# Brilliant Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Brilliant Software - reviews, pricing plans, popular comparisons to other Marketing Automation products and more.

Source: https://www.capterra.com/p/10002798/Brilliant

---

# 

 Brilliant Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

Independent research methodology

Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Brilliant

## What is Brilliant?

Brilliant helps our clients drive personal connections through corporate gifts on a global scale. Our end-to-end service makes the gifting experience delightful for both the sender and the recipient. Brilliant offers industry-leading product curation and campaign design, with a powerful technology platform that automates gifting, delegates access, tracks inventory and metrics, and measures ROI. Our bespoke fulfillment program delivers an elevated unboxing experience to recipients worldwide.

## What is Brilliant used for?

[eCommerce](https://www.capterra.com/ecommerce-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)

Overall rating

Based on 22 user reviews

Reviews sentiment

Positive

95%

Neutral

5%

Negative

0%

Contact vendor  
for pricing

Free trial  
not available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Brilliant?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.brilliantmade.com&name=Brilliant)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Brilliant

4.8 (22)

VS.

[### Shopify](https://www.capterra.com/p/83891/Shopify/)

[4.5 (6,685)](https://www.capterra.com/p/83891/Shopify/reviews/)

Starting Price

Contact vendor

Starting Price

$29

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.9 (22)

Ease Of Use

4.5 (6,167)

Value For Money

4.6 (20)

Value For Money

4.3 (5,093)

Customer Service

4.9 (22)

Customer Service

4.4 (4,873)

## Brilliant alternatives

[WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)

[4.5 (1,042)](https://www.capterra.com/p/225601/WooCommerce/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/225601/WooCommerce/)

[Wix](https://www.capterra.com/p/169007/Wix/)

[4.4 (10,661)](https://www.capterra.com/p/169007/Wix/reviews/)

Starting price

$17.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

88%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/169007/Wix/)

[Squarespace](https://www.capterra.com/p/143461/Squarespace/)

[4.5 (3,398)](https://www.capterra.com/p/143461/Squarespace/reviews/)

Starting price

$25.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/143461/Squarespace/)

Highest Rated

[TikTok](https://www.capterra.com/p/237591/TikTok/)

[4.6 (635)](https://www.capterra.com/p/237591/TikTok/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/237591/TikTok/)

[View all alternatives](https://www.capterra.com/p/10002798/Brilliant/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Real-Time Data

4.5 (8)

75.00% of 8 reviewers that rated this feature as important or highly important

Receive data and information in real time

Order Management

5.0 (7)

57.14% of 7 reviewers that rated this feature as important or highly important

Manage and track customer orders for goods, investments, or any other purchases

Order Tracking

5.0 (7)

42.86% of 7 reviewers that rated this feature as important or highly important

Track orders throughout the fulfillment process

Shipping Management

4.7 (7)

57.14% of 7 reviewers that rated this feature as important or highly important

Manage and track orders being shipped to customers

Customizable Branding

4.8 (6)

50.00% of 6 reviewers that rated this feature as important or highly important

Add customized logos and colors to align with company branding

Inventory Management

4.8 (6)

50.00% of 6 reviewers that rated this feature as important or highly important

Track and manage inventory levels to maintain proper supply

Brilliant 27 features

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Create and manage digital catalog of products/services with their details, specifications, and price

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Add customized logos and colors to align with company branding

Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.)

Send automated marketing emails based on user actions over a predetermined period

Create and send email blasts/campaigns

Predefined actions automatically performed on the occurance of specific events

Track and manage inventory levels to maintain proper supply

Track and monitor inventory items, such as raw materials, unfinished goods, and ready-to-sell items

Group and package individual but related items as one package set

Manage the process of attracting and converting business prospects into leads

Automate workflows and trigger campaigns based on customer actions

Manage and support multiple locations

Manage and track customer orders for goods, investments, or any other purchases

Track orders throughout the fulfillment process

Receive data and information in real time

Track and facilitate returns of products sold

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Manage and track orders being shipped to customers

Checkout of online store

Set up connections to third-party platforms to improve business processes

Built-in website builder or integration with third-party site

Get Advice

We can help you find the software with the features you need.

