Marketing Planning Software

Find the best Marketing Planning Software for your business. Compare product reviews and features to build your list.

What is Marketing Planning Software?

keyboard_arrow_left Close Select Filters

Pricing Options

Popular Features

Users

Deployment

Filter Results (82)

Pricing Options

Popular Features

Users

Deployment

Why Capterra is free

monday.com, an award-winning Marketing Planning software, helps teams collaboratively plan, schedule, and execute marketing strategies that deliver results. Its ease of use and flexibility means fast onboarding for your team and the ability to manage your marketing your way.The platform contains powerful features including, progress and time tracking, automated notifications, customizable workflows, dashboards, timeline views, integrations, and more. Learn more about monday.com

monday.com, Marketing Planning software, helps teams collaboratively plan and execute marketing strategies that deliver results on time Learn more about monday.com

Aha! is the world's #1 roadmap software. We help more than 5,000 companies and 300,000 users create strategic plans. The company was founded in 2013 by Silicon Valley veterans and product management experts Brian de Haaff and Dr. Chris Waters. Aha! is one of the fastest-growing software companies in the U.S. The company is self-funded and profitable, with an entirely remote team. Learn more at www.aha.io. Learn more about Aha!

World's #1 roadmap software Learn more about Aha!

Hive9 brings your entire marketing plan into an intelligent calendar, providing immediate visibility, insights and better collaboration to ensure your plan is aligned with your strategy. We connect your plan automatically to your budget and actual expenses to ensure no surprises with your CFO and provide better knowledge of your spending by vendor, region, product, target audience and much more. Finally, we clearly show you what is working and what is not through our performance module. Learn more about Hive9

Cloud-based MRM solution that helps manage and plan marketing calendar, budgets, and optimize performance, ROI and customer success. Learn more about Hive9

Deliver your marketing campaigns on time using Wrike's work management software. Streamline internal and external requests, set up custom campaign workflows, plan your on the interactive timeline, delegate tasks, track progress in real-time, and easily create performance reports. Get started now! Learn more about Wrike

Deliver your marketing campaigns on time with Wrike's work management tool. Learn more about Wrike

Wedia's Creative Project & Content Management solution provides the collaboration tools to simplify and coordinate your creative processes from ideation to validation. Teams members, agencies and legal validators can easily plan, create and review content from one platform. Our SaaS technology supports primarily global brands of 1000+ employees in the entire lifecycle of content, providing a central hub from which they create, manage and distribute all their photos, videos, 3D etc. Learn more about Wedia

Wedia's solution unifies content production with flexible workflows to help you plan, create and review your marketing projects. Learn more about Wedia

The leading choice for creative professionals, FunctionFox allows you to plan production schedules, easily manage and track project budgets and retainers, allocate team resources through task-based assignments, collaborate using our internal communication tools and quickly generate comprehensive reports. Manage your team's capacity, boost productivity and increase profitability. Let FunctionFox help you put your marketing plan into action! Try a free demo today. Learn more about FunctionFox

Achieve your marketing goals using FunctionFox's time tracking & project management tools to successfully plan out & implement projects Learn more about FunctionFox

ayeQ is a SaaS software company that defines a new market space for Strategy Automation. Led by veteran marketing and sales leaders with highly technical backgrounds, the ayeQ platform brings together decades of successful strategy methods into a scalable platform to guide B2B companies towards creating and executing successful growth strategies. ayeQ customers consistently outpace their competitors in gaining market share while operating in a constrained-resource environment. Learn more about ayeQ

ayeQ aligns marketing and sales with strategy, creating predictable revenue and faster growth. Learn more about ayeQ

Smartsheet

by Smartsheet.com

Smartsheet is a work execution platform that enables teams of all sizes to plan, manage, and track their marketing campaigns, from ideation to completion, in one central location. Easily plan campaigns, manage content calendars, and collaborate on goals and initiatives to ensure projects are aligned from strategy to production. Review and approve content, manage version control issues, and eliminate silos between internal and external resources with Smartsheet. Learn more about Smartsheet

Smartsheet is an online work execution platform empowering organizations of all sizes to plan, manage, automate, and report on work. Learn more about Smartsheet

