--- title: "AppealMaker Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about AppealMaker Software - reviews, pricing plans, popular comparisons to other Fundraising products and more." source_url: "https://www.capterra.com/p/10011625/AppealMaker/" page_type: "product" language: "en" --- # AppealMaker Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) AppealMaker ## What is AppealMaker? AppealMaker is truly the world's first complete self-service direct mail app. Launched in 2017, AppealMaker is our flagship direct mail suite that allows nonprofits to create time-tested packages in minutes, right from their computers. Create, add lists, personalize each package, proof any record on screen, and order. Most mailings are delivered to the USPS in 3 days. Once a mailing is complete, clone it for your next campaign and launch in minutes. All of your appeals are stored in history for easy reference. Instant quotes on our website 24/7. ## What is AppealMaker used for? [Direct Mail Automation](https://www.capterra.com/direct-mail-automation-software/)[Fundraising](https://www.capterra.com/fundraising-software/) Top alternative Featured Overall rating Based on 8 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $129 Flat Rate, Per Month Free trial not available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for AppealMaker?[Manage this product listing](https://www.g2.com/products/appealmaker/claim_requests/new?auto=true) ## AppealMaker Overview Updated September 2026 AI summary AppealMaker is a cloud-based direct mail automation platform designed for organizations of all sizes seeking to manage, track, and optimize mailing campaigns. It offers campaign management, data import/export, delivery tracking, design tools, mailer templates, and analytics, along with features like A/B testing, mailing list services, and integration with mailing and printing providers for greater campaign flexibility. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### AppealMaker 5.0 (8) VS. [4.9 (53)](https://www.capterra.com/p/242279/PostGrid/reviews/) Starting Price $129 Flat Rate, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.9 (8) Ease Of Use 4.9 (53) Value For Money 4.9 (8) Value For Money 4.9 (49) Customer Service 5.0 (8) Customer Service 4.9 (48) ## AppealMaker alternatives [4.8 (547)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [4.4 (51)](https://www.capterra.com/p/159295/Click2Mail-Mailing-Online/reviews/) Starting price $0.40 Per User, Per Month Pricing Options Free Trial Free Version User Rating 84% of reviewers rated it above 4 stars [0.0](https://www.capterra.com/p/197677/PostPilot/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 0% of reviewers rated it above 4 stars Highest Rated [5.0 (1)](https://www.capterra.com/p/232293/Handwriteio/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/10011625/AppealMaker/alternatives/) ## FAQs about AppealMaker Overview ### What company size and specific industries is AppealMaker built for? AppealMaker is designed for nonprofit organizations, including development directors and advancement leaders working in that sector. It is best suited to nonprofits of varying sizes that need support for fundraising and donor communication, rather than general business use. Features and Usability ### What are the key features of AppealMaker? AppealMaker offers campaign management, A/B testing, and reporting/analytics for planning and measuring appeals. It also includes data import/export, event triggered actions, and design management for creating and updating materials, plus mailer templates, mailing list purchasing and scrubbing, delivery tracking, and mailing services and printing services integration. Pricing ### How much does it cost and what fees or limitations are included? AppealMaker starts with a free version, then the Premium plan at $129 per month flat rate. The Enterprise plan costs $329 per month flat rate and adds complex data hygiene, custom templates, dedicated customer service, strategy and planning, unlimited layout support, and dynamic response reporting. Getting Started and Support ### What training and onboarding options does AppealMaker offer? AppealMaker provides live online training, webinars, documentation, and videos to help teams get started. Live online sessions and webinars support guided instruction, while documentation offers written reference material and videos provide self-paced walkthroughs for reviewing features and steps as needed. Getting Started and Support ### What customer support options does AppealMaker offer? AppealMaker provides email/help desk, FAQ/forum, knowledge base, phone support, and chat. No reviewer feedback about support is available, so support quality, response times, and helpfulness are not documented here. ## Features AI summary Based on 235 Fundraising reviews Capterra data shows that buyers of direct mail automation rank the following features as their top priorities: - **Data Import/Export** (**23%** of reviewers rated this feature as critical) - **Delivery Tracking** (**29%**) - **Campaign Management** (**19%**) AppealMaker supports all three of the features reviewers rate most important: **Data Import/Export**, **Delivery Tracking**, and **Campaign Management**. Together, these capabilities help businesses move mailing data in and out efficiently, monitor delivery progress, and manage campaigns from planning through execution, allowing teams to run more organized direct mail programs and keep outreach on track. Delivery Tracking 5.0 (4) 125.00% of 4 reviewers that rated this feature as important or highly important Track item deliveries through dispatch notifications, status and location tracking, and ETA updates Campaign Management 5.0 (2) 200.00% of 2 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Mailer Templates 5.0 (4) 125.00% of 4 reviewers that rated this feature as important or highly important Premade examples of mailings, such as cards, brochures, etc. Event Triggered Actions 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Predefined actions automatically performed on the occurance of specific events Reporting/Analytics 5.0 (1) 200.00% of 1 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Data Import/Export 5.0 (4) 150.00% of 4 reviewers that rated this feature as important or highly important Import and export data to and from software applications AppealMaker 12 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Data Import/Export: Import and export data to and from software applications - Delivery Tracking: Track item deliveries through dispatch notifications, status and location tracking, and ETA updates - Design Management: Collaborate on creating a product by sharing and adjusting designs through a shared portal - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Mailer Templates: Premade examples of mailings, such as cards, brochures, etc. - Mailing List Purchasing: Buy lists of targeted contacts to use in marketing campaigns - Mailing List Scrubbing: Clean up and verify addresses prior to sending direct mailings - Mailing Services Integration: Outsource mailing services to a third party - Printing Services Integration: Outsource printing services to a third party - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data --- Get Advice We can help you find the software with the features you need. Features 4.9 (8) 4.9 Based on 8 reviews ## Pricing Value for money 4.9 (8) Free Version [View pricing plan details](https://www.capterra.com/p/10011625/AppealMaker/pricing/) Basic $0.00 Premium $129.00 Flat Rate,Per Month It includes: - Everything in the basic and plus plans - 2nd set of eyes: preflight & proofing - Basic data hygene (merge-purge, supression) Enterprise $329.00 Flat Rate,Per Month It includes: - Everything in the Basic, Plus & Premium Packages - Custom templates - Complex data hygene - Strategy and planning - Dynamic response reporting - Dedicated customer service rep - Unlimited layout support Value for money 4.9 (8) 4.9 Based on 8 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (8) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (8) 5.0 Based on 8 reviews ## User reviews Overall rating 5.0 Based on 8 reviews Filter by rating 5(8) 4(0) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent BS Brady S. Marketing Lead Non-Profit Organization Management ### "Great Software and Service" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 21, 2024 Pros Customer Service made it so easy! They were quick and concise. Cons Nothing! I truly can't think of a bad thing. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. PT Pat T. Chief Development Officer Non-Profit Organization Management ### "Extremely happy with AppealMaker" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 18, 2024 My experience with AppealMaker has been wonderful. Everything was great from the customer support, the ease of producing the product, the quick turnaround time in getting it mailed, and the quality of the product. I will be using it in the future Pros From start to finish their customer support will help. I was also impressed with their quality. After I created my product, they contacted me saying some of my images did not work. They took the time to discuss different options with my design staff and made it work. When I received it in the mail it was perfect. Cons There is nothing that I do not like about my experience with AppealMaker. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AW Audra W. Executive Director Non-Profit Organization Management ### "AppealMaker was a GREAT experience" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 7, 2024 This was a wonderful experience, and I am looking forward to working with AppealMaker again. Pros The AppealMaker team worked with me from minute #1 to make sure I understood their software, and were immediately available via their chat feature to help with design and import issues. I'm used to having to wait for chatbots, but there was a live person on AppealMaker who was immediately responsive. Not only did they help me with the initial setup, but when we realized the next week that we had missed a couple of dozen important recipients, AppealMaker's team worked with me to quick-drop and overnight the letters so I could get them in the mail by the end of the week. The end product was clean and professional, and something I was proud to send to our donors. Especially for the time and money involved (which weren't much!), this was a GREAT product, and I'm excited to work with them on future mailings. Cons I honestly can't think of any cons - the whole experience was great. If you're new to AppealMaker, one important thing you should know (which they do cover in their orientation session \[which you should definitely do\]) is that your project has to be submitted by 4 PM Tuesday for a Friday mailing. So it isn't an overnight service, but a three day turnaround time - which is terrific. Reasons for choosing AppealMaker This was our first direct mail appeal ever, and I wanted it to be easy enough that a one-woman shop could do it, but still professional and something that would be eye-catching in the mass of other mailings that people receive at the end of the year. AppealMaker checked all of these boxes, provided a great product for an extremely competitive price, and had amazing customer service. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AT Amy T. Director of Development Hospital & Health Care ### "AppealMaker is a great product" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 5, 2024 Using AppealMaker has provided my organization with more transparency for our direct mail appeals. Being able to see the products and mail lists throughout the process has been very helpful. Technical support is also available at all times and all our questions have been answered quickly and courteously. We are very happy with our experience using AppealMaker. Pros I like the ability to review mail lists before they go to print. We often have last minute "do not mail" requests and I can easily remove those recipients. Cons It took me some time to understand the flow of where to click to go through the approval process for mailings. But once grasped, the process is the same every time and easy. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. RP Ryan P. Senior Director of Communications Non-Profit Organization Management ### "Great partnership with AppealMaker" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 11, 2023 Our first year as a partner with AppealMaker has been nothing but enjoyable. I hope to use the platform even more frequently in the future. Pros Every team member I have worked with at AppealMaker is genuinely focused on making the user experience as efficient and enjoyable as possible. They care about their partners and their partners' success. They go above and beyond to ensure they are not what stands in the way of getting your project complete. I have not found another printer that can compete with their turnaround time. Cons So far, every interaction I have had with AppealMaker has been a positive one. If I have had difficulty with any part of the platform, it has been handled immediately and resolved without causing delay. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AP Angela P. Director of Administration Non-Profit Organization Management ### "AppealMaker " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 7, 2023 Pros We love AppealMaker for many reasons, but I would say that the customer service provided is at the top of our list. \[sensitive content hidden\], and the rest of the team are always available to help with any project we throw at them. They have customized templates for us, jumped on calls to help us with questions, answered questions not even directly related to their services, etc. They are always quick to reply and are simply a joy to work with. We did not experience this level of attentiveness with the previous company we used. Cons We honestly have not had any negative experience with AppealMaker. We do not use a lot of their out-of-the-box templates, but that is by our choice, as we have a designer on staff who lays out most of our direct mailings. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. LW lindsay W. Virtual Assistant Non-Profit Organization Management ### "AppealMaker" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 7, 2023 Pros I love the customer service and support I receive. The products are quality, and the team is excellent to work with! Cons Images can be clunky to upload - but love the new customization we have with designing our own products Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Jim R. Executive Director Non-Profit Organization Management ### "AppealMaker Makes the Difference!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 7, 2023 Pros The design templates and integration make the production of our Annual Appeal a dream. Cons I have not really experienced anything in the past two years that I find difficult or unwieldy. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. 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