--- title: "Tracksuit Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Tracksuit Software - reviews, pricing plans, popular comparisons to other Brand Management products and more." source_url: "https://www.capterra.com/p/10004655/Tracksuit/" page_type: "product" language: "en" --- # Tracksuit Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Tracksuit ## What is Tracksuit? Make smarter marketing decisions with beautiful, affordable, always-on brand tracking software. Use Tracksuit to measure, understand and communicate the value of your brand building activities. All at a fraction of the cost of traditional brand tracking providers. Tracksuit has a dashboard you'll love to look at. Toggle between views of your data for a holistic overview of brand health and extract easy-to-understand insights to present to your team. Get a good read on your brand’s performance across the entire year—not a single point in time—with continuous consumer surveys. With hands-off survey setup, get your first brand insights in as little as 30 days. Our in-house research team and dedicated Brand Champions are here to help your brand grow. ## What is Tracksuit used for? [Brand Management](https://www.capterra.com/brand-management-software/)[Brand Protection](https://www.capterra.com/brand-protection-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/) Top alternative Featured Overall rating Based on 21 user reviews Reviews sentiment Positive 100% Neutral 0% Negative 0% ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... - Brand Management / 2025 Our "Best of" badge program showcases products with the highest ratings... Do you work for Tracksuit?[Manage this product listing](https://www.g2.com/products/tracksuit/claim_requests/new?auto=true) ## Tracksuit Overview Updated September 2026 AI summary Tracksuit delivers cloud-based brand management and protection tools for small and midsize businesses, focusing on brand tracking, competitive analysis, and real-time reporting. Its intuitive dashboards and visual analytics allow teams across departments to monitor brand health, benchmark performance, and share insights easily. With cost-effective pricing, it supports ongoing measurement and clear communication of brand impact to stakeholders. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Tracksuit 5.0 (21) VS. [4.6 (298)](https://www.capterra.com/p/143730/Kontainer/reviews/) Starting Price Contact vendor Starting Price $430 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 5.0 (21) Ease Of Use 4.6 (13,438) Value For Money 4.9 (19) Value For Money 4.4 (10,217) Customer Service 5.0 (20) Customer Service 4.6 (8,403) ## Tracksuit alternatives Highest Rated [Canva](https://www.capterra.com/p/168956/Canva/) [4.7 (13,450)](https://www.capterra.com/p/168956/Canva/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/168956/Canva/) [Pinterest](https://www.capterra.com/p/234608/Pinterest/) [4.7 (435)](https://www.capterra.com/p/234608/Pinterest/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/234608/Pinterest/) [Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/) [4.7 (3,473)](https://www.capterra.com/p/159351/Zoho-Social/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/159351/Zoho-Social/) [XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/) [4.7 (427)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/72396/Strategy-and-Research/) ## FAQs about Tracksuit Overview ### Which roles and teams benefit most from Tracksuit? Tracksuit is most used by brand marketers, marketing managers, and insights teams that need clear brand health tracking and campaign measurement. Marketing directors, CMOs, and heads of marketing use it to guide strategy, report performance, and align stakeholders, while e-commerce and performance leaders connect brand insights to growth decisions. Answer based on 21 reviews Overview ### What company size and industries is Tracksuit built for? Tracksuit is used by B2C brands, with most reviewers coming from small businesses at 67% and Food & Beverages leading industries at 19%. It also serves mid-market and enterprise brands, reflected by 19% midsize and 14% enterprise reviewers, with Financial Services and Cosmetics also common. Brand management is the main use case. Answer based on 21 reviews Features and Usability ### What are the key features of Tracksuit? Tracksuit offers brand tracking, competitive analysis, benchmarking, and sentiment analysis for monitoring brand performance. It includes real-time analytics and reporting, activity dashboards, customizable reports, charting, and visual analytics. Additional features such as survey builder, brand guidelines, digital asset management, and multi-channel distribution support broader brand management workflows. Getting Started and Support ### What training and onboarding options does Tracksuit offer? Tracksuit provides live online training, documentation, and videos to help teams get started. Live online sessions offer guided setup and direct instruction, documentation gives written reference material for review, and videos support self-paced learning and feature walkthroughs. Getting Started and Support ### What customer support options does Tracksuit offer? Tracksuit provides email/help desk, a knowledge base, phone support, and chat. Reviewers describe the support team as helpful, warm, and solution focused, with quick answers to questions and thoughtful handling of feedback. Users also note that the team is responsive when they need to look into details or issues. Answer based on 2 reviews Ease of use ### How easy is Tracksuit to use? Tracksuit makes brand tracking easy to understand with a clear dashboard, simple reporting, and low training needs. Marketing teams, executives, and cross-functional users often find the platform intuitive and easy to navigate, though some users say specific views, like statements data over time, can feel clunky. Answer based on 10 reviews ## Features AI summary Based on 80 Brand Management reviews Capterra reviewers highlight these as the features buyers care about most when choosing brand protection software: - **Paid Search Monitoring** (**55%** of reviewers rated this feature as critical) - **Brand Tracking** (**65%**) - **Reporting/Analytics** (**28%**) Tracksuit includes **Brand Tracking** and **Reporting/Analytics**, giving teams a way to measure brand performance and review results over time. However, it does not offer **Paid Search Monitoring**. Instead, it