# ad:personam Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about ad:personam Software - reviews, pricing plans, popular comparisons to other Demand Side Platform (DSP) products and more. Source: https://www.capterra.com/p/10009623/adpersonam --- # ad:personam Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support) ad:personam ## What is ad:personam? ad:personam is a Self-Serve DSP, empowering businesses, startups, and SMB marketing agencies with a comprehensive solution for programmatic advertising and campaign management. Built on Microsoft Invest DSP's API and advanced AI, it offers a seamless experience with global inventory and third-party data providers for display, video, audio, and CTVs. Key features include the AI-driven Assistant Planner for simplified campaign setup and the Insights CoPilot for converting complex data into actionable insights. The Contextual Template leverages real-time content targeting with cookieless segments from Peer39 and Eyeota. With no minimum ad spend, ad:personam makes programmatic advertising accessible to all. Manage campaigns effortlessly with our user-friendly interface, upload diverse ad formats, and access a comprehensive data marketplace for precision targeting. Experience AI-driven marketing that breaks financial barriers, enhances strategy, and delivers exceptional results. ## What is ad:personam used for? [Demand Side Platform (DSP)](https://www.capterra.com/demand-side-platform-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/) Top alternative Featured Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price €149 Per User, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for ad:personam?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.adpersonam.io&name=ad:personam) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### ad:personam 0.0 VS. [4.6 (6,035)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting Price €149 Per User, Per Month Starting Price $9 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 4.5 (5,986) Value For Money 0.0 (0) Value For Money 4.3 (4,609) Customer Service 0.0 (0) Customer Service 4.4 (4,405) ## ad:personam alternatives [4.6 (3,445)](https://www.capterra.com/p/132996/brevo/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.5 (6,230)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.5 (13,571)](https://www.capterra.com/p/184581/Asana-PM/reviews/) Starting price $10.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [0.0](https://www.capterra.com/p/239585/Aroscop/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 0% of reviewers rated it above 4 stars ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Ad Inventory Management Manage advertised inventory that is featured and tracked across marketing campaigns AI/Machine Learning Software program that continuously adjusts its behavior based on observed data API Application programming interface that allows for integration with other systems/databases Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Bidding Strategies Acquire advertising inventory or impressions that are used to place ads on various channels ad:personam 33 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Manage advertised inventory that is featured and tracked across marketing campaigns Software program that continuously adjusts its behavior based on observed data Application programming interface that allows for integration with other systems/databases Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Acquire advertising inventory or impressions that are used to place ads on various channels Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Set campaign schedules by selecting start, pause, and end dates Group campaigns by project, client, or campaign for better management. Manage various distribution channels, build relations with channel partners, and track their performance Track the amount of clicks on individual products to measure campaign results Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Process of dividing customers into groups based on common characteristics Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Import and export data to and from software applications Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads. Tracks metrics that provide insight into how a user interacts with any interface or product Used by Advertising Agencies Observe and track the demand, usage, progress or quality of a system, product, or user Manage multiple campaigns in one system Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Analyze and gain insights into data in real-time Receive data and information in real time Active reporting of data and metrics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Set up connections to third-party platforms to improve business processes Interact with data visualization elements, such as charts and graphs, to drill down into data Get Advice We can help you find the software with the features you need. ## Pricing Free Trial Free Version Starter €149.00 Per User,Per Month It includes: - AI Planner Assistant - Insights CoPilot - Domains Query - Data Marketplace - Display Ads Upload (JPG, PNG and Native Ads) - Universal Pixel - Retargeting Audiences - Contextual Targeting - 3rd Party Audiences - Content Categories Targeting - Looker Studio Integration PRO €299.00 Per User,Per Month It includes: - AI Planner Assistant - Insights CoPilot - Domains Query - Data Marketplace - Display Ads Upload (JPG, PNG and Native Ads) - Display Ads Upload (HTML5, 3rd Party Tags) - Multimedia Ad Formats (mp4, mp3, VAST & VPAID) - Universal Pixel - Retargeting Audiences - Contextual Targeting - 3rd Party Audiences - Content Categories Targeting - Mobile Apps - Video Advertising - Audio Advertising - Connected TV (CTV) - Curated Deals - Looker Studio Integration ## Integrations [ Looker](https://www.capterra.com/p/169053/Looker/)[ Google Cloud BigQuery](https://www.capterra.com/p/268689/Google-Cloud-BigQuery/)[ Microsoft Advertising](https://www.capterra.com/p/246087/Microsoft-Advertising/)[ Microsoft Monetize SSP](https://www.capterra.com/p/234605/Xandr/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)