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Best Web-Based Marketing Automation Software

Explore these highest-rated tools to discover the best option for your business. Based on ratings and number of reviews, Capterra users give these tools a thumbs up. Select a product to learn more.
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4.3 (708)
Powerful, easy to use marketing automation software that helps generate qualified leads and translate marketing spending into revenue. Learn more about Marketo Engage
Marketing Automation features reviewers most value
Campaign Analytics
Campaign Management
Email Marketing
Engagement Tracking
Landing Pages/Web Forms
Lead Management
Marketing Automation
ROI Tracking
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4.5 (64)
Automate emails, texts and manage sales and marketing thru the entire funnel. The All in 1 solution for Sales Teams from 5 to 50. Learn more about SalesNexus
Marketing Automation features reviewers most value
Campaign Analytics
Campaign Management
Email Marketing
Engagement Tracking
Landing Pages/Web Forms
Lead Management
Marketing Automation
ROI Tracking
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4.2 (510)
Capterra Shortlist
Generate leads and build AI-powered campaigns, emails, and segments with marketing automation that connects all teams on one platform. Learn more about Salesforce Marketing Cloud
Marketing Automation features reviewers most value
Campaign Analytics
Campaign Management
Email Marketing
Engagement Tracking
Landing Pages/Web Forms
Lead Management
Marketing Automation
ROI Tracking
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4.7 (27)
White Label SMS marketing with iVision Mobile - A robust SMS Marketing software and digital loyalty kiosk technology provider Learn more about iVision Mobile
Marketing Automation features reviewers most value
Campaign Analytics
Campaign Management
Email Marketing
Engagement Tracking
Landing Pages/Web Forms
Lead Management
Marketing Automation
ROI Tracking
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4.4 (27)
Power your marketing with automation for personalized, data-driven campaigns across multiple channels, boosting conversions. Learn more about Xtremepush
Marketing Automation features reviewers most value
Campaign Analytics
Campaign Management
Email Marketing
Engagement Tracking
Landing Pages/Web Forms
Lead Management
Marketing Automation
ROI Tracking
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4.5 (6087)
Capterra Shortlist
HubSpot Marketing Hub helps businesses generate leads and create better customer experiences. Learn more about HubSpot Marketing Hub
Marketing Automation features reviewers most value
Campaign Analytics
Campaign Management
Email Marketing
Engagement Tracking
Landing Pages/Web Forms
Lead Management
Marketing Automation
ROI Tracking
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5.0 (9)
Easily build, execute, and measure marketing plans and budgets with Planful to better understand the business value of your marketing. Learn more about Planful for Marketing
Marketing Automation features reviewers most value
Campaign Analytics
Campaign Management
Email Marketing
Engagement Tracking
Landing Pages/Web Forms
Lead Management
Marketing Automation
ROI Tracking
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4.3 (254)
Act-On marketing automation software helps sales and marketing teams go beyond email marketing with the power of automation. Learn more about Act-On
Marketing Automation features reviewers most value
Campaign Analytics
Campaign Management
Email Marketing
Engagement Tracking
Landing Pages/Web Forms
Lead Management
Marketing Automation
ROI Tracking
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4.3 (51)
Iterable is an AI-powered cross-channel communication platform that helps brands deliver joyful experiences to their customers. Learn more about Iterable
Marketing Automation features reviewers most value
Campaign Analytics
Campaign Management
Email Marketing
Engagement Tracking
Landing Pages/Web Forms
Lead Management
Marketing Automation
ROI Tracking
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4.7 (19)
Clerk.io's AI uses your customers' behavioral data to automatically optimize search results, product recommendations & email marketing. Learn more about Clerk.io
Marketing Automation features reviewers most value
Campaign Analytics
Campaign Management
Email Marketing
Engagement Tracking
Landing Pages/Web Forms
Lead Management
Marketing Automation
ROI Tracking
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