# Page 4 | Buttondown Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 4 - Is Buttondown the right Email Marketing solution for you? Explore 114 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/10008721/Buttondown/reviews --- Buttondown 4.8 (114) [View alternatives](https://www.capterra.com/p/10008721/Buttondown/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 4 - Reviews of Buttondown ## Showing most helpful reviews Showing 76-100 of 114 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use CT Carolann T. Grant Writer Fund-Raising Used the software for: Less than 6 months ### "Somewhat satisfied" March 25, 2024 5.0 I’m still a relatively new user, but so far I’m underwhelmed with the analytics side of things. With my previous platform, I was able to easily track number of opens by email and by subscriber (for free). I now pay for analytics that are not as good. The Buttondown platform is easy to use, which is great, but may not make up for the analytics. Pros I like how easy Buttondown was to set up and start sending emails. Cons Tracking engagement was pretty much nonexistent until I upgraded my account. Even now, the analytics aren’t great. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Buttondown I wanted to try something new. I’ve used MailChimp before and didn’t love it. Review Source JA Johan A. Board President Non-Profit Organization Management Used the software for: 2+ years ### "Easy to use, great value" February 24, 2024 5.0 Pros The setup is very easy and there are more technical options for the experienced to get your newsletter looking fab. The pricing is VERY generous too especially for non-profits. Cons Some of the documentation is a little dated but they are working on updating the text. It took me a bit to figure out how to setup my custom send domain. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Review Source EG Eric G. Author Entertainment Used the software for: Less than 6 months ### "Perfect Tool for Authors" January 26, 2024 5.0 Pros Buttondown is easy to get started with and supports the integrations an author needs to be a successful indie publisher. Cons Setting up a custom domain could have been simpler, but I got it working quickly. Reason for choosing Buttondown Better interface, more features, better support. Switched from [Substly](https://www.capterra.com/p/211769/Substly/) Substack (not Substly, but I was forced to select someone!) is a closed system, with no integration support. Review Source JE Jesse E. Owner Events Services Used the software for: I used a free trial ### "Solid newsletter provider for the price" June 7, 2023 3.0 Pros Buttondown is, for the most part, a great product...and I think it's pretty hard to beat for the price. I also like that the team really encourages users to get in touch with them if they need to. I also love composing emails in Markdown. Cons The UI is buggy enough that it seriously detracts from my overall experience. There's often substantial lag, and it's often hard to tell if an operation completed or not (it gets stuck in a loading state, but sometimes the operation went through, or partially went through, and sometimes it didn't). Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) For the number of users I needed, Mailchimp was too expensive for my business. Review Source MK Matthew K. Strategy Partner Marketing and Advertising Used the software for: 2+ years ### "Buttondown combines simplicity and powerful features to be a powerful email marketing platform" October 2, 2023 5.0 Fantastic tool, I'm slowly migrating all of my email marketing needs over to this platform, and it's been great to see it grow and develop over the years. Pros \+ Easy to implement+ Simple yet powerful features like automation+ Wide range of subscription methods, including API+ Amazing support from the team Cons \+ No a 'block builder' type interface for creating your content (but to be honest, I prefer this, as it keeps things really simple!, and it does support HTML and Markdown if you want to create something detailed!) Review Source MT Matt T. writer Broadcast Media Used the software for: Less than 6 months ### "good service" February 4, 2024 4.0 Pros it is easy to use, satisfying, and simple, with a focused product and no thrills. it does what you want it to do, without interfering or offering obstacles. the easy of use is high, the output as is you want it to be. Cons the pricing structure meant that I could not create two newsletters without paying a higher payment plan, despite both newsletters having a small audience. this was frustrating. Reason for choosing Buttondown simplicity, function, pricing, recommendation. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) obsolescence in one case, politics in the other Review Source PR Patricia R. Education Director Non-Profit Organization Management Used the software for: I used a free trial ### "Good product friendly people" January 30, 2024 4.0 Ok. Not long enough to have a clear idea. It is better than the two programs I used before, both of which turned newsletter writing into a a real chore. Pros Pricing and the promise of simplicity. Writing newsletters is a necessary evil for me. So I do it but want it easy Cons That big long page for setting up stuff. I had to watch videos and check help to know what to do. Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) They acted like writing newsletters was my reason for existence. They have so many features…and kept raising fees…that I just don’t want. I want simple clean, attractive communication. I don’t want to be a techie. Review Source RB Rebecca B. Freelance Communications Consultant Marketing and Advertising Used the software for: 1-2 years ### "Does everything I need (and more)" June 11, 2023 5.0 Buttondown makes it simple and fun to write, send, and manage my newsletter, especially given privacy-first practice. Pros Simple, beautiful interface. Powerful features. Supportive and enthusiastic founder. Easy for me to use as a privacy-first company. Cons The only reason I might not use Buttondown in the future is it doesn't have the user base that, say, Substack has. However, this is only if I need to use a platform, as opposed to a tool. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Buttondown Ease of use, philosophy of founder, privacy settings. Review Source JG Jeff G. DJ Entertainment Used the software for: Less than 6 months ### "Great for daily radio scheduling emails" February 27, 2024 5.0 Pros Ease of use, affordability, and very attentive customer service. Cons Some of the onboarding process was a little confusing. Would appreciate more design options, too, but not essential. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) TinyLetter was sunset by owner MailChimp. Review Source GJ Gareth J. Magazine Editor Publishing Used the software for: 6-12 months ### "The Joy of Newslettering" May 17, 2023 5.0 Extremely positive. Pros Setting everything up, linking my website, sorting out DNS, making tweaks. Attention to detail throughout, from the tint colour picker to the layout of the settings page. Cons No cons. Buttondown is the best at what it does, and it makes writing a newsletter a pleasure. Review Source DW Doug W. Designer Graphic Design Used the software for: Less than 6 months ### "Email list without headaches or bloated features you don't need" May 23, 2023 5.0 Pros Buttondown is simple and not a mega VC-backed email company (like Mailchimp, Substack, etc.) that does exactly what I need: create a subscription list, send emails, and give ability to upgrade to premium subscribers. Cons The paid subscribers flow is a bit tricky and cumbersome, but the developer is extremely helpful. Review Source TF Trevor F. Principal Arts and Crafts Used the software for: 2+ years ### "Just right for my customers" July 5, 2023 5.0 From setup to now, two years later, I've had great support from a great product. I've used it with two different companies and it's been no problem both times. Pros Unlike most email newsletter services, Buttondown's web application is fast and lightweight instead of slow and heavy (cough cough MailChimp). I've never had a problem with customers failing to receive my newsletters. Cons The analytics occasionally trigger ad blockers, but my paying customers don't seem to mind. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp was both more expensive and less useful. Their web app it terrible so moving to Buttondown felt wonderful. Review Source RB Rahel B. Content Strategy & Operations Consultant Executive Office Used the software for: Less than 6 months ### "Enough features, no bloat" August 16, 2023 5.0 As a new user, my experience will be somewhat skewed, but overall great! I can send emails without jumping through a lot of hoops and can play around with new features as I go. It's the perfect platform for a microbusiness like me. Pros Buttondown was recommended to me by a friend as a straightforward, no-frills service. It's straightforward, and thankfully yes. And I don't have to wade through features that I don't need. Are there frills? Definitely, and they're the ones that a solopreneur like me actually needs. Cons There are a few things (e.g. setting up the CSS) that I wouldn't try on my own. I'd need to get someone with more technical knowledge to be comfortable doing some of those bits. Reason for choosing Buttondown A personal recommendation combined with comparison against competitor platforms, combined with a reasonable price, and most importantly, great customer support. Review Source PE Patricia E. Creator & Owner Health, Wellness and Fitness Used the software for: 1-2 years ### "The better newsletter choice" October 21, 2023 5.0 Pros I moved my well-performing newsletter from a site that was actively promoting hate speech to Buttondown. The move was easy and \[sensitive content hidden\] provided help everywhere I needed it. \[sensitive content hidden\] is super responsive and always gets my issues solved, though it is rare I have any issues at all. Cons The interface is maybe less flashy than other sites but it's not actually a problem. Reason for choosing Buttondown Ease of migration Review Source AB Aditya B. Letterer Publishing Used the software for: 2+ years ### "A quality product with great service" October 23, 2023 5.0 Great service from the beginning, reliable email dispatches, very easy-to-use interface,. Pros The markdown support, ease of use, great customer service. Cons Compatibility between the WYSIWYG editor and the Markdown editor – sometimes I lose HTML code/formatting when I switch between the two. Review Source GC Gregory C. Poet Writing and Editing Used the software for: Less than 6 months ### "Unbuttoned! " January 15, 2024 4.0 Pros It's not Substack and apparently has zero interest in platforming Nazis. Cons Formatting. It's 2024: if I cut and paste a poem from a Word doc, it should appear in Buttondown with the same formatting. I had to insert break tags, my first use of HTML since the Naughts. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp, in their infinite wisdom, shut down Tinyletter, a perfectly good platform I'd used for eight years. So it goes. Review Source DG David G. Founding Designer Publishing Used the software for: Less than 6 months ### "Easy, affordable, and reliable" January 12, 2024 5.0 My overall experience has been very positive. It was easy to get up and running and the support is exceptional. Pros I liked the ease with which I was able to get my newsletter up and running. While the tools aren't quite as easy to use as Substack, the product simply \*feels\* like it's made with care. Even system notifications come from the developer's email address, which means that you can reply to anything to get a real person to answer. Cons The tools are robust, but not quite as polished as Substack. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Buttondown Buttondown is tailored for the use case of managing an email newsletter. Review Source MG Mark G. Founder and Engineer E-Learning Used the software for: 2+ years ### "Straightforward email solution" March 5, 2024 3.0 Pros It was easy to get up and running. The UI is easy to use and very straightfoward. Cons The analytics take some time to update, and there's no confirmation of an email being sent when you sent to a few people from your list. Review Source NW Noel W. Principal Computer Software Used the software for: 1-2 years ### "Easy to use and easy on the wallet" June 7, 2023 5.0 I run a fairly small list, so my needs are modest. Buttondown is an excellent fit for me. It's much easier to use than Mailchimp, the pricing is reasonable, and there is a lot of functionality I can grow into should my needs expand. Pros Buttondown is so simple to use. It doesn't get in the way but still has all the feature I want and more. The support is amazing. It's an incredible product for my use cases. Cons Nothing. It does everything I want from it and more. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp is expensive and annoying to use. Review Source SK Scott K. Owner, Engineer Computer Software Used the software for: Less than 6 months ### "Great for personal site email list" September 14, 2023 5.0 Overall I've enjoyed the experience of using Buttondown and it has worked great for my use case so far. Pros My goal was to find something for a reasonable price point that easily allowed me to use RSS-to-email to echo blog posts I publish on my personal site to readers who want to receive my content via email. Buttondown was very easy to set up and was just what I was looking for. Cons One of the only things I've found missing so far is that I'd like an option to go back and schedule posts that were published before setting up Buttondown. With the current feature set, I'd have to set up separate emails manually for those "ignored" emails from before I used the service. A button to draft prior posts into my template would be great. Reason for choosing Buttondown Ease of use, external recommendations, specific use-case and automation features Review Source CC Chislaine C. Founder Professional Training & Coaching Used the software for: Less than 6 months ### "Great newsletter tool" August 27, 2023 5.0 Overall it's good! Once I figure out workarounds for styling issues, I schedule my posts and can forget about it because I know it will be taken care of. Pros Ease of setting up, adding custom branding colors and images, and excellent customer service when I needed assistance setting up my custom domain. Cons CSS styling could be better. Some of the styles added are override by Buttondown's style. I have to set specific CSS for those case. Also the preview of the emails (web or mobile) doesn't seem useful as is. Spacing looks fine on the preview but when the email gets sent, it has more narrow spacing. Would be nice if the preview feature was more accurate. Reason for choosing Buttondown I wanted to support other one-person businesses and as a software engineer myself, thought this was very cool! Review Source SS Sam S. Writer artist Writing and Editing Used the software for: Less than 6 months ### "Great service" December 23, 2023 5.0 Pros Amazing email customer service, quick to respond, easy service to use… great! Cons Fairly pricey, though within the norms for the industry — but worth it so far Switched from [Adobe Substance 3D](https://www.capterra.com/p/10002450/Adobe-Substance-3D/) Note NOT substance but Substack, not listed. Substack platforms nazis and did not sufficiently commit to change Review Source AW Anne W. writer Writing and Editing Used the software for: 6-12 months ### "simple and effective newsletter" June 6, 2023 5.0 Pros I'm a science fiction writer who uses Buttondown to publish a newsletter for friends and fans. I appreciate the amount of control that Buttondown gives me over coding and appearance, while still making it easy to do things like add images and recruit new subscribers. I particularly appreciate the way I can swap between composing in basic html, markdown, or via a WYSIWYG editor. Cons I wish I could pick a different font for the landing page on my free account (but any free account will have some limits!) Review Source NH Nathan H. personal Non-Profit Organization Management Used the software for: 2+ years ### "I love it - Buttondown makes my personal newsletter easy" February 25, 2024 5.0 Pros Ease of use; quality of output; granular options; spectacular customer service Cons It's getting better and better - I think the contact management could be improved but I'm still happy Review Source GD Gael D. Theatre maker Performing Arts Used the software for: 2+ years ### "Very good newsletter manager" February 23, 2024 5.0 Pros I love the simplicity of it and the clarity of the interface, but my absolute favorite thing is how responsive and helpful they are when reached out to. It's perfect for my use! Cons Maybe the costs increase when jumping from one tier to another. Reason for choosing Buttondown It was recommended by a colleague and friend! Review Source Similar Products Featured