# 2024 Capterra Shortlist for Marketing Automation | Capterra

> Discover the highest-rated & most popular Marketing Automation Software of 2024. Make Capterra Shortlist your first stop when searching for software.

Source: https://www.capterra.com/marketing-automation-software/shortlist

---

# 2024 Capterra Shortlist for Marketing Automation

-   [All Products](https://www.capterra.com/marketing-automation-software/)
-   [Capterra Shortlist](https://www.capterra.com/marketing-automation-software/shortlist/)

[How it was made](#methodology)

## / Get to a better list with verified ratings & reviews

Capterra Shortlist charts the highest-rated and most popularsoftware products. Explore, save your progress, and share with colleagues. Want to learn more? [Read Full Scoring Methodology](https://www.capterra.com/resources/proprietary-data-research/#capterra-shortlist-methodology)

[

](https://www.capterra.com/p/110228/MailChimp/)

## [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

[4.5 (17570)](https://www.capterra.com/p/110228/MailChimp/reviews/)[View all reviews](https://www.capterra.com/p/110228/MailChimp/reviews/)

[](https://www.capterra.com/p/110228/MailChimp/)

Mailchimp: the #1 email marketing platform with 11M+ users worldwide, offering AI-powered insights & content creation tools.

Overall Score

96/100

Popularity: 50/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.2

Features

4.4

Value for Money

4.4

Paid plans start at

$13.00Per Month

Free Trial

Free Version

Category Features

22/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/31898/Constant-Contact/)

## [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

[4.3 (2912)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)[View all reviews](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

We deliver the tools to simplify and amplify digital marketing and drive results for your business.

Overall Score

92/100

Popularity: 46/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.3

Customer Service

4.2

Features

4.2

Value for Money

4.1

Paid plans start at

$12.00Per Month

Free Trial

Free Version

Category Features

23/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/136603/MailerLite/)

## [MailerLite](https://www.capterra.com/p/136603/MailerLite/)

[4.7 (2256)](https://www.capterra.com/p/136603/MailerLite/reviews/)[View all reviews](https://www.capterra.com/p/136603/MailerLite/reviews/)

[](https://www.capterra.com/p/136603/MailerLite/)

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite.

Overall Score

91/100

Popularity: 43/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.8

Features

4.5

Value for Money

4.7

Paid plans start at

$10.00Per Month

Free Trial

Free Version

Category Features

20/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/198994/Systeme/)

## [Systeme.io](https://www.capterra.com/p/198994/Systeme/)

[4.8 (2126)](https://www.capterra.com/p/198994/Systeme/reviews/)[View all reviews](https://www.capterra.com/p/198994/Systeme/reviews/)

[](https://www.capterra.com/p/198994/Systeme/)

Systeme.io is a simple, free, and intuitive all-in-one platform to launch and grow your online business.

Overall Score

90/100

Popularity: 41/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.9

Features

4.7

Value for Money

4.9

Paid plans start at

$17.00Per Month

Free Trial

Free Version

Category Features

20/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/132996/brevo/)

## [Brevo](https://www.capterra.com/p/132996/brevo/)

[4.6 (3407)](https://www.capterra.com/p/132996/brevo/reviews/)[View all reviews](https://www.capterra.com/p/132996/brevo/reviews/)

Marketing Automation that works as hard as you do. Grow your business with AI-powered campaigns, push notification & more.

Overall Score

89/100

Popularity: 42/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.5

Features

4.5

Value for Money

4.5

Paid plans start at

$9.00Per Month

Free Trial

Free Version

Category Features

20/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/155928/Zoho-CRM/)

## [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)

[4.3 (6964)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)[View all reviews](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

CRM solution that helps businesses with sales force automation, process management, journey orchestration, marketing automation & more.

Overall Score

89/100

Popularity: 43/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.1

Customer Service

4.1

Features

4.3

Value for Money

4.3

Paid plans start at

$14.00Per Month

Free Trial

Free Version

Category Features

24/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/79367/ActiveCampaign/)

## [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)

[4.6 (2561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)[View all reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

[](https://www.capterra.com/p/79367/ActiveCampaign/)

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work.

