--- title: "Propensity Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Propensity Software - reviews, pricing plans, popular comparisons to other Account Based Marketing products and more." source_url: "https://www.capterra.com/p/10006656/Propensity/" page_type: "product" language: "en" --- # Propensity Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on August 20, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Propensity ## What is Propensity? Propensity is the only ABM platform that delivers contact-level attribution. Easily run omnichannel account-based marketing campaigns. See who’s interacting with your brand, and send accurate, high-intent leads directly to sales. ## What is Propensity used for? [Account Based Marketing](https://www.capterra.com/account-based-marketing-software/) Top alternative Featured Overall rating Based on 1 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $1000 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Propensity?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.propensity.com&name=Propensity) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Propensity 5.0 (1) VS. [4.5 (572)](https://www.capterra.com/p/207295/Seamless-AI/reviews/) Starting Price $1000 Flat Rate, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 5.0 (1) Ease Of Use 4.6 (572) Value For Money 5.0 (1) Value For Money 4.3 (545) Customer Service 5.0 (1) Customer Service 4.3 (540) ## Propensity alternatives [4.3 (713)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [4.4 (3,036)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars Highest Rated [Relayto](https://www.capterra.com/p/217021/Relayto/) [4.8 (202)](https://www.capterra.com/p/217021/Relayto/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Apollo.io](https://www.capterra.com/p/158696/Apollo/) [4.5 (398)](https://www.capterra.com/p/158696/Apollo/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 91% of reviewers rated it above 4 stars ## FAQs about Propensity Features and Usability ### What are the key features of Propensity? Propensity offers AI/Machine Learning, behavior tracking, lead scoring, lead nurturing, and lead qualification for managing prospect activity and pipeline stages. It also includes campaign management, campaign personalization, segmentation, reporting/analytics, activity dashboards, alerts/notifications, and third-party integrations for tracking performance and coordinating multi-channel communication. Pricing ### How much does it cost and what fees or limitations are included? Propensity starts at $1,000 per month for the Essential ABM plan and $2,000 per month for the Strategic ABM plan, both billed as flat rates. A free version and free trial are available. Essential ABM includes the Jumpstart Program, while Strategic ABM adds more advanced ABM features and support. Talk to an expert ### More questions? Ask our experts Integrations ### Which third-party tools and platforms does Propensity integrate with? Propensity integrates with 9 third-party tools, including Facebook Business Suite, Gmail, Google Ads, HubSpot CRM, LinkedIn Marketing Solutions, Microsoft 365, Salesforce Sales Cloud, Salesloft, and Slack. These integrations cover advertising, email, CRM, productivity, and sales engagement platforms. Getting Started and Support ### What training and onboarding options does Propensity offer? Propensity provides in person training and videos for teams getting started. In person sessions support guided instruction and direct questions, while videos offer self-paced reference for reviewing features and setup steps. Getting Started and Support ### What customer support options does Propensity offer? Propensity provides email/help desk support for customer questions and issue resolution. No reviewer feedback about support experience is available, so support quality, response time, and helpfulness cannot be assessed from user comments. ## Features AI summary Based on 313 Account Based Marketing reviews Capterra data shows that buyers of Account Based Marketing software rank the following features as their top priorities: - **Search/Filter** (**38%** of reviewers rated this feature as critical) - **Target Account Identification** (**42%**) - **Lead Qualification** (**44%**) Propensity supports all three of the features reviewers rate most important: **Search/Filter**, **Target Account Identification**, and **Lead Qualification**. Together, these capabilities help businesses find the right accounts faster, focus outreach on high-fit prospects, and evaluate lead quality more effectively, allowing teams to improve targeting, sales efficiency, and pipeline results. Behavior Tracking 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Track visitors'/audience's responses across web pages and other optimized content Campaign Management 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Content Delivery 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Distributing content through various platforms or channels Marketing Automation 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Automate workflows and trigger campaigns based on customer actions Multi-Channel Communication 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Segmentation 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Group leads or contacts based on their specific characteristics Propensity 30 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - AI/Machine Learning: Software program that continuously adjusts its behavior