# Best Marketing Planning Software 2026 | Capterra > Find the top Marketing Planning software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs. Source: https://www.capterra.com/marketing-planning-software --- # Best Marketing Planning Software Last updated on March 31, 2026 How to find the right Marketing Planning Software? Learn more from our team about Marketing Planning Software pricing features and benefits in our Marketing Planning Buyers Guide Verified Insights Provider data verified by our Software Research team and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) ## What is marketing planning software? Researched by: [Capterra](https://www.capterra.com/resources/author/capterra/) Updated on March 31, 2026 [Marketing planning software](https://www.capterra.com/marketing-planning-software/) is designed to assist marketing teams and solo marketers to plan and organize their marketing campaigns. The software enables marketers to strategically commit to upcoming plans and budgets as well as monitor the effectiveness of each marketing campaign, performance, and spending. Key features are budgeting and forecasting, demand and sales planning, goals and objectives tracking, performance reporting, and collaboration. * * * For more information consult our [Marketing Planning Buyers Guide](#buyers-guide-content) Page 1 of 6 ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Filter (143) Products: Sort By: Sponsored * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews AI Copilot Budgeting/Forecasting Collaboration Tools Generative AI Goal Setting/Tracking Marketing Calendar Media Planning Predictive Analytics Presentation Tools Project Management Roadmapping Spend Management Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad I'm looking for Marketing Planning Software that is: [Free](https://www.capterra.com/marketing-planning-software/s/free/) Table of Contents - [The benefits of marketing planning software](#the-benefits-of-marketing-planning-software) - [Typical features of marketing planning software](#typical-features-of-marketing-planning-software) - [The cost of marketing planning software](#the-cost-of-marketing-planning-software) - [Considerations when purchasing marketing planning software](#considerations-when-purchasing-marketing-planning-software) - [Relevant marketing planning software trends](#relevant-marketing-planning-software-trends) ## The benefits of marketing planning software - **Offers customizable templates:** Marketers typically have to draft lengthy marketing plans from scratch every time they plan to pitch a marketing proposal for a new campaign. Marketing planning software offers a variety of customizable templates that marketers can leverage to easily and quickly create their marketing plans to present in front of their team and senior faculty. As all proposals are created, edited, and stored in digital format, marketing teams can even leverage their previously approved marketing plans to rebuild new ones and save a great deal of time and effort. - **Improved coordination:** Marketing plans require a lot of coordination and communication among various team members, both within and outside of the marketing team. Manually brainstorming ideas and planning proposals can delay the process of drafting plans and slow down the implementation phase, especially when there are hundreds of plans to discuss. Implementing a digital solution brings everyone onto the same page immediately. People can coordinate virtually in real time to create, edit, discuss, change, and approve plans and proposals from anywhere and at any time. - **Better presentation of plans:** Marketing planning software usually incorporates a variety of visual aids such as charts, tables, and graphs to enhance clarity around the proposal and present interest values in a more effective way. Built-in visual tools help make essential points about different sections of a plan and present them in a much appealing way, something which a textual plan might not be able to accomplish. - **Aligning plans to business goals and objectives:** Marketing planning software not only aids in planning campaigns, they can also assist in tracking campaign performance and measuring return on investment (ROI). A visual dashboard monitors the campaign performance and compares it with the actual planning. Some solutions even offer tools for contingency planning that allows marketers to modify the course of their campaigns if their marketing plans do not perform as expected. * * * ## Typical features of marketing planning software - **Collaboration:** Work collectively to draft marketing plans and bring team members together to edit, discuss, present, and approve plans. - **Marketing calendar:** Track a marketing campaign’s planned schedule in a digital calendar view and see past, current, and upcoming campaigns. - **Goal setting/tracking:** Measure campaign performance and compare actual progress with the desired performance. - **Media planning:** Identify advertising and promotional sources to be used in marketing efforts. - **Spend management:** Track the amount of money spent on a certain product or with a certain supplier. * * * ## The cost of marketing planning software Most products in the market are priced on a “per user, per month” basis and can be divided into three pricing tiers based on their starting price. **Price ranges\*:** - $0 - $10 - $10 - $40 - $40+ _\*The pricing included is for the entry-level/lowest-priced offering that was found on vendor websites on January 23, 2020. These ranges correspond to 25th, 75th, and 100th percentile of the pricing information gathered from the vendor websites of sample products._ The above list summarizes pricing for the base plans of most products. An enterprise or premium product, which is priced higher, may include some additional features such as dashboard sharing, data source connectors, and custom branding. * * * ## Considerations when purchasing marketing planning software - **Features and functionalities offered:** Before you jump into the pool of marketing planning solutions available in the market, it is advisable to figure out your primary and secondary feature requirements. When it comes to drafting marketing plans and proposals, every business has a different set of styles and requirements. Make sure you discuss your key requirements with your shortlisted vendors and see which one can offer all your requested features within the most reasonable price range. - **Integrations with existing tools:** What is the point of buying software that does not integrate with your other existing business applications? You will want to invest in a solution that can easily integrate with your existing tools and applications so that you can sync data within and across applications seamlessly without re-entering data multiple times. - **Interface learning curve and training:** No one enjoys using software that is difficult to use and hard to learn. Be sure that the software you finally select for your marketing team offers a smaller learning curve and is easy to use. You can explore free trials and watch demo videos to get the feel for a solution before making any purchases. Also, get full clarity on the support and training offered post-deployment and whether there are any conditions attached, such as whether it is paid or free, time or day restrictions, response time, or service-level agreements (SLA). * * * ## Relevant marketing planning software trends - [**Artificial intelligence (AI)**](https://www.emarsys.com/resources/blog/5-ways-artificial-intelligence-can-used-marketing/) **will help create smarter marketing plans:** With new marketing channels being searched for each day and marketing strategies getting increasingly complex, marketers are facing quite a challenge to design a proper plan for their marketing campaigns. This is where AI can help. According to a recent study, [95% of marketers](https://adexchanger.com/data-driven-thinking/ai-is-eating-advertising-and-2019-will-be-critical-for-getting-it-right/) have a huge volume of demographic data, including personal data, location information, and the interests of their audience which they can better leverage using AI and efficiently target their audience. [AI can help marketers](https://www.iab.com/wp-content/uploads/2019/12/IAB_AI-for-Marketing-Report_Dec-2019_FINAL.pdf) with profile building and campaign modeling, audience segmentation and optimization, performance monitoring, and more. Vendors have already begun adding AI capabilities to their marketing solutions. * * * **Sources** Products evaluated for the pricing calculation were taken from [Capterra’s category](https://www.capterra.com/marketing-planning-software/) page. The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in [Capterra’s directory](https://www.capterra.com/marketing-planning-software/) that offer them. The following sources were used for this document: 1\. [5 Ways Artificial Intelligence Can Be Used in Marketing](https://www.emarsys.com/resources/blog/5-ways-artificial-intelligence-can-used-marketing/) (Date accessed: Feb. 6, 2020) 2\. [AI Is Eating Advertising – And 2019 Will Be Critical For Getting It Right](https://www.adexchanger.com/data-driven-thinking/ai-is-eating-advertising-and-2019-will-be-critical-for-getting-it-right/) (Date accessed: Feb. 6, 2020) 3\. [IAB Artificial Intelligence in Marketing](https://www.iab.com/wp-content/uploads/2019/12/IAB_AI-for-Marketing-Report_Dec-2019_FINAL.pdf) (Date accessed: Feb. 6, 2020)