Overall Score

87/100

Popularity: 41/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.2

Customer Service

4.4

Features

4.5

Value for Money

4.3

Paid plans start at

$15.00Per Month

Free Trial

Free Version

Category Features

24/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/171840/HubSpot-Marketing/)

## [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)

[4.5 (6219)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)[View all reviews](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

HubSpot Marketing Hub helps businesses generate leads and create better customer experiences.

Overall Score

86/100

Popularity: 39/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.3

Customer Service

4.4

Features

4.4

Value for Money

4.2

Paid plans start at

$15.00Per Month

Free Trial

Free Version

Category Features

22/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/156699/Klaviyo/)

## [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

[4.6 (524)](https://www.capterra.com/p/156699/Klaviyo/reviews/)[View all reviews](https://www.capterra.com/p/156699/Klaviyo/reviews/)

[](https://www.capterra.com/p/156699/Klaviyo/)

Klaviyo the only CRM purpose-built for B2C, combining your email and SMS marketing, analytics, and customer service in one place.

Overall Score

84/100

Popularity: 38/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.3

Features

4.6

Value for Money

4.3

Paid plans start at

$20.00Per Month

Free Trial

Free Version

Category Features

23/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

Need a Little Help?

Talk with a software expert for free. Get a list of software that’s great for you in less than 15 minutes.

[

](https://www.capterra.com/p/155423/Appboy/)

## [Braze](https://www.capterra.com/p/155423/Appboy/)

[4.7 (168)](https://www.capterra.com/p/155423/Appboy/reviews/)[View all reviews](https://www.capterra.com/p/155423/Appboy/reviews/)

[](https://www.capterra.com/p/155423/Appboy/)

Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love.

Overall Score

83/100

Popularity: 35/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.5

Features

4.6

Value for Money

4.4

Paid plans start at

Not provided by the vendor

Category Features

17/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/153508/Omnisend/)

## [Omnisend](https://www.capterra.com/p/153508/Omnisend/)

[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)[View all reviews](https://www.capterra.com/p/153508/Omnisend/reviews/)

150k+ Shopify, WooCommerce, and Wix ecommerce stores scale their business with Omnisend’s powerful email & SMS marketing platform.

Overall Score

83/100

Popularity: 36/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.6

Features

4.5

Value for Money

4.5

Paid plans start at

$16.00Per Month

Free Trial

Free Version

Category Features

21/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/175860/Act/)

## [Act!](https://www.capterra.com/p/175860/Act/)

[3.9 (855)](https://www.capterra.com/p/175860/Act/reviews/)[View all reviews](https://www.capterra.com/p/175860/Act/reviews/)

[](https://www.capterra.com/p/175860/Act/)

Act! Marketing Automation optimizes all the ways you communicate with prospects & customers to maximize engagement and drive business.

Overall Score

82/100

Popularity: 36/50

Ratings: 46/50

Review Breakdown

Ease of Use

3.9

Customer Service

3.6

Features

3.9

Value for Money

3.8

Paid plans start at

$30.00Per Month

Free Trial

Free Version

Category Features

22/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/178819/EngageBay-Marketing/)

## [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)

[4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)[View all reviews](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

EngageBay is an AI-powered all-in-one CRM that helps businesses manage marketing, sales, and customer service from a single platform.

Overall Score

82/100

Popularity: 34/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.8

Features

4.6

Value for Money

4.7

Paid plans start at

$14.99Per Month

Free Trial

Free Version

Category Features

22/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/113540/Bitrix24/)

## [Bitrix24](https://www.capterra.com/p/113540/Bitrix24/)

[4.2 (984)](https://www.capterra.com/p/113540/Bitrix24/reviews/)[View all reviews](https://www.capterra.com/p/113540/Bitrix24/reviews/)

[](https://www.capterra.com/p/113540/Bitrix24/)

Bitrix24 is #1 free CRM and marketing automation platform used by over 15 million businesses worldwide.

