--- title: "avanta Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about avanta Software - reviews, pricing plans, popular comparisons to other Headless eCommerce products and more." source_url: "https://www.capterra.com/p/10004388/avanta/" page_type: "product" language: "en" --- # avanta Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) avanta ## What is avanta? avanta is an ERP-first B2B e-commerce and AI platform for manufacturers, industrial companies and wholesalers. The platform is specifically designed for complex B2B processes and connects digital sales, service and after-sales channels directly with the ERP system. Unlike traditional e-commerce systems, avanta offers a comprehensive B2B feature set out of the box. Companies can digitalize key sales and customer service processes without extensive custom development. The platform is open source and can be deployed as SaaS, in the cloud or on-premise. avanta is primarily used by mid-market and enterprise companies, particularly in industries such as mechanical engineering, plant engineering, tooling, chemicals, industrial components and packaging. The platform includes features such as B2B online shops, customer and service portals, PunchOut integrations (OCI / cXML), spare parts solutions, mobile apps, IoT automation and integrated AI capabilities and bots. ## What is avanta used for? [B2B eCommerce Platform](https://www.capterra.com/b2b-ecommerce-platform-software/)[Headless eCommerce](https://www.capterra.com/headless-ecommerce-platform-software/) Top alternative Featured Overall rating Based on 3 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price €750 Flat Rate, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for avanta?[Manage this product listing](https://www.g2.com/products/avanta/claim_requests/new?auto=true) ## avanta Overview Updated September 2026 AI summary avanta is a B2B eCommerce platform for businesses of all sizes seeking to manage product catalogs, customer relationships, and orders in one place. Its features include catalog and order management, CRM, communication tools, reporting, promotions, bulk and reordering options, mobile access, and AI Copilot with generative AI. Deployment is cloud-based and supports all major operating systems. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### avanta 5.0 (3) VS. [4.3 (662)](https://www.capterra.com/p/227129/Magento-Commerce/reviews/) Starting Price €750 Flat Rate, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 5.0 (3) Ease Of Use 3.8 (641) Value For Money 5.0 (3) Value For Money 4.1 (499) Customer Service 5.0 (3) Customer Service 4.0 (474) ## avanta alternatives [4.9 (52)](https://www.capterra.com/p/133836/B2B-Wave/reviews/) Starting price $350.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Salesforce Commerce Cloud](https://www.capterra.com/p/180822/Salesforce-Commerce-Cloud/) [4.5 (101)](https://www.capterra.com/p/180822/Salesforce-Commerce-Cloud/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/180822/Salesforce-Commerce-Cloud/) [Wholesale Suite](https://www.capterra.com/p/204219/Wholesale-Suite/) [4.9 (88)](https://www.capterra.com/p/204219/Wholesale-Suite/reviews/) Starting price $148.50 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/204219/Wholesale-Suite/) Highest Rated [Shopamine](https://www.capterra.com/p/10008735/Shopamine/) [5.0 (31)](https://www.capterra.com/p/10008735/Shopamine/reviews/) Starting price $345.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10008735/Shopamine/) ## FAQs about avanta Overview ### What company size and specific industries is avanta built for? avanta is designed for industrial manufacturers, wholesale distributors, chemical companies, tool suppliers, machinery builders, packaging companies, and B2B retailers. It fits businesses in industrial and B2B supply chains, especially organizations that manage production, distribution, or specialized product sales across these sectors. Features and Usability ### What are the key features of avanta? avanta offers CRM, catalog management, and order management for B2B sales teams, along with bulk ordering, reordering, and payment options. It also includes promotions management, sales activity management, reporting/analytics, workflow automation, mobile access, and AI Copilot features such as generative AI, chatbot, and AI/machine learning. Getting Started and Support ### What training and onboarding options does avanta offer? avanta provides in-person training, live online sessions, webinars, documentation, and videos. In-person and live online formats support guided instruction, webinars can present group learning sessions, documentation offers written reference material, and videos provide visual walkthroughs for self-paced review. Getting Started and Support ### What customer support options does avanta offer? avanta provides email/help desk, a knowledge base, and chat support. These channels give users direct help, self-service guidance, and quick messaging for common questions. No reviewer feedback on support experience is available in the catalog data, so no claims can be made about response times or helpfulness. ## Features AI summary Based on 691 Headless eCommerce reviews Capterra data shows that buyers of B2B eCommerce Platform software rank the following features as their top priorities: - **Catalog Management** (**41%** of reviewers rated this feature as critical) - **Customer Management** (**41%**) - **Order Management** (**48%**) avanta supports all three of the features reviewers rate most important: **Catalog Management**, **Customer Management**, and **Order Management**. Together, these capabilities help businesses keep product information organized, manage buyer relationships more effectively, and handle orders accurately from purchase through fulfillment, allowing teams to run B2B sales operations with greater consistency and control. Catalog Management 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Create and manage digital catalog of products/services with their details, specifications, and price Customer Management 5.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Store and organize information about customers and previous interactions Order Management 4.