# Cello Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Cello Software - reviews, pricing plans, popular comparisons to other Referral products and more. Source: https://www.capterra.com/p/10005790/cello --- # Cello Software Review 2026: Features, Integrations, Pros & Cons Last updated on April 14, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Cello ## What is Cello? Cello is the only all-in-one referral platform that lets you launch a partner & user referral program on autopilot. Industry leaders like Typeform and Fellow rely on Cello's platform to accelerate their flywheel. Drive word-of-mouth growth at scale with the power of incentives. - Seamlessly integrated: Blends naturally with your tool for effortless sharing. - Personal automated rewards: Set up flexible personal monetary incentives with fully automated attribution. - Continuous engagement: Keep referrals active with notifications. - Automated setup: Easy to set up within hours and natively integrated with your tools - Real-time tracking: Track your performance in real-time, making attribution and proving ROI a breeze - AI-Based improvements: Enhance your program with Cello insights and recommendations. - Full tax and legal compliance: No worries about tax reporting with personal rewards. ## What is Cello used for? [Referral](https://www.capterra.com/referral-software/) Top alternative Featured Overall rating Based on 20 user reviews Reviews sentiment Positive 100% Neutral 0% Negative 0% Starting price $200 Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Cello?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://cello.so/&name=Cello) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Cello 4.9 (20) VS. [4.8 (152)](https://www.capterra.com/p/218230/Referral-Factory/reviews/) Starting Price $200 Per Month Starting Price $95 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 5.0 (20) Ease Of Use 4.8 (137) Value For Money 4.9 (19) Value For Money 4.7 (129) Customer Service 4.9 (19) Customer Service 4.9 (130) ## Cello alternatives [4.6 (98)](https://www.capterra.com/p/139089/Referral-Rock-Software/reviews/) Starting price $175.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [4.7 (686)](https://www.capterra.com/p/147442/Post-Affiliate-Pro/reviews/) Starting price $129.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars Highest Rated [4.8 (466)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.8 (140)](https://www.capterra.com/p/268100/Trackdesk/reviews/) Starting price $249.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/10005790/cello/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Referral Tracking 4.9 (15) 60.00% of 15 reviewers that rated this feature as important or highly important Log and store the source of contacts/leads Rewards Management 4.9 (14) 50.00% of 14 reviewers that rated this feature as important or highly important Strategize and implement rewards for returning customers, employees and other members Conversion Tracking 5.0 (12) 66.67% of 12 reviewers that rated this feature as important or highly important Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Campaign Management 4.7 (11) 45.45% of 11 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Third-Party Integrations 4.5 (10) 30.00% of 10 reviewers that rated this feature as important or highly important Set up connections to third-party platforms to improve business processes Affiliate Management 4.9 (8) 87.50% of 8 reviewers that rated this feature as important or highly important Track an affiliate partner's promotion of a product or service and any associated sales Cello 32 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Track an affiliate partner's promotion of a product or service and any associated sales Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Manage, organize, and store contact information Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Process of dividing customers into groups based on common characteristics Add customized logos and colors to align with company branding Pre-designed layouts that can be customized to match preferences and requirements Import and export data to and from software applications Create and send email blasts/campaigns Tracks metrics that provide insight into how a user interacts with any interface or product For customer referral programs / referral marketing products Identify and prevent suspicious activity Manages incentive programs such as profit sharing, stock awards, and individual bonus plans Automatically identify and save contact information of potential customers Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels Manage the process of attracting and converting business prospects into leads Manage multiple campaigns in one system A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Active reporting of data and metrics Customizable templates for referral documents, emails, and sharable links Log and store the source of contacts/leads Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Strategize and implement rewards for returning customers, employees and other members Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Market event via social media tools Set up connections to third-party platforms to improve business processes Features 4.7 (20) 4.7 Based on 20 reviews ## Pricing Value for money 4.9 (19) Free Version [View pricing plan details](https://www.capterra.com/p/10005790/cello/pricing/) User Referrals - Grow $200.00 Per Month User Referrals - Scale $750.00 Per Month Partner Referrals - Free $0.00 Partner Referrals - Plus $200.00 Per Month Partner Referrals - Pro $400.00 Per Month Value for money 4.9 (19) 4.9 Based on 19 reviews ## Integrations [ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Stripe](https://www.capterra.com/p/123889/Stripe/)[ Chargebee](https://www.capterra.com/p/131433/Chargebee/) ## Support, customer service and training options Customer Service 4.9 (19) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (19) 4.9 Based on 19 reviews ## User reviews Overall rating 4.9 Based on 20 reviews Filter by rating 5(18) 4(2) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent WA Will A. Lead Product Manager Computer Software ### "Simple and easy to use referrals and affiliate management" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 22, 2024 Really positive, our referral & affiliate programme has grown since using cello. Pros Cello was easy to setup with a really responsive team. It looks great in the platform and is easy for our customers to understand. Cons The customisability isn't quite there yet, a lot of the features you have to get their team to change in the backend. They don't really do too much from an email POV or other incentive POV that could help. Switched from [Tapfiliate](https://www.capterra.com/p/145773/Tapfiliate/) The previous product wasn't quite as easy to use for the use cases we had, it was harder to implement and harder for our users to understand. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JA Jannik A. Managing Director Leisure, Travel & Tourism ### "Quick implementation, full success >> building out partnership" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 17, 2024 Pros super fast implementation and not a lot of development resources needed. Easy to handle interface. Product just WORKS and helps us grow our business organically. We now roll out the second big function (affiliate) with them. Cons / Nothing really, they of course are a startup and are constantly developing / adding to the functions. We do get good opportunities to give feedback and shape roadmaps, so: happy! