--- title: "EX.CO Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about EX.CO Software - reviews, pricing plans, popular comparisons to other Ad Server products and more." source_url: "https://www.capterra.com/p/10002465/EX-CO/" page_type: "product" language: "en" --- # EX.CO Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 25, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) EX.CO ## What is EX.CO? We’re EX.CO, the world’s leading self-serve video technology platform empowering publishers to own their video strategy for maximum yield. Our AI-based solutions for monetization, content automation, and video recommendation are trusted by some of the largest publishers globally including Arena Group, CBSi, Hearst, MLB, Nasdaq, Time, and VICE. Founded in 2012 and headquartered in New York City with employees located around the world. ## What is EX.CO used for? [Ad Server](https://www.capterra.com/ad-server-software/)[Video Hosting](https://www.capterra.com/video-hosting-software/) Top alternative Featured Overall rating Based on 7 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for EX.CO?[Manage this product listing](https://www.g2.com/products/ex-co/claim_requests/new?auto=true) ## EX.CO Overview Updated September 2026 AI summary EX.CO provides businesses of all sizes with a cloud-based ad server platform that supports ad inventory management, optimization, and analytics. It offers tools for A/B testing, conversion tracking, and customizable templates, along with features like video, mobile, and native ad serving. The platform includes campaign planning, real-time data, and third-party integrations to enhance advertising management. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### EX.CO 4.6 (7) VS. [4.5 (49)](https://www.capterra.com/p/93247/Ad-Butler/reviews/) Starting Price Contact vendor Starting Price $179 Per Feature, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (7) Ease Of Use 4.2 (210) Value For Money 4.9 (7) Value For Money 4.6 (208) Customer Service 4.9 (7) Customer Service 4.6 (208) ## EX.CO alternatives Highest Rated [wetracked.io](https://www.capterra.com/p/10028367/wetracked-io/) [5.0 (210)](https://www.capterra.com/p/10028367/wetracked-io/reviews/) Starting price $49.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10028367/wetracked-io/) [JW Player](https://www.capterra.com/p/154911/JW-Player/) [4.0 (40)](https://www.capterra.com/p/154911/JW-Player/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 80% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/154911/JW-Player/) [CentrAds](https://www.capterra.com/p/10035646/CentrAds/) [5.0 (2)](https://www.capterra.com/p/10035646/CentrAds/#reviews) Starting price $49.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10035646/CentrAds/) [Quartile](https://www.capterra.com/p/231674/Quartile/) [4.5 (94)](https://www.capterra.com/p/231674/Quartile/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/231674/Quartile/) ## FAQs about EX.CO Overview ### What company size and specific industries is EX.CO built for? EX.CO is designed for enterprise media and publishing organizations, especially large digital publishers and content brands. Its named customers include Arena Group, CBSi, Hearst, MLB, Nasdaq, Time, and VICE, suggesting a focus on news, entertainment, sports, and financial media companies. Features and Usability ### What are the key features of EX.CO? EX.CO offers ad inventory management, ad optimization, and advertising management for campaign operations. Its analytics features include real-time analytics, campaign analytics, reporting and statistics, performance metrics, and conversion tracking. EX.CO also includes content management, customizable branding, role-based permissions, third-party integrations, and video, native, rich media, and mobile ad serving. Integrations ### Which third-party tools and platforms does EX.CO integrate with? EX.CO connects natively to Google AdSense, Google Ads, and HubSpot CRM. These integrations cover advertising and customer relationship management tools, giving EX.CO compatibility with key platforms used for monetization, campaign management, and contact tracking. ## Features AI summary Based on 292 Ad Server reviews Capterra data shows that buyers of ad server software rank the following features as their top priorities: - **Click Tracking** (**45%** of reviewers rated this feature as critical) - **Campaign Analytics** (**42%**) - **Performance Metrics** (**47%**) EX.CO includes **Campaign Analytics** and **Performance Metrics**, giving teams visibility into campaign results and ongoing ad performance. However, it does not offer **Click Tracking**. Instead, it provides other features that reviewers also consider important, including **Real-Time Data** (**48%**), **Third-Party Integrations** (**42%**), and **Real-Time Monitoring** (**38%**). These capabilities help businesses track activity as it happens, connect ad operations with other tools, and respond faster to changing campaign conditions, allowing teams to make better optimization decisions. Campaign Analytics 4.7 (3) 0.00% of 3 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Performance Metrics 4.8 (4) 25.00% of 4 reviewers that rated this feature as important or highly important A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Real-Time Data 5.