# Directful Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Directful Software - reviews, pricing plans, popular comparisons to other Conversational Marketing Platform products and more. Source: https://www.capterra.com/p/10011116/Directful/alternatives --- # Directful Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support) Directful ## What is Directful? Directful is an all-in-one marketing & communication platform designed exclusively for hotels. Leveraging cutting-edge AI technology, Directful redefines guest engagement for hotels by effectively consolidating data from multiple sources, including OTA booking confirmations. With a comprehensive 360-degree view of each individual guest, previously unusable OTA profiles become invaluable assets, enabling hyper-personalized campaigns that boost engagement, direct bookings, and guest satisfaction. ## What is Directful used for? [SMS Marketing](https://www.capterra.com/sms-marketing-software/)[Conversational Marketing Platform](https://www.capterra.com/conversational-marketing-platform-software/) Top alternative Featured Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $349 Flat Rate, Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Directful?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://directful.com&name=Directful) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Directful 0.0 VS. [5.0 (124)](https://www.capterra.com/p/183310/Text-P2P/reviews/) Starting Price $349 Flat Rate, Per Month Starting Price $21 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 4.9 (88) Value For Money 0.0 (0) Value For Money 4.9 (84) Customer Service 0.0 (0) Customer Service 5.0 (85) ## Directful alternatives [4.7 (701)](https://www.capterra.com/p/152997/BirdEye/reviews/) Starting price Contact vendor for pricing [4.6 (150)](https://www.capterra.com/p/152004/Call-tracking-software/reviews/) Starting price $79.00 Per User, Per Month [4.5 (1,131)](https://www.capterra.com/p/134347/Intercom/reviews/) Starting price $39.00 Per User, Per Month [Clepher](https://www.capterra.com/p/276090/Clever-Messenger/) [4.8 (88)](https://www.capterra.com/p/276090/Clever-Messenger/reviews/) Starting price $99.00 Per User, Per Month [Learn More](https://www.capterra.com/p/276090/Clever-Messenger/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Activity Tracking Track and document all activities across devices, networks, and other systems Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Automated Responses Automatic reply functionality for incoming messages Autoresponders Create and automatically send premade copy in response to customer messages Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Directful 27 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Automatic reply functionality for incoming messages Create and automatically send premade copy in response to customer messages Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Set campaign schedules by selecting start, pause, and end dates Communicate using direct chat or messages within the system AI-based platform which conducts a conversation via auditory or textual methods Manage and track all internal and external communication conducted via calls, email, text, or chat Track and manage adherence to policies for any service, product, process, or supplier Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system A collection of customer information such as contact details, demographics, previous interactions, etc. Process of dividing customers into groups based on common characteristics Add customized logos and colors to align with company branding Pre-designed layouts that can be customized to match preferences and requirements Tracks metrics that provide insight into how a user interacts with any interface or product Group messaging lets multiple people carry on a group conversation Send messages to multiple subscribers at the same time Personalize text messages using templates and custom fields Notifications that are delivered to users as soon as an event occurs Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Monitor and manage customers' perceptions about a business, product, or service Send messages via SMS Gauge satisfaction and receive information for improvement and success Get Advice We can help you find the software with the features you need. ## Pricing Basic $349.00 Flat Rate,Per Month Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)