Overall Score

81/100

Popularity: 36/50

Ratings: 45/50

Review Breakdown

Ease of Use

4.0

Customer Service

4.0

Features

4.3

Value for Money

4.2

Paid plans start at

€61.00Per Month

Free Trial

Free Version

Category Features

18/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/175000/ConvertKit/)

## [Kit](https://www.capterra.com/p/175000/ConvertKit/)

[4.6 (239)](https://www.capterra.com/p/175000/ConvertKit/reviews/)[View all reviews](https://www.capterra.com/p/175000/ConvertKit/reviews/)

[](https://www.capterra.com/p/175000/ConvertKit/)

With Kit's visual automation builder, send well-timed, targeted content through segmentation based on your audience's interests.

Overall Score

81/100

Popularity: 34/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.4

Features

4.5

Value for Money

4.3

Paid plans start at

$29.00Per Month

Free Trial

Free Version

Category Features

12/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/146369/SendPulse/)

## [SendPulse](https://www.capterra.com/p/146369/SendPulse/)

[4.6 (771)](https://www.capterra.com/p/146369/SendPulse/reviews/)[View all reviews](https://www.capterra.com/p/146369/SendPulse/reviews/)

[](https://www.capterra.com/p/146369/SendPulse/)

SendPulse is a marketing automation platform for email, SMS, and chatbot marketing and creating websites and online courses.

Overall Score

80/100

Popularity: 33/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.4

Features

4.5

Value for Money

4.5

Paid plans start at

$10.00Per Month

Free Trial

Free Version

Category Features

15/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/76390/Infusionsoft/)

## [Keap](https://www.capterra.com/p/76390/Infusionsoft/)

[4.1 (1297)](https://www.capterra.com/p/76390/Infusionsoft/reviews/)[View all reviews](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

[](https://www.capterra.com/p/76390/Infusionsoft/)

More Growth, Less Busy Work Our marketing automation removes the headaches and busy work while accelerating growth.

Overall Score

79/100

Popularity: 35/50

Ratings: 44/50

Review Breakdown

Ease of Use

3.6

Customer Service

4.0

Features

4.1

Value for Money

3.8

Paid plans start at

$299.00Per Month

Free Trial

Free Version

Category Features

21/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/253223/Zoho-Campaigns/)

## [Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/)

[4.3 (314)](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/)[View all reviews](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/)

[](https://www.capterra.com/p/253223/Zoho-Campaigns/)

Create, send, and track effective email and SMS campaigns that help you build lasting relationships with your leads and contacts.

Overall Score

79/100

Popularity: 32/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.2

Customer Service

4.3

Features

4.2

Value for Money

4.4

Paid plans start at

€4.00Per Month

Free Trial

Free Version

Category Features

16/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)

## [AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)

[4.4 (322)](https://www.capterra.com/p/95949/AWeber-Email-Marketing/reviews/)[View all reviews](https://www.capterra.com/p/95949/AWeber-Email-Marketing/reviews/)

[](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)

Build smarter automations with split paths, tagging, and time zone sending—all in a visual builder designed to be the easiest to use.

Overall Score

77/100

Popularity: 32/50

Ratings: 45/50

Review Breakdown

Ease of Use

4.3

Customer Service

4.5

Features

4.2

Value for Money

4.2

Paid plans start at

$15.00Per Month

Free Trial

Free Version

Category Features

20/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/153948/GetResponse/)

## [GetResponse](https://www.capterra.com/p/153948/GetResponse/)

[4.2 (521)](https://www.capterra.com/p/153948/GetResponse/reviews/)[View all reviews](https://www.capterra.com/p/153948/GetResponse/reviews/)

[](https://www.capterra.com/p/153948/GetResponse/)

Deliver better customer experiences — automatically. Bring your ideal customer journey to life with a visual marketing automation tool.

