# Loop Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Loop the right Business Intelligence solution for you? Explore 7 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/10004510/Loop/reviews

---

Loop

4.4 (7)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated March 13th, 2026

# Reviews of Loop

Ease of use

4.3

Customer Service

4.7

## Showing most helpful reviews

Showing 1-7 of 7 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

JW

James W.  
Head of IT Business Partners & Innovation Hub  
Automotive  
Used the software for: 2+ years

### "Lotus in the Loop"

July 31, 2023

5.0

I worked with River at Jaguar Land Rover where we deployed a version called Insight to the global retailer network. I was very keen to bring this capability to Lotus, albeit a leaner, lighter version - that has continued to grow organically with the business. It's been great to see the relationship develop so positively with the Commercial teams - not just IT.

Pros

Loop is a highly intuitive product, and highly customisable. The stand-out benefit of Loop however, is the team at River behind the software. The business engagement, requirements understanding, and collaboration in effectively deploying to market - is standout.

Cons

This isn't really a criticism, but it is possible to go too far on customisation - which obviously increases cost. It's important that the customer agrees the requirements and development priorities.

Reason for choosing Loop

We could have gone with PowerBI dashboard reporting, and a separate task management / audit system for the retailers. However, to bring all of this functionality together in one platform is highly valuable.

Review Source

rS

rob S.  
Area Sales Manager  
Automotive  
Used the software for: 2+ years

### "Field team usage"

August 18, 2023

5.0

Excellent system that even the network comment how easy it is. Proof is the fact the network access it to check data.The support set up is incredible and they always seem to be just behind you be it support or admin user access

Pros

Ease of filtering and visit report creation pulling in actions and opening pages in new tabs to multi page work at once

Cons

The visit report layout and the key elements that need to be read sometimes get lost, however this is improving, but font, colour and bold on the actual PDF could improve things

Review Source

Alun B.  
Business Sales Development Manager  
Automotive  
Used the software for: 2+ years

### "User Opinion"

August 29, 2023

3.0

The system was designed for another part of the business but has been adaptable to be used in our department.

Pros

The Visit reporting really helps in tracking activity and makes meetings and action auditable.

Cons

User categories could be improved especially for action planning.

Review Source

SM

Sofia M.  
Project Manager - Global Tools  
Machinery  
Used the software for: 2+ years

### "Loop Review"

August 16, 2023

4.0

Pros

\- Excellent and prompt support from the team- Software ease of use- Data visualization & analysis- Survey and Action Center functionalities

Cons

Not what I liked the least but an improvement opportunity is to further enhance loop´s reporting functionalities (when it comes to comparing data) which I know the team is constantly working on

Review Source

SB

Steve B.  
Area Manager  
Automotive  
Used the software for: 2+ years

### "Loop Review "

August 14, 2023

4.0

Pros

Allows for all performance metrics to be in one place, making for easy retrieval and more effective business reviews.

Cons

Some parts of the system has multiple ways to do the same thing. As an example, when setting actions. Whilst this give great flexibility, it can also lead to confusion.

Review Source

OM

Omkar M.  
Project Management Intern  
Automotive  
Used the software for: 6-12 months

### "Platform"

July 26, 2023

5.0

Pros

Support from the team for any bugs and issues faced

Cons

No

Review Source

JH

Jamie H.  
Data & Insight Manager  
Automotive  
Used the software for: 2+ years

### "Dealer loyalty reporting"

August 16, 2023

5.0

Loop provides a really efficient way to update and share reporting with our dealer network

Pros

Loop provides our dealer network with access to loyalty reporting enabling users to self serve and monitor performance

Cons

I don't think there are any cons about Loop

Review Source

Similar Products

Featured

## Send me user reviews about this product

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.