# Tracksuit Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Tracksuit Software - reviews, pricing plans, popular comparisons to other Brand Protection products and more.

Source: https://www.capterra.com/p/10004655/Tracksuit

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# 

 Tracksuit Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

Tracksuit

## What is Tracksuit?

Make smarter marketing decisions with beautiful, affordable, always-on brand tracking software. Use Tracksuit to measure and communicate the value of your brand building activities. All at a fraction of the cost of traditional brand tracking providers. Tracksuit has a dashboard you'll love to look at. Toggle between views of your data for a holistic overview of brand health and extract easy-to-understand insights to present to your team. Get a good read on your brand’s performance across the entire year—not a single point in time—with continuous consumer surveys. With hands-off survey setup, get your first brand insights in as little as 30 days. Our in-house research team and dedicated Brand Champions are here to help your brand grow.

## What is Tracksuit used for?

[Brand Management](https://www.capterra.com/brand-management-software/)[Brand Protection](https://www.capterra.com/brand-protection-software/)

Top alternative

Featured

Overall rating

Based on 21 user reviews

Reviews sentiment

Positive

100%

Neutral

0%

Negative

0%

Contact vendor  
for pricing

Free trial  
not available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Tracksuit?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.gotracksuit.com&name=Tracksuit)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Tracksuit

5.0 (21)

VS.

[4.5 (13,544)](https://www.capterra.com/p/184581/Asana-PM/reviews/)

Starting Price

Contact vendor

Starting Price

$10.99

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

5.0 (21)

Ease Of Use

4.4 (13,224)

Value For Money

4.9 (19)

Value For Money

4.4 (10,014)

Customer Service

5.0 (20)

Customer Service

4.3 (8,207)

## Tracksuit alternatives

[4.4 (2,883)](https://www.capterra.com/p/76113/Wrike/reviews/)

Starting price

$10.00

Per User, Per Month

[4.5 (3,660)](https://www.capterra.com/p/136446/Confluence/reviews/)

Starting price

$5.42

Per User, Per Month

Highest Rated

[4.7 (254)](https://www.capterra.com/p/149054/Brand24/reviews/)

Starting price

$199.00

Per User, Per Month

[4.6 (284)](https://www.capterra.com/p/143730/Kontainer/reviews/)

Starting price

$430.00

Per User, Per Month

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Reporting & Statistics

4.6 (14)

92.86% of 14 reviewers that rated this feature as important or highly important

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Activity Dashboard

4.9 (10)

80.00% of 10 reviewers that rated this feature as important or highly important

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Monitoring

4.7 (10)

80.00% of 10 reviewers that rated this feature as important or highly important

Observe and track the demand, usage, progress or quality of a system, product, or user

Visual Analytics

4.7 (10)

100.00% of 10 reviewers that rated this feature as important or highly important

Interact with data visualization elements, such as charts and graphs, to drill down into data

Reporting/Analytics

4.6 (7)

71.43% of 7 reviewers that rated this feature as important or highly important

View and track pertinent metrics to find patterns and gain insights from data

Brand Tracking

5.0 (5)

80.00% of 5 reviewers that rated this feature as important or highly important

Monitor social media posts or web that mention a particular brand

Tracksuit 9 features

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Monitor social media posts or web that mention a particular brand

Evaluating strengths and weaknesses of companies with the same target audience

Observe and track the demand, usage, progress or quality of a system, product, or user

Receive data and information in real time

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral

Interact with data visualization elements, such as charts and graphs, to drill down into data

Get Advice

We can help you find the software with the features you need.

Features

4.7 (21)

4.7

Based on 21 reviews

## Pricing

Value for money

4.9 (19)

### Starting price

Contact vendor  
for pricing

Free trial  
not available

Value for money

4.9 (19)

4.9

Based on 19 reviews

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

5.0 (20)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

5.0 (20)

5.0

Based on 20 reviews

## User reviews

Overall rating

5.0

Based on 21 reviews

Filter by rating

5(20)

4(1)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

CF

Camilla F.