based on observed data - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - Content Creation: The ability to create unique content - Content Delivery: Distributing content through various platforms or channels - Data Synchronization: Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Nurturing: Engage with a lead throughout the sales process by actively providing information - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Lead Scoring: Score a lead based on quality or likelihood to buy/convert based on predetermined criteria - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Personalization: Adjust communications based on previous interactions or personal preferences - Pipeline Management: Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. - Pipeline Reports: Visual representation of sales prospects & how many deals are in your sales funnel, the stage each deal is in, and the value of deals. - Prioritization: Arrange tasks based on the level of priority or urgency - Real-Time Data: Receive data and information in real time - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Segmentation: Group leads or contacts based on their specific characteristics - Target Account Identification: Identify a list of target accounts that marketers want to turn into customers - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance --- Get Advice We can help you find the software with the features you need. Features 5.0 (1) 5.0 Based on 1 reviews ## Pricing Value for money 5.0 (1) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/10006656/Propensity/pricing/) Essential ABM $1,000 Flat Rate,Per Month It includes: - Website Tracking - Website De-anonymization - Intent Data - Omnichannel ABM Campaigns - Unlimited Users - Programmatic Display Ads - LinkedIn Ads - Facebook Ads - Marketing Email Distribution - Lead Scoring - ABM Analytics - HubSpot Integration - Salesforce Integration - Account and Contact Enrichment - Dedicated CSM Strategic ABM $2,000 Flat Rate,Per Month It includes: - Website Tracking - Website De-anonymization - Intent Data - Omnichannel ABM Campaigns - Programmatic Display Ads - LinkedIn Ads - Facebook Ads - Google Ads - YouTube Ads - Programmatic CTV Ads - Programmatic Video Ads - Programmatic Audio Ads - Marketing Email Distribution - Direct Mail - ABM Analytics - HubSpot Integration - Salesforce Integration - Unlimited Users - Account and Contact Enrichment - Dedicated CSM - Propensity API - Premium Support - Custom Account Scoring - Custom Lead Scoring Value for money 5.0 (1) 5.0 Based on 1 reviews ## Integrations [ Slack](https://www.capterra.com/p/135003/Slack/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/)[ Gmail](https://www.capterra.com/p/202338/Gmail/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[ Salesloft](https://www.capterra.com/p/157977/Salesloft/)[ Facebook Business Suite](https://www.capterra.com/p/235972/Facebook-Business-Suite/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (1) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (1) 5.0 Based on 1 reviews ## User reviews Overall rating 5.0 Based on 1 reviews Filter by rating 5(1) 4(0) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent Brittany S. Group Manager, Business to Business Marketing Construction ### "A Smaller ABM Vendor That Punches Above Its Weight" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 16, 2025 I’ve worked with the giants in ABM, but Propensity is the rare smaller vendor that punches far above its weight. It delivers faster, listens more closely, and makes the ABM experience genuinely enjoyable. It has become a trusted partner for running account-based campaigns end to end - from targeting to activation to measurement. I look forward to logging in because I know the platform will keep delivering value and evolving alongside my needs. Pros Propensity is easy to use, fast to implement, and constantly improving. The account scoring and prioritization features are accurate and actionable, making targeting clear. The Salesforce integration is seamless, and the frequent product updates show the team really listens to customer feedback. Their customer support is the best I’ve experienced - fast, thoughtful, and focused on real outcomes. Cons Because the product evolves so quickly, it can take some effort to keep up with all the new features. Reporting is strong but still maturing - I’d love to see more advanced customization options over time. Alternatives considered [Terminus](https://www.capterra.com/p/158147/Terminus/) [AdRoll ABM](https://www.capterra.com/p/163718/RollWorks/) [Demandbase One](https://www.capterra.com/p/171314/Demandbase-ABM-Platform/) [6sense](https://www.capterra.com/p/158720/6sense/) [D&B Hoovers](https://www.capterra.com/p/231372/DB-Hoovers/) Reasons for choosing Propensity I chose Propensity because it offered the same core ABM capabilities as the big players, like account prioritization, multichannel activation, and reporting, but without the long, expensive implementation cycles and heavy services layers. Having worked with the giants in this space, I wanted a partner to move faster, listen more closely, and adapt to my needs. Propensity stood out for its ease of use, rapid setup, and unmatched Salesforce integration, all backed by a customer support team that feels like a true partner. It was the right balance of power, simplicity, and responsiveness that the alternatives couldn’t match. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.