--- title: "Brilliant Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Brilliant Software - reviews, pricing plans, popular comparisons to other Direct Mail Automation products and more." source_url: "https://www.capterra.com/p/10002798/Brilliant/" page_type: "product" language: "en" --- # Brilliant Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Brilliant ## What is Brilliant? Brilliant helps our clients drive personal connections through corporate gifts on a global scale. Our end-to-end service makes the gifting experience delightful for both the sender and the recipient. Brilliant offers industry-leading product curation and campaign design, with a powerful technology platform that automates gifting, delegates access, tracks inventory and metrics, and measures ROI. Our bespoke fulfillment program delivers an elevated unboxing experience to recipients worldwide. ## What is Brilliant used for? [eCommerce](https://www.capterra.com/ecommerce-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Direct Mail Automation](https://www.capterra.com/direct-mail-automation-software/) Top alternative Featured Overall rating Based on 22 user reviews Reviews sentiment Positive 95% Neutral 5% Negative 0% ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Brilliant?[Manage this product listing](https://www.g2.com/products/brilliant-gifts-brilliant/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Brilliant 4.8 (22) VS. [4.4 (226)](https://www.capterra.com/p/227088/Salesforce-Starter/reviews/) Starting Price Contact vendor Starting Price $25 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.9 (22) Ease Of Use 4.0 (2,901) Value For Money 4.6 (20) Value For Money 4.0 (2,222) Customer Service 4.9 (22) Customer Service 4.1 (2,066) ## Brilliant alternatives [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) [4.3 (2,953)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/31898/Constant-Contact/) [Omnisend](https://www.capterra.com/p/153508/Omnisend/) [4.7 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/153508/Omnisend/) Highest Rated [Framework360](https://www.capterra.com/p/230988/Framework360/) [4.9 (15)](https://www.capterra.com/p/230988/Framework360/reviews/) Starting price $29.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/230988/Framework360/) [Marketing 360](https://www.capterra.com/p/148516/Marketing-360/) [4.5 (1,158)](https://www.capterra.com/p/148516/Marketing-360/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/148516/Marketing-360/) [View all alternatives](https://www.capterra.com/p/10002798/Brilliant/alternatives/) ## FAQs about Brilliant Overview ### Which roles and teams benefit most from Brilliant? Brilliant is most used by executive assistants, operations teams, employee experience leaders, and marketing or brand professionals who need engaging ways to recognize people and strengthen culture. Program managers and coordinators use it to support events and communication workflows, while leaders rely on it to improve engagement, visibility, and team connection. Answer based on 22 reviews Overview ### What company size and industries is Brilliant built for? Brilliant supports Marketing, Sales, Business Development, Brand, and People Experience teams, with strongest adoption among small businesses at 41% and Computer Software companies at 23%. It also serves midsize businesses at 32% and enterprises at 27%, especially in IT services at 18% and Events Services at 14%, often for account-based marketing. Answer based on 22 reviews Features and Usability ### What are the key features of Brilliant? Brilliant offers marketing automation features such as drip campaigns, event-triggered actions, campaign personalization, and alerts/notifications. It also includes CRM, lead generation, campaign management, campaign analytics, and ROI tracking. Operational tools cover catalog management, inventory management, order management, order tracking, shipping management, returns management, and shopping cart support. Integrations ### Which third-party tools and platforms does Brilliant integrate with? Brilliant integrates with 8 third-party tools, including BambooHR, Bonusly, Gusto, HubSpot CRM, Marketo Engage, Rippling, TriNet HR Plus, and Zapier. These integrations cover HR, rewards, CRM, marketing automation, and workflow connections, giving Brilliant a broad set of options for connecting employee and business systems. Answer based on 1 reviews Getting Started and Support ### What training and onboarding options does Brilliant offer? Brilliant provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided instruction, webinars offer group learning, documentation gives written reference material, and videos support self-paced review of features and steps. Getting Started and Support ### What customer support options does Brilliant offer? Brilliant provides Email/Help Desk, FAQ/Forum, Knowledge Base, Phone Support, 24/7 Live Rep, and Chat. Users describe the support team as quick to assist, timely in resolving issues, and easy to work with, with several noting helpful service and creative problem-solving when questions or campaign needs come up. Answer based on 5 reviews ## Features AI summary Based on 6,612 Direct Mail Automation reviews Capterra data shows that buyers of Marketing Automation software rank the following features as their top priorities: - **Email Marketing** (**59%** of reviewers rated this feature as critical) - **Event Triggered Actions** (**48%**) - **Lead Capture** (**51%**) Brilliant supports **Email Marketing** and **Event Triggered Actions**, giving marketing teams the tools to run campaigns and send timely follow-ups based on customer behavior. However, it does not include **Lead Capture**. Instead, it offers **CRM** (**54%**), which helps businesses organize prospect and customer data in one place, allowing teams to manage relationships more effectively and keep outreach connected to sales activity. Email Marketing 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Create and send email blasts/campaigns Real-Time Data 4.5 (8) 75.00% of 8 reviewers that rated this feature as important or highly important Receive data and information in real time Order Management 5.0 (7) 57.14% of 7 reviewers that rated