Features

4.7 (22)

4.7

Based on 22 reviews

## Pricing

Value for money

4.6 (20)

### Starting price

Contact vendor  
for pricing

Free trial  
not available

Value for money

4.6 (20)

4.6

Based on 20 reviews

## Integrations

[

Rippling](https://www.capterra.com/p/172127/Rippling/)[

HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[

BambooHR](https://www.capterra.com/p/110968/BambooHR/)[

Zapier](https://www.capterra.com/p/130182/Zapier/)[

Bonusly](https://www.capterra.com/p/167338/Bonusly/)[

TriNet HR Plus](https://www.capterra.com/p/133019/Zenefits/)[

Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[

Gusto](https://www.capterra.com/p/194047/Gusto/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.9 (22)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.9 (22)

4.9

Based on 22 reviews

## User reviews

Overall rating

4.8

Based on 22 reviews

Filter by rating

5(19)

4(2)

3(1)

2(0)

1(0)

Mentioned topic

Sorted by most recent

DB

Destiny B.

Bartender

Food & Beverages

### "What a brilliant way"

3.0

Overall Rating

3.0

3.0

Ease of Use

3.0

3.0

Features

3.0

3.0

Customer Service

3.0

3.0

Likelihood to Recommend

5/10

June 12, 2024

Pros

Integrations with tools used all the time = less work

Cons

The support team was not always helpful

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

EE

Ella E.

Executive Business Partner

Computer Software

### "Brilliant Review "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

October 19, 2023

Pros

Brilliant is extremely user friendly. If I ever do have an issue or need help understanding how to do something the support team always solves it in a timely manner. \[sensitive content hidden\] has been amazing to work with and is always fast to respond. The product we receive is quality and having brilliant store and ship out our swag has saved me a lot of time and energy. I never have to be worried about if the package will get there or if someone gets the wrong size because brilliant takes care of that! Brilliant truly has end to end service and I am extremely grateful to work with the team.

Cons

I personally do not have any cons about Brilliant. Anytime I have run into an issue the team is able to fix it within days or most of the time day of.

Reasons for choosing Brilliant

Originally, we had would order our swag, bring it to the printing company for our branding, bring the swag back to our storage unit, package the swag, then ship it out ourselves. This was extremely time consuming, so my former colleague was looking for a solution and found Brilliant!

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

KP

Kelly P.

Team Experience Manager and Executive Assistant

Computer Software

### "So thankful for Brilliant!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

October 19, 2023

Pros

As a startup, we have events and swag needs pop up quickly and \[sensitive content hidden\] always rises to the challenge, while being transparent about what’s possible on tight timelines. So far, I haven’t requested any item Brilliant couldn’t procure and it is so helpful to have one centralized swag provider and platform. In that past, I’d have a swag platform, I’d have some swag in our office, and then I’d also order from outside vendors when a platform didn’t offer more creative items, and this made it hard to keep track of everything. Brilliant is easy to use and items stocked in your store ship super fast. I highly recommend Brilliant and \[sensitive content hidden\] is our hero!

Cons

Its often hard for me to find the history of my bulk sends within the app.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

WB

Wendy B.

Sr Program Manager

Information Technology and Services

### "The name says it all!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

September 27, 2023

Pros

Amazing women, great fun products, superb customer service and timely delivery.

Cons

I don't personally like the embroidered labelling on clothing but I understand this is probably mandated by Salesforce.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

CJ

Charlie J.

Senior Graphic Design

Human Resources

### "An absolutely Brilliant system for all of your gift and swag needs."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

September 25, 2023

Our team at Brilliant has exceeded my expectations and I couldn't be more fortunate enough to have gotten paired up with them.

