# 24metrics Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about 24metrics Software - reviews, pricing plans, popular comparisons to other Click Fraud products and more.

Source: https://www.capterra.com/p/10002371/24metrics/pricing

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# 

 24metrics Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

24metrics

## What is 24metrics?

24metrics Fraud Prevention Offers Realtime Protection. A Wide range of Integrations, including API, JavaScript, Everflow, Tune, Affise, Appsflyer, Adjust, and more. What sets us apart from other providers is that our false positive rate is below 0.3%; we offer a wide range of Detections, including Bots, VPNs, Residential Proxy Detection, ClickFlooding, and more. We are the only provider that can offer Affiliate Fraud Prevention, Click Fraud Prevention, Impression screening under 1 solution. We shine with accuracy, customer support and affordable pricings at high traffic volumes where our competitors cannot compete.

## What is 24metrics used for?

[Click Fraud](https://www.capterra.com/click-fraud-software/)[Affiliate](https://www.capterra.com/affiliate-software/)

Top alternative

Featured

Overall rating

Based on 7 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

$500

Usage Based, Per Month

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for 24metrics?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.24metrics.com&name=24metrics)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### 24metrics

4.6 (7)

VS.

[4.8 (139)](https://www.capterra.com/p/268100/Trackdesk/reviews/)

Starting Price

$500

Usage Based, Per Month

Starting Price

$249

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.7 (7)

Ease Of Use

4.7 (139)

Value For Money

4.7 (7)

Value For Money

4.7 (137)

Customer Service

5.0 (7)

Customer Service

4.6 (138)

## 24metrics alternatives

[4.7 (686)](https://www.capterra.com/p/147442/Post-Affiliate-Pro/reviews/)

Starting price

$129.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

95%

of reviewers

rated it above 4 stars

Highest Rated

[4.9 (19)](https://www.capterra.com/p/10009768/Tracknow/reviews/)

Starting price

$116.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[4.6 (98)](https://www.capterra.com/p/139089/Referral-Rock-Software/reviews/)

Starting price

$175.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

95%

of reviewers

rated it above 4 stars

[Avelon](https://www.capterra.com/p/10006942/Avelon/)

[4.8 (119)](https://www.capterra.com/p/10006942/Avelon/reviews/)

Starting price

$60.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

99%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/10006942/Avelon/)

[View all alternatives](https://www.capterra.com/p/10002371/24metrics/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Fraud Detection

4.7 (7)

14.29% of 7 reviewers that rated this feature as important or highly important

Identify and prevent suspicious activity

Activity Monitoring

4.7 (6)

0.00% of 6 reviewers that rated this feature as important or highly important

Track and report on everything that happens within the system or network

Reporting & Statistics

4.7 (6)

0.00% of 6 reviewers that rated this feature as important or highly important

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Campaign Analytics

5.0 (5)

0.00% of 5 reviewers that rated this feature as important or highly important

Track and interpret campaign performance metrics

Real-Time Data

5.0 (5)

0.00% of 5 reviewers that rated this feature as important or highly important

Receive data and information in real time

API

5.0 (4)

0.00% of 4 reviewers that rated this feature as important or highly important

Application programming interface that allows for integration with other systems/databases

24metrics 43 features

Informs of any account changes and notifications

Track and report on everything that happens within the system or network

Track and document all activities across devices, networks, and other systems

Manage advertising space and its sales within your network or publication

Track an affiliate partner's promotion of a product or service and any associated sales

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Identify bot traffic

Track and interpret campaign performance metrics

Plan and strategize marketing campaigns

Track the amount of clicks on individual products to measure campaign results

Manage, organize, and store contact information

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Alter the layout and content of reports

Rules followed by the software/AI can be configured by users to suit their specific needs

Pre-designed layouts that can be customized to match preferences and requirements

Import and export data to and from software applications

Receive and/or send email notifications for urgent updates, requests, or other information

Identify and prevent suspicious activity

Determines the location of a device using GPS or an IP address

Geographic location of visitors determines behavior of the software

Monitor the IP addresses of the incoming traffic

Restricting or denying access to a network, server, or website based on specific IP addresses

Track and monitor a specific set of keywords

Manage the process of attracting and converting business prospects into leads

Manage multiple campaigns in one system

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Analyze and gain insights into data in real-time

Receive data and information in real time

Active monitoring of systems, applications, or networks

Active reporting of data and metrics

Oversee the process of issuing refunds

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Market event via social media tools

Set up connections to third-party platforms to improve business processes

Track the amount of time users spend on websites

Track visitors and purpose of visits

Interact with data visualization elements, such as charts and graphs, to drill down into data

Collect and analyze traffic data about website visitors

Track and analyze information regarding website visitors

Features

4.7 (7)

4.7

Based on 7 reviews

## Pricing

Value for money

4.7 (7)