this feature as important or highly important Manage and track customer orders for goods, investments, or any other purchases Order Tracking 5.0 (7) 42.86% of 7 reviewers that rated this feature as important or highly important Track orders throughout the fulfillment process Shipping Management 4.7 (7) 57.14% of 7 reviewers that rated this feature as important or highly important Manage and track orders being shipped to customers Customizable Branding 4.8 (6) 50.00% of 6 reviewers that rated this feature as important or highly important Add customized logos and colors to align with company branding Brilliant 27 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Catalog Management: Create and manage digital catalog of products/services with their details, specifications, and price - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customizable Branding: Add customized logos and colors to align with company branding - Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Email Marketing: Create and send email blasts/campaigns - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Inventory Management: Track and manage inventory levels to maintain proper supply - Inventory Tracking: Track and monitor inventory items, such as raw materials, unfinished goods, and ready-to-sell items - Kitting: Group and package individual but related items as one package set - Lead Generation: Manage the process of attracting and converting business prospects into leads - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Multi-Location: Manage and support multiple locations - Order Management: Manage and track customer orders for goods, investments, or any other purchases - Order Tracking: Track orders throughout the fulfillment process - Real-Time Data: Receive data and information in real time - Returns Management: Track and facilitate returns of products sold - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Shipping Management: Manage and track orders being shipped to customers - Shopping Cart: Checkout of online store - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Website Management: Built-in website builder or integration with third-party site --- Get Advice We can help you find the software with the features you need. Features 4.7 (22) 4.7 Based on 22 reviews ## Pricing Value for money 4.6 (20) ### Starting price Free trial not available Value for money 4.6 (20) 4.6 Based on 20 reviews ## Integrations [ Rippling](https://www.capterra.com/p/172127/Rippling/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ BambooHR](https://www.capterra.com/p/110968/BambooHR/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Bonusly](https://www.capterra.com/p/167338/Bonusly/)[ TriNet HR Plus](https://www.capterra.com/p/133019/Zenefits/)[ Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[ Gusto](https://www.capterra.com/p/194047/Gusto/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.9 (22) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (22) 4.9 Based on 22 reviews ## User reviews Overall rating 4.8 Based on 22 reviews Filter by rating 5(19) 4(2) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent DB Destiny B. Bartender Food & Beverages ### "What a brilliant way" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 5/10 June 12, 2024 Pros Integrations with tools used all the time = less work Cons The support team was not always helpful Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EE Ella E. Executive Business Partner Computer Software ### "Brilliant Review " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 19, 2023 Pros Brilliant is extremely user friendly. If I ever do have an issue or need help understanding how to do something the support team always solves it in a timely manner. \[sensitive content hidden\] has been amazing to work with and is always fast to respond. The product we receive is quality and having brilliant store and ship out our swag has saved me a lot of time and energy. I never have to be worried about if the package will get there or if someone gets the wrong size because brilliant takes care of that! Brilliant truly has end to end service and I am extremely grateful to work with the team. Cons I personally do not have any cons about Brilliant. Anytime I have run into an issue the team is able to fix it within days or most of the time day of. Reasons for choosing Brilliant Originally, we had would order our swag, bring it to the printing company for our branding, bring the swag back to our storage unit, package the swag, then ship it out ourselves. This was extremely time consuming, so my former colleague was looking for a solution and found Brilliant! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KP Kelly P. Team Experience Manager and Executive Assistant Computer Software ### "So thankful for Brilliant!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 19, 2023 Pros As a startup, we have events and swag needs pop up quickly and \[sensitive content hidden\] always rises to the challenge, while being transparent about what’s possible on tight timelines. So far, I haven’t requested any item Brilliant couldn’t procure and it is so helpful to have one centralized swag provider and platform. In that past, I’d have a swag platform, I’d have some swag in our office, and then I’d also order from outside vendors when a platform didn’t offer more creative items, and this made it hard to keep track of everything. Brilliant is easy to use and items stocked in your store ship super fast. I highly recommend Brilliant and \[sensitive content hidden\] is our hero! Cons Its often hard for me to find the history of my bulk sends within the app. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. WB Wendy B. Sr Program Manager Information Technology and Services ### "The name says it all!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 27, 2023 Pros Amazing women, great fun products, superb customer service and timely delivery. Cons I don't personally like the embroidered labelling on clothing but I understand this is probably mandated by Salesforce. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CJ Charlie J. Senior Graphic Design Human Resources ### "An absolutely Brilliant system for all of your gift and swag needs." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 25, 2023 Our team at Brilliant has exceeded my expectations and I couldn't be more fortunate enough to have gotten paired up with them. Pros I've been working with Brilliant for a little over two years now to manage our gift-giving and swag needs at the company. When we started our partnership with one another I was just a team of one, but having the experts at Brilliant made me feel like I was running with a team of five. Their kindness, expertise, willingness to go the extra mile and keep things organized is unmatched. Whether I hit a creative block or had a shipping change, they were right there to help guide the way and make things right.Brilliant's dashboard is easy to use, easy to maintain and shows you all of the things you need to see without the fluff and distraction. It's one of the best user experiences I've had in the swag realm and it enables us to be lean and accurate, without losing our creative touch. It's difficult to list all of the pros you get when partnering together, but ultimately what sits at the top is their collaboration. At the end of the day you could order any number of shirts, pens, specialty items, etc., but what really counts is the people that are there for creative input and good conversation (shout-out to \[sensitive content hidden\]!). To have the privilege to know one another on a first-name basis and to know they've got our best interests in mind is what's solidified that they're the best in the business.Corporate gifting for humans, by humans, for an authentic human experience. You can't beat it. Cons As I mentioned before, we're a lean team running with Brilliant. We haven't totally explored all of the capabilities that we know of, but are actively building out better systems of approval and cooperation at our company for gift-giving. That said, the only "con" I can think of is not having better access up-front to live reports or analytics of what we've produced and the budgets to help small teams like ours future-proof our flow. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RW Rheanna W. Senior Legal Personnel & Recruiting Coordinator Law Practice ### "Brilliant!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 22, 2023 Pros Our creative partner, \[sensitive content hidden\], is FANTASTIC to work with. He works within our budget and his recommendations are top notch. Our lawyers and summer associates have enjoyed the swag we've ordered through Brilliant with \[sensitive content hidden\] help. The Preferred Gift option is such a simple way to send out swag without having to compile names, addresses, etc. Brilliant has been so easy to use and I can't recommend them enough! Cons Nothing! \[sensitive content hidden\] has been amazing to work with! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SF Sandy F. Sr. Business Operations Manager Mental Health Care ### "Brilliant is brilliant when it comes to employee swag management!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 22, 2023 We've been working with Brilliant over the last almost 4 years and it has been a very positive experience. Our account manager, Dan, has been a great support for our needs. We enjoy working with him and look forward to our continued partnership! Pros We've been working with Brilliant over the last almost 4 years and it has been a very positive experience. Our account manager, Dan, has been a great support for our needs. We enjoy working with him and look forward to our continued partnership! Cons I know we can set alert limits which are helpful but, notification when the last item has been redeemed would be a very nice to have. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KD Kerri D. Director, Employee Experience Computer Software ### "Brilliant is, well, Brilliant!!" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 21, 2023 Pros Brilliant is so flexible, and continues to build its functionality based on what's helpful for the user! The customer service is next level, and always willing to find creative solutions for your campaigns. Cons Minimum product orders are sometimes limiting Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MM Mollie M. Head of Branding Automotive ### "If I could give more than 5 stars, I would." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 21, 2023 Pros Brilliant has it all. Incredible customer service, an impressively large and high-quality inventory base to choose from for employees/prospects/partners, an easy-to-use interface, and more. I've especially enjoyed working with \[sensitive content hidden\] from Brilliant who's helped with executing demanding projects in such a short period of time. Moving forward, I'm confident this platform will forever change the way we can easily distribute swag to our audiences. If you're looking for a true white glove service to deliver quality products - this is it! Cons While the interface is easy to use, it's somewhat lacking in user capability. Without users having the freedom to personalize branding in the backend, you end up relying on the Brilliant team to make simple changes. Reasons for choosing Brilliant Great customer service and competitive pricing. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SD Sarah D. Customer Engagement Lead Financial Services ### "Brilliant is Great for Events and Easy to Work With" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 19, 2023 Overall experience has been great-- the Brilliant team is so responsive. Whenever we come across a problem, the team is so quick to help resolve and come up with a solution. Pros The reason I chose Brilliant over other vendors was because of their warehouse and ability to store/ship gifts to/from different locations. We have events all across the country weekly that we want to be able to send our branded swag to, and Brilliant always delivers. I also love the "preferred gift" feature where clients can select their favorite gift from the email Brilliant sends out. Cons Sometimes prices can get pretty high, and they don't always have what we want in stock. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/10002798/Brilliant/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.