# 2026 Capterra Shortlist for Marketing Automation | Capterra

> Discover the highest-rated & most popular Marketing Automation Software of 2026. Make Capterra Shortlist your first stop when searching for software.

Source: https://www.capterra.com/marketing-automation-software/shortlist

---

# 2026 Capterra Shortlist for Marketing Automation

-   [All Products](https://www.capterra.com/marketing-automation-software/)
-   [Capterra Shortlist](https://www.capterra.com/marketing-automation-software/shortlist/)

[How it was made](#methodology)

## / Get to a better list with verified ratings & reviews

Capterra Shortlist charts the highest-rated and most popularsoftware products. Explore, save your progress, and share with colleagues. Want to learn more? [Read Full Scoring Methodology](https://www.capterra.com/resources/proprietary-data-research/#capterra-shortlist-methodology)

[

](https://www.capterra.com/p/132996/brevo/)

## [Brevo](https://www.capterra.com/p/132996/brevo/)

[4.6 (3489)](https://www.capterra.com/p/132996/brevo/reviews/)[View all reviews](https://www.capterra.com/p/132996/brevo/reviews/)

[](https://www.capterra.com/p/132996/brevo/)

Marketing Automation that works as hard as you do. Grow your business with AI-powered campaigns, push notification & more.

Overall Score

94/100

Popularity: 45/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.5

Features

4.5

Value for Money

4.5

Paid plans start at

$9.00Per Month

Free Trial

Free Version

Category Features

17/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/110228/MailChimp/)

## [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

[4.5 (17643)](https://www.capterra.com/p/110228/MailChimp/reviews/)[View all reviews](https://www.capterra.com/p/110228/MailChimp/reviews/)

[](https://www.capterra.com/p/110228/MailChimp/)

Mailchimp: the #1 email marketing platform with 11M+ users worldwide, offering AI-powered insights & content creation tools.

Overall Score

93/100

Popularity: 48/50

Ratings: 45/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.2

Features

4.4

Value for Money

4.4

Paid plans start at

$13.00Per Month

Free Trial

Free Version

Category Features

13/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/198994/Systeme/)

## [Systeme.io](https://www.capterra.com/p/198994/Systeme/)

[4.8 (2128)](https://www.capterra.com/p/198994/Systeme/reviews/)[View all reviews](https://www.capterra.com/p/198994/Systeme/reviews/)

[](https://www.capterra.com/p/198994/Systeme/)

Systeme.io is a simple, free, and intuitive all-in-one platform to launch and grow your online business.

Overall Score

91/100

Popularity: 41/50

Ratings: 50/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.9

Features

4.7

Value for Money

4.9

Paid plans start at

$17.00Per Month

Free Trial

Free Version

Category Features

20/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/31898/Constant-Contact/)

## [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

[4.3 (2934)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)[View all reviews](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

We deliver the tools to simplify and amplify digital marketing and drive results for your business.

Overall Score

89/100

Popularity: 43/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.3

Customer Service

4.2

Features

4.2

Value for Money

4.1

Paid plans start at

$12.00Per Month

Free Trial

Free Version

Category Features

16/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/211147/Levitate/)

## [Levitate](https://www.capterra.com/p/211147/Levitate/)

[4.8 (333)](https://www.capterra.com/p/211147/Levitate/reviews/)[View all reviews](https://www.capterra.com/p/211147/Levitate/reviews/)

[](https://www.capterra.com/p/211147/Levitate/)

Our Happiness Platform features authentic communication tools to help build lasting relationships with your network.

Overall Score

87/100

Popularity: 39/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.8

Customer Service

4.9

Features

4.7

Value for Money

4.6

Paid plans start at

$349.00Per Month

Free Trial

Free Version

Category Features

11/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/136603/MailerLite/)

## [MailerLite](https://www.capterra.com/p/136603/MailerLite/)

[4.7 (2318)](https://www.capterra.com/p/136603/MailerLite/reviews/)[View all reviews](https://www.capterra.com/p/136603/MailerLite/reviews/)

[](https://www.capterra.com/p/136603/MailerLite/)

From newsletters to automated customer journeys—join 1 million businesses scaling the easy way with MailerLite.