provides **Monitoring** (**52%**), which still helps businesses keep watch over brand activity and spot issues as they arise, allowing teams to make informed decisions and protect brand visibility. Monitoring 4.7 (10) 80.00% of 10 reviewers that rated this feature as important or highly important Observe and track the demand, usage, progress or quality of a system, product, or user Brand Tracking 5.0 (5) 80.00% of 5 reviewers that rated this feature as important or highly important Monitor social media posts or web that mention a particular brand Reporting/Analytics 4.6 (7) 71.43% of 7 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Reporting & Statistics 4.6 (14) 92.86% of 14 reviewers that rated this feature as important or highly important Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Activity Dashboard 4.9 (10) 80.00% of 10 reviewers that rated this feature as important or highly important Dashboard to view the status of ongoing processes, identify current incidents and track past activities Visual Analytics 4.7 (10) 100.00% of 10 reviewers that rated this feature as important or highly important Interact with data visualization elements, such as charts and graphs, to drill down into data Tracksuit 17 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Brand Tracking: Monitor social media posts or web that mention a particular brand - Competitive Analysis: Evaluating strengths and weaknesses of companies with the same target audience - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Reports: Alter the layout and content of reports - Data Visualization: Graphical representation of data - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Reporting: Active reporting of data and metrics - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Sentiment Analysis: Categorize emotions expressed and identify if they are positive, negative or neutral - Track: Track the effectiveness of enforcement activities - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data --- Get Advice We can help you find the software with the features you need. Features 4.7 (21) 4.7 Based on 21 reviews ## Pricing Value for money 4.9 (19) ### Starting price Free trial not available Value for money 4.9 (19) 4.9 Based on 19 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (20) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (20) 5.0 Based on 20 reviews ## User reviews Overall rating 5.0 Based on 21 reviews Filter by rating 5(20) 4(1) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent CF Camilla F. Head of Marketing Retail ### "Tracksuit makes brand tracking easy and actionable" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 5, 2025 Pros We've love using Tracksuit. It's incredibly easy to navigate, making brand tracking feel seamless rather than overwhelming. The platform delivers actionable insights that help us make informed marketing decisions, not just vanity metrics. Plus, the team is fantastic to work with! Cons Currently, you can't overlap demos which is a bit of a limitation but I believe it's something the team are working on. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CH Chelsie H. Marketing Director Apparel & Fashion ### "Amazing brand positioning tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 31, 2025 We had an amazing experience with the team at tracksuit and will absolutely continue to use their services in future. The dashboard is so easy to use, the reports are so clear and the team are willing to support in any way they can. Pros Tracksuit provided great brand insights that were easy to obtain from the website and share with the wider business. This was our first time tracking and it validated a lot of business decision making and helped us to position our brand within our category. Cons I think unless you're entering a new market or investing heavily in trackable activations it can be slow moving to see changes in your rankings. Tracksuit is absolutely for the long term to see noticeable changes. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ST Steph T. Marketing Manager Retail ### "Can't rate Tracksuit and \[sensitive content hidden\] highly enough" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 15, 2024 Fantastic, can't rate it highly enough. The quarterly catch ups come around so fast and \[sensitive content hidden\] is so responsive on email if I ever have any questions. Would definitely recommend this to other businesses looking for some consumer research support - especially if you aren't sure where to start. Pros \-Very easy to use -Lots of log ins for various stakeholders - \[sensitive content hidden\] is fantastic and so engaged with providing additional feedback and benefits for our brand/category. -It's given our brand the 'permission' to make some informed decisions that we wouldn't have had the courage to do or thought about without this consumer data-point. Cons At this stage I've only got positive things to say about Tracksuit. There isn't any qual data gathering, although I was offered a contact that they work with if we were to continue to investigate qualitative research (which we didn't) Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. BG Bailey G. Marketing and Communications Manager Electrical/Electronic Manufacturing ### "Brand Tracking with Real-Time Insights 10/10 " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 6, 2024 My experience with Tracksuit over the past six months has been phenomenal. The team is passionate, patient, knowledgeable, and always willing to share helpful insights. Our investment in brand tracking has been invaluable for demonstrating to the board what activity is making an impact. Pros The real-time brand tracking is fantastic—it helps me see what activity is working. They’re always adding new features to improve the user experience. Cons Not a con, but an opportunity! It would be great to have the chance to attend events hosted by Tracksuit to learn from other successful brands and their campaigns. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. TW Toni W. Head of Brand Marketing Recreational Facilities and Services ### "Game Changer for Brand Marketers" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 29, 2024 Tracksuit has ensured my team are all speaking the same language, and given us measurable goals for my brand & marketing teams. The Tracksuit team have been so helpful with our questions, and onboarding was so easy. I can't believe I ran brand teams without it. Pros Tracksuit has brought Brand to the centre of discussion on long-term business performance. With monthly reporting, my brand metrics are front & centre in board meetings & SLT planning days. The impact of brand investment, and investment in the right statements has become a key talking point across the business with my \[sensitive content hidden\] even suggesting we should invest more in brand to secure our long-term market position. Talk about a win for the brand team & the business. Cons Although brand metrics are a second language to most marketers, many non-marketers are seeing these dashboards and worry when they see fluctuations. Because we've been so successful in making brand metrics as important as revenue metrics, they're now looked at under a similar microscope - but each month's sample isn't enough to make real assumptions from. I would love for a larger sample to ensure we can pull regional data from a large enough base. Reasons for choosing Tracksuit The onboarding team, the easy-to-use interface, and the monthly cadence. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. Brett B. CMO Financial Services ### "Great performance and great value" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 26, 2024 We've used many methods in the past for brand tracking - both traditional (periodic survey work with 3rd parties) and ongoing via software providers. But none of them have compared to the combination of value and performance we're getting with Tracksuit. Pros Tracksuit has been a strong addition to how our team measures our performance across time. Easy to use UI, timely updates, straightforward measurement, and they are constantly updating/adding new features. Cons Not much to say that we don't like. Since it's more of a self-serve product, it's important to get internal end users in the habit of logging in and monitoring. Switched from [ProQuo AI](https://www.capterra.com/p/211726/ProQuo/) Old software had a proprietary scoring system that didn't translate well to typical awareness measurement - which led to lack of adoption internally. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Ghada V. Director of Marketing Non-Profit Organization Management ### "Ease of Use " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 July 25, 2024 I have regular catch ups with my Tracksuit Brand Champion who always follows up with what I need. Most recently she helped with a presentation template so that I can turn the insights from Tracksuit into a concise doc to share with my team and our Board. I appreciate that she’s always thinking ahead to see how she can make my job easier and to make sure that I am properly tracking brand KPIs. Pros It's great to be able to map specific marketing milestones within Tracksuit and then draw the correlation between brand health to the various marketing activities in market at the time. You get to see the longtail impact of specific marketing activities, as well as to see how the different levels of the funnel such as awareness, and consideration shift over time. The competitor analysis is also handy as is the quarterly comparison of brand stats. It makes it easy to generate reports for different staekeholders on an adhoc basis. The visual outputs also makes it easier to tell the story of how the brand is performing over time. Cons What's not to like. If I had to specify a con it would be that there are alot of features and it can be overwhelming to know where to start. But it’s not a true con as Tracksuit provide a Brand Champion (an actual human) to help step you through how to make best use of the features specific to your needs - so I found I got up to speed relatively quickly on how to use it. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. CM Candace M. Global Head of Marketing Cosmetics ### "Guiding light for global marketing strategies " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 15, 2024 Pros Partnering with the Tracksuit team has transformed how we tackle our global marketing strategies — it gave us insight into our customers at a granular level and guided our decisions to support a myriad of KPIs. The user experience in the platform works seamlessly, finally data that is easy to digest! Brand marketing is recognised in a refreshed light, this guided valuable conversations with cross functionals. The cherry on top is the Tracksuit support team; incredibly helpful, warm and solution focused. Cons Not much, but if I have to list something, it would be the amount to add new competitive brands into our data set. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. BT Becky T. Marketing Manager Food Production ### "A must have tool for any Marketer." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 14, 2024 It's been great, the customer service is 100% they are super helpful when we have questions or things we want to look into more. They take feedback on the product really well and are always making improvements based on feedback. Pros That it's a cost-effective way of monitoring brand health all the time. Gone are the days of doing one or two dips a year, now we can see in real time what effect our marketing activity has on the funnel etc. Cons It would be great if they could segment the data based on our own segmentation work. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Lara P. Marketing and e-Commerce Manager Leisure, Travel & Tourism ### "Game changer for Marketing analysis" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 11, 2024 The team is extremely accomodating and our account manager, Lauren has been fantastic to work with. Beyond the platform itself, the team have provided insights and case studies that have gone on to build part of our strategy. Pros Tracksuit is easy to use, well designed and customisable to brand requirements. The tool is critical to our Marketing strategy, as we are able to understand impacts of our campaigns as well as understand competitor and industry performance. Tracksuit has allowed us to take a strategic, data-driven approach to our campaigns. Being able to understand what channels have influenced our brand awareness and overall funnel has afforded us significant growth within the market across Australia and New Zealand. Cons Nothing! The product is perfect for our needs. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. [View all Reviews](https://www.capterra.com/p/10004655/Tracksuit/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.