Head of Marketing

Retail

### "Tracksuit makes brand tracking easy and actionable"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

February 5, 2025

Pros

We've love using Tracksuit. It's incredibly easy to navigate, making brand tracking feel seamless rather than overwhelming. The platform delivers actionable insights that help us make informed marketing decisions, not just vanity metrics. Plus, the team is fantastic to work with!

Cons

Currently, you can't overlap demos which is a bit of a limitation but I believe it's something the team are working on.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

CH

Chelsie H.

Marketing Director

Apparel & Fashion

### "Amazing brand positioning tool"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

January 31, 2025

We had an amazing experience with the team at tracksuit and will absolutely continue to use their services in future. The dashboard is so easy to use, the reports are so clear and the team are willing to support in any way they can.

Pros

Tracksuit provided great brand insights that were easy to obtain from the website and share with the wider business. This was our first time tracking and it validated a lot of business decision making and helped us to position our brand within our category.

Cons

I think unless you're entering a new market or investing heavily in trackable activations it can be slow moving to see changes in your rankings. Tracksuit is absolutely for the long term to see noticeable changes.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

ST

Steph T.

Marketing Manager

Retail

### "Can't rate Tracksuit and \[sensitive content hidden\] highly enough"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

October 15, 2024

Fantastic, can't rate it highly enough. The quarterly catch ups come around so fast and \[sensitive content hidden\] is so responsive on email if I ever have any questions. Would definitely recommend this to other businesses looking for some consumer research support - especially if you aren't sure where to start.

Pros

\-Very easy to use -Lots of log ins for various stakeholders - \[sensitive content hidden\] is fantastic and so engaged with providing additional feedback and benefits for our brand/category. -It's given our brand the 'permission' to make some informed decisions that we wouldn't have had the courage to do or thought about without this consumer data-point.

Cons

At this stage I've only got positive things to say about Tracksuit. There isn't any qual data gathering, although I was offered a contact that they work with if we were to continue to investigate qualitative research (which we didn't)

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

BG

Bailey G.

Marketing and Communications Manager

Electrical/Electronic Manufacturing

### "Brand Tracking with Real-Time Insights 10/10 "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 6, 2024

My experience with Tracksuit over the past six months has been phenomenal. The team is passionate, patient, knowledgeable, and always willing to share helpful insights. Our investment in brand tracking has been invaluable for demonstrating to the board what activity is making an impact.

Pros

The real-time brand tracking is fantastic—it helps me see what activity is working. They’re always adding new features to improve the user experience.

Cons

Not a con, but an opportunity! It would be great to have the chance to attend events hosted by Tracksuit to learn from other successful brands and their campaigns.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

TW

Toni W.

Head of Brand Marketing

Recreational Facilities and Services

### "Game Changer for Brand Marketers"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

July 29, 2024

Tracksuit has ensured my team are all speaking the same language, and given us measurable goals for my brand & marketing teams. The Tracksuit team have been so helpful with our questions, and onboarding was so easy. I can't believe I ran brand teams without it.

Pros

Tracksuit has brought Brand to the centre of discussion on long-term business performance. With monthly reporting, my brand metrics are front & centre in board meetings & SLT planning days. The impact of brand investment, and investment in the right statements has become a key talking point across the business with my \[sensitive content hidden\] even suggesting we should invest more in brand to secure our long-term market position. Talk about a win for the brand team & the business.

Cons

Although brand metrics are a second language to most marketers, many non-marketers are seeing these dashboards and worry when they see fluctuations. Because we've been so successful in making brand metrics as important as revenue metrics, they're now looked at under a similar microscope - but each month's sample isn't enough to make real assumptions from. I would love for a larger sample to ensure we can pull regional data from a large enough base.

Reasons for choosing Tracksuit

The onboarding team, the easy-to-use interface, and the monthly cadence.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Brett B.

