# Propensity Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Propensity Software - reviews, pricing plans, popular comparisons to other Account Based Marketing products and more.

Source: https://www.capterra.com/p/10006656/Propensity

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# 

 Propensity Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Propensity

## What is Propensity?

Propensity is the only ABM platform that delivers contact-level attribution. Easily run omnichannel account-based marketing campaigns. See who’s interacting with your brand, and send accurate, high-intent leads directly to sales.

## What is Propensity used for?

[Account Based Marketing](https://www.capterra.com/account-based-marketing-software/)

Overall rating

Based on 1 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

$1000

Flat Rate, Per Month

Free trial  
available

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Do you work for Propensity?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.propensity.com&name=Propensity)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Propensity

5.0 (1)

VS.

[4.5 (483)](https://www.capterra.com/p/207295/Seamless-AI/reviews/)

Starting Price

$1000

Flat Rate, Per Month

Starting Price

Contact vendor

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

5.0 (1)

Ease Of Use

4.5 (483)

Value For Money

5.0 (1)

Value For Money

4.3 (460)

Customer Service

5.0 (1)

Customer Service

4.3 (455)

## Propensity alternatives

[4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/)

Starting price

Contact vendor for pricing

[4.1 (317)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/)

Starting price

Contact vendor for pricing

[4.4 (2,883)](https://www.capterra.com/p/76113/Wrike/reviews/)

Starting price

$10.00

Per User, Per Month

Highest Rated

[Relayto](https://www.capterra.com/p/217021/Relayto/)

[4.8 (198)](https://www.capterra.com/p/217021/Relayto/reviews/)

Starting price

Contact vendor for pricing

[Learn More](https://www.capterra.com/p/217021/Relayto/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Behavior Tracking

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Track visitors'/audience's responses across web pages and other optimized content

Campaign Management

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Content Delivery

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Distributing content through various platforms or channels

Marketing Automation

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Automate workflows and trigger campaigns based on customer actions

Multi-Channel Communication

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

Segmentation

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Group leads or contacts based on their specific characteristics

Propensity 30 features

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Software program that continuously adjusts its behavior based on observed data

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Track visitors'/audience's responses across web pages and other optimized content

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Manage and track all internal and external communication conducted via calls, email, text, or chat

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Manage, organize, and store contact information

The ability to create unique content

Distributing content through various platforms or channels

Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Engage with a lead throughout the sales process by actively providing information

Score a lead on their quality or likelihood to buy based on certain behaviors

Score a lead based on quality or likelihood to buy/convert based on predetermined criteria

Automate workflows and trigger campaigns based on customer actions

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Adjust communications based on previous interactions or personal preferences

Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc.

Visual representation of sales prospects & how many deals are in your sales funnel, the stage each deal is in, and the value of deals.

Arrange tasks based on the level of priority or urgency

Receive data and information in real time

View and track pertinent metrics to find patterns and gain insights from data

Search and filter data across systems to locate required information by entering keywords or certain criteria

Group leads or contacts based on their specific characteristics

Identify a list of target accounts that marketers want to turn into customers

Set up connections to third-party platforms to improve business processes

Review data from past periods to reveal recurring tendencies and predict future performance

Get Advice

We can help you find the software with the features you need.

Features

5.0 (1)

5.0

Based on 1 reviews

## Pricing

Value for money

5.0 (1)

Free Trial

Free Version

Essential ABM

$1,000

Flat Rate,Per Month

It includes:

-   Website Tracking
-   Website De-anonymization
-   Intent Data
-   Omnichannel ABM Campaigns
-   Unlimited Users
-   Programmatic Display Ads
-   LinkedIn Ads
-   Facebook Ads
-   Marketing Email Distribution
-   Lead Scoring
-   ABM Analytics
-   HubSpot Integration
-   Salesforce Integration
-   Account and Contact Enrichment
-   Dedicated CSM

Strategic ABM

$2,000

Flat Rate,Per Month

It includes:

-   Website Tracking
-   Website De-anonymization
-   Intent Data
-   Omnichannel ABM Campaigns
-   Programmatic Display Ads
-   LinkedIn Ads
-   Facebook Ads
-   Google Ads
-   YouTube Ads
-   Programmatic CTV Ads
-   Programmatic Video Ads
-   Programmatic Audio Ads
-   Marketing Email Distribution
-   Direct Mail
-   ABM Analytics
-   HubSpot Integration
-   Salesforce Integration
-   Unlimited Users
-   Account and Contact Enrichment
-   Dedicated CSM
-   Propensity API
-   Premium Support
-   Custom Account Scoring
-   Custom Lead Scoring

Value for money

5.0 (1)

5.0

Based on 1 reviews

## Integrations

[

Slack](https://www.capterra.com/p/135003/Slack/)[

Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[

Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/)[

Gmail](https://www.capterra.com/p/202338/Gmail/)[

HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[

Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[

SalesLoft](https://www.capterra.com/p/157977/SalesLoft/)[

Facebook Business Suite](https://www.capterra.com/p/235972/Facebook-Business-Suite/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

5.0 (1)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

5.0 (1)

5.0

Based on 1 reviews

## User reviews

Overall rating

5.0

Based on 1 reviews

Filter by rating

5(1)

4(0)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

Brittany S.

Group Manager, Business to Business Marketing

Construction

### "A Smaller ABM Vendor That Punches Above Its Weight"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

September 16, 2025

I’ve worked with the giants in ABM, but Propensity is the rare smaller vendor that punches far above its weight. It delivers faster, listens more closely, and makes the ABM experience genuinely enjoyable. It has become a trusted partner for running account-based campaigns end to end - from targeting to activation to measurement. I look forward to logging in because I know the platform will keep delivering value and evolving alongside my needs.

Pros

Propensity is easy to use, fast to implement, and constantly improving. The account scoring and prioritization features are accurate and actionable, making targeting clear. The Salesforce integration is seamless, and the frequent product updates show the team really listens to customer feedback. Their customer support is the best I’ve experienced - fast, thoughtful, and focused on real outcomes.

Cons

Because the product evolves so quickly, it can take some effort to keep up with all the new features. Reporting is strong but still maturing - I’d love to see more advanced customization options over time.

Alternatives considered

[Terminus](https://www.capterra.com/p/158147/Terminus/)

[AdRoll ABM](https://www.capterra.com/p/163718/RollWorks/)

[Demandbase One](https://www.capterra.com/p/171314/Demandbase-ABM-Platform/)

[6sense](https://www.capterra.com/p/158720/6sense/)

[D&B Hoovers](https://www.capterra.com/p/231372/DB-Hoovers/)

Reasons for choosing Propensity

I chose Propensity because it offered the same core ABM capabilities as the big players, like account prioritization, multichannel activation, and reporting, but without the long, expensive implementation cycles and heavy services layers. Having worked with the giants in this space, I wanted a partner to move faster, listen more closely, and adapt to my needs. Propensity stood out for its ease of use, rapid setup, and unmatched Salesforce integration, all backed by a customer support team that feels like a true partner. It was the right balance of power, simplicity, and responsiveness that the alternatives couldn’t match.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Independent research methodology

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[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

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