--- title: "DealerPeak CRM Center Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about DealerPeak CRM Center Software - reviews, pricing plans, popular comparisons to other CRM products and more." source_url: "https://www.capterra.com/p/10010610/DealerPeak-CRM-Center/" page_type: "product" language: "en" --- # DealerPeak CRM Center Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) DealerPeak CRM Center ## What is DealerPeak CRM Center? The DealerPeak CRM system is the most effective auto dealer software in the industry. The fully customizable, platform enables you to easily manage your dealership. This fully customizable auto dealership desking software and mobile CRM solution are perfect for your individual needs whether you own a small-town dealership with 5 employees or likewise manage a series of multiple dealerships. The DealerPeak CRM system has been packed with car dealer software that goes beyond basic management. ## What is DealerPeak CRM Center used for? [CRM](https://www.capterra.com/customer-relationship-management-software/)[Auto Dealer](https://www.capterra.com/auto-dealer-software/) Top alternative Featured Overall rating Based on 11 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $995 Flat Rate, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for DealerPeak CRM Center?[Manage this product listing](https://www.g2.com/products/dealerpeak-crm-center/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### DealerPeak CRM Center 4.5 (11) VS. [4.9 (1,485)](https://www.capterra.com/p/71935/DealerCenter/reviews/) Starting Price $995 Flat Rate, Per Month Starting Price $99 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (11) Ease Of Use 4.8 (2,363) Value For Money 4.6 (11) Value For Money 4.8 (2,206) Customer Service 4.5 (11) Customer Service 4.9 (2,185) ## DealerPeak CRM Center alternatives [4.6 (6,117)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.3 (717)](https://www.capterra.com/p/76/Intacct/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [Carsforsale.com](https://www.capterra.com/p/178449/CarsForSale/) [4.6 (2,363)](https://www.capterra.com/p/178449/CarsForSale/reviews/) Starting price $99.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/178449/CarsForSale/) [AutoManager](https://www.capterra.com/p/10010509/DeskManager/) [4.9 (239)](https://www.capterra.com/p/10010509/DeskManager/reviews/) Starting price $50.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10010509/DeskManager/) [View all alternatives](https://www.capterra.com/p/10010610/DealerPeak-CRM-Center/alternatives/) ## FAQs about DealerPeak CRM Center Overview ### Which roles and teams benefit most from DealerPeak CRM Center? DealerPeak CRM Center is most used by dealership leadership, business development teams, and internet sales managers who need stronger lead handling and customer follow-up. General managers use it to monitor performance and process consistency, while marketing and IT leaders support campaign execution, communication tracking, and day-to-day CRM administration. Answer based on 11 reviews Overview ### What company size and specific industries is DealerPeak CRM Center built for? DealerPeak CRM Center is designed for auto dealers, including small businesses and larger dealership operations that need customizable desking and mobile CRM tools. Its target audience is the automotive retail sector, especially dealerships managing sales, customer follow-up, and deal desk workflows. Features and Usability ### What are the key features of DealerPeak CRM Center? DealerPeak CRM Center offers lead and contact management, customer database and history records, and sales pipeline and opportunity tracking for automotive dealerships. It also includes inventory management, appointment and calendar management, email marketing, customizable reports and templates, workflow management, and third-party integrations. Integrations ### Which third-party tools and platforms does DealerPeak CRM Center integrate with? DealerPeak CRM Center integrates with 6 third-party dealer platforms: Autosoft DMS, CDK Global, DealerBuilt, Dealertrack DMS, VUE DMS, and vAutoStock. These integrations connect the CRM with dealership management and inventory systems used for sales, service, and vehicle data management. Getting Started and Support ### What training and onboarding options does DealerPeak CRM Center offer? DealerPeak CRM Center provides in person and live online training options for teams getting started. In person training supports face-to-face instruction, while live online sessions allow guided setup and product walkthroughs remotely. These formats give users structured training choices for onboarding and basic learning. Getting Started and Support ### What customer support options does DealerPeak CRM Center offer? DealerPeak CRM Center provides Email/Help Desk, a Knowledge Base, Phone Support, and Chat. No reviewer feedback about support quality is available here, so the support experience cannot be characterized from user comments. The listed channels indicate multiple ways to reach help and find self-service information. ## Features AI summary Based on 14,838 CRM reviews Capterra data shows that buyers of CRM software rank the following features as their top priorities: - **Data Security** (**51%** of reviewers rated this feature as critical) - **Customer Database** (**52%**) - **Real-Time Data** (**56%**) DealerPeak CRM Center includes **Customer Database**, which gives teams a central place to store and access customer records. However, it does not offer **Data Security** or **Real-Time Data**. Instead, it provides other important CRM features, including **Contact Database** (**47%**) and **Contact Management** (**44%**), which help businesses keep contact details organized, track interactions more effectively, and maintain stronger day-to-day customer relationships. Contact Management 5.0 (6) 16.67% of 6 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Interaction Tracking 