--- title: "Directful Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Directful Software - reviews, pricing plans, popular comparisons to other Marketing Automation products and more." source_url: "https://www.capterra.com/p/10011116/Directful/" page_type: "product" language: "en" --- # Directful Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support) Directful ## What is Directful? Directful is the all-in-one marketing & communication platform for hotels. Leveraging cutting-edge AI technology, it redefines guest engagement through hyper-personalized campaigns that boost engagement, direct bookings, and guest satisfaction. AI empowers hoteliers to automate their marketing efforts, addressing talent shortages by planning targeted personalized SMS campaigns without any human management needed. Plus, hotels can customize pre-build templates to match their unique brand voice. ## What is Directful used for? [Marketing Automation](https://www.capterra.com/marketing-automation-software/)[SMS Marketing](https://www.capterra.com/sms-marketing-software/)[Conversational Marketing Platform](https://www.capterra.com/conversational-marketing-platform-software/) Top alternative Featured Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $349 Flat Rate, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Directful?[Manage this product listing](https://www.g2.com/products/directful/claim_requests/new?auto=true) ## Directful Overview Updated September 2026 AI summary Directful offers businesses of all sizes a conversational marketing platform focused on audience targeting and analytics, with capabilities spanning SMS marketing, chatbot interactions, and group messaging. Accessible via web, cloud, and mobile devices, it equips organizations to engage audiences through automated chat and SMS campaigns, supporting marketing teams seeking to drive interactions and monitor campaign effectiveness. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Directful 0.0 VS. [4.4 (97)](https://www.capterra.com/p/187336/Sinch-Engage/reviews/) Starting Price $349 Flat Rate, Per Month Starting Price $99 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 4.4 (207) Value For Money 0.0 (0) Value For Money 4.3 (204) Customer Service 0.0 (0) Customer Service 4.2 (205) ## Directful alternatives [4.7 (707)](https://www.capterra.com/p/152997/BirdEye/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Wati](https://www.capterra.com/p/204314/WATI/) [4.6 (207)](https://www.capterra.com/p/204314/WATI/reviews/) Starting price $59.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/204314/WATI/) [WA Smart Business](https://www.capterra.com/p/10011421/WA-Smart-Business/) [5.0 (20)](https://www.capterra.com/p/10011421/WA-Smart-Business/reviews/) Starting price $89.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10011421/WA-Smart-Business/) Highest Rated [TextP2P](https://www.capterra.com/p/183310/Text-P2P/) [5.0 (129)](https://www.capterra.com/p/183310/Text-P2P/reviews/) Starting price $21.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/183310/Text-P2P/) ## FAQs about Directful Overview ### What company size and specific industries is Directful built for? Directful is designed for hospitality businesses, including independent hotels, branded hotels, resorts, hotel management companies, vacation rentals, and vacation rental management companies. It fits organizations of varying size within the hotel and short-term rental sectors, especially those that manage guest accommodations and property operations. Features and Usability ### What are the key features of Directful? Directful offers CRM and customer database tools, plus customer segmentation and audience targeting for message grouping. Core communication features include SMS marketing, SMS messaging, mass texting, chat/messaging, chatbot, automated responses, and autoresponders. It also includes campaign management, scheduling, reporting and analytics, engagement tracking, surveys and feedback, and compliance management. Getting Started and Support ### What training and onboarding options does Directful offer? Directful provides live online training sessions to help teams get started. These sessions support guided setup, feature walkthroughs, and direct instruction during onboarding. The catalog lists live online training as the confirmed training format. Getting Started and Support ### What customer support options does Directful offer? Directful provides email/help desk and chat support. These channels give users written assistance for setup questions, troubleshooting, and account issues. No reviewer feedback is available on support experience, so the customer service quality cannot be assessed from user comments. ## Features AI summary Based on 1,088 Marketing Automation reviews Capterra data shows that buyers of conversational marketing platforms rank the following features as their top priorities: - **Chat/Messaging** (**64%** of reviewers rated this feature as critical) - **Campaign Management** (**57%**) - **Chatbot** (**56%**) Directful supports all three of the features reviewers value most: **Chat/Messaging**, **Campaign Management**, and **Chatbot**. Together, these capabilities help businesses manage conversations in real time, run targeted outreach across campaigns, and automate responses at scale, allowing teams to improve customer communication, capture more leads, and keep engagement moving forward. Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Activity Tracking Track and document all activities across devices, networks, and other systems Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Automated Responses Automatic reply functionality for incoming messages Autoresponders Create and automatically send premade copy in response to customer messages Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Directful 29 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Automated Responses: Automatic reply functionality for incoming messages - Autoresponders: Create and automatically send premade copy in response to customer messages - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Chat/Messaging: Communicate using direct chat or messages within the system - Chatbot: AI-based platform which conducts a conversation via auditory or textual methods - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Compliance Management: Track and manage adherence to policies for any service, product, process, or supplier - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Group Messaging: Group messaging lets multiple people carry on a group conversation - Mass Texting: Send messages to multiple subscribers at the same time - Message Personalization: Personalize text messages using templates and custom fields - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Reputation Management: Monitor and manage customers' perceptions about a business, product, or service - SMS Marketing: Send promotional campaigns or transactional messages via text messages - SMS Messaging: Send messages via SMS - Surveys & Feedback: Gauge satisfaction and receive information for improvement and success --- Get Advice We can help you find the software with the features you need. ## Pricing Basic $349.00 Flat Rate,Per Month Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.