# WhatsApp Business API Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is WhatsApp Business API the right SMS Marketing solution for you? Explore 20 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/10005471/WhatsApp-Business-API/reviews

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WhatsApp Business API

4.7 (20)

[View alternatives](https://www.capterra.com/p/10005471/WhatsApp-Business-API/alternatives/)

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Last updated March 13th, 2026

# Reviews of WhatsApp Business API

Ease of use

4.8

Customer Service

4.6

## Pros and Cons in Reviews

KB

Karla B

ceoRetail, Self-employedUsed the software for: More than 2 years.

“I like everything about the quick response function, the catalog, the absence message, the option to put the website link, easy to use and intuitive“

March 15, 2023

LW

Lucy W

Creative DesignDesign, 2 - 10 employeesUsed the software for: More than 2 years.

“information protection is not assured and there is time limit of responding to clients.“

September 22, 2023

## Showing most helpful reviews

Showing 1-20 of 20 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Elisabete C.  
Proprietario  
Apparel & Fashion  
Used the software for: 1-2 years

### "Meet the needs of organizations"

March 24, 2023

5.0

The API has an easy analogy, fast communication. You can send personalized messages, notices and promotions.

Pros

Ease and engagement, allow you to quickly respond to messages. In addition, there is an increase in returns from consumers.

Cons

It is not possible to integrate with a CRM system.

Review Source

VR

Verified Reviewer  
Freelancer  
Information Technology and Services  
Used the software for: 1-2 years

### "Job opportunity App"

July 27, 2023

5.0

WhatsApp business is great especially for business people and me as a freelancer. I just feel comfortable whenever am using the App.

Pros

It helps me to market my services to the world because it has an opinion of connection with other business Apps like Facebook. With the help of WhatsApp business I have gotten a lot of projects to do from different clients.

Cons

When I was a newbie it was difficult for me to understand their help informations so I used to figure out by myself on what to do.

Review Source

JM

Jiandae M.  
NETWORK ENGINEER  
Computer & Network Security  
Used the software for: 1-2 years

### "Opnion on WhatsApp Business API"

March 15, 2023

3.0

I used Whatsapp Business to send document to my customers but something to improve is allowing more large file sending over whatssap API

Pros

The ability to call my friend as a community

Cons

Add a feature which will enable an individual to send text or make a call without save a number

Review Source

LW

Lucy W.  
Creative Design  
Design  
Used the software for: 2+ years

### "what i love about Whatsapp Business API"

September 22, 2023

5.0

business problems is that you can meet with scammers as there is insecurity and the benefit is that it grows business because my data reaches many people.

Pros

Reaches many people, saves time, secure , affordable and it is a unique business account

Cons

information protection is not assured and there is time limit of responding to clients.

Review Source

OR

Orotusin R.  
Freelance writer  
Marketing and Advertising  
Used the software for: 2+ years

### "Easy setup"

April 11, 2023

5.0

Pros

It is a very fast and cheap way to send informations and communicate. You can communicate with large population at once, information can be reached easily with no stress.

Cons

Sometimes network server can obstruct the use of video or audio call , causing unable information passing.

Review Source

DA

Debora A.  
Customer care  
Cosmetics  
Used the software for: 1-2 years

### "Worth it"

August 22, 2023

5.0

Pros

This is a more powerful software than the usual WhatsApp business as it allows the company to send bulk messages to unlimited number of users, there are automated notifications and it also allows sending messages with automated chatbox.

Cons

There is nothing to hate about this product. Everything works perfectly and it's worth every penny. Kudos to the administrators.

Review Source

VR

Verified Reviewer  
Mana9  
Hospital & Health Care  
Used the software for: 2+ years

### "Review for Whatsapp business API"

March 26, 2023

5.0

Pros

I find it very helpful in growing my business, it help1.work from home2. High margins3. No overhead cost5. High customer retention rate

Cons

1.You have to keep employee motivated all the time2.Very crowded space3.Sale process take long time4.Bit high tax with less security

Review Source

rfT

roncs francis T.  
Informaticien  
Electrical/Electronic Manufacturing  
Used the software for: 2+ years

### "WhatsApp business"

October 2, 2023

5.0

Overall it is a very good application especially with the possibility of advertising our products and the link with other social networks

Pros

Instant sending of messages, synchronization of messages, lower cost of calls

Cons

The constant updates are happening and the fact that to see the messages you have to be in the application

Review Source

KB

Karla B.  
ceo  
Retail  
Used the software for: 2+ years

### "I really like doing customer service"

March 15, 2023

5.0

great experience the best communication app I've ever used

Pros

I like everything about the quick response function, the catalog, the absence message, the option to put the website link, easy to use and intuitive

Cons

I would like more professional functions in video calls, such as presenting documents directly on the screen

Review Source

VR

Verified Reviewer  
IT Developer  
Information Technology and Services  
Used the software for: 6-12 months

### "WhatsApp Business API Analysis Review "

September 22, 2023

4.0

Convenient as it is specialized to maximize customer service experience.