5.0 (7) 28.57% of 7 reviewers that rated this feature as important or highly important Track interaction history by documenting conversations for contacts Lead Management 5.0 (6) 16.67% of 6 reviewers that rated this feature as important or highly important Store information about leads or contacts and track, manage and nurture them throughout the sales process Reporting/Analytics 5.0 (6) 33.33% of 6 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Document Storage 4.5 (4) 0.00% of 4 reviewers that rated this feature as important or highly important Store and organize documents in a centralized system For Automotive Dealerships 5.0 (4) 25.00% of 4 reviewers that rated this feature as important or highly important For automotive/car dealerships DealerPeak CRM Center 54 features ### All Features - Accounting Integration: Integrate with a third-party accounting system - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Appointment Management: Manage various aspects of appointments including booking, rescheduling, canceling - Barcode/Ticket Scanning: Scan barcodes to ensure accurate pricing and label tracking - Calendar Management: Track and manage schedules and meetings via an integrated calendar - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer History: Access previous interactions or concerns to maintain customer relationships - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Data Import/Export: Import and export data to and from software applications - Document Management: Store, manage, and track all electronic documents in a centralized location - Document Storage: Store and organize documents in a centralized system - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Templates: Pre-made examples and templates for emails - Financing Management: Financing arranged by the dealership - For Automotive Dealerships: For automotive/car dealerships - Forms Management: Store, manage and track all forms in a centralized location - Interaction Tracking: Track interaction history by documenting conversations for contacts - Inventory Management: Track and manage inventory levels to maintain proper supply - Inventory Tracking: Track and monitor inventory items, such as raw materials, unfinished goods, and ready-to-sell items - Lead Capture: Automatically identify and save contact information of potential customers - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lease Tracking: Monitor the process of lease agreements - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Mobile Access: Access software remotely via mobile devices - New Car Dealer: For new car dealerships - Opportunity Management: Track all opportunities for potential sales and convert them into recurring revenue - Pipeline Management: Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. - Price/Margin Management: Track and manage the profit margin between the cost of a product and its selling price. - Quotes/Estimates: Generate quotes or estimates for customers - Real-Time Updates: Receive system updates as soon as any changes are made - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Sales Floor Management: Track and monitor operations on the sales floor - Sales Pipeline Management: Pipeline view and tracking lead status - Sales Reports: Reports specific to sales analysis for trends and strategies - Service Department: Manage in-house automobile service department - Stock Management: Manage the buying, selling, and holding of stocks - Task Management: Create, manage and track all task activities and progression - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Used Car Dealer: For used/pre-owned car dealerships - Website Integration: Seamlessly integrates with 3rd party websites - Website Management: Built-in website builder or integration with third-party site - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 4.5 (11) 4.5 Based on 11 reviews ## Pricing Value for money 4.6 (11) Basic $995.00 Flat Rate,Per Month Value for money 4.6 (11) 4.6 Based on 11 reviews ## Integrations [ CDK Global](https://www.capterra.com/p/122988/CDK-Global/)[ Dealertrack DMS](https://www.capterra.com/p/100994/Dealertrack-DMS/)[ Autosoft DMS](https://www.capterra.com/p/16157/Autosoft/)[ DealerBuilt](https://www.capterra.com/p/145936/LightYear-Dealer-Management-System/)[ vAutoStock](https://www.capterra.com/p/234933/vAutoStock/)[ VUE DMS](https://www.capterra.com/p/192373/Dominion-VUE-WebDMS/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (11) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (11) 4.5 Based on 11 reviews ## User reviews Overall rating 4.5 Based on 11 reviews Filter by rating 5(9) 4(1) 3(0) 2(0) 1(1) Mentioned topic Sorted by most recent MS mckenzie S. bd manager Automotive ### "footh auto sales review" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 September 8, 2021 Over all experience is great. I do not know if we would sign on again, due to how small our dealership is. It is just myself, a finance manager , and a salesman. It is only the salesman and myself using this system. Dealerpeak has been super super helpful with keep tabs on customers and employee. Pros I love being able to track and record all calls. I also really like the Dealerpeak support team. Always quick to respond. Especially \[SENSITIVE CONTENT\] He was very helpful and always checked in to make sure we do not need anything Cons I wish the program was simplified more. I wish there was not multiple options to do one thing. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. Response from Vendor September 14, 2021 McKenzie, thank you for your review and valued input. We take note of every item good and not. We will take your suggestions to the team and see what can be done in the near future. HM Hillary M. Business Development Manager Automotive ### "Great Software Great Support Team" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 8, 2021 Best experience I have ever had with a CRM. Pros It is user friendly, has tons of valuable information and the support team is always more than happy to help! Cons There is not a thing I can think of in regards to this software that I would consider a con. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. Response from Vendor September 9, 2021 Hillary, thank you for your feedback, we always appreciate input from our valued dealers. KS Krista S. Business Development Coordinator Automotive ### "\[SENSITIVE CONTENT\] is greatest customer service! :) " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 7, 2021 great customer support - when I call they are always helpful Pros very easy to use. great customer support - when I call they are always helpful Cons more features on the app - erase my notes - sometimes I pout in the wrong note on the wrong lead - then I have to make another note saying - ignore last not lol Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. Martin P. GM Automotive ### "Great Tech Service!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 31, 2021 Who to spend money with in advertising.....easy to see results Pros Easy to navigate menu for all involved with daily Cons Been pretty solid for us. Hard to find faults Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. Response from Vendor September 6, 2021 Martin, thanks for the feedback and we are always willing to serve our clients ML Matthew L. General Manager Automotive ### "Lustine CDJR General Manager Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 July 24, 2021 Experience has been great. Training has been solid. Responsiveness stellar. Pros The ability to text sms. from the App and desktop, as well as send videos through the APP provides a great advantage for the time being. Cons The software is great. I would like the ability to record one video I can send to customers I designate vs. having to record a new video for every customer every time. Switched from [ERA-IGNITE](https://www.capterra.com/p/65169/ERA/) So we could better manage our internet leads and send videos to our customers. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. Response from Vendor September 6, 2021 Matthew we appreciate the feedback AJ Amber J. Internet Director Automotive ### "Love it!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 23, 2021 Pros EASY TO USE AND SUPPORT TEAM IS AMAZING! Cons There is a lot to learn at first, but once you get the hang of it; it is really easy! Switched from [ERA-IGNITE](https://www.capterra.com/p/65169/ERA/) Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. Response from Vendor September 6, 2021 Amber, we appreciate the feedback TH Travis H. Vice President/General Manager Automotive ### "Bleecker Automotive Group" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 21, 2021 We have seen a great uptick in customer retention and satisfaction since we have used this software. Pros This software from the beginning has been such a value. Their customer service and training has always been there for us and everyone is assessable. Cons Nothing we didn’t like about DealerPeak. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. Response from Vendor September 6, 2021 Travis, we appreciate the feedback PW Paul W. Internet Director Automotive ### "Woody's review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 21, 2021 follow up and contacting the customer's more frequently plus the auto pilots are customizable. Also during the pandemic being able to send weekly email campaign's to our customer base has been priceless Pros definitely the texting features and the product is not only easy to use but easy to train new employees as well on it Cons it duplicates overdue tasks over and over Switched from [ERA-IGNITE](https://www.capterra.com/p/65169/ERA/) we liked the Dealerpeak program better and ease of use Alternatives considered [ERA-IGNITE](https://www.capterra.com/p/65169/ERA/) [Vin eRetail](https://www.capterra.com/p/152554/Vin-eRetail-WMS/) Reasons for choosing DealerPeak CRM Center price, service, ease of use Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. Response from Vendor July 22, 2021 Thanks, Paul, we are extremely grateful for the review BR Beth R. HR/Marketing Director Automotive ### "Dealerpeak is the BEST" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 20, 2021 We have had a great experience with DealerPeak. The Software is advanced and easy to use and the team has always been wonderful to us! Pros I love the ease of use of the product. Its easy to train on, and its also easy to navigate! Cons There is nothing that I like least. I like the entire software Reasons for choosing DealerPeak CRM Center Better to use and easy to use! The overall look of it was better as well Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. Response from Vendor July 22, 2021 Thanks, Beth, we are extremely grateful for the review AF Allison F. Marketing/IT Director Automotive ### "Horrible Support & Behind The Time" 1.0 Overall Rating 1.0 1.0 Ease of Use 2.0 2.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 March 6, 2019 We cancelled with DealerPeak and the whole process was enough to give this negative review and tell EVERYONE we know in the industry to steer clear of this software, especially when there are so many better options out there with a similar price tag, not to mention, less headaches! Pros The dashboard is easy to navigate and most employees can learn the back end fairly quickly. Cons The CRM is not innovative with its templates, reporting, mobile app and much more. It seems the software has not changed much, if at all in many years, making them low on the totem pole for the most technologically advanced CRM software. Not to mention the support and account managers are terrible. They are not helpful and make simple tasks a hassle and try to get as much money out of you as possible to get it done. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/10010610/DealerPeak-CRM-Center/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.