# Best Marketing Planning Software 2026 | Capterra > Find the top Marketing Planning software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs. Source: https://www.capterra.com/marketing-planning-software --- # Best Marketing Planning Software Last updated on April 21, 2026 How to find the right Marketing Planning Software? Learn more from our team about Marketing Planning Software pricing features and benefits in our Marketing Planning Buyers Guide Verified Insights Provider data verified by our Software Research team and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) ## What is marketing planning software? Researched by: [Capterra](https://www.capterra.com/resources/author/capterra/) Updated on April 21, 2026 [Marketing planning software](https://www.capterra.com/marketing-planning-software/) is designed to assist marketing teams and solo marketers to plan and organize their marketing campaigns. The software enables marketers to strategically commit to upcoming plans and budgets as well as monitor the effectiveness of each marketing campaign, performance, and spending. Key features are budgeting and forecasting, demand and sales planning, goals and objectives tracking, performance reporting, and collaboration. * * * For more information consult our [Marketing Planning Buyers Guide](#buyers-guide-content) [4.3 (61)](https://www.capterra.com/p/153624/MARMIND/reviews/) Leading brands such as Mercedes-Benz, Lufthansa Group and Springer Nature rely on Marmind to manage their marketing plans effectively.  [Learn more about Marmind](https://www.capterra.com/p/153624/MARMIND/) [## Trello](https://www.capterra.com/p/211559/Trello/) [4.5 (23500)](https://www.capterra.com/p/211559/Trello/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-planning-software/shortlist/) Good for: Small Business Trello is a collaboration tool that organizes your projects into boards. In one glance, Trello tells you what's being worked on. [Learn more about Trello](https://www.capterra.com/p/211559/Trello/) [## Jira](https://www.capterra.com/p/19319/JIRA/) [4.4 (15328)](https://www.capterra.com/p/19319/JIRA/reviews/) Good for: Enterprise Jira is a project management tool for all teams to collaboratively plan, track, and manage projects, customize workflows, and more. [Learn more about Jira](https://www.capterra.com/p/19319/JIRA/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. [## Asana](https://www.capterra.com/p/184581/Asana-PM/) [4.5 (13553)](https://www.capterra.com/p/184581/Asana-PM/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-planning-software/shortlist/) Good for: Mid-Size Business Improve your Marketing Planning with Asana. Use AI-powered features to manage tasks and goals, and adapt quickly to new priorities. [Learn more about Asana](https://www.capterra.com/p/184581/Asana-PM/) [## monday.com](https://www.capterra.com/p/147657/monday-com/) [4.6 (5735)](https://www.capterra.com/p/147657/monday-com/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-planning-software/shortlist/) Great for: Enterprise From ideation to execution, monday.com helps marketing teams plan complex campaigns on customizable, drag-and-drop dashboards. [Learn more about monday.com](https://www.capterra.com/p/147657/monday-com/) [## ClickUp](https://www.capterra.com/p/158833/ClickUp/) [4.6 (4571)](https://www.capterra.com/p/158833/ClickUp/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-planning-software/shortlist/) Great for: Small Business ClickUp is the world’s first Converged AI Workspace, bringing together all work apps, data, and workflows. [Learn more about ClickUp](https://www.capterra.com/p/158833/ClickUp/) 84% of users recommend this product [## Confluence](https://www.capterra.com/p/136446/Confluence/) [4.5 (3668)](https://www.capterra.com/p/136446/Confluence/reviews/) Good for: Value for Money Plan, execute, and measure campaigns in one place. Confluence helps marketers collaborate, create briefs, and launch efficiently. [Learn more about Confluence](https://www.capterra.com/p/136446/Confluence/) [## Smartsheet](https://www.capterra.com/p/79104/Smartsheet/) [4.5 (3491)](https://www.capterra.com/p/79104/Smartsheet/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-planning-software/shortlist/) Good for: Ease of Use Smartsheet is an Intelligent Work Management Platform that revolutionizes how you manage projects, portfolios, and processes. [Learn more about Smartsheet](https://www.capterra.com/p/79104/Smartsheet/) [## Wrike](https://www.capterra.com/p/76113/Wrike/) [4.4 (2908)](https://www.capterra.com/p/76113/Wrike/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-planning-software/shortlist/) Good for: Customer Service Wrike is a powerful marketing planning solution with Gantt charts, dashboards, real-time reports, workload charts, and more. [Learn more about Wrike](https://www.capterra.com/p/76113/Wrike/) [## Airtable](https://www.capterra.com/p/146652/Airtable/) [4.6 (2225)](https://www.capterra.com/p/146652/Airtable/reviews/) Good