--- title: "Flowpoint Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Flowpoint Software - reviews, pricing plans, popular comparisons to other Web Analytics products and more." source_url: "https://www.capterra.com/p/10004746/Flowpoint/" page_type: "product" language: "en" --- # Flowpoint Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on August 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Flowpoint ## What is Flowpoint? Flowpoint allows you to understand the behaviour of your website visitors and app users. It identifies the top challenges that prevent them from converting and suggests UX and technical optimisations that will boost conversion rates. ## What is Flowpoint used for? [Web Analytics](https://www.capterra.com/web-analytics-software/)[Website Monitoring](https://www.capterra.com/website-monitoring-software/)[AB Testing](https://www.capterra.com/ab-testing-software/) Top alternative Featured Overall rating Based on 6 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price £49 Usage Based, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Flowpoint?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://flowpoint.ai&name=Flowpoint) ## Flowpoint Overview Updated August 2026 AI summary Flowpoint equips businesses of all sizes with web analytics, marketing analytics, and A/B testing tools to monitor website performance and user behavior. Delivered as a cloud-based platform, it offers features such as conversion tracking, customer journey mapping, funnel analysis, data visualization, and multiple site management, helping teams track site activity, optimize campaigns, and review performance trends across digital properties. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Flowpoint 4.5 (6) VS. [4.7 (266)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) Starting Price £49 Usage Based, Per Month Starting Price $39 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.7 (6) Ease Of Use 4.6 (266) Value For Money 4.7 (6) Value For Money 4.6 (230) Customer Service 5.0 (6) Customer Service 4.7 (216) ## Flowpoint alternatives [4.5 (17)](https://www.capterra.com/p/172116/PageSense/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [4.7 (223)](https://www.capterra.com/p/156209/CHEQ-Essentials/reviews/) Starting price $99.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars Highest Rated [ConvertCart](https://www.capterra.com/p/190983/ConvertCart-Tool-Suite/) [4.8 (45)](https://www.capterra.com/p/190983/ConvertCart-Tool-Suite/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/190983/ConvertCart-Tool-Suite/) [Proof Pulse](https://www.capterra.com/p/177433/Proof/) [4.6 (46)](https://www.capterra.com/p/177433/Proof/reviews/) Starting price $29.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/177433/Proof/) ## FAQs about Flowpoint Overview ### What company size and specific industries is Flowpoint built for? Flowpoint is designed for businesses of any size across any market, including organizations in retail, technology, services, and other sectors. It fits teams led by marketing analysts, digital marketers, product managers, UX researchers, and data analysts that need user and performance insight. Features and Usability ### What are the key features of Flowpoint? Flowpoint offers website analytics and reporting features such as real-time analytics, real-time reporting, activity dashboards, and data visualization. It also includes behavior tracking, visitor tracking, pageview tracking, funnel analysis, customer journey mapping, conversion tracking, A/B testing, alerts/notifications, and multiple site management. Getting Started and Support ### What training and onboarding options does Flowpoint offer? Flowpoint provides live online training and documentation to help teams get started. Live online sessions support guided setup and direct instruction, while documentation offers written reference material for self-paced learning and feature lookups. Getting Started and Support ### What customer support options does Flowpoint offer? Flowpoint provides email/help desk support, a FAQ/forum, and chat. Support is organized around self-service and direct help options for users who need quick answers or ticket-based assistance. ## Features AI summary Based on 2,509 Web Analytics reviews Capterra reviewers highlight these as the features buyers value most when comparing web analytics software: - **Website Analytics** (**54%** of reviewers rated this feature as critical) - **Reporting/Analytics** (**51%**) - **Engagement Tracking** (**65%**) Flowpoint supports **Website Analytics** and **Reporting/Analytics**, giving teams the tools to monitor site performance and review trends through clear reporting. However, it does not offer **Engagement Tracking**. Instead, it provides **Data Visualization** (**43%**), which can help teams spot patterns and present performance data more clearly. Together, these features help businesses understand website activity, track results over time, and make more informed decisions. Activity Dashboard 4.5 (6) 50.00% of 6 reviewers that rated this feature as important or highly important Dashboard to view the status of ongoing processes, identify current incidents and track past activities Conversion Tracking 4.5 (6) 50.00% of 6 reviewers that rated this feature as important or highly important Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads User Interaction Tracking 4.7 (6) 50.00% of 6 reviewers that rated this feature as important or highly important Monitor user activity through engagement methods Funnel Analysis 4.2 (5) 60.00% of 5 reviewers that rated this feature as important or highly important Method of analysis that visualizes the series of events that lead towards a defined goal. Time on Site Tracking 4.0 (5) 40.00% of 5 reviewers that rated this feature as important or highly important Track the amount of time users spend on websites