--- title: "WAVE Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about WAVE Software - reviews, pricing plans, popular comparisons to other IVR products and more." source_url: "https://www.capterra.com/p/10012892/WAVE/" page_type: "product" language: "en" --- # WAVE Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) WAVE ## What is WAVE? WAVE is our vision of networked communication in the brand management of retailer, brand owner and manufacturers. In this fast-moving market, where people, products and information are increasingly interdependent and interconnected, WAVE is a leading platform for brand management. Reduce costs for marketing expenses through transparency and efficiency. Consolidate project communication and streamlined approval processes increase the productivity and improve your time-to-market. Surf the WAVE! ## What is WAVE used for? [Product Management](https://www.capterra.com/product-management-software/)[Content Management](https://www.capterra.com/content-management-software/)[Packaging](https://www.capterra.com/packaging-software/) Top alternative Featured Overall rating Based on 3 user reviews Reviews sentiment Positive \- Neutral \- Negative \- ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for WAVE?[Manage this product listing](https://www.g2.com/products/gradwell-wave/claim_requests/new?auto=true) ## WAVE Overview Updated September 2026 AI summary WAVE is a cloud-based solution for organizations seeking to manage digital assets, brand content, and product information across teams of any size. It offers asset categorization, version control, workflow management, and reporting, with optional features like CMS integration, collaboration tools, and customizable templates. WAVE supports content management, packaging, and brand management in a unified platform. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### WAVE 4.3 (3) VS. [4.6 (6,117)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting Price Contact vendor Starting Price $9 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (3) Ease Of Use 4.5 (6,068) Value For Money 4.0 (3) Value For Money 4.3 (4,685) Customer Service 4.7 (3) Customer Service 4.4 (4,478) ## WAVE alternatives [4.6 (310)](https://www.capterra.com/p/176854/Flipsnack/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Airtable](https://www.capterra.com/p/146652/Airtable/) [4.6 (2,244)](https://www.capterra.com/p/146652/Airtable/reviews/) Starting price $20.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/146652/Airtable/) [Wrike](https://www.capterra.com/p/76113/Wrike/) [4.4 (3,040)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/76113/Wrike/) Highest Rated [Kadanza](https://www.capterra.com/p/195267/Kadanza/) [5.0 (1)](https://www.capterra.com/p/195267/Kadanza/#reviews) Starting price $5000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/195267/Kadanza/) ## FAQs about WAVE Overview ### What company size and specific industries is WAVE built for? WAVE is designed for retailers, brand owners, and manufacturers that need to manage brand assets and approvals. It fits companies in retail and product manufacturing environments, especially those handling ongoing brand coordination across internal teams and external partners. Features and Usability ### What are the key features of WAVE? WAVE offers project management and workflow tools such as task management, project planning, milestone tracking, deadline management, and approval process control. It also includes digital asset management features like asset library, file management, version control, and content publishing options, plus reporting, real-time notifications, role-based permissions, and third-party integrations. Getting Started and Support ### What training and onboarding options does WAVE offer? WAVE provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided instruction, webinars cover shared learning sessions, documentation offers written reference material, and videos provide visual walkthroughs for self-paced review. Getting Started and Support ### What customer support options does WAVE offer? WAVE provides email/help desk and phone support for customer assistance. No reviewer feedback is available here to describe response times, helpfulness, or common support frustrations, so the support experience cannot be characterized beyond the listed channels. ## Features AI summary Based on 3,155 IVR reviews Capterra data shows that buyers of digital asset management software rank the following features as their top priorities: - **File Management** (**57%** of reviewers rated this feature as critical) - **Asset Library** (**47%**) - **Document Storage** (**51%**) WAVE supports all three of the features reviewers rate most highly: **File Management**, **Asset Library**, and **Document Storage**. Combined, these capabilities help businesses keep digital content organized, store files and documents in one place, and make assets easier to find and manage, allowing teams to work more efficiently and maintain better control over their content. Search/Filter 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Search and filter data across systems to locate required information by entering keywords or certain criteria Collaboration Tools 4.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Provides a channel for team members to share AI models, media files, communicate, and work together Customizable Fields 4.5 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Customize data fields to support various needs and use cases Deadline Management 4.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Specify or track the date/time a project, task, etc., is due for completion Milestone Tracking 4.5 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Monitor task progress and planned accomplishments to better manage project status Product Lifecycle Management 3.