BrandMaker supports its clients to transform and grow their businesses with leading-edge Marketing Resource Management technology that is combined with a field-proven implementation approach. Our solutions help enterprise marketing teams by optimizing their operations management and the delivery of customized marketing content that addresses the needs of customers throughout the customer journey. Learn more about BrandMaker

BrandMaker software streamlines your marketing planning, spend management, and content creation workflows. Learn more about BrandMaker

The fast, simple way to schedule people & other resources across your projects! Get team visibility on one clever calendar. Drag & drop bookings in seconds. Manage vacation & other types of time off. An availability bar helps with capacity planning. Clash management helps you stay in control. Dashboards, email notifications & calendar sync mean everyone's up to speed. Powerful reports let you monitor utilization rates. No software to install. From only $2.50 per person/month. Free 30-day trial. Learn more about Resource Guru

Web-based resource scheduling app with leave management, personal dashboards, clash management, team visibility and collaboration. Learn more about Resource Guru

Want to DOUBLE your marketing spend profitably? Measured provides media incrementality testing with a cross-channel view & marketing attribution across all media channels. Turn on 100+ audience level experiments across Google, Facebook and on 70+ integrated media platforms. Measured is already plugged into all major publisher platforms so your media incrementality measurement can be deployed in 24 hours. Ask us for a free demo today! Learn more about Measured

Measured provides media incrementality testing w/ a marketing attribution on all media channels; improve marketing efficiency by 30%+ Learn more about Measured

inMotion is a workflow solution that helps marketing and design teams get content to market faster. With inMotion, your team has control and visibility into project progress with a single tool to: intake project requests, launch projects and allocate resources, track tasks and deadlines, collaborate on work in progress, manage the approval process, and report on key productivity metrics. We'll help you automate administrative tasks to gain back 7 hours per week for each team member. Learn more about inMotion ignite

Workflow management for marketing and design teams that need improved visibility and control to get content to market faster. Learn more about inMotion ignite

ProWorkflow

by ProActive Software

ProWorkflow is an industry-leading comprehensive project management tool for teams of 5 to 5000. With 17 years of experience and trusted for over 3 million projects, we understand small details through to big data. Easily track tasks, time, documents, communications, quotes and invoices. Our powerful API and customizable features let you tailor ProWorkflow for a perfect fit. World-class customer support and free on-boarding makes the decision to join easy. Start your free trial today! Learn more about ProWorkflow

ProWorkflow is an industry leading and much loved project, task and workflow management software. Start your Free Trial Today! Learn more about ProWorkflow

Easy to use marketing planning and budget management system for Consumer Packaged Goods brands and their agencies. Track sources of funds, standardize tactical planning, actualize invoices, customer deductions, and coupon redemptions, automate reporting and build beautiful marketing calendars with just a few clicks of a button. Generate high-quality, granular, and timely data for post-promotional and marketing mix analytics. We automate minutiae so marketers can do marketing! Learn more about Shopperations

Easy to use marketing planning and budget management system for Consumer Packaged Goods brands and their marketing agencies. Learn more about Shopperations

"Organize anything, together." Trello is a collaboration tool that organizes your projects into boards. In one glance, Trello tells you what's being worked on, who's working on what, and where something is in a process. All your projects, all your tasks, all of your team--organized, accounted for, and easily visible at a glance. New users instantly understand the list and card metaphor and can be working on Trello within minutes. Learn more about Trello

Trello is a collaboration tool that organizes your projects into boards. In one glance, Trello tells you what's being worked on. Learn more about Trello

Award-winning ProjectManager.com features powerful online project management, time-tracking and collaboration tools for managers and their teams. With real-time visibility, managers can ensure that their projects and their teams are always on track. Plus, team members love the ability to update their timesheets and tasks anytime, anywhere. Its easy to see why teams in over 100 countries, like NASA, Ralph Lauren, Volvo and Brookstone, rely on ProjectManager.com. Learn more about ProjectManager.com

Award-winning online project management software featuring project dashboards, gantt charts, kanban boards, and team collaboration. Learn more about ProjectManager.com

We help you find and choose the right marketing strategies, with smart software that provides a streamlined way to generate a strategic and tailored marketing plan. You can follow a 10-step process with tips and ideas while the Wizard creates a plan for you, or choose a ready-made plan with best practice strategies already laid out that suits your industry and current needs, to make yours. From businesses, to non-profits, to large organizations - we help you get set for great marketing. Learn more about MyMarketingMate

