# Two Owls Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Two Owls Software - reviews, pricing plans, popular comparisons to other Marketing Attribution products and more. Source: https://www.capterra.com/p/10010993/Two-Owls --- # Two Owls Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support) Two Owls ## What is Two Owls? Omega Pixels (formerly known as Two Owls) is a unified conversion tracking solution built for eCommerce businesses using platforms such as Shopify, Wix, and BigCommerce. The product has been rebranded to reflect its expanded capabilities in multi-channel conversion tracking across advertising platforms including Facebook, TikTok, Pinterest, and more. Omega Pixels enables automated event tracking from Page View to Purchase, supports both browser and server-side tracking (Conversion API), and includes event deduplication to reduce signal loss in a privacy-first environment. The platform also provides real-time attribution insights, UTM tracking, and a centralized dashboard for managing multiple pixels across channels. By delivering clean and reliable conversion data, Omega Pixels helps marketers and advertisers optimize campaigns, improve ROAS, and make data-driven decisions with confidence. ## What is Two Owls used for? [Marketing Attribution](https://www.capterra.com/marketing-attribution-software/) Top alternative Featured Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $12.99 Per User, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Two Owls?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.omegatheme.com&name=Two Owls) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Two Owls 0.0 VS. [4.3 (711)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting Price $12.99 Per User, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 3.8 (675) Value For Money 0.0 (0) Value For Money 3.8 (481) Customer Service 0.0 (0) Customer Service 3.9 (551) ## Two Owls alternatives Highest Rated [4.7 (158)](https://www.capterra.com/p/152004/Call-tracking-software/reviews/) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.6 (6,072)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/) [4.5 (138)](https://www.capterra.com/p/156811/AppsFlyer/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/156811/AppsFlyer/) [Voluum](https://www.capterra.com/p/145771/Voluum/) [4.5 (125)](https://www.capterra.com/p/145771/Voluum/reviews/) Starting price $199.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/145771/Voluum/) ## FAQs about Two Owls Overview ### What company size and specific industries is Two Owls built for? Two Owls is designed for eCommerce businesses using Shopify, Wix, or BigCommerce, along with marketers and agencies that need accurate multi-channel conversion tracking. It is best suited to online retail teams and service providers managing digital campaigns across several channels, rather than organizations outside eCommerce or marketing. Features and Usability ### What are the key features of Two Owls? Two Owls offers campaign management, audience targeting, and conversion tracking for marketing execution and measurement. It also includes performance metrics, ROI tracking, and both cross-channel and multi-touch attribution, plus an API for connecting data and workflows across systems. Getting Started and Support ### What training and onboarding options does Two Owls offer? Two Owls provides documentation for teams that need written reference material during setup and early use. Documentation can support self-paced learning, help users review product steps, and serve as a resource for checking features and instructions as needed. Getting Started and Support ### What customer support options does Two Owls offer? Two Owls provides Email/Help Desk, a Knowledge Base, 24/7 Live Rep, and Chat for customer support. These channels give users several ways to get help, but no reviewer feedback is available to describe response times, helpfulness, or common support frustrations. ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. API Application programming interface that allows for integration with other systems/databases Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Cross Channel Attribution Track user conversions from all digital sources Multi-Touch Attribution Evaluate the impact of each touch point that drives a conversion Two Owls 8 features Application programming interface that allows for integration with other systems/databases Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Track user conversions from all digital sources Evaluate the impact of each touch point that drives a conversion A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Get Advice We can help you find the software with the features you need. ## Pricing Free Trial Basic $12.99 Per User,Per Month Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.