--- title: "Best Marketing Automation Software for Small Businesses 2026 | Capterra" description: "Find and compare the 2026 best Marketing Automation software for small businesses, using our interactive tool to quickly narrow your choices based on businesses like yours." source_url: "https://www.capterra.com/marketing-automation-software/s/small-businesses/" page_type: "subcategory" language: "en" --- # Best Marketing Automation Software for small business ## Top 10 ranked by small-business reviewer ratings ### Ranked small business Marketing Automation products | Rank | Product | Rating | Key attribute | Starting price | Key features | | --- | --- | --- | --- | --- | --- | | 1 | [ContactPigeon](https://www.capterra.com/p/168153/ContactPigeon/) | 5.0 out of 5 (242 category reviews) | Highly rated for Quality of Support | Contact vendor | Campaign Analytics, Campaign Management, Email Marketing, Engagement Tracking, Landing Pages/Web Forms, Lead Management, Marketing Automation, Segmentation, Third-Party Integrations | | 2 | [Linked Helper 2](https://www.capterra.com/p/230521/Linked-Helper-2/) | 4.9 out of 5 (107 category reviews) | Highly rated for Value for Money | $15.00 Other, Per Month | Lead Management, Third-Party Integrations | | 3 | [Systeme.io](https://www.capterra.com/p/198994/Systeme/) | 4.8 out of 5 (618 category reviews) | Highly rated for Value for Money | $17.00 Flat Rate, Per Month | Campaign Analytics, Campaign Management, Email Marketing, Engagement Tracking, Landing Pages/Web Forms, Lead Management, Marketing Automation, Segmentation, Third-Party Integrations | | 4 | [Poptin](https://www.capterra.com/p/165478/Poptin/) | 4.9 out of 5 (61 category reviews) | Highly rated for Functionality | $25.00 Flat Rate, Per Month | Campaign Analytics, Campaign Management, Email Marketing, Engagement Tracking, Landing Pages/Web Forms, Lead Management, Marketing Automation, Segmentation, Third-Party Integrations | | 5 | [BigMarker](https://www.capterra.com/p/167140/BigMarker/) | 5.0 out of 5 (41 category reviews) | Highly rated for Quality of Support | Contact vendor | Campaign Analytics, Campaign Management, Email Marketing, Engagement Tracking, Landing Pages/Web Forms, Lead Management, Marketing Automation, Third-Party Integrations | | 6 | [ZeroBounce](https://www.capterra.com/p/169340/ZeroBounce/) | 4.8 out of 5 (24 category reviews) | Highly rated for Ease of Use | $99.00 Usage Based, Per Month | Campaign Analytics, Email Marketing, Engagement Tracking, Lead Management, Segmentation, Third-Party Integrations | | 7 | [Scalenut](https://www.capterra.com/p/235306/GenerateAI/) | 4.9 out of 5 (35 category reviews) | Highly rated for Ease of Setup | $59.00 Flat Rate, Per Month | Third-Party Integrations | | 8 | [Levitate](https://www.capterra.com/p/211147/Levitate/) | 4.8 out of 5 (50 category reviews) | Highly rated for Quality of Support | $349.00 Flat Rate, Per Month | Campaign Analytics, Campaign Management, Email Marketing, Engagement Tracking, Marketing Automation, Third-Party Integrations | | 9 | [Omnisend](https://www.capterra.com/p/153508/Omnisend/) | 4.7 out of 5 (163 category reviews) | Highly rated for Quality of Support | $16.00 Usage Based, Per Month | Campaign Analytics, Campaign Management, Email Marketing, Engagement Tracking, Landing Pages/Web Forms, Lead Management, Marketing Automation, Segmentation | | 10 | [SlickText](https://www.capterra.com/p/155430/SlickText-com/) | 4.8 out of 5 (15 category reviews) | Highly rated for Quality of Support | $29.00 Usage Based, Per Month | Campaign Analytics, Campaign Management, Email Marketing, Engagement Tracking, Landing Pages/Web Forms, Lead Management, Marketing Automation, Segmentation, Third-Party Integrations | For the complete directory, see [the full product list](#full-product-list). --- ## See top 10 product details ### 1. [ContactPigeon](https://www.capterra.com/p/168153/ContactPigeon/) Rating: 5.0 out of 5 (242 category reviews) Key attribute: Highly rated for Quality of Support Starting price: Contact vendor Free trial: Not available Free version: Not available #### Features reviewers most value - Campaign Analytics - Campaign Management - Email Marketing - Engagement Tracking - Landing Pages/Web Forms - Lead Management - Marketing Automation - Segmentation - Third-Party Integrations --- ### 2. [Linked Helper 2](https://www.capterra.com/p/230521/Linked-Helper-2/) Rating: 4.9 out of 5 (107 category reviews) Key attribute: Highly rated for Value for Money Starting price: $15.00 Other, Per Month Free trial: Available Free version: Not available #### Features reviewers most value - Lead Management - Third-Party Integrations --- ### 3. [Systeme.io](https://www.capterra.com/p/198994/Systeme/) Rating: 4.8 out of 5 (618 category reviews) Key attribute: Highly rated for Value for Money Starting price: $17.00 Flat Rate, Per Month Free trial: Not available Free version: Available #### Features reviewers most value - Campaign Analytics - Campaign Management - Email Marketing - Engagement Tracking - Landing Pages/Web Forms - Lead Management - Marketing Automation - Segmentation - Third-Party Integrations #### Pros based on reviews - Comprehensive marketing toolkit - Intuitive and accessible design #### Cons based on reviews - Challenging email setup and limitations - Complex domain configuration process --- ### 4. [Poptin](https://www.capterra.com/p/165478/Poptin/) Rating: 4.9 out of 5 (61 category reviews) Key attribute: Highly rated for Functionality Starting price: $25.00 Flat Rate, Per Month Free trial: Available Free version: Available #### Features reviewers most value - Campaign Analytics - Campaign Management - Email Marketing - Engagement Tracking - Landing Pages/Web Forms - Lead Management - Marketing Automation - Segmentation - Third-Party Integrations --- ### 5. [BigMarker](https://www.capterra.com/p/167140/BigMarker/) Rating: 5.0 out of 5 (41 category reviews) Key attribute: Highly rated for Quality of Support Starting price: Contact vendor Free trial: Available Free version: Not available #### Features reviewers most value - Campaign Analytics - Campaign Management - Email Marketing - Engagement Tracking - Landing Pages/Web Forms - Lead Management - Marketing Automation - Third-Party Integrations --- ### 6. [ZeroBounce](https://www.capterra.com/p/169340/ZeroBounce/) Rating: 4.8 out of 5 (24 category reviews) Key attribute: Highly rated for Ease of Use Starting price: $99.00 Usage Based, Per Month Free trial: Available Free version: Available #### Features reviewers most value - Campaign Analytics - Email Marketing - Engagement Tracking - Lead Management - Segmentation - Third-Party Integrations --- ### 7. [Scalenut](https://www.capterra.com/p/235306/GenerateAI/) Rating: 4.9 out of 5 (35 category reviews) Key attribute: Highly rated for Ease of Setup Starting price: $59.00 Flat Rate, Per Month Free trial: Available Free version: Available #### Features reviewers most value - Third-Party Integrations --- ### 8. [Levitate](https://www.capterra.com/p/211147/Levitate/) Rating: 4.8 out of 5 (50 category reviews) Key attribute: Highly rated for Quality of Support Starting price: $349.00 Flat Rate, Per Month Free trial: Available Free version: Not available #### Features reviewers most value - Campaign Analytics - Campaign Management - Email Marketing - Engagement Tracking - Marketing Automation - Third-Party Integrations --- ### 9. [Omnisend](https://www.capterra.com/p/153508/Omnisend/) Rating: 4.7 out of 5 (163 category reviews) Key attribute: Highly rated for Quality of Support Starting price: $16.00 Usage Based, Per Month Free trial: Not available Free version: Available #### Features reviewers most value - Campaign Analytics - Campaign Management - Email Marketing - Engagement Tracking - Landing Pages/Web Forms - Lead Management - Marketing Automation - Segmentation #### Pros based on reviews - Intuitive interface for all users - Streamlined professional email marketing #### Cons based on reviews - Design and form customization limitations --- ### 10. [SlickText](https://www.capterra.com/p/155430/SlickText-com/) Rating: 4.8 out of 5 (15 category reviews) Key attribute: Highly rated for Quality of Support Starting price: $29.00 Usage Based, Per Month Free trial: Available Free version: Not available #### Features reviewers most value - Campaign Analytics - Campaign Management - Email Marketing - Engagement Tracking - Landing Pages/Web Forms - Lead Management - Marketing Automation - Segmentation - Third-Party Integrations --- ## All marketing automation software for small businesses [4.5 (56)](https://www.capterra.com/p/151231/Xtremepush/reviews/) Power your marketing with automation for personalized, data-driven campaigns across multiple channels, boosting conversions. [Learn more about Xtremepush](https://www.capterra.com/p/151231/Xtremepush/) Marketing Automation features reviewers most value Campaign Analytics Campaign Management Email Marketing Engagement Tracking Landing Pages/Web Forms Lead Management Marketing Automation Segmentation Third-Party Integrations [4.4 (59)](https://www.capterra.com/p/155737/CleverTap/reviews/) User Retention Platform for High-Growth Mobile Apps [Learn more about CleverTap](https://www.capterra.com/p/155737/CleverTap/) Marketing Automation features reviewers most value Campaign Analytics Campaign Management Email Marketing Engagement Tracking Landing Pages/Web Forms Lead Management Marketing Automation Segmentation Third-Party Integrations [4.5 (167)](https://www.capterra.com/p/207701/Hibu/reviews/) All‑in‑one digital marketing for local businesses, combining websites, SEO, ads, and social to drive leads and growth. [Learn more about Hibu](https://www.capterra.com/p/207701/Hibu/) Marketing Automation features reviewers most value Campaign Analytics Campaign Management Email Marketing Engagement Tracking Landing Pages/Web Forms Lead Management Marketing Automation Segmentation Third-Party Integrations Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. [4.3 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Adobe Marketo Engage is a leading AI-powered platform that automates and scales marketing to drive engagement, efficiency, and revenue. [Learn more about Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Marketing