for: Features Airtable is the AI-powered app platform that unifies data, maximizes collaboration, and powers smarter workflows — no code required. [Learn more about Airtable](https://www.capterra.com/p/146652/Airtable/) 81% of users recommend this product [## Miro](https://www.capterra.com/p/128955/Miro/) [4.7 (1683)](https://www.capterra.com/p/128955/Miro/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-planning-software/shortlist/) Great for: Mid-Size Business Miro is a visual workspace for innovation that enables distributed teams of any size to dream, design, and build the future together [Learn more about Miro](https://www.capterra.com/p/128955/Miro/) 86% of users recommend this product [## Bitrix24](https://www.capterra.com/p/113540/Bitrix24/) [4.2 (986)](https://www.capterra.com/p/113540/Bitrix24/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-planning-software/shortlist/) Popular Bitrix24 is #1 free marketing planning and campaign management platform used by over 15 million businesses worldwide. [Learn more about Bitrix24](https://www.capterra.com/p/113540/Bitrix24/) [## Teamwork.com](https://www.capterra.com/p/120390/Teamwork-Projects/) [4.5 (934)](https://www.capterra.com/p/120390/Teamwork-Projects/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-planning-software/shortlist/) Good for: Small Business Profit from every client demand.  [Learn more about Teamwork.com](https://www.capterra.com/p/120390/Teamwork-Projects/) [## Paymo](https://www.capterra.com/p/137033/Paymo/) [4.7 (686)](https://www.capterra.com/p/137033/Paymo/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-planning-software/shortlist/) Great for: Customer Service Paymo allows you to plan marketing projects, track work time, invoice your clients, and measure profitability from the same platform. [Learn more about Paymo](https://www.capterra.com/p/137033/Paymo/) 82% of users recommend this product [## GanttPRO](https://www.capterra.com/p/142293/GanttPRO/) [4.8 (543)](https://www.capterra.com/p/142293/GanttPRO/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-planning-software/shortlist/) Great for: Value for Money Award-winning project management software for marketing teams based on a Gantt chart and used by 800K+ customers worldwide.  [Learn more about GanttPRO](https://www.capterra.com/p/142293/GanttPRO/) 91% of users recommend this product [## ActiveCollab](https://www.capterra.com/p/114491/Active-Collab/) [4.5 (410)](https://www.capterra.com/p/114491/Active-Collab/reviews/) Good for: Small Business Get a grip on your planning! Organize your work, set priorities, track time, control budgets, build reports. In a single workspace. [Learn more about ActiveCollab](https://www.capterra.com/p/114491/Active-Collab/) 84% of users recommend this product [## ProjectManager](https://www.capterra.com/p/224496/ProjectManagercom/) [4.1 (339)](https://www.capterra.com/p/224496/ProjectManagercom/reviews/) Project and work management software designed to empower teams and improve collaboration. [Learn more about ProjectManager](https://www.capterra.com/p/224496/ProjectManagercom/) [## ProWorkflow](https://www.capterra.com/p/77208/ProWorkflow/) [4.5 (249)](https://www.capterra.com/p/77208/ProWorkflow/reviews/) Good for: Small Business ProWorkflow Nexus offers project management with task, time, and profitability tracking to keep teams aligned and efficient. [Learn more about ProWorkflow](https://www.capterra.com/p/77208/ProWorkflow/) [## Workday Adaptive Planning](https://www.capterra.com/p/130072/Adaptive-Insights/) [4.5 (230)](https://www.capterra.com/p/130072/Adaptive-Insights/reviews/) Good for: Value for Money Workday Adaptive Planning is a financial planning and analysis (FP&A) platform for businesses of all sizes. [Learn more about Workday Adaptive Planning](https://www.capterra.com/p/130072/Adaptive-Insights/) [## Admation](https://www.capterra.com/p/252371/Admation/) [3.6 (227)](https://www.capterra.com/p/252371/Admation/reviews/) Enabling marketing teams & ad agencies to effectively manage their creative approval workflow from project brief to approval & archive. [Learn more about Admation](https://www.capterra.com/p/252371/Admation/) [## Taskworld](https://www.capterra.com/p/135461/Taskworld/) [4.5 (219)](https://www.capterra.com/p/135461/Taskworld/reviews/) Good for: Small Business Taskworld is a marketing planning application that combines visual boards, team messaging and project planning into one easy app. [Learn more about Taskworld](https://www.capterra.com/p/135461/Taskworld/) [## Workzone](https://www.capterra.com/p/18542/Workzone/) [4.8 (217)](https://www.capterra.com/p/18542/Workzone/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-planning-software/shortlist/) Great for: Ease of Use Workzone helps marketing teams plan, track, and deliver campaigns faster, with pricing that starts at $6 per user per month. [Learn more about Workzone](https://www.capterra.com/p/18542/Workzone/) 94% of users recommend