# Directful Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Directful Software - reviews, pricing plans, popular comparisons to other Conversational Marketing Platform products and more. Source: https://www.capterra.com/p/10011116/Directful --- # Directful Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support) Directful ## What is Directful? Directful is an all-in-one marketing & communication platform designed exclusively for hotels. Leveraging cutting-edge AI technology, Directful redefines guest engagement for hotels by effectively consolidating data from multiple sources, including OTA booking confirmations. With a comprehensive 360-degree view of each individual guest, previously unusable OTA profiles become invaluable assets, enabling hyper-personalized campaigns that boost engagement, direct bookings, and guest satisfaction. ## What is Directful used for? [SMS Marketing](https://www.capterra.com/sms-marketing-software/)[Conversational Marketing Platform](https://www.capterra.com/conversational-marketing-platform-software/) Top alternative Featured Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $349 Flat Rate, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Directful?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://directful.com&name=Directful) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Directful 0.0 VS. [4.5 (273)](https://www.capterra.com/p/145848/Ez-Texting/reviews/) Starting Price $349 Flat Rate, Per Month Starting Price $25 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 4.5 (271) Value For Money 0.0 (0) Value For Money 4.2 (251) Customer Service 0.0 (0) Customer Service 4.3 (238) ## Directful alternatives [4.4 (505)](https://www.capterra.com/p/180158/Twilio-Communications-Platform/reviews/) Starting price $0.01 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [4.7 (704)](https://www.capterra.com/p/152997/BirdEye/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars Highest Rated [4.8 (268)](https://www.capterra.com/p/155430/SlickText-com/reviews/) Starting price $29.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars ## FAQs about Directful Overview ### What company size and specific industries is Directful built for? Directful is designed for hospitality businesses, including independent hotels, branded hotels, resorts, hotel management companies, vacation rentals, and vacation rental management companies. It fits organizations of varying sizes within the hotel and short-term rental sectors that need software tailored to property and booking operations. Features and Usability ### What are the key features of Directful? Directful offers CRM and customer database tools, plus customer segmentation and audience targeting for message grouping. It includes SMS marketing and SMS messaging, mass texting, chat/messaging, chatbot, autoresponders, and automated responses. Campaign management, campaign scheduling, reporting and analytics, surveys and feedback, and compliance management round out the feature set. Getting Started and Support ### What training and onboarding options does Directful offer? Directful provides live online training sessions to help teams get started. This format supports guided instruction in real time, allowing participants to follow along with setup steps, ask questions, and review core features during the session. Getting Started and Support ### What customer support options does Directful offer? Directful provides email/help desk and chat support. Support interactions are described through the available channels only, with no reviewer feedback in the catalog to indicate response speed, helpfulness, or common frustrations. ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Activity Tracking Track and document all activities across devices, networks, and other systems Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Automated Responses Automatic reply functionality for incoming messages Autoresponders Create and automatically send premade copy in response to customer messages Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Directful 27 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Automatic reply functionality for incoming messages Create and automatically send premade copy in response to customer messages Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Set campaign schedules by selecting start, pause, and end dates Communicate using direct chat or messages within the system AI-based platform which conducts a conversation via auditory or textual methods Manage and track all internal and external communication conducted via calls, email, text, or chat Track and manage adherence to policies for any service, product, process, or supplier Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system A collection of customer information such as contact details, demographics, previous interactions, etc. Process of dividing customers into groups based on common characteristics Add customized logos and colors to align with company branding Pre-designed layouts that can be customized to match preferences and requirements Tracks metrics that provide insight into how a user interacts with any interface or product Group messaging lets multiple people carry on a group conversation Send messages to multiple subscribers at the same time Personalize text messages using templates and custom fields Notifications that are delivered to users as soon as an event occurs Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Monitor and manage customers' perceptions about a business, product, or service Send messages via SMS Gauge satisfaction and receive information for improvement and success Get Advice We can help you find the software with the features you need. ## Pricing Basic $349.00 Flat Rate,Per Month Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.