# 2022 Capterra Shortlist for Online CRM | Capterra

> Discover the highest-rated & most popular Online CRM Software of 2022. Make Capterra Shortlist your first stop when searching for software.

Source: https://www.capterra.com/online-crm-software/shortlist

---

# 2022 Capterra Shortlist for Online CRM

-   [All Products](https://www.capterra.com/online-crm-software/)
-   [Capterra Shortlist](https://www.capterra.com/online-crm-software/shortlist/)

[How it was made](#methodology)

## / Get to a better list with verified ratings & reviews

Capterra Shortlist charts the highest-rated and most popularsoftware products. Explore, save your progress, and share with colleagues. Want to learn more? [Read Full Scoring Methodology](https://www.capterra.com/resources/proprietary-data-research/#capterra-shortlist-methodology)

[

](https://www.capterra.com/p/152373/HubSpot-CRM/)

## [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

[4.5 (4458)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)[View all reviews](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

Customer relationship management solution that helps businesses organize, track, and build relationships with leads and customers.

Overall Score

98/100

Popularity: 50/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.4

Features

4.4

Value for Money

4.3

Paid plans start at

$20.00Per Month

Free Trial

Free Version

Category Features

12/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/164283/Zendesk/)

## [Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/)

[4.4 (4079)](https://www.capterra.com/p/164283/Zendesk/reviews/)[View all reviews](https://www.capterra.com/p/164283/Zendesk/reviews/)

[](https://www.capterra.com/p/164283/Zendesk/)

Zendesk is a cloud-based platform enabling businesses to offer customer support via text, mobile, phone, email, chat, and social media.

Overall Score

91/100

Popularity: 44/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.3

Customer Service

4.3

Features

4.4

Value for Money

4.2

Paid plans start at

$39.00Per Month

Free Trial

Free Version

Category Features

3/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/155928/Zoho-CRM/)

## [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)

[4.3 (6973)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)[View all reviews](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

Zoho CRM is an AI-powered, online sales CRM that empowers SMBs and enterprises grow their business.

Overall Score

90/100

Popularity: 44/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.2

Customer Service

4.1

Features

4.3

Value for Money

4.3

Paid plans start at

$14.00Per Month

Free Trial

Free Version

Category Features

4/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/123032/Nimble/)

## [Nimble](https://www.capterra.com/p/123032/Nimble/)

[4.4 (1868)](https://www.capterra.com/p/123032/Nimble/reviews/)[View all reviews](https://www.capterra.com/p/123032/Nimble/reviews/)

[](https://www.capterra.com/p/123032/Nimble/)

Nimble is the AI-driven CRM for smarter email marketing, engagement, sales, and business growth.

Overall Score

86/100

Popularity: 39/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.3

Customer Service

4.3

Features

4.2

Value for Money

4.3

Paid plans start at

$29.90Per Month

Free Trial

Free Version

Category Features

11/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/132666/Pipedrive/)

## [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)

[4.5 (3050)](https://www.capterra.com/p/132666/Pipedrive/reviews/)[View all reviews](https://www.capterra.com/p/132666/Pipedrive/reviews/)

[](https://www.capterra.com/p/132666/Pipedrive/)

Pipedrive is an easy-to-implement CRM software tool that helps you focus on the activities that drive deals to close.

Overall Score

86/100

Popularity: 40/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.4

Features

4.3

Value for Money

4.4

Paid plans start at

$19.00Per Month

Free Trial

Free Version

Category Features

5/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/175860/Act/)

## [Act!](https://www.capterra.com/p/175860/Act/)

[3.9 (909)](https://www.capterra.com/p/175860/Act/reviews/)[View all reviews](https://www.capterra.com/p/175860/Act/reviews/)

[](https://www.capterra.com/p/175860/Act/)

Act! Advantage is an all-in-one, full front-office CRM solution that unites sales, marketing, and customer management.

Overall Score

85/100

Popularity: 43/50

Ratings: 42/50

Review Breakdown

Ease of Use

3.9

Customer Service

3.6

Features

3.9

Value for Money

3.8

Paid plans start at

$30.00Per Month

Free Trial

Free Version

Category Features

11/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

## Get the full software list now

### The latest prices and features straight to your inbox. Compare anytime.

[

](https://www.capterra.com/p/118921/Less-Annoying-CRM/)

## [Less Annoying CRM](https://www.capterra.com/p/118921/Less-Annoying-CRM/)

[4.8 (650)](https://www.capterra.com/p/118921/Less-Annoying-CRM/reviews/)[View all reviews](https://www.capterra.com/p/118921/Less-Annoying-CRM/reviews/)

Less Annoying CRM is for small businesses outgrowing spreadsheets. Get simple tasks, contacts, & leads without the CRM complexity.