this product [## FunctionFox](https://www.capterra.com/p/99587/FunctionFox/) [4.5 (198)](https://www.capterra.com/p/99587/FunctionFox/reviews/) Great for: Small Business Achieve your marketing goals using FunctionFox's time tracking & project management tools to successfully plan out & implement projects [Learn more about FunctionFox](https://www.capterra.com/p/99587/FunctionFox/) 81% of users recommend this product [## Productboard](https://www.capterra.com/p/160651/productboard/) [4.7 (153)](https://www.capterra.com/p/160651/productboard/reviews/) Great for: Small Business Productboard is the customer-driven product management system that empowers teams to get the right products to market, faster. [Learn more about Productboard](https://www.capterra.com/p/160651/productboard/) 81% of users recommend this product [## GoodDay](https://www.capterra.com/p/169009/GoodDay/) [4.7 (149)](https://www.capterra.com/p/169009/GoodDay/reviews/) [Capterra Shortlist](https://www.capterra.com/marketing-planning-software/shortlist/) Great for: Small Business GoodDay is a work management platform for project, task, product, time, and team management and productive, transparent collaboration. [Learn more about GoodDay](https://www.capterra.com/p/169009/GoodDay/) 89% of users recommend this product Page 1 of 6 Filter (143) Products: Sort By: Sponsored * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews AI Copilot Budgeting/Forecasting Collaboration Tools Generative AI Goal Setting/Tracking Marketing Calendar Media Planning Predictive Analytics Presentation Tools Project Management Roadmapping Spend Management Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [MRM Software](https://www.capterra.com/mrm-software/)[Mobile Analytics Software](https://www.capterra.com/mobile-analytics-software/)[Marketing Analytics Software](https://www.capterra.com/marketing-analytics-software/)[Market Research Software](https://www.capterra.com/market-research-software/)[Web Analytics Software](https://www.capterra.com/web-analytics-software/)[AI Marketing Tools Software](https://www.capterra.com/ai-marketing-tools-software/)[Marketing Attribution Software](https://www.capterra.com/marketing-attribution-software/) I'm looking for Marketing Planning Software that is: [Free](https://www.capterra.com/marketing-planning-software/s/free/) Table of Contents - [The benefits of marketing planning software](#the-benefits-of-marketing-planning-software) - [Typical features of marketing planning software](#typical-features-of-marketing-planning-software) - [The cost of marketing planning software](#the-cost-of-marketing-planning-software) - [Considerations when purchasing marketing planning software](#considerations-when-purchasing-marketing-planning-software) - [Relevant marketing planning software trends](#relevant-marketing-planning-software-trends) ## The benefits of marketing planning software - **Offers customizable templates:** Marketers typically have to draft lengthy marketing plans from scratch every time they plan to pitch a marketing proposal for a new campaign. Marketing planning software offers a variety of customizable templates that marketers can leverage to easily and quickly create their marketing plans to present in front of their team and senior faculty. As all proposals are created, edited, and stored in digital format, marketing teams can even leverage their previously approved marketing plans to rebuild new ones and save a great deal of time and effort. - **Improved coordination:** Marketing plans require a lot of coordination and communication among various team members, both within and outside of the marketing team. Manually brainstorming ideas and planning proposals can delay the process of drafting plans and slow down the implementation phase, especially when there are hundreds of plans to discuss. Implementing a digital solution brings everyone onto the same page immediately. People can coordinate virtually in real time to create, edit, discuss, change, and approve plans and proposals from anywhere and at any time. - **Better presentation of plans:** Marketing planning software usually incorporates a variety of visual aids such as charts, tables, and graphs to enhance clarity around the proposal and present interest values in a more effective way. Built-in visual tools help make essential points about different sections of a plan and present them in a much appealing way, something which a textual plan might not be able to accomplish. - **Aligning plans to business goals and objectives:** Marketing planning software not only aids in planning campaigns, they can also assist in tracking campaign performance and measuring return on investment (ROI). A visual dashboard monitors the campaign performance and compares it with the actual planning. Some solutions even offer tools for contingency planning that allows marketers to modify the course of their campaigns if their marketing plans do not perform as expected. * * * ## Typical