CMO

Financial Services

### "Great performance and great value"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

July 26, 2024

We've used many methods in the past for brand tracking - both traditional (periodic survey work with 3rd parties) and ongoing via software providers. But none of them have compared to the combination of value and performance we're getting with Tracksuit.

Pros

Tracksuit has been a strong addition to how our team measures our performance across time. Easy to use UI, timely updates, straightforward measurement, and they are constantly updating/adding new features.

Cons

Not much to say that we don't like. Since it's more of a self-serve product, it's important to get internal end users in the habit of logging in and monitoring.

Switched from

[ProQuo AI](https://www.capterra.com/p/211726/ProQuo/)

Old software had a proprietary scoring system that didn't translate well to typical awareness measurement - which led to lack of adoption internally.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Ghada V.

Director of Marketing

Non-Profit Organization Management

### "Ease of Use "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

July 25, 2024

I have regular catch ups with my Tracksuit Brand Champion who always follows up with what I need. Most recently she helped with a presentation template so that I can turn the insights from Tracksuit into a concise doc to share with my team and our Board. I appreciate that she’s always thinking ahead to see how she can make my job easier and to make sure that I am properly tracking brand KPIs.

Pros

It's great to be able to map specific marketing milestones within Tracksuit and then draw the correlation between brand health to the various marketing activities in market at the time. You get to see the longtail impact of specific marketing activities, as well as to see how the different levels of the funnel such as awareness, and consideration shift over time. The competitor analysis is also handy as is the quarterly comparison of brand stats. It makes it easy to generate reports for different staekeholders on an adhoc basis. The visual outputs also makes it easier to tell the story of how the brand is performing over time.

Cons

What's not to like. If I had to specify a con it would be that there are alot of features and it can be overwhelming to know where to start. But it’s not a true con as Tracksuit provide a Brand Champion (an actual human) to help step you through how to make best use of the features specific to your needs - so I found I got up to speed relatively quickly on how to use it.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

CM

Candace M.

Global Head of Marketing

Cosmetics

### "Guiding light for global marketing strategies "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

July 15, 2024

Pros

Partnering with the Tracksuit team has transformed how we tackle our global marketing strategies — it gave us insight into our customers at a granular level and guided our decisions to support a myriad of KPIs. The user experience in the platform works seamlessly, finally data that is easy to digest! Brand marketing is recognised in a refreshed light, this guided valuable conversations with cross functionals. The cherry on top is the Tracksuit support team; incredibly helpful, warm and solution focused.

Cons

Not much, but if I have to list something, it would be the amount to add new competitive brands into our data set.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

BT

Becky T.

Marketing Manager

Food Production

### "A must have tool for any Marketer."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

July 14, 2024

It's been great, the customer service is 100% they are super helpful when we have questions or things we want to look into more. They take feedback on the product really well and are always making improvements based on feedback.

Pros

That it's a cost-effective way of monitoring brand health all the time. Gone are the days of doing one or two dips a year, now we can see in real time what effect our marketing activity has on the funnel etc.

Cons

It would be great if they could segment the data based on our own segmentation work.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Lara P.

Marketing and e-Commerce Manager

Leisure, Travel & Tourism

### "Game changer for Marketing analysis"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

July 11, 2024

The team is extremely accomodating and our account manager, Lauren has been fantastic to work with. Beyond the platform itself, the team have provided insights and case studies that have gone on to build part of our strategy.

Pros

Tracksuit is easy to use, well designed and customisable to brand requirements. The tool is critical to our Marketing strategy, as we are able to understand impacts of our campaigns as well as understand competitor and industry performance. Tracksuit has allowed us to take a strategic, data-driven approach to our campaigns. Being able to understand what channels have influenced our brand awareness and overall funnel has afforded us significant growth within the market across Australia and New Zealand.

Cons

Nothing! The product is perfect for our needs.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/10004655/Tracksuit/reviews/)

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