# 24metrics Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about 24metrics Software - reviews, pricing plans, popular comparisons to other Click Fraud products and more. Source: https://www.capterra.com/p/10002371/24metrics --- # 24metrics Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) 24metrics ## What is 24metrics? 24metrics Fraud Prevention Offers Realtime Protection. A Wide range of Integrations, including API, JavaScript, Everflow, Tune, Affise, Appsflyer, Adjust, and more. What sets us apart from other providers is that our false positive rate is below 0.3%; we offer a wide range of Detections, including Bots, VPNs, Residential Proxy Detection, ClickFlooding, and more. We are the only provider that can offer Affiliate Fraud Prevention, Click Fraud Prevention, Impression screening under 1 solution. We shine with accuracy, customer support and affordable pricings at high traffic volumes where our competitors cannot compete. ## What is 24metrics used for? [Click Fraud](https://www.capterra.com/click-fraud-software/)[Affiliate](https://www.capterra.com/affiliate-software/) Top alternative Featured Overall rating Based on 7 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $500 Usage Based, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for 24metrics?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.24metrics.com&name=24metrics) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### 24metrics 4.6 (7) VS. [4.9 (19)](https://www.capterra.com/p/10009768/Tracknow/reviews/) Starting Price $500 Usage Based, Per Month Starting Price $116 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.7 (7) Ease Of Use 4.9 (19) Value For Money 4.7 (7) Value For Money 4.9 (19) Customer Service 5.0 (7) Customer Service 4.9 (19) ## 24metrics alternatives [4.8 (140)](https://www.capterra.com/p/268100/Trackdesk/reviews/) Starting price $249.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [4.7 (222)](https://www.capterra.com/p/156209/CHEQ-Essentials/reviews/) Starting price $99.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.8 (152)](https://www.capterra.com/p/218230/Referral-Factory/reviews/) Starting price $95.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [4.7 (689)](https://www.capterra.com/p/147442/Post-Affiliate-Pro/reviews/) Starting price $129.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/10002371/24metrics/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Fraud Detection 4.7 (7) 14.29% of 7 reviewers that rated this feature as important or highly important Identify and prevent suspicious activity Activity Monitoring 4.7 (6) 0.00% of 6 reviewers that rated this feature as important or highly important Track and report on everything that happens within the system or network Reporting & Statistics 4.7 (6) 0.00% of 6 reviewers that rated this feature as important or highly important Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Campaign Analytics 5.0 (5) 0.00% of 5 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Real-Time Data 5.0 (5) 0.00% of 5 reviewers that rated this feature as important or highly important Receive data and information in real time API 5.0 (4) 0.00% of 4 reviewers that rated this feature as important or highly important Application programming interface that allows for integration with other systems/databases 24metrics 44 features Informs of any account changes and notifications Track and report on everything that happens within the system or network Track and document all activities across devices, networks, and other systems Manage advertising space and its sales within your network or publication Track an affiliate partner's promotion of a product or service and any associated sales Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Identify bot traffic Track and interpret campaign performance metrics Plan and strategize marketing campaigns Track the amount of clicks on individual products to measure campaign results Manage, organize, and store contact information Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Alter the layout and content of reports Rules followed by the software/AI can be configured by users to suit their specific needs Pre-designed layouts that can be customized to match preferences and requirements Import and export data to and from software applications Receive and/or send email notifications for urgent updates, requests, or other information Identify and prevent suspicious activity Determines the location of a device using GPS or an IP address Geographic location of visitors determines behavior of the software Monitor the IP addresses of the incoming traffic Restricting or denying access to a network, server, or website based on specific IP addresses Track and monitor a specific set of keywords Manage the process of attracting and converting business prospects into leads Manage multiple campaigns in one system Coordinate marketing efforts across channels (email, landing pages, social media, etc.) A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Analyze and gain insights into data in real-time Receive data and information in real time Active monitoring of systems, applications, or networks Active reporting of data and metrics Oversee the process of issuing refunds Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Track activity on sites such as Facebook, Twitter, Instagram, etc. Market event via social media tools Set up connections to third-party platforms to improve business processes Track the amount of time users spend on websites Track visitors and purpose of visits Interact with data visualization elements, such as charts and graphs, to drill down into data Collect and analyze traffic data about website visitors Track and analyze information regarding website visitors Features 4.7 (7) 4.7 Based on 7 reviews ## Pricing Value for money 4.7 (7) Free