Overall Score

84/100

Popularity: 34/50

Ratings: 50/50

Review Breakdown

Ease of Use

4.9

Customer Service

4.9

Features

4.5

Value for Money

4.9

Paid plans start at

$15.00Per Month

Free Trial

Free Version

Category Features

11/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/124041/Capsule/)

## [Capsule](https://www.capterra.com/p/124041/Capsule/)

[4.5 (167)](https://www.capterra.com/p/124041/Capsule/reviews/)[View all reviews](https://www.capterra.com/p/124041/Capsule/reviews/)

Capsule is a CRM solution that helps businesses stay organized, know more about their customers & build better relationships.

Overall Score

83/100

Popularity: 35/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.5

Features

4.3

Value for Money

4.6

Paid plans start at

$21.00Per Month

Free Trial

Free Version

Category Features

12/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/144340/Nutshell/)

## [Nutshell](https://www.capterra.com/p/144340/Nutshell/)

[4.4 (620)](https://www.capterra.com/p/144340/Nutshell/reviews/)[View all reviews](https://www.capterra.com/p/144340/Nutshell/reviews/)

[](https://www.capterra.com/p/144340/Nutshell/)

Nutshell is an all-in-one sales, marketing and engagement platform that helps B2B organizations work together to win more deals.

Overall Score

83/100

Popularity: 36/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.4

Features

4.1

Value for Money

4.4

Paid plans start at

$13.00Per Month

Free Trial

Free Version

Category Features

12/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

Need a Little Help?

Talk with a software expert for free. Get a list of software that’s great for you in less than 15 minutes.

[

](https://www.capterra.com/p/130671/Insightly/)

## [Insightly](https://www.capterra.com/p/130671/Insightly/)

[4.0 (654)](https://www.capterra.com/p/130671/Insightly/reviews/)[View all reviews](https://www.capterra.com/p/130671/Insightly/reviews/)

[](https://www.capterra.com/p/130671/Insightly/)

Insightly CRM is 100% online and accessed by the cloud, so there’s nothing to install or maintain.

Overall Score

79/100

Popularity: 34/50

Ratings: 45/50

Review Breakdown

Ease of Use

4.0

Customer Service

3.8

Features

3.9

Value for Money

4.0

Paid plans start at

$29.00Per Month

Free Trial

Free Version

Category Features

8/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/76390/Infusionsoft/)

## [Keap](https://www.capterra.com/p/76390/Infusionsoft/)

[4.1 (1298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/)[View all reviews](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

[](https://www.capterra.com/p/76390/Infusionsoft/)

The smarter way for small businesses to do great work. Keap helps businesses organize client information and daily work in one place.

Overall Score

79/100

Popularity: 36/50

Ratings: 43/50

Review Breakdown

Ease of Use

3.6

Customer Service

4.0

Features

4.1

Value for Money

3.8

Paid plans start at

$299.00Per Month

Free Trial

Free Version

Category Features

4/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/113540/Bitrix24/)

## [Bitrix24](https://www.capterra.com/p/113540/Bitrix24/)

[4.2 (990)](https://www.capterra.com/p/113540/Bitrix24/reviews/)[View all reviews](https://www.capterra.com/p/113540/Bitrix24/reviews/)

Bitrix24 is the most widely used top rated free CRM system in the world. Works in cloud, on-premise and on any mobile device.

Overall Score

78/100

Popularity: 32/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.0

Customer Service

4.0

Features

4.3

Value for Money

4.2

Paid plans start at

$69.00Per Month

Free Trial

Free Version

Category Features

1/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/231638/SugarCRM/)

## [SugarCRM](https://www.capterra.com/p/231638/SugarCRM/)

[3.8 (413)](https://www.capterra.com/p/231638/SugarCRM/reviews/)[View all reviews](https://www.capterra.com/p/231638/SugarCRM/reviews/)

[](https://www.capterra.com/p/231638/SugarCRM/)

Complete customer lifecycle management for the entire financial services industry.