Customer Journey Mapping 4.5 (4) 50.00% of 4 reviewers that rated this feature as important or highly important Visualize and analyze customer experience across all touchpoints and channels Flowpoint 29 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Data Visualization: Graphical representation of data - Funnel Analysis: Method of analysis that visualizes the series of events that lead towards a defined goal. - Goal Setting/Tracking: Establish measurable goals and objectives and track their progress over a specific period of time - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Monitoring: Active monitoring of systems, applications, or networks - Real-Time Reporting: Active reporting of data and metrics - Referral Tracking: Log and store the source of contacts/leads - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Time on Site Tracking: Track the amount of time users spend on websites - User Interaction Tracking: Monitor user activity through engagement methods - Visitor Tracking: Track visitors and purpose of visits - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Visualization: Graphical representation of data or processes - Web Traffic Reporting: Collect and analyze traffic data about website visitors - Website Analytics: Track and analyze information regarding website visitors --- Get Advice We can help you find the software with the features you need. Features 4.3 (6) 4.3 Based on 6 reviews ## Pricing Value for money 4.7 (6) Free Trial Free Version Basic £49.00 Usage Based,Per Month Value for money 4.7 (6) 4.7 Based on 6 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (6) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (6) 5.0 Based on 6 reviews ## User reviews Overall rating 4.5 Based on 6 reviews Filter by rating 5(3) 4(3) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent RS Robin S. UX UI Design Staffing and Recruiting ### "Yobbers review" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 July 21, 2023 Really positive. We keep Flowpoint in the loop for the future. Pros Its easy to use, with a clear UI. I like that you can see the customer journeys accuratly. Cons We did not have the feeling we could track the user very specific. Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) More depth and choices Reasons for choosing Flowpoint \- Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. II Ilinca I. Founder Retail ### "A much needed tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 5, 2023 Pros It’s user friendly, helped me identify issues with my website that caused users to attrite and provided analytics that highlighted where I could improve my website Cons \- Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. DN Dhiraj N. CEO Computer Software ### "User review" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 February 22, 2023 Great tool Pros The data generated is very useful to see the website visitor journey and where we can optimise our content and design to improve the score Cons UI is a bit slow and could have a better UX Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor February 24, 2023 Hi Dhiraj, Thank you for your review and feedback. It's great to see it has been helpful for you so far. We are constantly working to improve the UX and the app's performance and expand the support to more devices and screen sizes. Best regards, Vlad TP Tori P. Co-Founder Marketing and Advertising ### "Tori’s Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 20, 2023 Pros Easy of use. Colors. Insights. The fact that it can show me the bottlenecks in the path to conversion easily. The level of personalization. Cons Was a bit of a learning curve. Took me a while to understand all the values and their meaning. Gladly, the team helped me with everything! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor February 24, 2023 Hi Tori, Thank you for your review. It's great to see it has been helpful for you so far. In the meantime, we've released a new Help Center within the dashboard, which contains video tutorials explaining how the main functionalities work. Our team is also still available to offer technical support via live chat or by scheduling a tech 1:1 meeting with our team. Best regards, Vlad LN Lucian N. Technology Strategist Media Production ### "Usefull" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 17, 2023 Pros A Single Pane Of Glass for collecting, analyzing, and taking decisions for actions to be implemented in order to improve the conversions.Flexibility and responsiveness of the team to implement new features to help capture more insights about user behavior. Cons Maybe a visual builder of the filters instead of using Regex will make it more accessible, but nowadays you can just ask AI to do the Regex for you Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor February 24, 2023 Hi Lucian, Thank you for your review. It's great to see it has been helpful for you so far. We've now released Flowpoint Variants where instead of Regex, you can visually add multiple options for a possible checkpoint in a user journey. Best regards, Vlad NE Nina E. Founder and CEO Apparel & Fashion ### "Great user behaviour analytics tool " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 16, 2023 Great customer service Pros It’s helped me to see where users are dropping out along the conversion funnel, so that I can make improvements to the website and increase our overall conversion rate. Cons It would be great to see where users are coming from externally onto the website too! Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor February 24, 2023 Hi Nina, Thank you for your review. It's great to see it has been helpful for you so far. Seeing where users are coming from on the website is a work in progress. We will let you know once this feature is deployed. Best regards, Vlad ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.