Automation features reviewers most value Campaign Analytics Campaign Management Email Marketing Engagement Tracking Landing Pages/Web Forms Lead Management Marketing Automation Segmentation Third-Party Integrations [4.3 (7007)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) CRM solution that helps businesses with sales force automation, process management, journey orchestration, marketing automation & more. [Learn more about Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Marketing Automation features reviewers most value Campaign Analytics Campaign Management Email Marketing Engagement Tracking Landing Pages/Web Forms Lead Management Marketing Automation Segmentation Third-Party Integrations [## Jira](https://www.capterra.com/p/19319/JIRA/) [4.4 (15501)](https://www.capterra.com/p/19319/JIRA/reviews/) Jira is a project tracking software that helps agile teams plan, track, and release software through comprehensive issue management. [Learn more about Jira](https://www.capterra.com/p/19319/JIRA/) Marketing Automation features reviewers most value Campaign Analytics Campaign Management Email Marketing Engagement Tracking Landing Pages/Web Forms Lead Management Marketing Automation Segmentation Third-Party Integrations [## HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) [4.5 (6258)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-automation-software/shortlist/) HubSpot Marketing Hub helps businesses generate leads and create better customer experiences. [Learn more about HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Marketing Automation features reviewers most value Campaign Analytics Campaign Management Email Marketing Engagement Tracking Landing Pages/Web Forms Lead Management Marketing Automation Segmentation Third-Party Integrations [## Brevo](https://www.capterra.com/p/132996/brevo/) [4.6 (3525)](https://www.capterra.com/p/132996/brevo/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-automation-software/shortlist/) Marketing Automation that works as hard as you do. Grow your business with AI-powered campaigns, push notification & more. [Learn more about Brevo](https://www.capterra.com/p/132996/brevo/) Marketing Automation features reviewers most value Campaign Analytics Campaign Management Email Marketing Engagement Tracking Landing Pages/Web Forms Lead Management Marketing Automation Segmentation Third-Party Integrations 86% recommend this product [## Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) [4.5 (3064)](https://www.capterra.com/p/132666/Pipedrive/reviews/) Customer relationship management solution that helps businesses with lead management, sales automation, email segmentation, and more. [Learn more about Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) Marketing Automation features reviewers most value Campaign Analytics Campaign Management Email Marketing Engagement Tracking Landing Pages/Web Forms Lead Management Marketing Automation Segmentation Third-Party Integrations 81% recommend this product [## Wrike](https://www.capterra.com/p/76113/Wrike/) [4.4 (3044)](https://www.capterra.com/p/76113/Wrike/reviews/) Wrike uses AI to automate marketing workflows, from requests and approvals to final campaign execution. [Learn more about Wrike](https://www.capterra.com/p/76113/Wrike/) Marketing Automation features reviewers most value Campaign Analytics Campaign Management Email Marketing Engagement Tracking Landing Pages/Web Forms Lead Management Marketing Automation Segmentation Third-Party Integrations ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Filter (1024) Products: Sort By: Featured Partners * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews A/B Testing AI Copilot Campaign Analytics Campaign Management Conversion Tracking CRM Drip Campaigns Dynamic Content Email Marketing Engagement Tracking Generative AI Landing Pages/Web Forms Lead Management Lead Qualification Marketing Automation Multi-Campaign Multi-Channel Marketing Multivariate Testing ROI Tracking Sales Analytics Segmentation Social Marketing Template Management Third-Party Integrations Website Visitor Tracking Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [Push Notifications Software](https://www.capterra.com/push-notifications-software/)[Direct Mail Automation Software](https://www.capterra.com/direct-mail-automation-software/)[SMS Marketing Software](https://www.capterra.com/sms-marketing-software/)[Social Media Management Software](https://www.capterra.com/social-media-management-software/)[Email Management Software](https://www.capterra.com/email-management-software/)[Email Verification Tools Software](https://www.capterra.com/email-verification-tools-software/)[Email Tracking Software](https://www.capterra.com/email-tracking-software/)[Transactional Email Software](https://www.capterra.com/transactional-email-software/)[Conversational Marketing Platform Software](https://www.capterra.com/conversational-marketing-platform-software/)[SMS Survey Software](https://www.capterra.com/sms-survey-software/) I'm looking for Marketing Automation Software that is: [Free](https://www.capterra.com/marketing-automation-software/s/free/)