--- title: "Magic Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Magic Software - reviews, pricing plans, popular comparisons to other Other Artificial Intelligence (AI) Software products and more." source_url: "https://www.capterra.com/p/10003392/Magic/" page_type: "product" language: "en" --- # Magic Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Magic ## What is Magic? Magic is a powerful, easy-to-use platform that helps local businesses effortlessly drive more sales and solidify their reputation as a top-tier local business. Get more reviews, boost your local Google ranking, streamline your communication channels into one Inbox, and drive more sales with instant text campaigns. Start your 14-day free trial today and turn customer reviews into your most powerful marketing tool. ## What is Magic used for? [SMS Marketing](https://www.capterra.com/sms-marketing-software/)[Review Management](https://www.capterra.com/review-management-software/)[Customer Engagement](https://www.capterra.com/customer-engagement-software/) Top alternative Featured Overall rating Based on 15 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $159 Flat Rate, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Magic?[Manage this product listing](https://www.g2.com/products/magic-2026-01-28/claim_requests/new?auto=true) ## Magic Overview Updated September 2026 AI summary Magic offers small businesses a web-based platform for managing customer reviews and communications, bringing together tools for review monitoring, notifications, and response management. With features spanning campaign management, multi-channel outreach, and negative feedback handling, it helps businesses engage customers, track satisfaction, and manage their online reputation from a unified dashboard. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Magic 4.9 (15) VS. [4.7 (707)](https://www.capterra.com/p/152997/BirdEye/reviews/) Starting Price $159 Flat Rate, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.7 (15) Ease Of Use 4.7 (707) Value For Money 4.8 (13) Value For Money 4.5 (619) Customer Service 5.0 (13) Customer Service 4.6 (654) ## Magic alternatives [Thryv](https://www.capterra.com/p/156926/Thryv/) [4.2 (538)](https://www.capterra.com/p/156926/Thryv/reviews/) Starting price $99.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/156926/Thryv/) [Yotpo](https://www.capterra.com/p/144389/Yotpo/) [4.5 (377)](https://www.capterra.com/p/144389/Yotpo/reviews/) Starting price $199.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 91% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/144389/Yotpo/) [Podium](https://www.capterra.com/p/164285/Podium/) [4.2 (526)](https://www.capterra.com/p/164285/Podium/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 83% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/164285/Podium/) Highest Rated [InputKit](https://www.capterra.com/p/174672/InputKit/) [4.9 (39)](https://www.capterra.com/p/174672/InputKit/#reviews) Starting price $3000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/174672/InputKit/) ## FAQs about Magic Overview ### Which roles and teams benefit most from Magic? Magic benefits business owners, CEOs, and general managers who need fast support for daily operations and customer communication. Marketing managers and digital leaders use it to streamline outreach and campaign tasks, while consultants and client solutions teams rely on it to improve responsiveness, coordination, and service delivery. Answer based on 15 reviews Overview ### What company size and industries is Magic built for? Magic is for local businesses, especially small businesses, which make up 87% of reviewers, whether they operate one location or several. Its strongest industry presence is split evenly across Food & Beverages, Management Consulting, and Retail, each representing 13% of reviewers, with limited but present use in midsize and enterprise companies. Answer based on 15 reviews Features and Usability ### What are the key features of Magic? Magic offers 2-Way Messaging, Live Chat, SMS Marketing, and MMS for customer communication, plus Autoresponders, Batch Communications, and Scheduled Messaging. It also includes Customer Segmentation, Message Personalization, Campaign Analytics, Real-Time Analytics, and Reputation Management features such as Review Request, Review Monitoring, Review Display, and Response Management. Integrations ### Which third-party tools and platforms does Magic integrate with? Magic integrates with Gmail, Instagram, Trustpilot, and Twilio. These catalog integrations cover email, social media, review management, and communications, giving Magic connections to commonly used business tools across customer outreach and feedback workflows. Getting Started and Support ### What training and onboarding options does Magic offer? Magic provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided instruction, webinars cover broader product walkthroughs, documentation offers written reference material, and videos provide visual guidance for self-paced review. Getting Started and Support ### What customer support options does Magic offer? Magic offers Email/Help Desk, FAQ/Forum, Knowledge Base, and Chat support. These channels give users written help paths for questions, guidance, and issue resolution. No reviewer feedback is available here, so support speed, helpfulness, and common frustrations cannot be assessed from user sentiment. ## Features AI summary Based on 2,212 Other Artificial Intelligence (AI) Software reviews Capterra data shows that buyers of review management software rank the following features as their top priorities: - **Review Request** (**56%** of reviewers rated this feature as critical) - **Feedback Management** (**50%**) - **Review Monitoring** (**48%**) Magic supports all three of the features reviewers value most: **Review Request**, **Feedback Management**, and **Review Monitoring**. Together, these capabilities help businesses collect more customer reviews, manage incoming feedback in one place, and keep track of review activity across channels, allowing teams to respond faster and maintain a stronger online reputation. Review Request 4.