---
title: "avanta Software Pricing, Alternatives & More 2026 | Capterra"
description: "With the help of Capterra, learn about avanta Software - reviews, pricing plans, popular comparisons to other eCommerce products and more."
source_url: "https://www.capterra.com/p/10004388/avanta/"
page_type: "product"
language: "en"
publication_date: "2026-11-03"
---

# 

 avanta Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on November 3, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

avanta

## What is avanta?

avanta is a specialized B2B commerce platform for industrial companies, manufacturers, importers and wholesalers. Developed specifically for B2B e-commerce, avanta provides extensive standard functionality for complex digital sales, service and after-sales processes. Individual requirements can largely be implemented through configuration and flexibly extended where necessary. The platform combines B2B e-commerce, AI Sales & Service and Agentic Commerce. In addition to B2B shops and customer portals, avanta enables AI-powered sales and service processes - from the AI Chatbot to individual AI applications - and supports commerce through AI agents. With its high integration capability, avanta can be integrated into existing ERP and enterprise system landscapes, making use of existing data and business processes.

## What is avanta used for?

[B2B eCommerce Platform](https://www.capterra.com/b2b-ecommerce-platform-software/)[eCommerce](https://www.capterra.com/ecommerce-software/)

Top alternative

Featured

Overall rating

Based on 3 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

€750

Flat Rate, Per Month

Free trial  
not available

Free version not included

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

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## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### avanta

5.0 (3)

VS.

[4.3 (662)](https://www.capterra.com/p/227129/Magento-Commerce/reviews/)

Starting Price

€750

Flat Rate, Per Month

Starting Price

Contact vendor

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

5.0 (3)

Ease Of Use

3.8 (11)

Value For Money

5.0 (3)

Value For Money

4.1 (11)

Customer Service

5.0 (3)

Customer Service

4.0 (11)

## avanta alternatives

Highest Rated

[4.9 (52)](https://www.capterra.com/p/133836/B2B-Wave/reviews/)

Starting price

$350.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[CWS Platform](https://www.capterra.com/p/10039851/CWS-Platform/)

[4.7 (11)](https://www.capterra.com/p/10039851/CWS-Platform/#reviews)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

91%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/10039851/CWS-Platform/)

[Salesforce Commerce Cloud](https://www.capterra.com/p/180822/Salesforce-Commerce-Cloud/)

[4.5 (103)](https://www.capterra.com/p/180822/Salesforce-Commerce-Cloud/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

95%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/180822/Salesforce-Commerce-Cloud/)

[Riqra](https://www.capterra.com/p/240457/Riqra/)

[4.3 (27)](https://www.capterra.com/p/240457/Riqra/#reviews)

Starting price

$99.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

85%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/240457/Riqra/)

## FAQs about avanta

Overview

### What company size and specific industries is avanta built for?

avanta is designed for mid-market industrial companies, including manufacturers and fabricators. It targets businesses in the industrial sector that need software suited to the requirements of medium-sized operations and production-focused organizations.

Features and Usability

### What are the key features of avanta?

avanta offers CRM, customer management, and communication management for sales workflows, plus catalog management, bulk ordering, order management, reordering, and payment options for B2B transactions. It also includes workflow automation, reporting/analytics, sales activity management, mobile access, and AI Copilot with chatbot, generative AI, and AI/machine learning.

Getting Started and Support

### What training and onboarding options does avanta offer?

avanta provides in-person training, live online sessions, webinars, documentation, and videos. In-person and live online formats support guided instruction, webinars cover structured group learning, documentation offers written reference material, and videos provide visual guidance for users reviewing steps at their own pace.

Getting Started and Support

### What customer support options does avanta offer?

avanta provides email/help desk support, a knowledge base, and chat. These channels give users direct contact options alongside self-service help content, but no reviewer feedback is available here to describe response speed, usefulness, or common support frustrations.

## Features

AI summary

Based on 691 eCommerce reviews

Capterra data shows that buyers of B2B eCommerce Platform software rank the following features as their top priorities:

-   **Catalog Management** (**41%** of reviewers rated this feature as critical)
-   **Customer Management** (**41%**)
-   **Order Management** (**48%**)

avanta supports all three of the features reviewers rate most important: **Catalog Management**, **Customer Management**, and **Order Management**. Together, these capabilities help businesses keep product information organized, manage buyer relationships more effectively, and handle orders accurately from purchase through fulfillment, allowing teams to run B2B sales operations with greater consistency and control.

