# DealerPeak CRM Center Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about DealerPeak CRM Center Software - reviews, pricing plans, popular comparisons to other CRM products and more. Source: https://www.capterra.com/p/10010610/DealerPeak-CRM-Center --- # DealerPeak CRM Center Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) DealerPeak CRM Center ## What is DealerPeak CRM Center? The DealerPeak CRM system is the most effective auto dealer software in the industry. The fully customizable, platform enables you to easily manage your dealership. This fully customizable auto dealership desking software and mobile CRM solution are perfect for your individual needs whether you own a small-town dealership with 5 employees or likewise manage a series of multiple dealerships. The DealerPeak CRM system has been packed with car dealer software that goes beyond basic management. ## What is DealerPeak CRM Center used for? [CRM](https://www.capterra.com/customer-relationship-management-software/)[Auto Dealer](https://www.capterra.com/auto-dealer-software/) Top alternative Featured Overall rating Based on 11 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $995 Flat Rate, Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for DealerPeak CRM Center?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.dealerpeak.com&name=DealerPeak CRM Center) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### DealerPeak CRM Center 4.5 (11) VS. [4.4 (18,770)](https://www.capterra.com/p/61368/Salesforce/reviews/) Starting Price $995 Flat Rate, Per Month Starting Price $25 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (11) Ease Of Use 4.0 (18,105) Value For Money 4.6 (11) Value For Money 4.0 (12,793) Customer Service 4.5 (11) Customer Service 4.1 (14,024) ## DealerPeak CRM Center alternatives [4.5 (4,455)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) Starting price $20.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.3 (6,969)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Starting price $14.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars Highest Rated [4.7 (727)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/) Starting price $7.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.2 (1,298)](https://www.capterra.com/p/135618/Odoo/reviews/) Starting price $31.10 Per User, Per Month Pricing Options Free Trial Free Version User Rating 83% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/10010610/DealerPeak-CRM-Center/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Interaction Tracking 5.0 (7) 28.57% of 7 reviewers that rated this feature as important or highly important Track interaction history by documenting conversations for contacts Contact Management 5.0 (6) 16.67% of 6 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Lead Management 5.0 (6) 16.67% of 6 reviewers that rated this feature as important or highly important Store information about leads or contacts and track, manage and nurture them throughout the sales process Reporting/Analytics 5.0 (6) 33.33% of 6 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Document Storage 4.5 (4) 0.00% of 4 reviewers that rated this feature as important or highly important Store and organize documents in a centralized system For Automotive Dealerships 5.0 (4) 25.00% of 4 reviewers that rated this feature as important or highly important For automotive/car dealerships DealerPeak CRM Center 51 features Integrate with a third-party accounting system Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Manage various aspects of appointments including booking, rescheduling, canceling Scan barcodes to ensure accurate pricing and label tracking Track and manage schedules and meetings via an integrated calendar Manage and track all internal and external communication conducted via calls, email, text, or chat Centralized database of stakeholders and their contact information such as names, address, phone number etc. Manage, organize, and store contact information A collection of customer information such as contact details, demographics, previous interactions, etc. Access previous interactions or concerns to maintain customer relationships Customize data fields to support various needs and use cases Customize contracts and forms to collect specific information Alter the layout and content of reports Import and export data to and from software applications Store, manage, and track all electronic documents in a centralized location Store and organize documents in a centralized system Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Pre-made examples and templates for emails Financing arranged by the dealership For automotive/car dealerships Store, manage and track all forms in a centralized location Track interaction history by documenting conversations for contacts Track and manage inventory levels to maintain proper supply Track and monitor inventory items, such as raw materials, unfinished goods, and ready-to-sell items Automatically identify and save contact information of potential customers Store information about leads or contacts and track, manage and nurture them throughout the sales process Monitor the process of lease agreements Automate workflows and trigger campaigns based on customer actions Access software remotely via mobile devices For new car dealerships Track and manage the profit margin between the cost of a product and its selling price. Generate quotes or estimates for customers Receive system updates as soon as any changes are made Timed notification for any upcoming task, deadline, appointment, or activity Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Track and monitor operations on the sales floor Pipeline view and tracking lead status Reports specific to sales analysis for trends and strategies Manage in-house automobile service department Manage the buying, selling, and holding of stocks Create, manage and track all task activities and progression Set up connections to third-party platforms to improve business processes For used/pre-owned car dealerships Seamlessly integrates with 3rd party websites Built-in website builder or integration with third-party site Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 4.5 (11) 4.5 Based on 11 reviews ## Pricing Value for money 4.6 (11) Basic $995.00 Flat Rate,Per Month Value for money 4.6 (11) 4.6 Based on 11 reviews ## Integrations [ CDK Global](https://www.capterra.com/p/122988/CDK-Global/)[ Dealertrack DMS](https://www.capterra.com/p/100994/Dealertrack-DMS/)[ Autosoft DMS](https://www.capterra.com/p/16157/Autosoft/)[ DealerBuilt](https://www.capterra.com/p/145936/LightYear-Dealer-Management-System/)[ vAutoStock](https://www.capterra.com/p/234933/vAutoStock/)[ VUE DMS](https://www.capterra.com/p/192373/Dominion-VUE-WebDMS/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (11) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (11) 4.5 Based on 11 reviews ## User reviews Overall rating 4.5 Based on 11 reviews Filter by rating 5(9) 4(1) 3(0) 2(0) 1(1) Mentioned topic Sorted by most recent MS mckenzie s. bd manager Automotive ### "footh auto sales review" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 September 8, 2021 Over all experience is great. I do not know if we would sign on again, due to how small our dealership is. It is just myself, a finance manager , and a salesman. It is only the salesman and myself using this system. Dealerpeak has been super super helpful with keep tabs on customers and employee. Pros I love being able to track and record all calls. I also really like the Dealerpeak support team. Always quick to respond. Especially \[SENSITIVE CONTENT\] He was very helpful and always checked in to make sure we do not need anything Cons I wish the program was simplified more. I wish there was not multiple options to do one thing. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor September 14, 2021 McKenzie, thank you for your review and valued input. We take note of every item good and not. We will take your suggestions to the team and see what can be done in the near future. HM Hillary M. Business Development Manager Automotive ### "Great Software Great Support Team" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 8, 2021 Best experience I have ever had with a CRM. Pros It is user friendly, has tons of valuable information and the support team is always more than happy to help! Cons There is not a thing I can think of in regards to this software that I would consider a con. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor September 9, 2021 Hillary, thank you for your feedback, we always appreciate input from our valued dealers. KS Krista S. Business Development Coordinator Automotive ### "\[SENSITIVE CONTENT\] is greatest customer service! :) " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 7, 2021 great customer support - when I call they are always helpful Pros very easy to use. great customer support - when I call they are always helpful Cons more features on the app - erase my notes - sometimes I pout in the wrong note on the wrong lead - then I have to make another note saying - ignore last not lol Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Martin P. GM Automotive ### "Great Tech Service!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 31, 2021 Who to spend money with in advertising.....easy to see results Pros Easy to navigate menu for all involved with daily Cons Been pretty solid for us. Hard to find faults Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor September 6, 2021 Martin, thanks for the feedback and we are always willing to serve our clients ML Matthew l. General Manager Automotive ### "Lustine CDJR General Manager Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 July 24, 2021 Experience has been great. Training has been solid. Responsiveness stellar. Pros The ability to text sms. from the App and desktop, as well as send videos through the APP provides a great advantage for the time being. Cons The software is great. I would like the ability to record one video I can send to customers I designate vs. having to record a new video for every customer every time. Switched from [ERA-IGNITE](https://www.capterra.com/p/65169/ERA/) So we could better manage our internet leads and send videos to our customers. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor September 6, 2021 Matthew we appreciate the feedback AJ Amber J. Internet Director Automotive ### "Love it!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 23, 2021 Pros EASY TO USE AND SUPPORT TEAM IS AMAZING! Cons There is a lot to learn at first, but once you get the hang of it; it is really easy! Switched from [ERA-IGNITE](https://www.capterra.com/p/65169/ERA/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor September 6, 2021 Amber, we appreciate the feedback TH Travis H. Vice President/General Manager Automotive ### "Bleecker Automotive Group" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 21, 2021 We have seen a great uptick in customer retention and satisfaction since we have used this software. Pros This software from the beginning has been such a value. Their customer service and training has always been there for us and everyone is assessable. Cons Nothing we didn’t like about DealerPeak. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor September 6, 2021 Travis, we appreciate the feedback PW Paul W. Internet Director Automotive ### "Woody's review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 21, 2021 follow up and contacting the customer's more frequently plus the auto pilots are customizable. Also during the pandemic being able to send weekly email campaign's to our customer base has been priceless Pros definitely the texting features and the product is not only easy to use but easy to train new employees as well on it Cons it duplicates overdue tasks over and over Switched from [ERA-IGNITE](https://www.capterra.com/p/65169/ERA/) we liked the Dealerpeak program better and ease of use Alternatives considered [ERA-IGNITE](https://www.capterra.com/p/65169/ERA/) [Vin eRetail](https://www.capterra.com/p/152554/Vin-eRetail-WMS/) Reasons for choosing DealerPeak CRM Center price, service, ease of use Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor July 22, 2021 Thanks, Paul, we are extremely grateful for the review BR Beth R. HR/Marketing Director Automotive ### "Dealerpeak is the BEST" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 20, 2021 We have had a great experience with DealerPeak. The Software is advanced and easy to use and the team has always been wonderful to us! Pros I love the ease of use of the product. Its easy to train on, and its also easy to navigate! Cons There is nothing that I like least. I like the entire software Reasons for choosing DealerPeak CRM Center Better to use and easy to use! The overall look of it was better as well Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor July 22, 2021 Thanks, Beth, we are extremely grateful for the review AF Allison F. Marketing/IT Director Automotive ### "Horrible Support & Behind The Time" 1.0 Overall Rating 1.0 1.0 Ease of Use 2.0 2.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 March 6, 2019 We cancelled with DealerPeak and the whole process was enough to give this negative review and tell EVERYONE we know in the industry to steer clear of this software, especially when there are so many better options out there with a similar price tag, not to mention, less headaches! Pros The dashboard is easy to navigate and most employees can learn the back end fairly quickly. Cons The CRM is not innovative with its templates, reporting, mobile app and much more. It seems the software has not changed much, if at all in many years, making them low on the totem pole for the most technologically advanced CRM software. Not to mention the support and account managers are terrible. They are not helpful and make simple tasks a hassle and try to get as much money out of you as possible to get it done. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/10010610/DealerPeak-CRM-Center/reviews/) Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)