Overall Score

77/100

Popularity: 34/50

Ratings: 43/50

Review Breakdown

Ease of Use

4.0

Customer Service

4.0

Features

4.1

Value for Money

4.0

Paid plans start at

€16.00Per Month

Free Trial

Free Version

Category Features

20/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/135148/Agile-CRM/)

## [Agile CRM](https://www.capterra.com/p/135148/Agile-CRM/)

[4.1 (524)](https://www.capterra.com/p/135148/Agile-CRM/reviews/)[View all reviews](https://www.capterra.com/p/135148/Agile-CRM/reviews/)

[](https://www.capterra.com/p/135148/Agile-CRM/)

Agile CRM is a complete sales, marketing and service suite designed to let SMBs to sell and market like the Fortune 500.

Overall Score

76/100

Popularity: 30/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.0

Customer Service

4.0

Features

4.1

Value for Money

4.1

Paid plans start at

$8.99

Free Trial

Free Version

Category Features

18/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/10001529/SuperBuzz/)

## [SuperBuzz](https://www.capterra.com/p/10001529/SuperBuzz/)

[5.0 (186)](https://www.capterra.com/p/10001529/SuperBuzz/reviews/)[View all reviews](https://www.capterra.com/p/10001529/SuperBuzz/reviews/)

[](https://www.capterra.com/p/10001529/SuperBuzz/)

SuperBuzz is AI software designed to help website owners skyrocket their profits by increasing their retention traffic.

Overall Score

76/100

Popularity: 26/50

Ratings: 50/50

Review Breakdown

Ease of Use

5.0

Customer Service

5.0

Features

5.0

Value for Money

5.0

Paid plans start at

$24.00Per Month

Free Trial

Free Version

Category Features

7/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/10017314/Salesforce-Customer360/)

## [Salesforce Customer360](https://www.capterra.com/p/10017314/Salesforce-Customer360/)

[4.8 (48)](https://www.capterra.com/p/10017314/Salesforce-Customer360/reviews/)[View all reviews](https://www.capterra.com/p/10017314/Salesforce-Customer360/reviews/)

[](https://www.capterra.com/p/10017314/Salesforce-Customer360/)

Salesforce Customer 360 is a comprehensive suite of products designed to revolutionize the way businesses connect with customers.

Overall Score

75/100

Popularity: 27/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.7

Features

4.8

Value for Money

4.7

Paid plans start at

Not provided by the vendor

Category Features

5/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/221118/iContact/)

## [iContact](https://www.capterra.com/p/221118/iContact/)

[4.5 (603)](https://www.capterra.com/p/221118/iContact/reviews/)[View all reviews](https://www.capterra.com/p/221118/iContact/reviews/)

[](https://www.capterra.com/p/221118/iContact/)

Work smarter with integrated tools like email marketing, workflows, landing pages, lead scoring, behavioral tracking, and analytics.

Overall Score

75/100

Popularity: 29/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.6

Features

4.2

Value for Money

4.4

Paid plans start at

$14.00Per Month

Free Trial

Free Version

Category Features

16/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/156926/Thryv/)

## [Thryv](https://www.capterra.com/p/156926/Thryv/)

[4.2 (505)](https://www.capterra.com/p/156926/Thryv/reviews/)[View all reviews](https://www.capterra.com/p/156926/Thryv/reviews/)

[](https://www.capterra.com/p/156926/Thryv/)

Thryv is an AI-powered CRM and marketing platform helping small businesses capture leads, automate follow-ups, and grow.

Overall Score

74/100

Popularity: 32/50

Ratings: 42/50

Review Breakdown

Ease of Use

4.1

Customer Service

4.2

Features

4.1

Value for Money

4.0

Paid plans start at

$244.00Per Month

Free Trial

Free Version

Category Features

15/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[View All Marketing Automation Software](https://www.capterra.com/marketing-automation-software/)

Most Popular

Popularity Score

Popular

Highly Rated

Ratings Score

Highest Rated

To ensure objectivity and avoid any bias, Capterra Shortlist mathematically combines two key dimensions: a ratings score and a popularity score. These two dimensions are combined to plot top products on the grid and create a total score for a stack-ranked list view—all independent of vendor influence.

Date published:November 30, 2024