--- title: "FoundIt! Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about FoundIt! Software - reviews, pricing plans, popular comparisons to other Personalization products and more." source_url: "https://www.capterra.com/p/10002249/FoundIt/" page_type: "product" language: "en" --- # FoundIt! Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) FoundIt! ## What is FoundIt!? FoundIt! is a platform that closes the loop on 'at scale' optimisation of the ecommerce customer experience, in order to make the things that customers want easier to find & buy. With Foundit! you will be able to predict intent, simplify journeys, grow sales. ## What is FoundIt! used for? [Personalization](https://www.capterra.com/personalization-software/) Top alternative Featured Overall rating Based on 7 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for FoundIt!?[Manage this product listing](https://www.g2.com/products/foundit/claim_requests/new?auto=true) ## FoundIt! Overview Updated September 2026 AI summary FoundIt! equips small businesses and enterprises with website personalization tools focused on behavioral targeting, recommendations, and real-time analytics. Supporting A/B testing, engagement tracking, and multi-campaign management, it allows organizations to tailor digital experiences and monitor performance. Notable options like contextual targeting, API integration, and content analytics are delivered through a cloud-based platform. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### FoundIt! 4.9 (7) VS. [4.3 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (7) Ease Of Use 3.8 (1,423) Value For Money 4.5 (6) Value For Money 3.9 (1,316) Customer Service 5.0 (7) Customer Service 3.9 (1,212) ## FoundIt! alternatives [GMass](https://www.capterra.com/p/168452/GMass/) [4.8 (1,423)](https://www.capterra.com/p/168452/GMass/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/168452/GMass/) Highest Rated [Luigi's Box](https://www.capterra.com/p/186030/Luigi-s-Box/) [4.9 (110)](https://www.capterra.com/p/186030/Luigi-s-Box/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/186030/Luigi-s-Box/) [Personizely](https://www.capterra.com/p/177632/Personizely/) [4.9 (38)](https://www.capterra.com/p/177632/Personizely/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/177632/Personizely/) [Insider One](https://www.capterra.com/p/160085/InOne/) [4.8 (18)](https://www.capterra.com/p/160085/InOne/#reviews) Starting price $1000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/160085/InOne/) [View all alternatives](https://www.capterra.com/p/10002249/FoundIt/alternatives/) ## FAQs about FoundIt! Overview ### What company size and specific industries is FoundIt! built for? FoundIt! is designed for leading retailers, especially larger retail businesses and e-commerce brands that need their sites aligned with customer intent. It fits companies such as department stores, fashion retailers, specialty merchants, and online sellers across consumer goods and retail sectors. Features and Usability ### What are the key features of FoundIt!? FoundIt! offers website personalization and experience management tools, plus behavioral targeting, contextual targeting, and recommendations for tailoring content. Its analytics features include content analytics, website analytics, activity dashboards, real-time analytics, and real-time reporting. It also includes A/B testing, customer profiles, and multi-campaign support. Getting Started and Support ### What training and onboarding options does FoundIt! offer? FoundIt! provides in person training, live online sessions, webinars, documentation, and videos. These formats support guided instruction, scheduled virtual learning, reference material for later review, and video-based walkthroughs for teams getting started with the product. Getting Started and Support ### What customer support options does FoundIt! offer? FoundIt! provides Email/Help Desk, Phone Support, and Chat. Support is presented through these direct channels for users who need help with setup, troubleshooting, or account questions. No reviewer feedback is available here to describe response times, helpfulness, or common frustrations. ## Features AI summary Based on 655 Personalization reviews Capterra data shows that buyers of personalization software rank the following features as their top priorities: - **Campaign Management** (**38%** of reviewers rated this feature as critical) - **Reporting/Analytics** (**40%**) - **Content Management** (**46%**) FoundIt! includes **Reporting/Analytics**, giving teams a way to measure personalization results and track performance over time. However, it does not offer **Campaign Management** or **Content Management**. Instead, it provides other features that reviewers also rate highly, including **A/B Testing** (**45%**) and **Engagement Tracking** (**42%**), which help businesses compare experiences, monitor audience behavior, and make better personalization decisions. Reporting/Analytics 4.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data A/B Testing 4.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Engagement Tracking 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Tracks metrics that provide insight into how a user interacts with any interface or product Website Personalization 4.8 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Customize website features API 5.0 (3) 100.00% of 3 reviewers that rated this feature as important or highly important Application programming interface that allows for integration with other systems/databases Recommendations 5.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement FoundIt! 15 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - API: Application programming interface that allows for integration with other systems/databases - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Behavioral Targeting: Display advertising and marketing messages to users based on their browsing history and preferences - Customer Profiles: Record customer information, purchase history, and other notes - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Multi-Campaign: Manage multiple campaigns in one system - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Reporting: Active reporting of data and metrics - Recommendations: Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Website Analytics: Track and analyze information regarding website visitors - Website Personalization: Customize website features --- Features 4.6 (7) 4.6 Based on 7 reviews ## Pricing Value for money 4.5 (6) Value for money 4.5 (6) 4.5 Based on 6 reviews ## Support, customer service and training options Customer Service 5.0 (7) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (7) 5.0 Based on 7 reviews ## User reviews Overall rating 4.9 Based on 7 reviews Filter by rating 5(6) 4(1) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent KM Kaylie M. Digital Optimisation Lead Retail ### "Customer intent is king! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 July 26, 2025 FoundIt aren’t like any other tech partner, they become an extension of your team, collaborating together to understand customer and business problems. Their enthusiasm and innate need to design effortless, customer intent led journeys is infectious - building excitement in the business to think multidimensional. I have also had some great chats with \[sensitive content hidden\], chatting about what we could do - boundless ambition is an understatement. These guys know what they’re on about and can help to bring immediate value Pros Fantastic partnership - really understand the heart of customer challenges and works collaboratively to test innovative ideas. Really embrace test and learn. Cons These guys are fast - so make sure you’re able to work at their pace to maximise benefit. It can be difficult to do in large organisations that aren’t structured for quick innovation Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MB Matt B. Head of Scalable Content SEO Apparel & Fashion ### "You're Never Lost With FoundIt" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 18, 2025 Extremely amenable, even against some initial reticence from certain teams with the business - thankfully the results tend to speak for themselves! While I originally contacted them purely from an SEO perspective, they've been able to add value across all the business areas interested in on-site navigation and user intent. Pros 1) A best-in-class, ever-evolving offering of solutions to our universal business needs 2) The ability to adapt to both the technological and political challenges that come with make changes to any large ecommerce site. 3) Brilliant client engagement that made our regular meetups both insightful and enjoyable Cons None come to mind, though there would be scope for them to be more vocal about some of the cool stuff their tools can do to allow us to circulate those learnings more widely in the business. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MJ Mike J. Head of Digital Merchandising Retail ### "Great product, great team" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 24, 2023 Customer success team is first class - through a re-platform project, leading the way on readiness and providing insights that we shared with other third parties around how to migrate. With last minute trading opportunities - staying on calls into the evening to ensure correct optimisations... the team are reactive when we come calling and driven in the pursuit to stand out as our premier partner. Pros Recommendations are relevant and optimised. Contextual links add something none of our other partners can offer (in an age where everyone does EVERYTHING). Support is exemplary - constantly over delivering. Customers use it and, when they do, it performs: increased cvr and aov vs non-FoundIt! users. It plugs some serious gaps we have in product data - allowing users to get further into our site despite not being able to filter manually. The team want to understand our objectives and challenges and pretty much always have a solution in mind. Cons No problems with the product or the team Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AG Anthony G. Product Manager Retail ### "Rapid intuitive navigation that drives value" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 23, 2023 Pros The team at foundit are fantastic to work alongside. They are rapid at delivery which supports a really fast time to value. They consistently deliver to timescales and what was agreed upon to a very high level. The team have supported us in refining the customer experience which in turn has led to value creation for the business and the customer. Cons Nothing from working with the software or the team Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TP Tom P. Site Optimisation Manager Retail ### "Intuitive navigation that's focused on the customer " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 February 2, 2023 Pros FoundIt are a great company to work with and are always on the front foot with the development of the tool. They're also great at aligning to business objectives and how the tool can solve customer problems. The team and dependable, approachable, reliable but also honest and up front which makes for a great partnership. Cons No major cons of using the software so far. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EO Ellis O. Ecommerce Manager Construction ### "Provides effortless customer navigation" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 9, 2023 Working with the FoundIt! team has always been a pleasure. We have regular check-in sessions to go over what's going on behind the scenes and gain some insight into what's 'new' in the personalisation area, and, see what we could possibly adopt into our websites. The team is dependable and can be relied on to ensure our solution is running at its best without fault, if there are any issues that pop up we have easy communication channels to ensure everything is back up and running as soon as possible.Overall, a great partner to work with over the last few years. Pros Time to deploy on-site was a breeze, a very easy integration process. The ongoing maintenance required from our side has been minimal which is good, the FoundIt! team is constantly making improvements on their side which allows us to focus on some other areas with our development resources. We've A/B tested multiple design variations for the 'search assistance' (as we call it) functionality alongside the FoundIt! team and have seen great ROI from doing so - overall, a great tool! Cons No major cons to using the FoundIt! software, we've only seen performance go up since integrating! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AJ Andrew J. Digital Director Retail ### "Great solution for engaging customers " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 28, 2022 The Foundit! team did the majority of the work to get the solution live drastically reducing the demand on our team. The solution went live quickly and delivered on its promise to deliver demonstrable increases in Sales and Revenue. The Foundit! team were personable, dependable and great partners in growing our digital business. Pros Fast to deploy and easy to a/b test to show value. Able to use at various points in the customer journey Cons No major cons of using this software so far. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.