MyMarketingMate is smart marketing planning software that has everything needed to get the right marketing plan to achieve your goals. Learn more about MyMarketingMate

Screendragon is an all-in-one marketing operations platform for mid to large size organizations (50+users) . Plan, execute and deliver campaigns on time. Screendragon's MarketingOS empowers marketing teams with a marketing planning calendar, smart work request forms, intelligent automated workflows, resource planning and forecasting, proofing, version control and a lot more. Customers of Screendragon include Kellogg's, BP, Sky, Virgin Atlantic, JWT and McCann World Group. Learn more about Screendragon

Screendragon is an all-in-one marketing operations platform for mid to large size organizations (50+users) . Learn more about Screendragon

Jira Software is the #1 software development tool used by agile teams. Millions trust Jira as the source of truth for every step of their software project's life-cycle. Built on 15+ years of agile evolution and continuously updated to support the latest trends in software development, Jira helps teams deliver value to customers faster by releasing earlier, more often, and more iteratively. Learn more about JIRA

Jira is the #1 software development tool used by agile teams. Millions choose Jira to plan and build great products. Try free! Learn more about JIRA

T-Pro Optimum

by Blacksmith Applications

T-Pro Optimum is a trade promotion optimization solution designed for CPG manufacturers, which applies advanced analytics and AI to analyze and optimize your promotional events and customer plans. T-Pro Optimum offers comprehensive post-event analytics and powerful, predictive constraint-based planning to quantify and improve your return on investment. Our customer list includes organizations such as Kellogg's, Welch's, Land O' Lakes and more. Learn more about T-Pro Optimum

A trade promotion optimization solution designed for CPG manufacturers, that applies advanced analytics and AI to analyze and optimize. Learn more about T-Pro Optimum

Bionic Media Planning Software

by Bionic Advertising Systems

Built for media planners, Bionic is award-winning SaaS media planning software. Bionic is the only all-in-one tool that gives you effortless RFPs, perfect media plans, beautiful flowcharts, one-click media authorizations, custom IOs, flawless trafficking, award-winning performance, and more. Same day setup. Free on-boarding. Unlimited free training and support. $125 per month per user. Flexible month-to-month contract. 14-day trial with Satisfaction Guarantee. Learn more about Bionic Media Planning Software

Built for media planners by media planners, Bionic is award-winning media planning software. Learn more about Bionic Media Planning Software

productboard is the product management system that aligns everyone on the right features to build next. Designed on the Product Excellence methodology, it is used by modern, customer-driven organizations like Zendesk, UiPath, Avast, and Envoy. With its customizable boards, productboard offers the right balance of guidance and flexibility to help product teams understand what users really need, prioritize what to build next, and rally everyone around the roadmap. Learn more about productboard

productboard is the product management system that aligns everyone on the right features to build next. Learn more about productboard

DW helps aggressive brand builders to activate their products in more brick & mortar stores and enables them to scale field marketing efforts from a few demos a month to hundreds. In store demos produce the best Customer Acquisition results, and DW Schedule Maker helps to reduce costs and increase Marketing ROI even further. Demo Wizard helps supermarket executives to bring more product demos to their stores building measurable uplift in foot traffic, revenue and brand recognition. Learn more about Demo Wizard

In-store (brick and mortar) demo management automation platform that helps CPG Brand Builders to manage every step in the workflow. Learn more about Demo Wizard

GoodDay

by GoodDay Work

GoodDay is a work, project, product, task, time, and team management platform that gives organizations the best tools for high-level planning, aligned with their day-to-day work, and for continuous improvement of all processes based on transparency, accountability, agility, and recognition. Learn more about GoodDay

GoodDay is a work management platform for project, task, product, time, and team management and productive, transparent collaboration. Learn more about GoodDay

Bitrix24 #1 free marketing planning and campaign management platform used by over 4 million businesses worldwide. You can plan AND run your marketing email campaigns directly from inside Bitrix24. Email marketing, SMS broadcasting, telemarketing, Facebook and Google remarketinls are already part of Bitrix24. Unlimited marketing projects, Gantt charts, time tracking and sales reports. Learn more about Bitrix24