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Manage and track all stages of a product lifecycle, from its conception, design, development, and deployment WAVE 56 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - API: Application programming interface that allows for integration with other systems/databases - Approval Process Control: Manage the process of evaluating documents or requests submitted for approval - Artwork Management: Creation, approval, versioning, and distribution of visual assets and designs - Asset Categorization: Organize assets into folders and subfolders or tag assets based on a custom file hierarchy - Asset Library: Storage, organization, sharing with tagging/metadata - Asset Lifecycle Management: Manage assets throughout their lifecycle to optimize profit - Asset Sharing: Share access to files and assets with individuals - Brand Guidelines: Provides centralized location and shareable capabilities for storage, distribution, and editing of brand guidelines - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Change Management: Track and monitor efficient handling of all changes/transitions - CMS Integration: Integration with content management software - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Commenting/Notes: Leave comments and notes on documents for others to view - Configurable Workflow: Configure existing workflows to meet your organization's needs - Content Library: Centralized repository to store content and assets - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Content Publishing Options: Facilitates online authoring and publishing of the content - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Data Import/Export: Import and export data to and from software applications - Deadline Management: Specify or track the date/time a project, task, etc., is due for completion - Digital Asset Management: Manage digital assets - Document Classification: Assign categories, labels, tags, or attributes to documents for organization, search and storage - Document Management: Store, manage, and track all electronic documents in a centralized location - Document Storage: Store and organize documents in a centralized system - Email Management: Manage, store and organize emails within the system or via third-party apps - File Management: Create, save, and store files - For Manufacturers: Intended to be used by manufacturers - Image Library: Store and manage images - Milestone Tracking: Monitor task progress and planned accomplishments to better manage project status - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Language: Manage and support multiple languages - Multiple Projects: Ability to handle several projects simultaneously - Product Lifecycle Management: Manage and track all stages of a product lifecycle, from its conception, design, development, and deployment - Progress Tracking: Reporting on how each user, task or process has advanced since its initiation - Project Management: Plan and coordinate all the resources, costs and time needed to execute assignments - Project Planning: Organize and schedule projects - Project Time Tracking: Measure time to completion or hours worked for projects - Project Tracking: Monitor the progress of projects from start to finish - Project Workflow: Create, manage, or update project workflows. - Real-Time Data: Receive data and information in real time - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Secure Data Storage: Securely stores data to prevent data loss or breaches - Single Sign On: Allow users to access multiple services after entering their login credentials once - Status Tracking: Track the status over time for a request, process, asset, or transaction - Task Management: Create, manage and track all task activities and progression - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - User Management: Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks - Version Control: Track revisions and updates made to files and navigate between different versions - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 4.0 (3) 4.0 Based on 3 reviews ## Pricing Value for money 4.0 (3) ### Starting price Free trial not available Value for money 4.0 (3) 4.0 Based on 3 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.7 (3) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (3) 4.7 Based on 3 reviews ## User reviews Overall rating 4.3 Based on 3 reviews Filter by rating 5(2) 4(0) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent FA Franz A. Product Director Design ### "Leistungsstark und einfach zu bedienen" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 22, 2023 Pros Die Einarbeitungszeit ist kurz und die Konfigurationsmöglichkeiten enorm vielseitig. Jeder User kann sich "sein Wave" account an seine Bedürnisse anpassen, so lassen sich die unterschiedlichsten User-Gruppen in einer Applikation abbilden. Cons Das Look & Feel der 2.x Version ist nicht mehr ganz Zeitgemäss, aber in ein paar Wochen soll die Version 3.0 kommen, die hier einen grossen Schritt nach Vorne macht. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. JG Julian G. Packaging Manager Food & Beverages ### "Feedback Wave" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 October 24, 2023 Im großen und ganzen ist Prozess gut dargestellt - Optimierungen laufen Pros Standardisierter Prozess und Transparenz Cons Individuelle Anpassungen oft technisch nicht möglich Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. ME Margit E. Einkäuferin Packmittel Health, Wellness and Fitness ### "Statusübersicht in Echtzeit" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 9, 2023 Übersicht in allen angeschlossenen Abteilungen zum Layoutstatus der diversen Artikel, Implementierung und Abbildung Pros Übersicht in allen angeschlossenen Abteilungen zum Layoutstatus der diversen Artikel, zeitnahe Implementierung und Abbildung der einzelnen Layoutstati - als Grundlage für unsere Produktionsplanung, da Lohnhersteller meist unter enormem Zeitdruck stehen. Cons dokumentierte Emailfunktion nur eingeschränkt = halbautomatisch möglich, Inhalt muss mit Kopierfunktion eingefügt werden, jedoch ist damit kein Sendungsdatum mehr nachvollziehbar - lediglich das Einfügedatum Alternatives considered [PAS Media](https://www.capterra.com/p/159419/PAS-Media/) Reasons for choosing WAVE Auswertungsmöglichkeiten, Produktvergleiche, Übersichtlichkeit Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.