Pros

I've been working with Brilliant for a little over two years now to manage our gift-giving and swag needs at the company. When we started our partnership with one another I was just a team of one, but having the experts at Brilliant made me feel like I was running with a team of five. Their kindness, expertise, willingness to go the extra mile and keep things organized is unmatched. Whether I hit a creative block or had a shipping change, they were right there to help guide the way and make things right.Brilliant's dashboard is easy to use, easy to maintain and shows you all of the things you need to see without the fluff and distraction. It's one of the best user experiences I've had in the swag realm and it enables us to be lean and accurate, without losing our creative touch. It's difficult to list all of the pros you get when partnering together, but ultimately what sits at the top is their collaboration. At the end of the day you could order any number of shirts, pens, specialty items, etc., but what really counts is the people that are there for creative input and good conversation (shout-out to \[sensitive content hidden\]!). To have the privilege to know one another on a first-name basis and to know they've got our best interests in mind is what's solidified that they're the best in the business.Corporate gifting for humans, by humans, for an authentic human experience. You can't beat it.

Cons

As I mentioned before, we're a lean team running with Brilliant. We haven't totally explored all of the capabilities that we know of, but are actively building out better systems of approval and cooperation at our company for gift-giving. That said, the only "con" I can think of is not having better access up-front to live reports or analytics of what we've produced and the budgets to help small teams like ours future-proof our flow.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RW

Rheanna W.

Senior Legal Personnel & Recruiting Coordinator

Law Practice

### "Brilliant!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

September 22, 2023

Pros

Our creative partner, \[sensitive content hidden\], is FANTASTIC to work with. He works within our budget and his recommendations are top notch. Our lawyers and summer associates have enjoyed the swag we've ordered through Brilliant with \[sensitive content hidden\] help. The Preferred Gift option is such a simple way to send out swag without having to compile names, addresses, etc. Brilliant has been so easy to use and I can't recommend them enough!

Cons

Nothing! \[sensitive content hidden\] has been amazing to work with!

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

SF

Sandy F.

Sr. Business Operations Manager

Mental Health Care

### "Brilliant is brilliant when it comes to employee swag management!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

September 22, 2023

We've been working with Brilliant over the last almost 4 years and it has been a very positive experience. Our account manager, Dan, has been a great support for our needs. We enjoy working with him and look forward to our continued partnership!

Pros

We've been working with Brilliant over the last almost 4 years and it has been a very positive experience. Our account manager, Dan, has been a great support for our needs. We enjoy working with him and look forward to our continued partnership!

Cons

I know we can set alert limits which are helpful but, notification when the last item has been redeemed would be a very nice to have.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

KD

Kerri D.

Director, Employee Experience

Computer Software

### "Brilliant is, well, Brilliant!!"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

September 21, 2023

Pros

Brilliant is so flexible, and continues to build its functionality based on what's helpful for the user! The customer service is next level, and always willing to find creative solutions for your campaigns.

Cons

Minimum product orders are sometimes limiting

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

MM

Mollie M.

Head of Branding

Automotive

### "If I could give more than 5 stars, I would."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

September 21, 2023

Pros

Brilliant has it all. Incredible customer service, an impressively large and high-quality inventory base to choose from for employees/prospects/partners, an easy-to-use interface, and more. I've especially enjoyed working with \[sensitive content hidden\] from Brilliant who's helped with executing demanding projects in such a short period of time. Moving forward, I'm confident this platform will forever change the way we can easily distribute swag to our audiences. If you're looking for a true white glove service to deliver quality products - this is it!

Cons

While the interface is easy to use, it's somewhat lacking in user capability. Without users having the freedom to personalize branding in the backend, you end up relying on the Brilliant team to make simple changes.

Reasons for choosing Brilliant

Great customer service and competitive pricing.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

SD

Sarah D.

Customer Engagement Lead

Financial Services

### "Brilliant is Great for Events and Easy to Work With"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

September 19, 2023

Overall experience has been great-- the Brilliant team is so responsive. Whenever we come across a problem, the team is so quick to help resolve and come up with a solution.

Pros

The reason I chose Brilliant over other vendors was because of their warehouse and ability to store/ship gifts to/from different locations. We have events all across the country weekly that we want to be able to send our branded swag to, and Brilliant always delivers. I also love the "preferred gift" feature where clients can select their favorite gift from the email Brilliant sends out.

Cons

Sometimes prices can get pretty high, and they don't always have what we want in stock.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/10002798/Brilliant/reviews/)

## Top-rated software of 2026

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)