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Manage and track customer orders for goods, investments, or any other purchases Mobile Access 4.7 (3) 100.00% of 3 reviewers that rated this feature as important or highly important Access software remotely via mobile devices For B2B 5.0 (3) 100.00% of 3 reviewers that rated this feature as important or highly important Serves B2B organizations SEO Management 4.5 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Optimize and manage the search engine optimization efforts for a website or digital content avanta 15 features ### All Features - AI Copilot: A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users - Bulk Ordering: Accept and track orders with multiple items - Catalog Management: Create and manage digital catalog of products/services with their details, specifications, and price - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Management: Store and organize information about customers and previous interactions - For B2B: Serves B2B organizations - Generative AI: Use AI to generate content in the form of text, images, videos, etc. - Mobile Access: Access software remotely via mobile devices - Order Management: Manage and track customer orders for goods, investments, or any other purchases - Payment Options: Offers multiple online payment options such as credit card, Paypal, gift cards, mobile payments, and more - Promotions Management: Design, communicate, and distribute incentives to perform a specific action - Reordering: Accept and track repeat orders - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - SEO Management: Optimize and manage the search engine optimization efforts for a website or digital content --- Get Advice We can help you find the software with the features you need. Features 5.0 (3) 5.0 Based on 3 reviews ## Pricing Value for money 5.0 (3) AI platform for B2B processes €750.00 Flat Rate,Per Month B2B Customer Service Portal €990.00 Flat Rate,Per Month B2B E-Commerce €1,500 Flat Rate,Per Month Value for money 5.0 (3) 5.0 Based on 3 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (3) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (3) 5.0 Based on 3 reviews ## User reviews Overall rating 5.0 Based on 3 reviews Filter by rating 5(3) 4(0) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent Jonas N. CEO Information Technology and Services ### "avanta – our first choice for B2B projects" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 25, 2026 Our overall experience with avanta has been very positive. It gives us a solid and future-ready foundation for complex B2B projects while avoiding isolated solutions and redundant data maintenance. We particularly value its clear architecture and ERP-first approach, which make even projects with multiple integrations, countries, and languages manageable and scalable. In practice, this leads to faster implementations, lower maintenance effort, high data quality, and a platform that can continue to evolve with our customers’ businesses over the long term. Pros As an implementation partner, what we value most about avanta is its strong B2B focus. Many of the capabilities that require custom development in other platforms are already built in — from company account management with flexible roles and permissions to complex pricing, customer-specific catalogs, and comprehensive self-service features. Its API-first approach and clean integration architecture also make it easy to connect ERP, PIM, and CRM systems. For us, that means faster implementations and less unnecessary complexity. For our customers, it means streamlined processes, consistent data, and a smooth user experience. Cons avanta consistently follows an “ERP-first” approach, with the ERP or merchandise management system serving as the single source of truth. In some projects, this means helping customers rethink established processes and move away from legacy habits. In the long run, however, this approach pays off significantly: it prevents data inconsistencies, avoids costly duplicate development, and keeps all connected systems reliably in sync. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Christian P. CEO Computer Software ### "avanta: The B2B eCommerce Platform for Complex ERP-Integrated Projects" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 15, 2026 We have been working with avanta as an implementation and consulting partner for 1–3 years, using it daily across client projects. avanta enables us to digitally map complex B2B processes — including customer-specific ordering workflows, self-service portals and integrated backend systems such as ERP and PIM solutions. What stands out is the clarity it brings to project execution and the solid architectural basis it provides for long-term, scalable solutions. We switched from other products because avanta covers a broader scope: where most platforms stop at the shop, avanta continues into order management, customer portals and tightly integrated backend processes. The product is clearly evolving in the right direction. Pros avanta is an excellent fit for B2B digitalisation projects where a standard shop simply isn't enough. The platform's biggest strength is its ability to consolidate B2B e-commerce, customer self-service portals and digital order management into one coherent solution. For agencies like ours, this makes it a reliable foundation for building scalable, ERP-integrated commerce architectures for mid-market and enterprise clients. Cons The platform performs best when internal processes on the client side are already well defined. Companies that haven't yet structured their B2B workflows will need to invest in process design before getting the most out of avanta. That's not a shortcoming of the software itself, but it's worth setting the right expectations upfront. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EB Emma B. Associate Online Marketing und E-Commerce Chemicals ### "ERP-first done right: avanta extends SAP where it matters most" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 29, 2026 Overall, avanta has enabled us to launch a fully integrated B2B webshop that fits our processes and our ERP landscape very well. Manual order handling has been reduced significantly and our customers now benefit from 24/7 self-service, clear product information and a convenient ordering experience. The project was implemented smoothly, on time and with strong collaboration throughout. We would choose avanta again. Pros The ERP-first approach is what we value most about avanta. Our SAP S/4HANA system remains the single source of truth, while avanta handles exactly those processes that SAP alone could not map efficiently, especially shipping cost calculation, customer-specific pricing and the clear presentation of our product range. The close, hands-on support from the avanta team made the implementation feel well guided from start to finish. Cons The initial setup of product data and attribute maintenance was time-consuming, mainly because our master data structure was complex and we did not have a central PIM system in place. That was more of an internal challenge than a limitation of avanta, but a built-in PIM module would make onboarding even smoother. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.