features of marketing planning software - **Collaboration:** Work collectively to draft marketing plans and bring team members together to edit, discuss, present, and approve plans. - **Marketing calendar:** Track a marketing campaign’s planned schedule in a digital calendar view and see past, current, and upcoming campaigns. - **Goal setting/tracking:** Measure campaign performance and compare actual progress with the desired performance. - **Media planning:** Identify advertising and promotional sources to be used in marketing efforts. - **Spend management:** Track the amount of money spent on a certain product or with a certain supplier. * * * ## The cost of marketing planning software Most products in the market are priced on a “per user, per month” basis and can be divided into three pricing tiers based on their starting price. **Price ranges\*:** - $0 - $10 - $10 - $40 - $40+ _\*The pricing included is for the entry-level/lowest-priced offering that was found on vendor websites on January 23, 2020. These ranges correspond to 25th, 75th, and 100th percentile of the pricing information gathered from the vendor websites of sample products._ The above list summarizes pricing for the base plans of most products. An enterprise or premium product, which is priced higher, may include some additional features such as dashboard sharing, data source connectors, and custom branding. * * * ## Considerations when purchasing marketing planning software - **Features and functionalities offered:** Before you jump into the pool of marketing planning solutions available in the market, it is advisable to figure out your primary and secondary feature requirements. When it comes to drafting marketing plans and proposals, every business has a different set of styles and requirements. Make sure you discuss your key requirements with your shortlisted vendors and see which one can offer all your requested features within the most reasonable price range. - **Integrations with existing tools:** What is the point of buying software that does not integrate with your other existing business applications? You will want to invest in a solution that can easily integrate with your existing tools and applications so that you can sync data within and across applications seamlessly without re-entering data multiple times. - **Interface learning curve and training:** No one enjoys using software that is difficult to use and hard to learn. Be sure that the software you finally select for your marketing team offers a smaller learning curve and is easy to use. You can explore free trials and watch demo videos to get the feel for a solution before making any purchases. Also, get full clarity on the support and training offered post-deployment and whether there are any conditions attached, such as whether it is paid or free, time or day restrictions, response time, or service-level agreements (SLA). * * * ## Relevant marketing planning software trends - [**Artificial intelligence (AI)**](https://www.emarsys.com/resources/blog/5-ways-artificial-intelligence-can-used-marketing/) **will help create smarter marketing plans:** With new marketing channels being searched for each day and marketing strategies getting increasingly complex, marketers are facing quite a challenge to design a proper plan for their marketing campaigns. This is where AI can help. According to a recent study, [95% of marketers](https://adexchanger.com/data-driven-thinking/ai-is-eating-advertising-and-2019-will-be-critical-for-getting-it-right/) have a huge volume of demographic data, including personal data, location information, and the interests of their audience which they can better leverage using AI and efficiently target their audience. [AI can help marketers](https://www.iab.com/wp-content/uploads/2019/12/IAB_AI-for-Marketing-Report_Dec-2019_FINAL.pdf) with profile building and campaign modeling, audience segmentation and optimization, performance monitoring, and more. Vendors have already begun adding AI capabilities to their marketing solutions. * * * **Sources** Products evaluated for the pricing calculation were taken from [Capterra’s category](https://www.capterra.com/marketing-planning-software/) page. The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in [Capterra’s directory](https://www.capterra.com/marketing-planning-software/) that offer them. The following sources were used for this document: 1\. [5 Ways Artificial Intelligence Can Be Used in Marketing](https://www.emarsys.com/resources/blog/5-ways-artificial-intelligence-can-used-marketing/) (Date accessed: Feb. 6, 2020) 2\. [AI Is Eating Advertising – And 2019 Will Be Critical For Getting It Right](https://www.adexchanger.com/data-driven-thinking/ai-is-eating-advertising-and-2019-will-be-critical-for-getting-it-right/) (Date accessed: Feb. 6, 2020) 3\. [IAB Artificial Intelligence in Marketing](https://www.iab.com/wp-content/uploads/2019/12/IAB_AI-for-Marketing-Report_Dec-2019_FINAL.pdf) (Date accessed: Feb. 6, 2020)