# Propensity Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Propensity Software - reviews, pricing plans, popular comparisons to other Account Based Marketing products and more. Source: https://www.capterra.com/p/10006656/Propensity --- # Propensity Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Propensity ## What is Propensity? Propensity is the only ABM platform that delivers contact-level attribution. Easily run omnichannel account-based marketing campaigns. See who’s interacting with your brand, and send accurate, high-intent leads directly to sales. ## What is Propensity used for? [Account Based Marketing](https://www.capterra.com/account-based-marketing-software/) Top alternative Featured Overall rating Based on 1 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $1000 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Propensity?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.propensity.com&name=Propensity) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Propensity 5.0 (1) VS. [4.5 (492)](https://www.capterra.com/p/207295/Seamless-AI/reviews/) Starting Price $1000 Flat Rate, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 5.0 (1) Ease Of Use 4.5 (492) Value For Money 5.0 (1) Value For Money 4.3 (469) Customer Service 5.0 (1) Customer Service 4.3 (464) ## Propensity alternatives [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing [4.1 (317)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) Starting price Contact vendor for pricing [4.4 (2,888)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting price $10.00 Per User, Per Month Highest Rated [Relayto](https://www.capterra.com/p/217021/Relayto/) [4.8 (198)](https://www.capterra.com/p/217021/Relayto/reviews/) Starting price Contact vendor for pricing [Learn More](https://www.capterra.com/p/217021/Relayto/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Behavior Tracking 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Track visitors'/audience's responses across web pages and other optimized content Campaign Management 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Content Delivery 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Distributing content through various platforms or channels Marketing Automation 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Automate workflows and trigger campaigns based on customer actions Multi-Channel Communication 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Segmentation 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Group leads or contacts based on their specific characteristics Propensity 30 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Software program that continuously adjusts its behavior based on observed data Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Track visitors'/audience's responses across web pages and other optimized content Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Manage and track all internal and external communication conducted via calls, email, text, or chat Centralized database of stakeholders and their contact information such as names, address, phone number etc. Manage, organize, and store contact information The ability to create unique content Distributing content through various platforms or channels Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency Store information about leads or contacts and track, manage and nurture them throughout the sales process Engage with a lead throughout the sales process by actively providing information Score a lead on their quality or likelihood to buy based on certain behaviors Score a lead based on quality or likelihood to buy/convert based on predetermined criteria Automate workflows and trigger campaigns based on customer actions Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Adjust communications based on previous interactions or personal preferences Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. Visual representation of sales prospects & how many deals are in your sales funnel, the stage each deal is in, and the value of deals. Arrange tasks based on the level of priority or urgency Receive data and information in real time View and track pertinent metrics to find patterns and gain insights from data Search and filter data across systems to locate required information by entering keywords or certain criteria Group leads or contacts based on their specific characteristics Identify a list of target accounts that marketers want to turn into customers Set up connections to third-party platforms to improve business processes Review data from past periods to reveal recurring tendencies and predict future performance Get Advice We can help you find the software with the features you need. Features 5.0 (1) 5.0 Based on 1 reviews ## Pricing Value for money 5.0 (1) Free Trial Free Version Essential ABM $1,000 Flat Rate,Per Month It includes: - Website Tracking - Website De-anonymization - Intent Data - Omnichannel ABM Campaigns - Unlimited Users - Programmatic Display Ads - LinkedIn Ads - Facebook Ads - Marketing Email Distribution - Lead Scoring - ABM Analytics - HubSpot Integration - Salesforce Integration - Account and Contact Enrichment - Dedicated CSM Strategic ABM $2,000 Flat Rate,Per Month It includes: - Website Tracking - Website De-anonymization - Intent Data - Omnichannel ABM Campaigns - Programmatic Display Ads - LinkedIn Ads - Facebook Ads - Google Ads - YouTube Ads - Programmatic CTV Ads - Programmatic Video Ads - Programmatic Audio Ads - Marketing Email Distribution - Direct Mail - ABM Analytics - HubSpot Integration - Salesforce Integration - Unlimited Users - Account and Contact Enrichment - Dedicated CSM - Propensity API - Premium Support - Custom Account Scoring - Custom Lead Scoring Value for money 5.0 (1) 5.0 Based on 1 reviews ## Integrations [ Slack](https://www.capterra.com/p/135003/Slack/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/)[ Gmail](https://www.capterra.com/p/202338/Gmail/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[ SalesLoft](https://www.capterra.com/p/157977/SalesLoft/)[ Facebook Business Suite](https://www.capterra.com/p/235972/Facebook-Business-Suite/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (1) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (1) 5.0 Based on 1 reviews ## User reviews Overall rating 5.0 Based on 1 reviews Filter by rating 5(1) 4(0) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent Brittany S. Group Manager, Business to Business Marketing Construction ### "A Smaller ABM Vendor That Punches Above Its Weight" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 16, 2025 I’ve worked with the giants in ABM, but Propensity is the rare smaller vendor that punches far above its weight. It delivers faster, listens more closely, and makes the ABM experience genuinely enjoyable. It has become a trusted partner for running account-based campaigns end to end - from targeting to activation to measurement. I look forward to logging in because I know the platform will keep delivering value and evolving alongside my needs. Pros Propensity is easy to use, fast to implement, and constantly improving. The account scoring and prioritization features are accurate and actionable, making targeting clear. The Salesforce integration is seamless, and the frequent product updates show the team really listens to customer feedback. Their customer support is the best I’ve experienced - fast, thoughtful, and focused on real outcomes. Cons Because the product evolves so quickly, it can take some effort to keep up with all the new features. Reporting is strong but still maturing - I’d love to see more advanced customization options over time. Alternatives considered [Terminus](https://www.capterra.com/p/158147/Terminus/) [AdRoll ABM](https://www.capterra.com/p/163718/RollWorks/) [Demandbase One](https://www.capterra.com/p/171314/Demandbase-ABM-Platform/) [6sense](https://www.capterra.com/p/158720/6sense/) [D&B Hoovers](https://www.capterra.com/p/231372/DB-Hoovers/) Reasons for choosing Propensity I chose Propensity because it offered the same core ABM capabilities as the big players, like account prioritization, multichannel activation, and reporting, but without the long, expensive implementation cycles and heavy services layers. Having worked with the giants in this space, I wanted a partner to move faster, listen more closely, and adapt to my needs. Propensity stood out for its ease of use, rapid setup, and unmatched Salesforce integration, all backed by a customer support team that feels like a true partner. It was the right balance of power, simplicity, and responsiveness that the alternatives couldn’t match. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)