Free Trial

Basic

$500.00

Usage Based,Per Month

Custom Pricing

$1,500

Usage Based,Per Month

Value for money

4.7 (7)

4.7

Based on 7 reviews

## Integrations

[

Affise](https://www.capterra.com/p/164591/Affise/)[

TUNE](https://www.capterra.com/p/127990/HasOffers/)[

Everflow](https://www.capterra.com/p/162805/Everflow/)

## Support, customer service and training options

Customer Service

5.0 (7)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

5.0 (7)

5.0

Based on 7 reviews

## User reviews

Overall rating

4.6

Based on 7 reviews

Filter by rating

5(5)

4(1)

3(1)

2(0)

1(0)

Mentioned topic

Sorted by most recent

JT

Jacqueline T.

Director, Ad Operations

Online Media

### "24Metrics Review"

3.0

Overall Rating

3.0

3.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

5.0

5.0

Likelihood to Recommend

5/10

March 29, 2023

Pros

Support team is cordial and responsive.

Cons

Fraud detection filters/behaviors should more closely align to MMPs and/or other advertiser platforms. The intent is for us to flag things before they make it to the advertiser, but it is not netting out in this manner.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Helen L.

VP of Media

Marketing and Advertising

### "Great Product!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

February 9, 2023

Pros

Such a great fraud prevention tool. Appreciate the ease of access and user-friendly UI. Highly recommend.

Cons

Sometimes there are small glitches, but the support team is on top of it very quickly.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

KG

Karime G.

Head of Canada

Gambling & Casinos

### "Head of Canada "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

February 1, 2023

they been helping us with our current conversion challenges.

Pros

Easy to use, amazing customer support, great price, easy customization.

Cons

na

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

BK

Bella K.

COO

Accounting

### "Best company and best \[sensitive content hidden\] ! "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

January 19, 2023

I would like to say that the \[sensitive content hidden\] of the company \[sensitive content hidden\] is the loveliest person to work with , the kindest the most professional. I also like working with this company because no matter what is it that we need to use, they will have it a developed in maximum one month. They have always been here for us supporting and helping, and I sincerely recommend everyone to work with this company because they can actually meet all of your goals

Pros

Honestly, all the features are always so updated on what I like. Most is the fact that we can always share information with 24 metrics and they will always do the best in order to design for us features that are accommodated to our company.

Cons

DMP approach the fact that they can redeem MP fraud and not only third-party fried. It is extremely helpful in almost no other company has it

Reasons for choosing 24metrics

We did not choose an alternative system. We are just using our own in-house system that is also integrated with 24 metrics, and by that we have multiple tools in order to protect ourselves and multiple layers.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AS

Apoorv S.

VP - Strategy

Marketing and Advertising

### "24 Metrics helps us !!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

January 17, 2023

Overall the product as well as 24 metrics support team and management is very responsive and understanding. They are always getting back to us in a timely manner. We always count on them as our key partner who supports our business with their Antifraud and tech advantages. It really helps us being on top of things and maintain a very healthy relationship with our clients. KUDOS !!

Pros

We have been using 24metrics at our global company level from more than 5 years and it always helps us tackle & solve any major fraud related problems. The advance and upto date system always keeps us upto date with market trends and provides us timely alerts about any issue or major changes happened in last few days/hours.

Cons

Nothing as such. so far things are good and satisfactory.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

OG

Ola G.

Sales

Printing

### "A "must have" tool for fraud detection and CR optimization"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

January 13, 2023

Considering the extended free trial period and the quick support 24 Metrics provides, it was easy to implement the integration and test the results almost the same day. The screening is very flexible thanks to the customizable filters and rules, after a bit of adjustments all worked fine.

Pros

Quick setup and built in integrations with major tracking platforms.Real time support with onboarding and day to day use.User friendly.Customizable filters for click and conversion screening.Overall very good value for the money.

Cons

Some settings, especially for some filter parameters, require a bit of "know how" related to this kind of tools but the support is almost in real time so the learning curve is short.

Alternatives considered

[Anura](https://www.capterra.com/p/203045/Anura/)

[Opticks](https://www.capterra.com/p/203437/Opticks/)

Reasons for choosing 24metrics

Customizable from the UI, integrates Attribution as well, good value for the money.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Ako G.

CEO

Marketing and Advertising

### "A Solution Every Reputable Agency Needs"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

January 13, 2023

Very positive!

Pros

Innovative, Reliable, Able Solution. As cherry on top - superb technical support.

Cons

There are no complaints so far and we do believe there will be no critical ones. We refer to our 2+ years experience with this company.

Reasons for choosing 24metrics

Reliable, Innovative, Able, Highly Competitive in terms of price and quality, Stable.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/10002371/24metrics/reviews/)

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