Catalog Management

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Create and manage digital catalog of products/services with their details, specifications, and price

Customer Management

5.0 (2)

100.00% of 2 reviewers that rated this feature as important or highly important

Store and organize information about customers and previous interactions

Order Management

4.5 (2)

50.00% of 2 reviewers that rated this feature as important or highly important

Manage and track customer orders for goods, investments, or any other purchases

Mobile Access

4.7 (3)

100.00% of 3 reviewers that rated this feature as important or highly important

Access software remotely via mobile devices

For B2B

5.0 (3)

100.00% of 3 reviewers that rated this feature as important or highly important

Serves B2B organizations

SEO Management

4.5 (2)

100.00% of 2 reviewers that rated this feature as important or highly important

Optimize and manage the search engine optimization efforts for a website or digital content

avanta 15 features

### All Features
- AI Copilot: A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
- Bulk Ordering: Accept and track orders with multiple items
- Catalog Management: Create and manage digital catalog of products/services with their details, specifications, and price
- Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat
- CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system
- Customer Management: Store and organize information about customers and previous interactions
- For B2B: Serves B2B organizations
- Generative AI: Use AI to generate content in the form of text, images, videos, etc.
- Mobile Access: Access software remotely via mobile devices
- Order Management: Manage and track customer orders for goods, investments, or any other purchases
- Payment Options: Offers multiple online payment options such as credit card, Paypal, gift cards, mobile payments, and more
- Promotions Management: Design, communicate, and distribute incentives to perform a specific action
- Reordering: Accept and track repeat orders
- Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data
- SEO Management: Optimize and manage the search engine optimization efforts for a website or digital content

---

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Features

5.0 (3)

5.0

Based on 3 reviews

## Pricing

Value for money

5.0 (3)

AI platform for B2B processes

€750.00

Flat Rate,Per Month

B2B Customer Service Portal

€990.00

Flat Rate,Per Month

B2B E-Commerce

€1,500

Flat Rate,Per Month

Value for money

5.0 (3)

5.0

Based on 3 reviews

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

5.0 (3)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

5.0 (3)

5.0

Based on 3 reviews

## User reviews

Overall rating

5.0

Based on 3 reviews

Filter by rating

Counts reflect reviews available in this feed.

5(3)

4(0)

3(0)

2(0)

1(0)

Mentioned topic

Recent reviews first, then most helpful

Jonas N.

CEO

Used the software for: 3-5 years

### "avanta – our first choice for B2B projects"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 27, 2026

Our overall experience with avanta has been very positive. It gives us a solid and future-ready foundation for complex B2B projects while avoiding isolated solutions and redundant data maintenance. We particularly value its clear architecture and ERP-first approach, which make even projects with multiple integrations, countries, and languages manageable and scalable. In practice, this leads to faster implementations, lower maintenance effort, high data quality, and a platform that can continue to evolve with our customers’ businesses over the long term.

Pros

As an implementation partner, what we value most about avanta is its strong B2B focus. Many of the capabilities that require custom development in other platforms are already built in — from company account management with flexible roles and permissions to complex pricing, customer-specific catalogs, and comprehensive self-service features. Its API-first approach and clean integration architecture also make it easy to connect ERP, PIM, and CRM systems. For us, that means faster implementations and less unnecessary complexity. For our customers, it means streamlined processes, consistent data, and a smooth user experience.

Cons

avanta consistently follows an “ERP-first” approach, with the ERP or merchandise management system serving as the single source of truth. In some projects, this means helping customers rethink established processes and move away from legacy habits. In the long run, however, this approach pays off significantly: it prevents data inconsistencies, avoids costly duplicate development, and keeps all connected systems reliably in sync.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Christian P.

CEO

Used the software for: 3-5 years

### "avanta: The B2B eCommerce Platform for Complex ERP-Integrated Projects"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

July 17, 2026

We have been working with avanta as an implementation and consulting partner for 1–3 years, using it daily across client projects. avanta enables us to digitally map complex B2B processes — including customer-specific ordering workflows, self-service portals and integrated backend systems such as ERP and PIM solutions. What stands out is the clarity it brings to project execution and the solid architectural basis it provides for long-term, scalable solutions. We switched from other products because avanta covers a broader scope: where most platforms stop at the shop, avanta continues into order management, customer portals and tightly integrated backend processes. The product is clearly evolving in the right direction.

Pros

avanta is an excellent fit for B2B digitalisation projects where a standard shop simply isn't enough. The platform's biggest strength is its ability to consolidate B2B e-commerce, customer self-service portals and digital order management into one coherent solution. For agencies like ours, this makes it a reliable foundation for building scalable, ERP-integrated commerce architectures for mid-market and enterprise clients.

Cons

The platform performs best when internal processes on the client side are already well defined. Companies that haven't yet structured their B2B workflows will need to invest in process design before getting the most out of avanta. That's not a shortcoming of the software itself, but it's worth setting the right expectations upfront.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RE

Reviewer

Associate Online Marketing und E-Commerce

Used the software for: 3-5 years

### "ERP-first done right: avanta extends SAP where it matters most"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

July 1, 2026

Overall, avanta has enabled us to launch a fully integrated B2B webshop that fits our processes and our ERP landscape very well. Manual order handling has been reduced significantly and our customers now benefit from 24/7 self-service, clear product information and a convenient ordering experience. The project was implemented smoothly, on time and with strong collaboration throughout. We would choose avanta again.

Pros

The ERP-first approach is what we value most about avanta. Our SAP S/4HANA system remains the single source of truth, while avanta handles exactly those processes that SAP alone could not map efficiently, especially shipping cost calculation, customer-specific pricing and the clear presentation of our product range. The close, hands-on support from the avanta team made the implementation feel well guided from start to finish.

Cons

The initial setup of product data and attribute maintenance was time-consuming, mainly because our master data structure was complex and we did not have a central PIM system in place. That was more of an internal challenge than a limitation of avanta, but a built-in PIM module would make onboarding even smoother.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

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