# ad:personam Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about ad:personam Software - reviews, pricing plans, popular comparisons to other Demand Side Platform (DSP) products and more.

Source: https://www.capterra.com/p/10009623/adpersonam

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# 

 ad:personam Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)

ad:personam

## What is ad:personam?

ad:personam is a Self-Serve DSP, empowering businesses, startups, and SMB marketing agencies with a comprehensive solution for programmatic advertising and campaign management. Built on Microsoft Invest DSP's API and advanced AI, it offers a seamless experience with global inventory and third-party data providers for display, video, audio, and CTVs. Key features include the AI-driven Assistant Planner for simplified campaign setup and the Insights CoPilot for converting complex data into actionable insights. The Contextual Template leverages real-time content targeting with cookieless segments from Peer39 and Eyeota. With no minimum ad spend, ad:personam makes programmatic advertising accessible to all. Manage campaigns effortlessly with our user-friendly interface, upload diverse ad formats, and access a comprehensive data marketplace for precision targeting. Experience AI-driven marketing that breaks financial barriers, enhances strategy, and delivers exceptional results.

## What is ad:personam used for?

[Demand Side Platform (DSP)](https://www.capterra.com/demand-side-platform-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)

Overall rating

Based on 0 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

€149

Per User, Per Month

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for ad:personam?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.adpersonam.io&name=ad:personam)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### ad:personam

0.0

VS.

[4.6 (3,406)](https://www.capterra.com/p/132996/brevo/reviews/)

Starting Price

€149

Per User, Per Month

Starting Price

$9

Usage Based, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

0.0 (0)

Ease Of Use

4.6 (967)

Value For Money

0.0 (0)

Value For Money

4.5 (746)

Customer Service

0.0 (0)

Customer Service

4.5 (738)

## ad:personam alternatives

Highest Rated

[4.8 (653)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

Starting price

$9.00

Per User, Per Month

[4.5 (6,217)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Starting price

$15.00

Per User, Per Month

[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

Starting price

$16.00

Per User, Per Month

[4.3 (2,911)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

Starting price

$12.00

Per User, Per Month

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Ad Inventory Management

Manage advertised inventory that is featured and tracked across marketing campaigns

AI/Machine Learning

Software program that continuously adjusts its behavior based on observed data

API

Application programming interface that allows for integration with other systems/databases

Audience Targeting

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Bidding Strategies

Acquire advertising inventory or impressions that are used to place ads on various channels

ad:personam 31 features

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Manage advertised inventory that is featured and tracked across marketing campaigns

Software program that continuously adjusts its behavior based on observed data

Application programming interface that allows for integration with other systems/databases

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Acquire advertising inventory or impressions that are used to place ads on various channels

Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Plan and strategize marketing campaigns

Set campaign schedules by selecting start, pause, and end dates

Manage various distribution channels, build relations with channel partners, and track their performance

Track the amount of clicks on individual products to measure campaign results

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Process of dividing customers into groups based on common characteristics

Alter the layout and content of reports

Pre-designed layouts that can be customized to match preferences and requirements

Import and export data to and from software applications

Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads.

Tracks metrics that provide insight into how a user interacts with any interface or product

Used by Advertising Agencies

Observe and track the demand, usage, progress or quality of a system, product, or user

Manage multiple campaigns in one system

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Analyze and gain insights into data in real-time

Receive data and information in real time

Active reporting of data and metrics

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Set up connections to third-party platforms to improve business processes

Interact with data visualization elements, such as charts and graphs, to drill down into data

Get Advice

We can help you find the software with the features you need.

## Pricing

Free Trial

Free Version

Starter

€149.00

Per User,Per Month

It includes:

-   AI Planner Assistant
-   Insights CoPilot
-   Domains Query
-   Data Marketplace
-   Display Ads Upload (JPG, PNG and Native Ads)
-   Universal Pixel
-   Retargeting Audiences
-   Contextual Targeting
-   3rd Party Audiences
-   Content Categories Targeting
-   Looker Studio Integration

PRO

€299.00

Per User,Per Month

It includes:

-   AI Planner Assistant
-   Insights CoPilot
-   Domains Query
-   Data Marketplace
-   Display Ads Upload (JPG, PNG and Native Ads)
-   Display Ads Upload (HTML5, 3rd Party Tags)
-   Multimedia Ad Formats (mp4, mp3, VAST & VPAID)
-   Universal Pixel
-   Retargeting Audiences
-   Contextual Targeting
-   3rd Party Audiences
-   Content Categories Targeting
-   Mobile Apps
-   Video Advertising
-   Audio Advertising
-   Connected TV (CTV)
-   Curated Deals
-   Looker Studio Integration

## Integrations

[

Looker](https://www.capterra.com/p/169053/Looker/)[

Google Cloud BigQuery](https://www.capterra.com/p/268689/Google-Cloud-BigQuery/)[

Microsoft Advertising](https://www.capterra.com/p/246087/Microsoft-Advertising/)[

Microsoft Monetize SSP](https://www.capterra.com/p/234605/Xandr/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

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