--- title: "Two Owls Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Two Owls Software - reviews, pricing plans, popular comparisons to other Marketing Attribution products and more." source_url: "https://www.capterra.com/p/10010993/Two-Owls/" page_type: "product" language: "en" --- # Two Owls Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 4, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support) Two Owls ## What is Two Owls? Omega Pixels (formerly known as Two Owls) is a unified conversion tracking solution built for eCommerce businesses using platforms such as Shopify, Wix, and BigCommerce. The product has been rebranded to reflect its expanded capabilities in multi-channel conversion tracking across advertising platforms including Facebook, TikTok, Pinterest, and more. Omega Pixels enables automated event tracking from Page View to Purchase, supports both browser and server-side tracking (Conversion API), and includes event deduplication to reduce signal loss in a privacy-first environment. The platform also provides real-time attribution insights, UTM tracking, and a centralized dashboard for managing multiple pixels across channels. By delivering clean and reliable conversion data, Omega Pixels helps marketers and advertisers optimize campaigns, improve ROAS, and make data-driven decisions with confidence. ## What is Two Owls used for? [Marketing Attribution](https://www.capterra.com/marketing-attribution-software/) Top alternative Featured Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $12.99 Per User, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## Two Owls Overview Updated September 2026 AI summary Two Owls offers small businesses marketing attribution tools that enable audience targeting, campaign management, and conversion tracking across multiple channels. With features including multi-touch attribution, ROI tracking, and detailed performance metrics, the software helps organizations assess marketing effectiveness. Two Owls is delivered as a cloud-based solution and provides an API for integration with other business systems. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Two Owls 0.0 VS. [4.3 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting Price $12.99 Per User, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 3.8 (159) Value For Money 0.0 (0) Value For Money 3.9 (144) Customer Service 0.0 (0) Customer Service 3.9 (148) ## Two Owls alternatives [4.6 (6,117)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars Highest Rated [CTM](https://www.capterra.com/p/152004/Call-tracking-software/) [4.7 (159)](https://www.capterra.com/p/152004/Call-tracking-software/reviews/) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/152004/Call-tracking-software/) [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/) [4.5 (138)](https://www.capterra.com/p/156811/AppsFlyer/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/156811/AppsFlyer/) [Voluum](https://www.capterra.com/p/145771/Voluum/) [4.5 (126)](https://www.capterra.com/p/145771/Voluum/reviews/) Starting price $199.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/145771/Voluum/) ## FAQs about Two Owls Overview ### What company size and specific industries is Two Owls built for? Two Owls is designed for eCommerce businesses that use Shopify, Wix, or BigCommerce, along with marketers and agencies that need accurate multi-channel conversion tracking. It fits companies focused on online retail and digital marketing, especially those managing campaigns across multiple channels. Features and Usability ### What are the key features of Two Owls? Two Owls offers campaign management, audience targeting, conversion tracking, and performance metrics for marketing analysis. It also includes API access plus cross-channel attribution, multi-touch attribution, and ROI tracking to measure results across channels and connect campaigns to outcomes. Getting Started and Support ### What training and onboarding options does Two Owls offer? Two Owls provides documentation to help teams get started. This format gives users written reference material for reviewing setup steps, checking feature details, and finding guidance when needed. No other training formats are listed in the catalog data. Getting Started and Support ### What customer support options does Two Owls offer? Two Owls provides email/help desk support, a knowledge base, 24/7 live rep assistance, and chat. Support is presented through multiple channels so users can choose the format that fits their needs. No reviewer feedback is available here to describe response times, helpfulness, or common support frustrations. ## Features AI summary Based on 362 Marketing Attribution reviews Capterra reviewers highlight these as the top features buyers look for in marketing attribution software: - **Conversion Tracking** (**65%** of reviewers rated this feature as critical) - **Campaign Analytics** (**52%**) - **Performance Metrics** (**61%**) Two Owls supports **Conversion Tracking** and **Performance Metrics**, giving marketing teams clear visibility into which touchpoints drive results and how campaigns are performing over time. However, it does not include **Campaign Analytics**. Instead, it offers **ROI Tracking** (**55%**), which helps teams connect marketing spend to business outcomes. Together, these features help businesses measure attribution more accurately, improve budget decisions, and focus on the channels that deliver stronger returns. API Application programming interface that allows for integration with other systems/databases Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Cross Channel Attribution Track user conversions from all digital sources Multi-Touch Attribution Evaluate the impact of each touch point that drives a conversion Two Owls 8 features ### All Features - API: Application programming interface that allows for integration with other systems/databases - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Cross Channel Attribution: Track user conversions from all digital sources - Multi-Touch Attribution: Evaluate the impact of each touch point that drives a conversion - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts --- Get Advice We can help you find the software with the features you need. ## Pricing Free Trial Basic $12.99 Per User,Per Month Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.