Overall Score

86/100

Popularity: 39/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.8

Features

4.5

Value for Money

4.7

Paid plans start at

$12.00Per Month

Free Trial

Free Version

Category Features

20/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

## Get the full software list now

### The latest prices and features straight to your inbox. Compare anytime.

[

](https://www.capterra.com/p/156699/Klaviyo/)

## [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

[4.6 (530)](https://www.capterra.com/p/156699/Klaviyo/reviews/)[View all reviews](https://www.capterra.com/p/156699/Klaviyo/reviews/)

[](https://www.capterra.com/p/156699/Klaviyo/)

Klaviyo the only CRM purpose-built for B2C, combining your email and SMS marketing, analytics, and customer service in one place.

Overall Score

85/100

Popularity: 38/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.3

Features

4.6

Value for Money

4.3

Paid plans start at

$20.00Per Month

Free Trial

Free Version

Category Features

16/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/139770/SENDER/)

## [Sender](https://www.capterra.com/p/139770/SENDER/)

[4.7 (211)](https://www.capterra.com/p/139770/SENDER/reviews/)[View all reviews](https://www.capterra.com/p/139770/SENDER/reviews/)

[](https://www.capterra.com/p/139770/SENDER/)

Sender is email marketing software with a drag-and-drop builder, automation, and SMS marketing for streamlined campaigns.

Overall Score

84/100

Popularity: 36/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.9

Features

4.5

Value for Money

4.8

Paid plans start at

$7.00Per Month

Free Trial

Free Version

Category Features

20/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/153508/Omnisend/)

## [Omnisend](https://www.capterra.com/p/153508/Omnisend/)

[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)[View all reviews](https://www.capterra.com/p/153508/Omnisend/reviews/)

150k+ Shopify, WooCommerce, and Wix ecommerce stores scale their business with Omnisend’s powerful email & SMS marketing platform.

Overall Score

83/100

Popularity: 34/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.6

Features

4.5

Value for Money

4.5

Paid plans start at

$16.00Per Month

Free Trial

Free Version

Category Features

18/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

Need a Little Help?

Talk with a software expert for free. Get a list of software that’s great for you in less than 15 minutes.

[

](https://www.capterra.com/p/155423/Appboy/)

## [Braze](https://www.capterra.com/p/155423/Appboy/)

[4.7 (168)](https://www.capterra.com/p/155423/Appboy/reviews/)[View all reviews](https://www.capterra.com/p/155423/Appboy/reviews/)

[](https://www.capterra.com/p/155423/Appboy/)

Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love.

Overall Score

82/100

Popularity: 34/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.5

Features

4.6

Value for Money

4.4

Paid plans start at

Not provided by the vendor

Category Features

17/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/79367/ActiveCampaign/)

## [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)

[4.6 (2565)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)[View all reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

[](https://www.capterra.com/p/79367/ActiveCampaign/)

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work.

Overall Score

81/100

Popularity: 37/50

Ratings: 44/50

Review Breakdown

Ease of Use

4.2

Customer Service

4.4

Features

4.5

Value for Money

4.3

Paid plans start at

$15.00Per Month

Free Trial

Free Version

Category Features

15/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/171840/HubSpot-Marketing/)

## [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)

[4.5 (6244)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)[View all reviews](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

HubSpot Marketing Hub helps businesses generate leads and create better customer experiences.

Overall Score

81/100

Popularity: 36/50

Ratings: 45/50

Review Breakdown

Ease of Use

4.3

Customer Service

4.4

Features

4.4

Value for Money

4.2

Paid plans start at

$15.00Per Month

Free Trial

Free Version

Category Features

19/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/175000/ConvertKit/)

## [Kit](https://www.capterra.com/p/175000/ConvertKit/)

[4.6 (243)](https://www.capterra.com/p/175000/ConvertKit/reviews/)[View all reviews](https://www.capterra.com/p/175000/ConvertKit/reviews/)

[](https://www.capterra.com/p/175000/ConvertKit/)

With Kit's visual automation builder, send well-timed, targeted content through segmentation based on your audience's interests.