Bitrix24 #1 free marketing planning and campaign management platform used by over 4 million businesses worldwide. Learn more about Bitrix24

Your marketing planning needs structure and this is where it gets it. It goes beyond tasks and subtasks - with workload management, task dependencies, real-time collaboration, time tracking, timesheets, budgeting, profitability, powerful reporting, and other features - successful projects, smooth workflows, excellent client service, and good marketing campaigns are just around the corner. Learn more about ActiveCollab

Get a grip on your planning! Use tasks to organize your work, set priorities, track time and funds, generate reports. Learn more about ActiveCollab

Asana is the easiest way to organize and manage all of your team's work. See why 7000+ customers give Asana 4.5 out of 5 stars. Learn more about Asana

Asana is the easiest way to organize and manage all of your team's work. See why 7000+ customers give Asana 4.5 out of 5 stars. Learn more about Asana

MarketPlan.io

by ConversionFly

Plan, execute, collaborate, analyze and optimize your next big marketing idea. Learn more about MarketPlan.io

Plan, execute, collaborate, analyze and optimize your next big marketing idea. Learn more about MarketPlan.io

Percolate

by Percolate

Percolate is purpose-built to help marketers deliver coordinated, efficient, and intelligent campaigns and content at scale. Learn more about Percolate

Percolate is purpose-built to help marketers deliver coordinated, efficient, and intelligent campaigns and content at scale. Learn more about Percolate

Toggl Plan

by Toggl Plan

Simple planning tool for task, team and project management. Understand what your workflow will be like next week, month or year. Learn more about Toggl Plan

Simple planning tool for task, team and project management. Understand what your workflow will be like next week, month or year. Learn more about Toggl Plan

Slope makes it easy for marketing and creative teams to plan, track, and collaborate on projects. Learn more about Slope

Slope makes it easy for marketing and creative teams to plan, track, and collaborate on projects. Learn more about Slope

Marketing automation software that allows you to manage your customer data, execute targeted campaigns, and track results. Learn more about IBM Marketing Cloud

Marketing automation software that allows you to manage your customer data, execute targeted campaigns, and track results. Learn more about IBM Marketing Cloud

Runrun.it

by Runrun.it

A time-centered task, project and workflow management solution, complete with beautiful dashboards and powerful AI enabled reports. Learn more about Runrun.it

A time-centered task, project and workflow management solution, complete with beautiful dashboards and powerful AI enabled reports. Learn more about Runrun.it

We are a cloud-based Project, Collaboration and Resource Management platform developed specifically for marketers. Learn more about MRMcentral

We are a cloud-based Project, Collaboration and Resource Management platform developed specifically for marketers. Learn more about MRMcentral

Desk-Net

by Desk-Net

Desk-Net streamlines the planning and coordination workflows for editorial teams, corporate communications and content marketers. Learn more about Desk-Net

Desk-Net streamlines the planning and coordination workflows for editorial teams, corporate communications and content marketers. Learn more about Desk-Net

Pulse

by Directive Consulting

Allows marketers to accurately analyze and benchmark every competitor in their industry across 15 different search marketing KPIs. Learn more about Pulse

Allows marketers to accurately analyze and benchmark every competitor in their industry across 15 different search marketing KPIs. Learn more about Pulse

Cloud-based planning tool that helps measure, analyze & gain insights into sales & marketing data & drive innovation across operations. Learn more about Nielsen Marketing Cloud

Cloud-based planning tool that helps measure, analyze & gain insights into sales & marketing data & drive innovation across operations. Learn more about Nielsen Marketing Cloud

Built for agencies, the dbaPlatform also allows you to publish Google My Business posts to multiple locations in one click. Learn more about Google My Business Post Scheduler

Built for agencies, the dbaPlatform also allows you to publish Google My Business posts to multiple locations in one click. Learn more about Google My Business Post Scheduler

ATOMIZED

by ATOMIZED

A marketing visualization and collaboration software platform for brand and agency teams with staging, planning & workflow functions. Learn more about ATOMIZED

A marketing visualization and collaboration software platform for brand and agency teams with staging, planning & workflow functions. Learn more about ATOMIZED

