# AppealMaker Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is AppealMaker the right Direct Mail Automation solution for you? Explore 8 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/10011625/AppealMaker/reviews --- AppealMaker 5 (8) [View alternatives](https://www.capterra.com/p/10011625/AppealMaker/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of AppealMaker Ease of use 4.9 Customer Service 5.0 ## Showing most helpful reviews Showing 1-8 of 8 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Jim R. Executive Director Non-Profit Organization Management Used the software for: 2+ years ### "AppealMaker Makes the Difference!" November 7, 2023 5.0 Pros The design templates and integration make the production of our Annual Appeal a dream. Cons I have not really experienced anything in the past two years that I find difficult or unwieldy. Review Source BS Brady S. Marketing Lead Non-Profit Organization Management Used the software for: Less than 6 months ### "Great Software and Service" November 21, 2024 5.0 Pros Customer Service made it so easy! They were quick and concise. Cons Nothing! I truly can't think of a bad thing. Review Source PT Pat T. Chief Development Officer Non-Profit Organization Management Used the software for: 2+ years ### "Extremely happy with AppealMaker" July 18, 2024 5.0 My experience with AppealMaker has been wonderful. Everything was great from the customer support, the ease of producing the product, the quick turnaround time in getting it mailed, and the quality of the product. I will be using it in the future Pros From start to finish their customer support will help. I was also impressed with their quality. After I created my product, they contacted me saying some of my images did not work. They took the time to discuss different options with my design staff and made it work. When I received it in the mail it was perfect. Cons There is nothing that I do not like about my experience with AppealMaker. Review Source RP Ryan P. Senior Director of Communications Non-Profit Organization Management Used the software for: 6-12 months ### "Great partnership with AppealMaker" November 11, 2023 5.0 Our first year as a partner with AppealMaker has been nothing but enjoyable. I hope to use the platform even more frequently in the future. Pros Every team member I have worked with at AppealMaker is genuinely focused on making the user experience as efficient and enjoyable as possible. They care about their partners and their partners' success. They go above and beyond to ensure they are not what stands in the way of getting your project complete. I have not found another printer that can compete with their turnaround time. Cons So far, every interaction I have had with AppealMaker has been a positive one. If I have had difficulty with any part of the platform, it has been handled immediately and resolved without causing delay. Review Source AW Audra W. Executive Director Non-Profit Organization Management Used the software for: Less than 6 months ### "AppealMaker was a GREAT experience" February 7, 2024 5.0 This was a wonderful experience, and I am looking forward to working with AppealMaker again. Pros The AppealMaker team worked with me from minute #1 to make sure I understood their software, and were immediately available via their chat feature to help with design and import issues. I'm used to having to wait for chatbots, but there was a live person on AppealMaker who was immediately responsive. Not only did they help me with the initial setup, but when we realized the next week that we had missed a couple of dozen important recipients, AppealMaker's team worked with me to quick-drop and overnight the letters so I could get them in the mail by the end of the week. The end product was clean and professional, and something I was proud to send to our donors. Especially for the time and money involved (which weren't much!), this was a GREAT product, and I'm excited to work with them on future mailings. Cons I honestly can't think of any cons - the whole experience was great. If you're new to AppealMaker, one important thing you should know (which they do cover in their orientation session \[which you should definitely do\]) is that your project has to be submitted by 4 PM Tuesday for a Friday mailing. So it isn't an overnight service, but a three day turnaround time - which is terrific. Reason for choosing AppealMaker This was our first direct mail appeal ever, and I wanted it to be easy enough that a one-woman shop could do it, but still professional and something that would be eye-catching in the mass of other mailings that people receive at the end of the year. AppealMaker checked all of these boxes, provided a great product for an extremely competitive price, and had amazing customer service. Review Source AP Angela P. Director of Administration Non-Profit Organization Management Used the software for: 1-2 years ### "AppealMaker " November 7, 2023 5.0 Pros We love AppealMaker for many reasons, but I would say that the customer service provided is at the top of our list. \[sensitive content hidden\], and the rest of the team are always available to help with any project we throw at them. They have customized templates for us, jumped on calls to help us with questions, answered questions not even directly related to their services, etc. They are always quick to reply and are simply a joy to work with. We did not experience this level of attentiveness with the previous company we used. Cons We honestly have not had any negative experience with AppealMaker. We do not use a lot of their out-of-the-box templates, but that is by our choice, as we have a designer on staff who lays out most of our direct mailings. Review Source AT Amy T. Director of Development Hospital & Health Care Used the software for: 6-12 months ### "AppealMaker is a great product" January 5, 2024 5.0 Using AppealMaker has provided my organization with more transparency for our direct mail appeals. Being able to see the products and mail lists throughout the process has been very helpful. Technical support is also available at all times and all our questions have been answered quickly and courteously. We are very happy with our experience using AppealMaker. Pros I like the ability to review mail lists before they go to print. We often have last minute "do not mail" requests and I can easily remove those recipients. Cons It took me some time to understand the flow of where to click to go through the approval process for mailings. But once grasped, the process is the same every time and easy. Review Source lW lindsay W. Virtual Assistant Non-Profit Organization Management Used the software for: 2+ years ### "AppealMaker" November 7, 2023 5.0 Pros I love the customer service and support I receive. The products are quality, and the team is excellent to work with! Cons Images can be clunky to upload - but love the new customization we have with designing our own products Review Source Similar Products Featured