Overall Score

80/100

Popularity: 33/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.4

Features

4.4

Value for Money

4.3

Paid plans start at

$33.00Per Month

Free Trial

Free Version

Category Features

16/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)

## [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)

[4.2 (530)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)[View all reviews](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)

Generate high-quality leads, increase lead and account conversion, and drive efficient growth with marketing automation.

Overall Score

76/100

Popularity: 30/50

Ratings: 46/50

Review Breakdown

Ease of Use

3.8

Customer Service

3.9

Features

4.3

Value for Money

3.8

Paid plans start at

$25.00Per Month

Free Trial

Free Version

Category Features

12/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/146369/SendPulse/)

## [SendPulse](https://www.capterra.com/p/146369/SendPulse/)

[4.6 (773)](https://www.capterra.com/p/146369/SendPulse/reviews/)[View all reviews](https://www.capterra.com/p/146369/SendPulse/reviews/)

[](https://www.capterra.com/p/146369/SendPulse/)

SendPulse is a marketing automation platform for email, SMS, and chatbot marketing and creating websites and online courses.

Overall Score

76/100

Popularity: 29/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.4

Features

4.5

Value for Money

4.5

Paid plans start at

$10.00Per Month

Free Trial

Free Version

Category Features

15/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/178819/EngageBay-Marketing/)

## [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)

[4.7 (908)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)[View all reviews](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

EngageBay is an AI-powered all-in-one CRM that helps businesses manage marketing, sales, and customer service from a single platform.

Overall Score

75/100

Popularity: 28/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.8

Features

4.6

Value for Money

4.7

Paid plans start at

$14.99Per Month

Free Trial

Free Version

Category Features

8/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/76390/Infusionsoft/)

## [Keap](https://www.capterra.com/p/76390/Infusionsoft/)

[4.1 (1298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/)[View all reviews](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

[](https://www.capterra.com/p/76390/Infusionsoft/)

More Growth, Less Busy Work Our marketing automation removes the headaches and busy work while accelerating growth.

Overall Score

74/100

Popularity: 30/50

Ratings: 44/50

Review Breakdown

Ease of Use

3.6

Customer Service

4.0

Features

4.1

Value for Money

3.8

Paid plans start at

$299.00Per Month

Free Trial

Free Version

Category Features

12/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/228178/Encharge/)

## [Encharge](https://www.capterra.com/p/228178/Encharge/)

[4.9 (297)](https://www.capterra.com/p/228178/Encharge/reviews/)[View all reviews](https://www.capterra.com/p/228178/Encharge/reviews/)

[](https://www.capterra.com/p/228178/Encharge/)

Send emails based on what people do and automate your marketing process across the user journey.

Overall Score

73/100

Popularity: 24/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.8

Customer Service

4.8

Features

4.7

Value for Money

4.8

Paid plans start at

$49.00Per Month

Free Trial

Free Version

Category Features

17/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/253223/Zoho-Campaigns/)

## [Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/)

[4.3 (317)](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/)[View all reviews](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/)

[](https://www.capterra.com/p/253223/Zoho-Campaigns/)

Create, send, and track effective email and SMS campaigns that help you build lasting relationships with your leads and contacts.

Overall Score

73/100

Popularity: 28/50

Ratings: 45/50

Review Breakdown

Ease of Use

4.2

Customer Service

4.3

Features

4.2

Value for Money

4.4

Paid plans start at

€4.00Per Month

Free Trial

Free Version

Category Features

16/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/221118/iContact/)

## [iContact](https://www.capterra.com/p/221118/iContact/)

[4.5 (604)](https://www.capterra.com/p/221118/iContact/reviews/)[View all reviews](https://www.capterra.com/p/221118/iContact/reviews/)

[](https://www.capterra.com/p/221118/iContact/)

Work smarter with integrated tools like email marketing, workflows, landing pages, lead scoring, behavioral tracking, and analytics.