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Allows businesses to request reviews from their customers Review Monitoring 4.5 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Automatically monitor and receive alerts for any new online reviews Alerts/Notifications 4.3 (6) 50.00% of 6 reviewers that rated this feature as important or highly important Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Chat/Messaging 4.6 (5) 60.00% of 5 reviewers that rated this feature as important or highly important Communicate using direct chat or messages within the system Mass Texting 4.8 (4) 50.00% of 4 reviewers that rated this feature as important or highly important Send messages to multiple subscribers at the same time Customer Segmentation 4.7 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Process of dividing customers into groups based on common characteristics Magic 28 features ### All Features - 2-Way Messaging: Send and receive text messages to communicate with clients or prospects in real-time - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - Autoresponders: Create and automatically send premade copy in response to customer messages - Batch Communications: Send messages, notifications, or documents to an entire customer base at the same time - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Chat/Messaging: Communicate using direct chat or messages within the system - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Email Reminders: Reminders sent via email - Interaction Tracking: Track interaction history by documenting conversations for contacts - Keyword Tracking: Track and monitor a specific set of keywords - Live Chat: Ability to chat online in real time - Mass Texting: Send messages to multiple subscribers at the same time - Message Personalization: Personalize text messages using templates and custom fields - MMS: Sending/receiving messages with multimedia content like images, audio, or video over a cellular network - Multi-Channel Campaigns: Allows for businesses to run a variety of different campaigns across different channels - Multi-Location: Manage and support multiple locations - Personalization: Adjust communications based on previous interactions or personal preferences - Reputation Management: Monitor and manage customers' perceptions about a business, product, or service - Response Management: Planning and managing of resources and procedures to mitigate the impact of events and incidents - Review Monitoring: Automatically monitor and receive alerts for any new online reviews - Review Request: Allows businesses to request reviews from their customers - Review Sharing: Share internal and external reviews on social media platforms - Shortcodes: Short phone numbers that used to opt-in to SMS campaigns - Templates: Sample files or documents that could be customized as needed or used as is --- Get Advice We can help you find the software with the features you need. Features 4.6 (15) 4.6 Based on 15 reviews ## Pricing Value for money 4.8 (13) Basic $159.00 Flat Rate,Per Month Value for money 4.8 (13) 4.8 Based on 13 reviews ## Integrations [ Gmail](https://www.capterra.com/p/202338/Gmail/)[ Instagram](https://www.capterra.com/p/210721/Instagram/)[ Trustpilot](https://www.capterra.com/p/169618/Trustpilot/)[ Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (13) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (13) 5.0 Based on 13 reviews ## User reviews Overall rating 4.9 Based on 15 reviews Filter by rating 5(14) 4(1) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent DP Daniel P. Physiotherapist Hospital & Health Care ### "A vital tool for my physiotherapy practice" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 January 22, 2024 Pros Magic's patient communication features have been a game-changer. We can send automated appointment reminders, follow-up messages, and educational resources, keeping our patients engaged in their recovery journey. Magic offers customisable templates for patient communication, which allows us to personalise our messages and provide a more personal touch to our care. Cons The cost of Magic, especially for smaller practices, may be a consideration. However, the efficiency and improved patient engagement it brings more than justify the investment. Alternatives considered [Podium](https://www.capterra.com/p/164285/Podium/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SR Shauna R. Owner Luxury Goods & Jewelry ### "A Gem for Our Family Jewellery Business!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 8, 2024 Pros Magic's user interface is intuitive. Even for those of us who aren't tech-savvy, it's been easy to navigate and use effectively. Magic has significantly improved our online reputation. It encourages our happy customers to leave reviews, which has boosted our credibility and attracted more jewellery enthusiasts to our store. Running a small family jewelry business means we wear many hats. Magic has made managing our online reviews a breeze. It brings all our reviews together, saving us time and headaches. Cons Getting started with Magic does require some initial setup, which might be a bit challenging for those with limited technical expertise but the Magic onboarding team were super helpful and patient! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DM Derrick M. Business Owner Consumer Services ### "Our Secret Weapon for Plumbing Business " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 November 27, 2023 Pros As a local plumbing business, our reputation means everything. Magic simplifies the process of managing customer reviews, allowing us to stay on top of our online presence effortlessly. With Magic's help, we've seen a significant increase in positive reviews. It encourages satisfied customers to leave feedback, which has boosted our credibility and brought in new clients. Cons Nothing to complain about at the moment! Magic provides all the things we need to grow our business Switched from [Podium](https://www.capterra.com/p/164285/Podium/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JP Jennifer P. Manager Computer Software ### "A Game-Changer for Local Businesses!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 November 22, 2023 Pros Magic has transformed the way we handle customer reviews. It consolidates reviews from various platforms, saving us hours of manual work. Thanks to Magic, our online reputation has improved significantly. It helps us gather more positive reviews and showcase them effectively, attracting more customers to our business. The software is incredibly easy to use. Even those with minimal tech-savviness can navigate it without any issues. Cons Although user-friendly, there is a slight learning curve when getting started. However, the customer support team is fantastic and helps smooth out any bumps. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Omar F. Business Owner Food & Beverages ### "Smoothest platform to use and it actually works!" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 14, 2023 Pros Magic was super easy to set up. I was looking for a platform to help increase reviews and overall awareness for my burger truck. I am super busy with a day time job and my burger truck is my side hustle so I really needed to save time and Magic did exactly that. Cons I'm excited for more features to roll out! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Digital Director Food & Beverages ### "Magic is the solution that we are looking for!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 8, 2023 Overall, we highly recommend Magic to businesses needing SMS support for customer communication. The team at Magic is incredible! Pros To begin with, their sales team is a pleasure to work with and they are extremely helpful during the discovery phase. The onboarding process was also seamless with the Magic team. As we started using the platform, we required assistance every now and then and the fantastic customer service and support team was able to respond quickly. This is crucial for us as we continue to use the platform. Cons Having a mobile app version of the platform would be helpful, although it's not a requirement. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Sr Manager Client Solutions Research ### "Magic Review " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 June 14, 2023 Pros Interface and steps to use the product for clients Cons i do not find cons on the product just yet Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AN Anonymous User CEO Management Consulting ### "Game-changer for our customer management, and boosted our growth" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 31, 2023 Wonderful - significantly improved our customer management processes, enhanced our online presence, and drove business growth. Comprehensive features offered; would recommend to any one-man consulting businesses seeking to optimize customer interactions. Pros Review feature helped my consulting startup consistently gather more online reviews on popular platforms, attracting new clients. The inbox feature has streamlined customer management by consolidating conversations from various channels into one place, enabling efficient and personalized responses. Cons Nothing comes to mind, at least immediately. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AN Anonymous User Consultant Information Technology and Services ### "Magic revolutionized our customer engagement and online reputation!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 26, 2023 Our overall experience with Magic has been remarkable. It has empowered us to elevate our customer engagement, enhance our online presence, and grow our business. The ease of use and effectiveness of the features provided by Magic have surpassed our expectations. We highly recommend Magic to any IT services business looking to enhance its customer interactions and boost its online reputation. Pros Magic has completely transformed the way we engage with our customers. The review feature has been phenomenal in helping us gather more online reviews across multiple platforms effortlessly. It has significantly improved our online reputation and visibility. The inbox feature allows us to efficiently manage customer conversations from various channels, ensuring timely responses and exceptional customer service. Additionally, the text marketing tool has enabled us to run targeted campaigns and drive sales effectively. Cons Not too much. Most of the main functions are all good. I think if later can have a mobile version that would be a good improvement. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AN Anonymous User Marketing Manager Retail ### "Enchanting Transformations: Enhancing My Online Presence with Magic" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 24, 2023 Overall, my journey with Magic has been nothing short of magical. I elevated my online reputation and visibility. The surge in reviews and customer engagement resulted in a remarkable upturn in sales. I wholeheartedly endorse Magic to all local businesses seeking growth and an enhanced customer experience. Pros I effortlessly garnered and gathered reviews across multiple platforms. With its unified inbox, managing customer conversations became a breeze. The spellbinding text marketing tool proved remarkably effective in captivating customers and driving sales. Cons I can't come up with anything to complain about this product Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. [View all Reviews](https://www.capterra.com/p/10003392/Magic/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.