Trial Basic $500.00 Usage Based,Per Month Custom Pricing $1,500 Usage Based,Per Month Value for money 4.7 (7) 4.7 Based on 7 reviews ## Integrations [ Affise](https://www.capterra.com/p/164591/Affise/)[ TUNE](https://www.capterra.com/p/127990/HasOffers/)[ Everflow](https://www.capterra.com/p/162805/Everflow/) ## Support, customer service and training options Customer Service 5.0 (7) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (7) 5.0 Based on 7 reviews ## User reviews Overall rating 4.6 Based on 7 reviews Filter by rating 5(5) 4(1) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent JT Jacqueline T. Director, Ad Operations Online Media ### "24Metrics Review" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 5/10 March 29, 2023 Pros Support team is cordial and responsive. Cons Fraud detection filters/behaviors should more closely align to MMPs and/or other advertiser platforms. The intent is for us to flag things before they make it to the advertiser, but it is not netting out in this manner. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Helen L. VP of Media Marketing and Advertising ### "Great Product!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 9, 2023 Pros Such a great fraud prevention tool. Appreciate the ease of access and user-friendly UI. Highly recommend. Cons Sometimes there are small glitches, but the support team is on top of it very quickly. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KG Karime G. Head of Canada Gambling & Casinos ### "Head of Canada " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 1, 2023 they been helping us with our current conversion challenges. Pros Easy to use, amazing customer support, great price, easy customization. Cons na Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. BK Bella K. COO Accounting ### "Best company and best \[sensitive content hidden\] ! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 19, 2023 I would like to say that the \[sensitive content hidden\] of the company \[sensitive content hidden\] is the loveliest person to work with , the kindest the most professional. I also like working with this company because no matter what is it that we need to use, they will have it a developed in maximum one month. They have always been here for us supporting and helping, and I sincerely recommend everyone to work with this company because they can actually meet all of your goals Pros Honestly, all the features are always so updated on what I like. Most is the fact that we can always share information with 24 metrics and they will always do the best in order to design for us features that are accommodated to our company. Cons DMP approach the fact that they can redeem MP fraud and not only third-party fried. It is extremely helpful in almost no other company has it Reasons for choosing 24metrics We did not choose an alternative system. We are just using our own in-house system that is also integrated with 24 metrics, and by that we have multiple tools in order to protect ourselves and multiple layers. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AS Apoorv S. VP - Strategy Marketing and Advertising ### "24 Metrics helps us !!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 17, 2023 Overall the product as well as 24 metrics support team and management is very responsive and understanding. They are always getting back to us in a timely manner. We always count on them as our key partner who supports our business with their Antifraud and tech advantages. It really helps us being on top of things and maintain a very healthy relationship with our clients. KUDOS !! Pros We have been using 24metrics at our global company level from more than 5 years and it always helps us tackle & solve any major fraud related problems. The advance and upto date system always keeps us upto date with market trends and provides us timely alerts about any issue or major changes happened in last few days/hours. Cons Nothing as such. so far things are good and satisfactory. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. OG Ola G. Sales Printing ### "A "must have" tool for fraud detection and CR optimization" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 13, 2023 Considering the extended free trial period and the quick support 24 Metrics provides, it was easy to implement the integration and test the results almost the same day. The screening is very flexible thanks to the customizable filters and rules, after a bit of adjustments all worked fine. Pros Quick setup and built in integrations with major tracking platforms.Real time support with onboarding and day to day use.User friendly.Customizable filters for click and conversion screening.Overall very good value for the money. Cons Some settings, especially for some filter parameters, require a bit of "know how" related to this kind of tools but the support is almost in real time so the learning curve is short. Alternatives considered [Anura](https://www.capterra.com/p/203045/Anura/) [Opticks](https://www.capterra.com/p/203437/Opticks/) Reasons for choosing 24metrics Customizable from the UI, integrates Attribution as well, good value for the money. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Ako G. CEO Marketing and Advertising ### "A Solution Every Reputable Agency Needs" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 13, 2023 Very positive! Pros Innovative, Reliable, Able Solution. As cherry on top - superb technical support. Cons There are no complaints so far and we do believe there will be no critical ones. We refer to our 2+ years experience with this company. Reasons for choosing 24metrics Reliable, Innovative, Able, Highly Competitive in terms of price and quality, Stable. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/10002371/24metrics/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)