Keen

by Keen Decision Systems

Keen's platform measures Marketing's financial impact across all channels and models the optimal future investment by channel by week. Learn more about Keen

Keen's platform measures Marketing's financial impact across all channels and models the optimal future investment by channel by week. Learn more about Keen

DeepCrawl

by DeepCrawl

Turn your marketing strategy into a well oiled machine Learn more about DeepCrawl

Turn your marketing strategy into a well oiled machine Learn more about DeepCrawl

PPC Audit and Monitoring

by Disruptive Advertising

PPC audit and reporting tool that helps identify budget waste and optimize account structure and spending. Learn more about PPC Audit and Monitoring

PPC audit and reporting tool that helps identify budget waste and optimize account structure and spending. Learn more about PPC Audit and Monitoring

Allocadia

by Allocadia Software

Allocadia Marketing Performance Management is planning, investment, and ROI measurement software built for marketing teams. Learn more about Allocadia

Allocadia Marketing Performance Management is planning, investment, and ROI measurement software built for marketing teams. Learn more about Allocadia

PushSend

by PushSend Marketing

All-in-one SaaS solution enables you to create, market, and manage all of your email campaigns, landing pages and events. Learn more about PushSend

All-in-one SaaS solution enables you to create, market, and manage all of your email campaigns, landing pages and events. Learn more about PushSend

Ruum is a powerful, intuitive, lightweight, AI-driven project management and collaboration tool with native SAP C/4HANA integrations. Learn more about Ruum

Ruum is a powerful, intuitive, lightweight, AI-driven project management and collaboration tool with native SAP C/4HANA integrations. Learn more about Ruum

MARMIND

by UPPER Network

Marketing Plan - Connected MARMIND connects Campaigns, Budgets, Outcomes and customer interactions in one centralized plan. Learn more about MARMIND

Marketing Plan - Connected MARMIND connects Campaigns, Budgets, Outcomes and customer interactions in one centralized plan. Learn more about MARMIND

Individual marketing communication - define centrally and carry it out locally. Learn more about novabrand

Individual marketing communication - define centrally and carry it out locally. Learn more about novabrand

Plan Lab

by Engage Marketing

Cloud solution for creating shareable marketing plans with pop-up diagrams. Learn more about Plan Lab

Cloud solution for creating shareable marketing plans with pop-up diagrams. Learn more about Plan Lab

PlanHappyAdvertising

by In-the-Door Advertising

Plan, track, manage and store marketing advertisements for businesses through planners, sales trackers, result calculator and more. Learn more about PlanHappyAdvertising

Plan, track, manage and store marketing advertisements for businesses through planners, sales trackers, result calculator and more. Learn more about PlanHappyAdvertising

Rilo Insights

by Wayward Creative

Automated marketing insights for brands and creators. Monitor all marketing and social platforms in one beautiful report. Learn more about Rilo Insights

Automated marketing insights for brands and creators. Monitor all marketing and social platforms in one beautiful report. Learn more about Rilo Insights

Allisian

by Allisian

A project management app for agencies and creatives. Features include task management, project notes, charts and more. Try us today! Learn more about Allisian

A project management app for agencies and creatives. Features include task management, project notes, charts and more. Try us today! Learn more about Allisian

Cloud-based sales and marketing tool that assists firms with knowledge sharing, collaboration, campaign briefs and analysis. Learn more about Funnel Plan

Cloud-based sales and marketing tool that assists firms with knowledge sharing, collaboration, campaign briefs and analysis. Learn more about Funnel Plan

YouGov

by YouGov

YouGov is a global research and data analytics group, collecting consumer data in 42 markets. Learn more about YouGov

YouGov is a global research and data analytics group, collecting consumer data in 42 markets. Learn more about YouGov

Aprimo Plan and Spend enables marketers to create marketing plans, control budget, track invoices, and manage quotes. Learn more about Aprimo Plan & Spend

Aprimo Plan and Spend enables marketers to create marketing plans, control budget, track invoices, and manage quotes. Learn more about Aprimo Plan & Spend

BluHorn

by Client Focused Media

Web-based media buying solution that works with or without comScore and Nielsen Integration. Learn more about BluHorn

Web-based media buying solution that works with or without comScore and Nielsen Integration. Learn more about BluHorn