Overall Score

78/100

Popularity: 33/50

Ratings: 45/50

Review Breakdown

Ease of Use

3.7

Customer Service

3.7

Features

3.8

Value for Money

3.8

Paid plans start at

$59.00Per Month

Free Trial

Free Version

Category Features

9/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/167757/FreeAgent-Network/)

## [servis.ai](https://www.capterra.com/p/167757/FreeAgent-Network/)

[4.6 (71)](https://www.capterra.com/p/167757/FreeAgent-Network/reviews/)[View all reviews](https://www.capterra.com/p/167757/FreeAgent-Network/reviews/)

[](https://www.capterra.com/p/167757/FreeAgent-Network/)

FreeAgent CRM is a fully-featured CRM that helps your team get organized, gain visibility into day-to-day work, and get more done.

Overall Score

78/100

Popularity: 31/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.9

Features

4.5

Value for Money

4.8

Paid plans start at

$150.00Per Month

Free Trial

Free Version

Category Features

8/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/135618/Odoo/)

## [Odoo](https://www.capterra.com/p/135618/Odoo/)

[4.2 (1306)](https://www.capterra.com/p/135618/Odoo/reviews/)[View all reviews](https://www.capterra.com/p/135618/Odoo/reviews/)

[](https://www.capterra.com/p/135618/Odoo/)

Odoo is an all-in-one open-source business platform for CRM, Sales, Accounting, Website, eCommerce, POS, Inventory, HR, and more.

Overall Score

77/100

Popularity: 36/50

Ratings: 41/50

Review Breakdown

Ease of Use

4.0

Customer Service

3.9

Features

4.2

Value for Money

4.1

Paid plans start at

$31.10Per Month

Free Trial

Free Version

Category Features

2/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/61368/Salesforce/)

## [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)

[4.4 (18782)](https://www.capterra.com/p/61368/Salesforce/reviews/)[View all reviews](https://www.capterra.com/p/61368/Salesforce/reviews/)

[](https://www.capterra.com/p/61368/Salesforce/)

Bring together CRM apps for sales, service, marketing, commerce, AI, and more in one integrated solution.

Overall Score

77/100

Popularity: 30/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.0

Customer Service

4.1

Features

4.4

Value for Money

4.0

Paid plans start at

$25.00Per Month

Free Trial

Free Version

Category Features

2/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/133582/Gold-Vision-CRM/)

## [Gold-Vision CRM](https://www.capterra.com/p/133582/Gold-Vision-CRM/)

[4.6 (131)](https://www.capterra.com/p/133582/Gold-Vision-CRM/reviews/)[View all reviews](https://www.capterra.com/p/133582/Gold-Vision-CRM/reviews/)

[](https://www.capterra.com/p/133582/Gold-Vision-CRM/)

Gold-Vision is a powerful, fully integrated CRM solution that dynamically meets the needs of your business.

Overall Score

76/100

Popularity: 28/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.8

Features

4.4

Value for Money

4.5

Paid plans start at

£35.00Per Month

Free Trial

Free Version

Category Features

9/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/125911/Pipeliner-CRM/)

## [Pipeliner CRM](https://www.capterra.com/p/125911/Pipeliner-CRM/)

[4.6 (216)](https://www.capterra.com/p/125911/Pipeliner-CRM/reviews/)[View all reviews](https://www.capterra.com/p/125911/Pipeliner-CRM/reviews/)

[](https://www.capterra.com/p/125911/Pipeliner-CRM/)

Pipeliner is now Coevera—the AI-native revenue platform where AI sells with you, not against you. #Coevera #AINative

Overall Score

76/100

Popularity: 30/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.5

Features

4.5

Value for Money

4.5

Paid plans start at

$65.00Per Month

Free Trial

Free Version

Category Features

7/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/228915/Apptivo/)

## [Apptivo](https://www.capterra.com/p/228915/Apptivo/)

[4.4 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/)[View all reviews](https://www.capterra.com/p/228915/Apptivo/reviews/)

[](https://www.capterra.com/p/228915/Apptivo/)

Online CRM system that enables businesses to manage sales, marketing activities, contacts, leads, quotes, invoices, and more.