Overall Score

73/100

Popularity: 27/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.6

Features

4.2

Value for Money

4.4

Paid plans start at

$14.00Per Month

Free Trial

Free Version

Category Features

16/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)

## [AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)

[4.4 (323)](https://www.capterra.com/p/95949/AWeber-Email-Marketing/reviews/)[View all reviews](https://www.capterra.com/p/95949/AWeber-Email-Marketing/reviews/)

[](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)

Build smarter automations with split paths, tagging, and time zone sending—all in a visual builder designed to be the easiest to use.

Overall Score

72/100

Popularity: 26/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.3

Customer Service

4.5

Features

4.2

Value for Money

4.2

Paid plans start at

$15.00Per Month

Free Trial

Free Version

Category Features

20/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/165474/E-goi/)

## [E-goi](https://www.capterra.com/p/165474/E-goi/)

[4.9 (144)](https://www.capterra.com/p/165474/E-goi/reviews/)[View all reviews](https://www.capterra.com/p/165474/E-goi/reviews/)

[](https://www.capterra.com/p/165474/E-goi/)

E-goi’s omnichannel Marketing Automation drives conversions with AI segmentation, behavioral triggers and unified customer journeys.

Overall Score

72/100

Popularity: 23/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.5

Features

4.7

Value for Money

4.6

Paid plans start at

€10.50Per Month

Free Trial

Free Version

Category Features

24/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/153948/GetResponse/)

## [GetResponse](https://www.capterra.com/p/153948/GetResponse/)

[4.2 (524)](https://www.capterra.com/p/153948/GetResponse/reviews/)[View all reviews](https://www.capterra.com/p/153948/GetResponse/reviews/)

[](https://www.capterra.com/p/153948/GetResponse/)

Deliver better customer experiences — automatically. Bring your ideal customer journey to life with a visual marketing automation tool.

Overall Score

71/100

Popularity: 28/50

Ratings: 43/50

Review Breakdown

Ease of Use

4.0

Customer Service

4.0

Features

4.1

Value for Money

4.0

Paid plans start at

€16.00Per Month

Free Trial

Free Version

Category Features

20/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/130105/Mailjet/)

## [Mailjet](https://www.capterra.com/p/130105/Mailjet/)

[4.2 (455)](https://www.capterra.com/p/130105/Mailjet/reviews/)[View all reviews](https://www.capterra.com/p/130105/Mailjet/reviews/)

[](https://www.capterra.com/p/130105/Mailjet/)

The best email marketing software that’s built for devs and loved by marketers

Overall Score

71/100

Popularity: 28/50

Ratings: 43/50

Review Breakdown

Ease of Use

4.2

Customer Service

3.9

Features

4.2

Value for Money

4.2

Paid plans start at

$17.00Per Month

Free Trial

Free Version

Category Features

14/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/148516/Marketing-360/)

## [Marketing 360](https://www.capterra.com/p/148516/Marketing-360/)

[4.5 (1141)](https://www.capterra.com/p/148516/Marketing-360/reviews/)[View all reviews](https://www.capterra.com/p/148516/Marketing-360/reviews/)

[](https://www.capterra.com/p/148516/Marketing-360/)

Marketing 360 is a cloud-based solution that offers small businesses tools for website building, e-commerce, CRM, and email marketing.

Overall Score

69/100

Popularity: 28/50

Ratings: 41/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.6

Features

4.4

Value for Money

4.3

Paid plans start at

Not provided by the vendor

Category Features

5/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[View All Marketing Automation Software](https://www.capterra.com/marketing-automation-software/)

Most Popular

Popularity Score

Popular

Highly Rated

Ratings Score

Highest Rated

To ensure objectivity and avoid any bias, Capterra Shortlist mathematically combines two key dimensions: a ratings score and a popularity score. These two dimensions are combined to plot top products on the grid and create a total score for a stack-ranked list view—all independent of vendor influence.

Date published:July 8, 2026