Brand Base

by BRANDAD Systems

Brand Base is a marketing management system that helps to ensure a consistent brand image locally. Learn more about Brand Base

Brand Base is a marketing management system that helps to ensure a consistent brand image locally. Learn more about Brand Base

BuzzRamp

by Tap Bang

A low cost marketing and PR management tool that saves smaller businesses time and money. Learn more about BuzzRamp

A low cost marketing and PR management tool that saves smaller businesses time and money. Learn more about BuzzRamp

CrossCap omni-channel marketing calendar helps marketing stakeholders plan and consolidate campaign activity, and track its performance Learn more about CrossCap Marketing Calendar Software

CrossCap omni-channel marketing calendar helps marketing stakeholders plan and consolidate campaign activity, and track its performance Learn more about CrossCap Marketing Calendar Software

Award Winning Web-based application for centralized Professional Event Management of staffing, tasks, budgeting, and reporting. Learn more about EF Event Suite by ExhibitForce

Award Winning Web-based application for centralized Professional Event Management of staffing, tasks, budgeting, and reporting. Learn more about EF Event Suite by ExhibitForce

Cloud solution that provides economic benchmarking and helps simulate future campaigns, optimize scheduling and allocation. Learn more about ERIN Predictive Analytics Cloud

Cloud solution that provides economic benchmarking and helps simulate future campaigns, optimize scheduling and allocation. Learn more about ERIN Predictive Analytics Cloud

FIND Market

by FIND Innovation Labs

Increase customer lifetime value through predictive personalized email campaigns Learn more about FIND Market

Increase customer lifetime value through predictive personalized email campaigns Learn more about FIND Market

Fortvision

by Fortvision

Fortvision is a widespread user engagement & targeting software for content creation as well as promotion and monitoring. Learn more about Fortvision

Fortvision is a widespread user engagement & targeting software for content creation as well as promotion and monitoring. Learn more about Fortvision

Growth Hound

by Growth Hound

Helps companies build their growth engines by enabling to plan and implement all aspects of your growth process. Learn more about Growth Hound

Helps companies build their growth engines by enabling to plan and implement all aspects of your growth process. Learn more about Growth Hound

Hockeycurve

by Hockeycurve Growth Solutions

A marketing planning solution for the Indian market with email & SMS integration, analytics, SEO, media planning, and more. Learn more about Hockeycurve

A marketing planning solution for the Indian market with email & SMS integration, analytics, SEO, media planning, and more. Learn more about Hockeycurve

InfiniGrow

by InfiniGrow

InfiniGrow is an AI-powered marketing planning and analytics platform for data-driven marketing teams. Learn more about InfiniGrow

InfiniGrow is an AI-powered marketing planning and analytics platform for data-driven marketing teams. Learn more about InfiniGrow

Lead Mirror

by Lead Mirror

Lead Mirror is your intelligent marketing assistant to support diverse and vast digital marketing data. Learn more about Lead Mirror

Lead Mirror is your intelligent marketing assistant to support diverse and vast digital marketing data. Learn more about Lead Mirror

MARKETING IN A BOX

by TAG on the Web

Turnkey marketing solutions that solves all your marketing needs. Learn more about MARKETING IN A BOX

Turnkey marketing solutions that solves all your marketing needs. Learn more about MARKETING IN A BOX

Markodojo

by Markodojo

Combines marketing calendars, project management, collaboration, requests forms and more in one app to help any size marketing group. Learn more about Markodojo

Combines marketing calendars, project management, collaboration, requests forms and more in one app to help any size marketing group. Learn more about Markodojo

Media Link Software

by Media Link Software

Web-based advertising solution that enables businesses to manage client database, campaigns, invoices, and more. Learn more about Media Link Software

Web-based advertising solution that enables businesses to manage client database, campaigns, invoices, and more. Learn more about Media Link Software

Mercury Media

by Mercury Media Technology

Software which automates all media work steps in one solution to help agencies and advertisers run media campaigns efficiently. Learn more about Mercury Media

Software which automates all media work steps in one solution to help agencies and advertisers run media campaigns efficiently. Learn more about Mercury Media

