #### Rating breakdown - Ease of Use: 4.0 out of 5 - Customer Service: 4.5 out of 5 - Features: 4.2 out of 5 - Value for Money: 4.2 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $99.00 Pricing details: Flat Rate, Per Month Free trial: No Free demo: Yes ### Features tab #### Highest rated features - Data Import/Export: 5.0 rating - Email Marketing: 5.0 rating - Lead Capture: 5.0 rating #### Feature-related review snippet Reviewer: Shawn S. Reviewer details: Consumer Services, 51-200 employees Published: December 24, 2021 > "The ability to be guided from start t finish with tips along the way is a great feature." ### Gallery tab Ease of use: 4.0 out of 5 (156 reviews) #### Related review snippet Reviewer: Ashley R. Reviewer details: Media Production, 201-500 employees Published: November 22, 2024 > "They are fun and interactive giving you fun instant win contesting for your websites." ### Integrations tab ShortStack connects with 1+ software tools. [See all integrations](https://www.capterra.com/p/154791/ShortStack/#integrations) #### Most popular integrations - Instagram: 5.0 rating --- ## Hibu Rating: 4.1 out of 5 (97 reviews) Profile: [Hibu](https://www.capterra.com/p/207701/Hibu/) Visible tabs: Overview, Features, Gallery ### Overview tab #### What is this product about? All‑in‑one digital marketing for local businesses, combining websites, SEO, ads, and social to drive leads and growth. #### Rating breakdown - Ease of Use: 4.1 out of 5 - Customer Service: 4.1 out of 5 - Features: 4.1 out of 5 - Value for Money: 3.8 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $449.00 Pricing details: Other, Per Month Free trial: No Free demo: No ### Features tab #### Highest rated features - Third-Party Integrations: 5.0 rating - Lead Management: 5.0 rating - Multi-Campaign: 5.0 rating - Template Management: 5.0 rating #### Lowest rated features - Social Marketing: 2.0 rating - Campaign Management: 2.3 rating - Email Marketing: 2.0 rating - ROI Tracking: 3.0 rating ### Gallery tab Ease of use: 4.1 out of 5 (97 reviews) #### Related review snippet Reviewer: Taylor B. Reviewer details: Hospitality, 1-10 employees Published: May 13, 2026 > "It’s shiny and convoluted data that makes a brand new business feel like they’re doing something enterprise and allows Hibu to direct strategy calls and make favorable callouts to themselves, instead of giving transparent acces to." --- ## Adzooma Rating: 4.0 out of 5 (22 reviews) Profile: [Adzooma ](https://www.capterra.com/p/188236/Adzooma/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Award-winning PPC optimisation and reporting platform with alerts, budget tracking, and actionable recommendations. #### Rating breakdown - Ease of Use: 4.5 out of 5 - Customer Service: 4.3 out of 5 - Features: 4.0 out of 5 - Value for Money: 4.2 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: Not available Pricing details: Flat Rate, Per Month Free trial: No Free demo: No ### Features tab #### Most popular features - Marketing Automation: Available - Email Marketing: Not available - Campaign Management: Available - Campaign Analytics: Available - Landing Pages/Web Forms: Available - Engagement Tracking: Available - Segmentation: Not available - Lead Management: Not available - CRM: Not available - Third-Party Integrations: Not available - ROI Tracking: Available - A/B Testing: Not available ### Gallery tab Ease of use: 4.5 out of 5 (22 reviews) #### Related review snippet Reviewer: Philip B. Reviewer details: Marketing and Advertising, Self-employed Published: October 27, 2020 > "I've saved £100's across my client's accounts in just over a month and also halfed the amount of time needed to manage them too which free's me up to spend more time investigating and testing on their behalf." ### Integrations tab Adzooma connects with 2+ software tools. [See all integrations](https://www.capterra.com/p/188236/Adzooma/#integrations) #### Most popular integrations - Slack: 4.7 rating - Meta for Business: 4.4 rating --- ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Filter (869) Products: Sort By: Featured Partners * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews A/B Testing AI Copilot Campaign Analytics Campaign Management Conversion Tracking CRM Drip Campaigns Dynamic Content Email Marketing Engagement Tracking Generative AI Landing Pages/Web Forms Lead Management Lead Qualification Marketing Automation Multi-Campaign Multi-Channel Marketing Multivariate Testing ROI Tracking Sales Analytics Segmentation Social Marketing Template Management Third-Party Integrations Website Visitor Tracking Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [Push Notifications Software](https://www.capterra.com/push-notifications-software/)[Direct Mail Automation Software](https://www.capterra.com/direct-mail-automation-software/)[SMS Marketing Software](https://www.capterra.com/sms-marketing-software/)[Social Media Management Software](https://www.capterra.com/social-media-management-software/)[Email Management Software](https://www.capterra.com/email-management-software/)[Email Verification Tools Software](https://www.capterra.com/email-verification-tools-software/)[Email Tracking Software](https://www.capterra.com/email-tracking-software/)[Transactional Email Software](https://www.capterra.com/transactional-email-software/)[Conversational Marketing Platform Software](https://www.capterra.com/conversational-marketing-platform-software/)[SMS Survey Software](https://www.capterra.com/sms-survey-software/) I'm looking for Marketing Automation Software that is: [Free](https://www.capterra.com/marketing-automation-software/s/free/)