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Osama A. Product Manager Human Resources ### "A Must-Have Tool for Customer Referrals" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 8, 2024 Cello's referral program has been a game changer for our company. Since integrating it, we've experienced a remarkable increase in revenue growth by 11% and significantly lowered our marketing expenses. What stands out is Cello's ease of use and the low maintenance it requires, allowing us to scale our efforts without scaling our workload. The tool continuously evolves, offering new features that enhance our marketing strategies. Pros Cello's powerful automation and the ease with which it integrates into our existing systems. The platform efficiently manages the entire referral process, from user engagement with notifications to the final acquisition stages. This automation significantly lightens the load on our team, allowing us to focus on other critical growth initiatives while maintaining a robust referral program. Cons There were no noticeable downsides of using cello. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MW Marc W. Co founder Computer Software ### "Easy Referrals" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 7, 2024 Pros Easy to setup by ourselves and super clear for users. Cons Dashboard could be a little more detailed. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Amon M. Head of Marketing Information Technology and Services ### "Cello: Quick Setup, Big Impact" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 22, 2024 Overall, Cello is a standout choice for marketing leaders looking to leverage referrals and scale effectively. Pros Cello's efficient referral platform, which requires minimal maintenance and setup time, has notably decreased our customer acquisition costs. The platform has also significantly enhanced our marketing, backed by exceptional support that focuses on performance improvement. Cons Although the dashboards could be better, I'm confident in Cello's dedicated team to make necessary enhancements. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Benedikt B. Managing Director Computer Software ### "Low CAC Acquisition Booster für uns - sehr zufrieden." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 17, 2024 Pros Einfache Bedienbarkeit und Übersichtlichkeit. Impact auf das Business. Cons Bisher sind wir auf keine größeren Pain Points gestoßen, wir erwarten mit der Zeit aber noch mehr Funktionalitäten. Switched from [PartnerStack](https://www.capterra.com/p/161423/PartnerStack/) Features und Preis waren ausschlaggebend. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SH Sarey H. Product Manager Information Technology and Services ### "The best referral tool on the market" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 16, 2024 We had used another third-party product prior to cello for our referral program. Since changing to cello, the impact has been night and day: we are generating referrals and ARR consistently, and paying out rewards are easier than ever. We attribute the change in results to the clean UI and UX, an amazing analytics dashboard, and the sharing options that cello enables. Pros \- Extremely user friendly UI and UX - Great pre-built rewards-sharing methods - Simple and completely managed rewards payout flow - Strong and responsive implementation & feedback partners - Customer-oriented team that has our best outcomes at heart Cons There are small elements of UI customisation that would be 'nice to have' in the future. But the experience is smooth and slick, so we are happy with the current experience as well. Switched from [GrowSurf](https://www.capterra.com/p/189583/GrowSurf/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MD Marek D. Founder Investment Management ### "The most effective tool for generating word-of-mouth" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 12, 2024 At last, a tool provider that successfully addresses all the challenges associated with integrating a referral program in B2B. They offer easy integration, a great user experience, effortless payouts, and handle all necessary KYC requirements. Pros Based on our experience, you feel that Cello is a team of highly skilled professionals with extensive expertise in facilitating growth. During our initial call, they impressed us by flawlessly simulating the referral widget in our tool, resulting in a visually great output. Furthermore, their onboarding process was pretty well streamlined, and the CS and product team provided great support. Their developer documentation was also very sophisticated. Cons There is some manual effort required to generate payment reports for Cello, at least in our setup. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Sebastian S. Managing Director Information Technology and Services ### "P2P referral has never been easier" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 6, 2024 A user-friendly peer-to-peer referral software that integrates the referral widget within your tool without requiring users to leave for sign-up is now available. Our users have positively received Cello's embedded widget. Pros Since starting to use Cello, I've found the platform to be incredibly user-friendly and intuitive. The option to share via QR-code is especially helpful for mobile sharing through apps like WhatsApp or Slack. The customer success and growth teams have been excellent in providing support and helping us get set up with the software. Cons To increase user engagement, it would be beneficial for Cello to implement email notifications in addition to the current in-widget notifications for the latest rewards. The Cello team has mentioned that this feature is on their roadmap. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RA Raphael A. CEO Telecommunications ### "5% more Revenue Unlocked in Hours " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 February 26, 2024 Pros After utilizing Cello for several weeks, I am genuinely impressed by the progress the team has made within this brief span. One aspect that particularly captures my attention is the remarkable speed of onboarding. Merely a few hours after signing up, we were able to dive right into using it. This epitomizes the essence of growth experiments. Moreover, the experience for referrers is exceptional. The platform is incredibly user-friendly and intuitive, allowing our users to effortlessly navigate, refer others, keep track of their activities, and efficiently receive their rewards. Cons I'm quite satisfied with my experience so far. It would be great to have additional notification options to engage and re-activate users. Reasons for choosing Cello As an early-stage start-up, I am constantly seeking innovative avenues to foster the growth of my company. Given our strong focus on product-led strategies, I was thrilled to experiment with Cello as a means to explore a fresh growth channel. I must admit, it has proven effective in activating our users and empowering them to advocate for our brand. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/10005790/cello/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)