NewsCred

by NewsCred

NewsCred brings marketing teams together to easily plan, collaborate, and manage work for seamless execution and elevated performance. Learn more about NewsCred

NewsCred brings marketing teams together to easily plan, collaborate, and manage work for seamless execution and elevated performance. Learn more about NewsCred

Opal is a marketing collaboration platform to bring visibility, alignment and efficiency to enterprise marketing organizations. Learn more about Opal

Opal is a marketing collaboration platform to bring visibility, alignment and efficiency to enterprise marketing organizations. Learn more about Opal

Visually create your technology landscape and integrations across platforms to manage your marketing ecosystem Learn more about Open Lantern

Visually create your technology landscape and integrations across platforms to manage your marketing ecosystem Learn more about Open Lantern

PlanBold

by PlanBold

Marketing planning and strategy management software that provides surveys, knowledge center, idea crowdsourcing, and expenses tracking. Learn more about PlanBold

Marketing planning and strategy management software that provides surveys, knowledge center, idea crowdsourcing, and expenses tracking. Learn more about PlanBold

Plannuh

by Plannuh

Ditch spreadsheets, and use Plannuh to create and manage your marketing budget and plan for significantly improved spend performance. Learn more about Plannuh

Ditch spreadsheets, and use Plannuh to create and manage your marketing budget and plan for significantly improved spend performance. Learn more about Plannuh

Promoboxx

by Promoboxx

Promoboxx is a software platform for brands to engage their independent retailers with brand-compliant digital marketing. Learn more about Promoboxx

Promoboxx is a software platform for brands to engage their independent retailers with brand-compliant digital marketing. Learn more about Promoboxx

PromoPrep

by PromoPrep

An intuitive calendar-based software to manage your marketing and promotional cadence - built by marketers, for marketers. Learn more about PromoPrep

An intuitive calendar-based software to manage your marketing and promotional cadence - built by marketers, for marketers. Learn more about PromoPrep

Q:be

by Q chi

Marketing budget planning, spend management and reporting platform. Includes: channel partner, workflow, automations and integrations. Learn more about Q:be

Marketing budget planning, spend management and reporting platform. Includes: channel partner, workflow, automations and integrations. Learn more about Q:be

Simple

by Simple Technology

Simple provides a central place for teams to manage their marketing assets across all media channels. Learn more about Simple

Simple provides a central place for teams to manage their marketing assets across all media channels. Learn more about Simple

Social Standards

by Social Standards

Consumer analysis tool that provides business insights through social data reporting, merchandising and more. Learn more about Social Standards

Consumer analysis tool that provides business insights through social data reporting, merchandising and more. Learn more about Social Standards

SP Marketing turns Office 365 and SharePoint into a next generation portal for Marketing Staff. Learn more about SP Marketing for Office 365 and SharePoint

SP Marketing turns Office 365 and SharePoint into a next generation portal for Marketing Staff. Learn more about SP Marketing for Office 365 and SharePoint

The Hub

by CtrlShift

The Hub is a programmatic advertising platform. It covers media planning and buying, cross-channel campaign performance and insights. Learn more about The Hub

The Hub is a programmatic advertising platform. It covers media planning and buying, cross-channel campaign performance and insights. Learn more about The Hub


What is Marketing Planning Software?

Marketing Planning software helps businesses outline marketing strategy, budgets, and goals and measure progress against these parameters.


Marketing Planning Software Buyers Guide

1. What is marketing planning software?

Marketing planning software is designed to assist marketing teams and solo marketers to plan and organize their marketing campaigns. The software enables marketers to strategically commit to upcoming plans and budgets as well as monitor the effectiveness of each marketing campaign, performance, and spending.

Key features are budgeting and forecasting, demand and sales planning, goals and objectives tracking, performance reporting, and collaboration.