Pros

Reach customers almost anywhere because most customers use WhatsApp, makes promotions feel personal, customers browse products and make orders from WhatsApp

Cons

The API unlike the app, is not free. WhatsApp also charges every conversation on its pricing package.

Review Source

Ngo N.  
Data base analyst  
Wholesale  
Used the software for: 2+ years

### "Incontournable pour une meilleure communication avec la clientèle "

October 15, 2023

5.0

Plutôt pas mal

Pros

Le faite de pouvoir automatisé les réponses pour une meilleure prises en charge des clients peut importe l'heure, les messages sont livrés presque instantanés

Cons

La conformité des messages envoyés, le fait qu'il ne prenne pas en charge les appels vidéos et audio

Review Source

LR

Lorena R.  
home offices  
Higher Education  
Used the software for: 2+ years

### "Si no lo has probado pruébalo Ahora!!"

May 19, 2023

5.0

Es sin duda un gran recurso de innovación en la comunicación y difusión a nivel corporativo.

Pros

Es una herramienta muy completa en la efectividad de propagar y difundir de forma inteligente los productos de tu sector y empresa. Grandes funciones

Cons

Todo me agrada y me inquieta quizás es su estructura de diseño en la paleta de colores y el fortalecimiento del eslogan.

Review Source

Casimir C.  
Support agent d'appel  
E-Learning  
Used the software for: Less than 6 months

### "Logiciel de communication et du business"

August 22, 2023

5.0

Mon expérience a été très positive . J'ai tellement aimé sa simplicité d'utilisation et ses multiples fonctionalités . Je le recommande

Pros

Très bon logiciel et facile à utiliser avec une meilleure qualité et des fonctionnalités . Ça été une meilleure solution pour communiquer, fais des ventes et également de créer les catalogues avec nos comptes professionnel . Très simple et nouvellement avec une fonction de partage d'écran en appel vidéo. J'aime tellement WhatsApp business

Cons

C'est un très bon logiciel et je n'ai aucun problème avec ce logiciel

Review Source

Bellevida H.  
Entrepreneuriat  
Writing and Editing  
Used the software for: 2+ years

### "WhatsApp bisness API , meilleure application "

December 7, 2023

5.0

Pros

Un espace idéal pour les petits entreprises

Cons

Ça demande beaucoup trop de forfait, et ne répond pas aux besoins tout le temps

Review Source

HS

Hélio S.  
CEO  
Retail  
Used the software for: 2+ years

### "App de negócios "

May 8, 2023

5.0

Excelente para os negócios

Pros

Usabilidade, criação de catálogos de negócios.

Cons

Ligações via WhatsApp são ruins feitas em rede móvel. Pode melhorar?

Alternatives considered

[Telegram](https://www.capterra.com/p/180347/Telegram/)

Reason for choosing WhatsApp Business API

Mais segurança e conexões

Review Source

TK

Ted K.  
Helpdesk Agent  
Consumer Services  
Used the software for: 6-12 months

### "Best Chat App for CS"

August 28, 2023

5.0

It is helping with keeping our customers happy

Pros

Almost everyone uses WhatsApp and it is cheap and easy for our customers to get in touch with us

Cons

The integration process took a lot of time but it was worth the wait.

Review Source

AA

Amr A.  
Pediatrician  
Hospital & Health Care  
Used the software for: 1-2 years

### "Business manager"

August 31, 2023

4.0

Pros

Allow me to have 2 whatsapp messengers in my phone - can communicate with my team rmeasily

Cons

In my country calls using ot not allowed

Review Source

Sylvie Florence K.  
Support Agent  
Retail  
Used the software for: I used a free trial

### "Logiciel de réseau social "

September 22, 2023

4.0

Pros

Un très bon produit pour les messages des réseaux sociaux avec une meilleure service et des fonctionnalités incroyable. Très bon pour la vente en ligne. J'adore

Cons

C'est super intéressant et très utile mais je n'ai aucun problème pour le moment

Review Source

Response from TeleTweet MarketiX

September 27, 2023

Thank you

SN

Sardar N.  
Manager  
Education Management  
Used the software for: 6-12 months

### "WhatsApp business "

April 14, 2023

5.0

Pros

I adore how helpful  the app is, and it's incredible that it's free and lets you call and text for free as long as you have wifi .They can observe the timetable in the app. My customers are thrilled and grateful that this application was made. They enjoy the automatic answer.assisting customers in making the best choice. ideally suited for internet marketing.

Cons

I don't really think there is anything wrong with the app which is why I rated it 5 stars. It has all the features a business like my tuition needs.

Review Source

AA

Amanda A.  
proprietária  
Facilities Services  
Used the software for: 6-12 months

### "empresas."

August 8, 2023

4.0

Divulgação para nossos produtos.

Pros

divulgar nossos produtos ainda mais facil.

Cons

nao tenho nenhum ponto negativo no momento !

Review Source

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