# AppealMaker Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about AppealMaker Software - reviews, pricing plans, popular comparisons to other Direct Mail Automation products and more. Source: https://www.capterra.com/p/10011625/AppealMaker --- # AppealMaker Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) AppealMaker ## What is AppealMaker? AppealMaker: Modern nonprofit direct mail software. Prebuilt templates, effortless customization, instant proofing, lightning-fast printing, and cost-effective solutions. Revolutionize your outreach! ## What is AppealMaker used for? [Direct Mail Automation](https://www.capterra.com/direct-mail-automation-software/) Top alternative Featured Overall rating Based on 8 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $99 Flat Rate, Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for AppealMaker?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.appealmaker.com&name=AppealMaker) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### AppealMaker 5.0 (8) VS. [4.8 (474)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/) Starting Price $99 Flat Rate, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.9 (8) Ease Of Use 4.9 (474) Value For Money 4.9 (8) Value For Money 4.8 (419) Customer Service 5.0 (8) Customer Service 4.7 (409) ## AppealMaker alternatives [4.9 (53)](https://www.capterra.com/p/242279/PostGrid/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.4 (51)](https://www.capterra.com/p/159295/Click2Mail-Mailing-Online/reviews/) Starting price $0.40 Per User, Per Month Pricing Options Free Trial Free Version User Rating 84% of reviewers rated it above 4 stars [0.0](https://www.capterra.com/p/197677/PostPilot/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 0% of reviewers rated it above 4 stars Highest Rated [5.0 (1)](https://www.capterra.com/p/232293/Handwriteio/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/10011625/AppealMaker/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Data Import/Export 5.0 (4) 150.00% of 4 reviewers that rated this feature as important or highly important Import and export data to and from software applications Delivery Tracking 5.0 (4) 125.00% of 4 reviewers that rated this feature as important or highly important Track item deliveries through dispatch notifications, status and location tracking, and ETA updates Design Management 4.8 (4) 125.00% of 4 reviewers that rated this feature as important or highly important Collaborate on creating a product by sharing and adjusting designs through a shared portal Mailer Templates 5.0 (4) 125.00% of 4 reviewers that rated this feature as important or highly important Premade examples of mailings, such as cards, brochures, etc. Campaign Management 5.0 (2) 200.00% of 2 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Mailing List Scrubbing 5.0 (2) 250.00% of 2 reviewers that rated this feature as important or highly important Clean up and verify addresses prior to sending direct mailings AppealMaker 12 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Import and export data to and from software applications Track item deliveries through dispatch notifications, status and location tracking, and ETA updates Collaborate on creating a product by sharing and adjusting designs through a shared portal Predefined actions automatically performed on the occurance of specific events Premade examples of mailings, such as cards, brochures, etc. Buy lists of targeted contacts to use in marketing campaigns Clean up and verify addresses prior to sending direct mailings Outsource mailing services to a third party Outsource printing services to a third party View and track pertinent metrics to find patterns and gain insights from data Features 4.9 (8) 4.9 Based on 8 reviews ## Pricing Value for money 4.9 (8) Free Version [View pricing plan details](https://www.capterra.com/p/10011625/AppealMaker/pricing/) Basic $0.00 Plus $99.00 Flat Rate,Per Month It includes: - Basic layout and setup support - Data integrity check - Annual direct mail consultation Premium $149.00 Flat Rate,Per Month It includes: - Everything in the basic and plus plans - 2nd set of eyes: preflight & proofing - Basic data hygene (merge-purge, supression) Enterprise $299.00 Flat Rate,Per Month It includes: - Everything in the Basic, Plus & Premium Packages - Custom templates - Complex data hygene - Strategy and planning - Dynamic response reporting - Dedicated customer service rep - Unlimited layout support Value for money 4.9 (8) 4.9 Based on 8 reviews ## Support, customer service and training options Customer Service 5.0 (8) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (8) 5.0 Based on 8 reviews ## User reviews Overall rating 5.0 Based on 8 reviews Filter by rating 5(8) 4(0) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent BS Brady S. Marketing Lead Non-Profit Organization Management ### "Great Software and Service" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 21, 2024 Pros Customer Service made it so easy! They were quick and concise. Cons Nothing! I truly can't think of a bad thing. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. PT Pat T. Chief Development Officer Non-Profit Organization Management ### "Extremely happy with AppealMaker" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 18, 2024 My experience with AppealMaker has been wonderful. Everything was great from the customer support, the ease of producing the product, the quick turnaround time in getting it mailed, and the quality of the product. I will be using it in the future Pros From start to finish their customer support will help. I was also impressed with their quality. After I created my product, they contacted me saying some of my images did not work. They took the time to discuss different options with my design staff and made it work. When I received it in the mail it was perfect. Cons There is nothing that I do not like about my experience with AppealMaker. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AW Audra W. Executive Director Non-Profit Organization Management ### "AppealMaker was a GREAT experience" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 7, 2024 This was a wonderful experience, and I am looking forward to working with AppealMaker again. Pros The AppealMaker team worked with me from minute #1 to make sure I understood their software, and were immediately available via their chat feature to help with design and import issues. I'm used to having to wait for chatbots, but there was a live person on AppealMaker who was immediately responsive. Not only did they help me with the initial setup, but when we realized the next week that we had missed a couple of dozen important recipients, AppealMaker's team worked with me to quick-drop and overnight the letters so I could get them in the mail by the end of the week. The end product was clean and professional, and something I was proud to send to our donors. Especially for the time and money involved (which weren't much!), this was a GREAT product, and I'm excited to work with them on future mailings. Cons I honestly can't think of any cons - the whole experience was great. If you're new to AppealMaker, one important thing you should know (which they do cover in their orientation session \[which you should definitely do\]) is that your project has to be submitted by 4 PM Tuesday for a Friday mailing. So it isn't an overnight service, but a three day turnaround time - which is terrific. Reasons for choosing AppealMaker This was our first direct mail appeal ever, and I wanted it to be easy enough that a one-woman shop could do it, but still professional and something that would be eye-catching in the mass of other mailings that people receive at the end of the year. AppealMaker checked all of these boxes, provided a great product for an extremely competitive price, and had amazing customer service. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AT Amy T. Director of Development Hospital & Health Care ### "AppealMaker is a great product" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 5, 2024 Using AppealMaker has provided my organization with more transparency for our direct mail appeals. Being able to see the products and mail lists throughout the process has been very helpful. Technical support is also available at all times and all our questions have been answered quickly and courteously. We are very happy with our experience using AppealMaker. Pros I like the ability to review mail lists before they go to print. We often have last minute "do not mail" requests and I can easily remove those recipients. Cons It took me some time to understand the flow of where to click to go through the approval process for mailings. But once grasped, the process is the same every time and easy. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. RP Ryan P. Senior Director of Communications Non-Profit Organization Management ### "Great partnership with AppealMaker" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 11, 2023 Our first year as a partner with AppealMaker has been nothing but enjoyable. I hope to use the platform even more frequently in the future. Pros Every team member I have worked with at AppealMaker is genuinely focused on making the user experience as efficient and enjoyable as possible. They care about their partners and their partners' success. They go above and beyond to ensure they are not what stands in the way of getting your project complete. I have not found another printer that can compete with their turnaround time. Cons So far, every interaction I have had with AppealMaker has been a positive one. If I have had difficulty with any part of the platform, it has been handled immediately and resolved without causing delay. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AP Angela P. Director of Administration Non-Profit Organization Management ### "AppealMaker " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 7, 2023 Pros We love AppealMaker for many reasons, but I would say that the customer service provided is at the top of our list. \[sensitive content hidden\], and the rest of the team are always available to help with any project we throw at them. They have customized templates for us, jumped on calls to help us with questions, answered questions not even directly related to their services, etc. They are always quick to reply and are simply a joy to work with. We did not experience this level of attentiveness with the previous company we used. Cons We honestly have not had any negative experience with AppealMaker. We do not use a lot of their out-of-the-box templates, but that is by our choice, as we have a designer on staff who lays out most of our direct mailings. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. LW lindsay w. Virtual Assistant Non-Profit Organization Management ### "AppealMaker" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 7, 2023 Pros I love the customer service and support I receive. The products are quality, and the team is excellent to work with! Cons Images can be clunky to upload - but love the new customization we have with designing our own products Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Jim R. Executive Director Non-Profit Organization Management ### "AppealMaker Makes the Difference!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 7, 2023 Pros The design templates and integration make the production of our Annual Appeal a dream. Cons I have not really experienced anything in the past two years that I find difficult or unwieldy. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/10011625/AppealMaker/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)