Overall Score

75/100

Popularity: 27/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.2

Customer Service

4.7

Features

4.3

Value for Money

4.7

Paid plans start at

$15.00Per Month

Free Trial

Free Version

Category Features

12/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/178819/EngageBay-Marketing/)

## [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)

[4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)[View all reviews](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

[](https://www.capterra.com/p/178819/EngageBay-Marketing/)

EngageBay is an AI-powered all-in-one CRM that helps businesses manage marketing, sales, and customer service from a single platform.

Overall Score

75/100

Popularity: 27/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.8

Features

4.6

Value for Money

4.7

Paid plans start at

$14.99Per Month

Free Trial

Free Version

Category Features

3/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/151891/LionDesk/)

## [LionDesk](https://www.capterra.com/p/151891/LionDesk/)

[4.1 (95)](https://www.capterra.com/p/151891/LionDesk/reviews/)[View all reviews](https://www.capterra.com/p/151891/LionDesk/reviews/)

[](https://www.capterra.com/p/151891/LionDesk/)

Finally, manage your business stress-free, stay top-of-mind, and sell confidently.

Overall Score

75/100

Popularity: 31/50

Ratings: 44/50

Review Breakdown

Ease of Use

3.9

Customer Service

3.6

Features

4.1

Value for Money

4.1

Paid plans start at

$30.00Per Month

Free Trial

Free Version

Category Features

9/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/155563/Freshsales/)

## [Freshsales](https://www.capterra.com/p/155563/Freshsales/)

[4.5 (621)](https://www.capterra.com/p/155563/Freshsales/reviews/)[View all reviews](https://www.capterra.com/p/155563/Freshsales/reviews/)

[](https://www.capterra.com/p/155563/Freshsales/)

Freshsales is packed with features and a highly intuitive UI so that you don't have to juggle multiple tools to run your business.

Overall Score

74/100

Popularity: 30/50

Ratings: 44/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.4

Features

4.4

Value for Money

4.4

Paid plans start at

$11.00Per Month

Free Trial

Free Version

Category Features

6/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/227088/Salesforce-Starter/)

## [Salesforce Starter](https://www.capterra.com/p/227088/Salesforce-Starter/)

[4.4 (224)](https://www.capterra.com/p/227088/Salesforce-Starter/reviews/)[View all reviews](https://www.capterra.com/p/227088/Salesforce-Starter/reviews/)

[](https://www.capterra.com/p/227088/Salesforce-Starter/)

Customer relationship management tool that enables businesses to organize lead data, personalize email templates, and more.

Overall Score

72/100

Popularity: 25/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.0

Customer Service

4.1

Features

4.2

Value for Money

4.0

Paid plans start at

$25.00Per Month

Free Trial

Free Version

Category Features

8/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/123868/Claritysoft-CRM/)

## [Claritysoft CRM](https://www.capterra.com/p/123868/Claritysoft-CRM/)

[4.5 (243)](https://www.capterra.com/p/123868/Claritysoft-CRM/reviews/)[View all reviews](https://www.capterra.com/p/123868/Claritysoft-CRM/reviews/)

[](https://www.capterra.com/p/123868/Claritysoft-CRM/)

Intuitive. Customizable. Powerful. Claritysoft CRM is designed to be easy to use without sacrificing power and functionality.

Overall Score

71/100

Popularity: 24/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.6

Features

4.2

Value for Money

4.6

Paid plans start at

$49.00Per Month

Free Trial

Free Version

Category Features

12/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/149522/Salesflare/)

## [Salesflare](https://www.capterra.com/p/149522/Salesflare/)

[4.7 (139)](https://www.capterra.com/p/149522/Salesflare/reviews/)[View all reviews](https://www.capterra.com/p/149522/Salesflare/reviews/)

[](https://www.capterra.com/p/149522/Salesflare/)

Salesflare is an intelligent online CRM for small and medium sized B2B businesses, who want to sell more with less work.

Overall Score

70/100

Popularity: 22/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.9

Features

4.5

Value for Money

4.8

Paid plans start at

$29.00Per Month

Free Trial

Free Version

Category Features

5/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[View All Online CRM Software](https://www.capterra.com/online-crm-software/)

Most Popular

Popularity Score

Popular

Highly Rated

Ratings Score

Highest Rated

To ensure objectivity and avoid any bias, Capterra Shortlist mathematically combines two key dimensions: a ratings score and a popularity score. These two dimensions are combined to plot top products on the grid and create a total score for a stack-ranked list view—all independent of vendor influence.

Date published:July 26, 2022