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Receive data and information in real time A/B Testing 5.0 (6) 33.33% of 6 reviewers that rated this feature as important or highly important Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Advertising Management 4.8 (6) 33.33% of 6 reviewers that rated this feature as important or highly important Manage advertising space and its sales within your network or publication Ad Optimization 4.8 (5) 20.00% of 5 reviewers that rated this feature as important or highly important Perfecting the ads according to audience by adding relevant images, CTA buttons, keywords and more. EX.CO 32 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Ad Inventory Management: Manage advertised inventory that is featured and tracked across marketing campaigns - Ad Optimization: Perfecting the ads according to audience by adding relevant images, CTA buttons, keywords and more. - Advertising Management: Manage advertising space and its sales within your network or publication - API: Application programming interface that allows for integration with other systems/databases - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Content Library: Centralized repository to store content and assets - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Data Import/Export: Import and export data to and from software applications - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Filtering: Find & retrieve relevant data or documents - Mobile Ad Serving: Self-serving platform to help advertisers manage their ads on apps or mobile web. - Native Ad Serving: Ads served to users as part of the flow of their online browsing experience. - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Real-Time Data: Receive data and information in real time - Real-Time Monitoring: Active monitoring of systems, applications, or networks - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Rich Media Ad Serving: Type of ad serving that helps add placements and serves ads that contain multiple files like video, audio, or image. - Role-Based Permissions: Set & manage permission levels based on user roles and restrict access to only authorized individuals - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Video Ad Serving: Ads displayed directly within a video player - Website Analytics: Track and analyze information regarding website visitors --- Features 4.6 (7) 4.6 Based on 7 reviews ## Pricing Value for money 4.9 (7) Value for money 4.9 (7) 4.9 Based on 7 reviews ## Integrations [ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[ Google AdSense](https://www.capterra.com/p/241274/Google-AdSense/) ## Support, customer service and training options Customer Service 4.9 (7) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (7) 4.9 Based on 7 reviews ## User reviews Overall rating 4.6 Based on 7 reviews Filter by rating 5(4) 4(3) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent DB David B. Owner Computer Software ### "Good review" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 3/10 November 7, 2024 Very good experience. I like the product and maybe will recommend. Pros Easy to use. Powerful and smooth overall experience. Cons I had some registrations problems but it worked the second time. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. TO Tal or B. Owner Consumer Services ### "G ‏reat Potential and Easy to use" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 October 26, 2024 ‏My overall experience with EX.CO has been positive so far. The platform seems user-friendly and has a lot of potential for various applications Pros ‏I appreciate the innovative approach and the ease of use it seems to provide. The platform appears user-friendly and practical. Cons ‏I have not had enough experience to point out specific areas for improvement, but I believe there’s always room to enhance features and user engagement Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AN Anonymous User Data Analyst Automotive ### "Great platform, highly recommend!" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 1, 2023 Pros Love their content experience platform. A real added value! Cons Only have video feed. Can't create text only feed. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. MS Mike S. Full Stack Developer Broadcast Media ### "EX.CO Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 7, 2023 Pros Outstanding results and the content experience platform a real bonus! Cons I like least that there is no option to do Static Ads Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. TA Tamir A. Editor Internet ### "The review" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 February 27, 2023 Great Pros Very very responsive team! Happy to work with them Cons There is no Mobile app, which is unfortunate Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. YC Yuval C. Technology Internet ### "Great product and very easy to implement " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 18, 2023 Pros They are very responsive. All the process was very quick and easy Cons Can't think of something. Their platform is great. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AN Anonymous User Paid ads manager Financial Services ### "Won the AB in 19% more revenue" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 15, 2023 Pros Won the AB in 19% more revenue. that was a lot.Also the account manager \[sensitive content hidden\] was amazing and helped and still help with literally everything. Cons It took us 1 week to implement the platform. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.