2. The benefits of marketing planning software

  • Offers customizable templates: Marketers typically have to draft lengthy marketing plans from scratch every time they plan to pitch a marketing proposal for a new campaign. Marketing planning software offers a variety of customizable templates that marketers can leverage to easily and quickly create their marketing plans to present in front of their team and senior faculty. As all proposals are created, edited, and stored in digital format, marketing teams can even leverage their previously approved marketing plans to rebuild new ones and save a great deal of time and effort.
  • Improved coordination: Marketing plans require a lot of coordination and communication among various team members, both within and outside of the marketing team. Manually brainstorming ideas and planning proposals can delay the process of drafting plans and slow down the implementation phase, especially when there are hundreds of plans to discuss. Implementing a digital solution brings everyone onto the same page immediately. People can coordinate virtually in real time to create, edit, discuss, change, and approve plans and proposals from anywhere and at any time.
  • Better presentation of plans: Marketing planning software usually incorporates a variety of visual aids such as charts, tables, and graphs to enhance clarity around the proposal and present interest values in a more effective way. Built-in visual tools help make essential points about different sections of a plan and present them in a much appealing way, something which a textual plan might not be able to accomplish.
  • Aligning plans to business goals and objectives: Marketing planning software not only aids in planning campaigns, they can also assist in tracking campaign performance and measuring return on investment (ROI). A visual dashboard monitors the campaign performance and compares it with the actual planning. Some solutions even offer tools for contingency planning that allows marketers to modify the course of their campaigns if their marketing plans do not perform as expected.

3. Typical features of marketing planning software

  • Collaboration: Work collectively to draft marketing plans and bring team members together to edit, discuss, present, and approve plans.
  • Marketing calendar: Track a marketing campaign’s planned schedule in a digital calendar view and see past, current, and upcoming campaigns.
  • Goal setting/tracking: Measure campaign performance and compare actual progress with the desired performance.
  • Media planning: Identify advertising and promotional sources to be used in marketing efforts.
  • Spend management: Track the amount of money spent on a certain product or with a certain supplier.

4. The cost of marketing planning software

Most products in the market are priced on a “per user, per month” basis and can be divided into three pricing tiers based on their starting price.

Price ranges*:

  • $0 - $10
  • $10 - $40
  • $40+

*The pricing included is for the entry-level/lowest-priced offering that was found on vendor websites on January 23, 2020. These ranges correspond to 25th, 75th, and 100th percentile of the pricing information gathered from the vendor websites of sample products.

The above list summarizes pricing for the base plans of most products. An enterprise or premium product, which is priced higher, may include some additional features such as dashboard sharing, data source connectors, and custom branding.


5. Considerations when purchasing marketing planning software

  • Features and functionalities offered: Before you jump into the pool of marketing planning solutions available in the market, it is advisable to figure out your primary and secondary feature requirements. When it comes to drafting marketing plans and proposals, every business has a different set of styles and requirements. Make sure you discuss your key requirements with your shortlisted vendors, and see which one can offer all your requested features within the most reasonable price range.
  • Integrations with existing tools: What is the point of buying software that does not integrate with your other existing business applications? You will want to invest in a solution that can easily integrate with your existing tools and applications so that you can sync data within and across applications seamlessly without re-entering data multiple times.
  • Interface learning curve and training: No one enjoys using software that is difficult to use and hard to learn. Be sure that the software you finally select for your marketing team offers a smaller learning curve and is easy to use. You can explore free trials and watch demo videos to get the feel for a solution before making any purchases. Also, get full clarity on the support and training offered post-deployment and whether there are any conditions attached, such as whether it is paid or free, time or day restrictions, response time, or service-level agreements (SLA).

  • Artificial intelligence (AI) will help create smarter marketing plans: With new marketing channels being searched for each day and marketing strategies getting increasingly complex, marketers are facing quite a challenge to design a proper plan for their marketing campaigns. This is where AI can help. According to a recent study, 95% of marketers have a huge volume of demographic data, including personal data, location information, and the interests of their audience which they can better leverage using AI and efficiently target their audience. AI can help marketers with profile building and campaign modeling, audience segmentation and optimization, performance monitoring, and more. Vendors have already begun adding AI capabilities to their marketing solutions.

Sources

Products evaluated for the pricing calculation were taken from Capterra’s category page. The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in Capterra’s directory that offer them.

The following sources were used for this document:

  1. 5 Ways Artificial Intelligence Can Be Used in Marketing (Date accessed: Feb. 6, 2020)
  2. AI Is Eating Advertising – And 2019 Will Be Critical For Getting It Right (Date accessed: Feb. 6, 2020)
  3. IAB Artificial Intelligence in Marketing (Date accessed: Feb. 6, 2020)
Loading...